Advertising

Effective Ways To Generate Leads Using Social Media

Posted October 31, 2018 by Abhishek Pandey @ 3:55 am

Social media is the best way of building a solid brand image for your brand on social media platforms. With a strong social media strategy, you can build a community that follows your brand posts. Now it is time to take your work ahead by generating leads using social media marketing. Perhaps, the benefit of lead generation using social media platforms is to focus on quality leads through advanced targeting. According to the eMarketer analysis, the quality of leads is the most significant goal for B2B marketers, while simply increasing the number of leads. Let’s find out the best ways to generate the leads using social media.

Effective Ways To Drive Sales Using Social Media

Read on to get revealed to the best ways to drive sales using social media, the most engaging way to interact with the customers.

Engage With The Social Media Influencers

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Involving social media influencers allows you to reach out to a wider audience since the social media influencers follow a specific content strategy that meets with their targeted audience. Collaborating with the influencers give you the opportunity to tap into a set of followers who are more interested in buying products online. According to the recent study, more than 82% of consumers prefer a recommendation from a micro-influencer.

Run Lead Generation Ads on Social Media  

Social media lead generation

Organic reach is so yesterday, paid ads are a new trend and they are taking a lead in the advertising world. Running lead generation ads helps in converting your social interactions into leads. Social media platforms like Facebook, Twitter and LinkedIn have the feature of lead generation ads that can straightaway bring the sales-ready leads, depending on your ad content and targeting. Through Engagement Custom Audience, you can increase the ante of the ad campaigns which would let target the audience who shows interest in your content on Facebook. This enhances the chances of driving sales for your business.    

Address Your Customers’ Queries On Social Media

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As we all know that social media is a two-way street which makes easy for customers to communicate their queries and getting solutions as well. This what makes it a significant way of addressing the customers’ queries pertaining to your industry. In the result, it will engage the customers and might convert them into your long-term customer. Seeing their queries being addressed might force them to market your product through word-of-mouth marketing.

Use Social Media Advertising

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These days, social media platforms give the opportunity to sell or buy products online for customers who like to shop online. Social media advertising enhances the visibility of your product on social media and encourages your targeted audiences to be your customer by buying your product online. While organic posts target the audiences to some extent, social media advertising collects the leads from the group of potential customers and takes them to the next level.

Final Words

As of now, you must be opened to the effective ways of generating leads using social media. Email marketing comes to mind of the marketers when marketers think of generating leads. However, this is not the right way, instead, focus on building a brand on social media platforms.

Filed under: Advertising,Brand Marketing

Different Engaging Types of Online Advertising For Businesses

Posted October 17, 2018 by Abhishek Pandey @ 5:48 am

 

As online advertising has emerged as a great way of creating brand awareness in a past few years, so it is important to know all types of online advertising that generate leads and bring in sales. This blog will reveal the best types of online advertising which will help you in increasing the brand awareness.

Types Of Online Advertising

This blog reveals the best types of online advertising for the small and large business that wants to reach to their targeted audiences online.

Display Advertising

Display advertising is one of the best online advertising types which is taking a lead in the advertising world. It is a type of online paid advertising that uses images and text and the most popular forms of this type are banners ads, popups, and landing pages (LP’s). Since display ads do not show up in search results, is what makes it different from other types of online advertising. These display ads are mostly found on websites or on blogs to grab the attention of the user to their specific product.

Native Advertising

Native advertising is a type of paid advertising in which the ad experience follows the natural form and function of the user experience in which it is placed. According to the experts, the native ads will continue to maintain its position in the advertising world.

PPC (Pay per Click)

Today, PPC advertising has become one of the most influential online marketing options. It is made to engage people and generate sales. Pay-per-click advertising is a type of advertising in which each time the user clicks on the ad, a set rate is charged to the advertiser. You can use PPC to display ads for specific products or services, depending on your business. The aim of displaying PPC ads is to generate sales through click on the ad.

Affiliate Marketing

Affiliate Marketing is a type of marketing If you have ever been curious about actually implementing an affiliate program to help your business, it should please you to know this is a relatively straightforward procedure. To make money as a marketer, it is necessary to encourage your customers to buy products on behalf of a retailer.

Video Ads

Video advertising includes online display advertisements that have video within them. The advertisers can make a video of their product or services to let the user have an idea about their products or services. There are man advertisers who might approach video as a format that can rely solely on sound and image. These video ads are displayed without text.

Remarketing

Remarketing or retargeting is a type of online advertising which in cookies-based technology is used. It is a smart way to connect with visitors to your website who may not have made an immediate purchase.

Wrapping Up

After going through the different types of online paid advertising, you must have understood the importance and what type is right for your business. It is crucial to do some research on online advertising before you implement it in your marketing strategy.

Filed under: Advertising

4 Things That Publishers Need To Know About Native Advertising

Posted October 10, 2018 by Abhishek Pandey @ 5:28 am

Brands want to make a deeper connection with their customers, whereas, publishers always seek new ways to generate revenue. Apparently, Native advertising has emerged as one of the best and powerful marketing tactics which involves publishing informational and educational articles and videos in digital and print media. Native advertising enables publishers to generate revenue not only by lending them the platform but also offering them editorial expertise, brand reputation, and audience. Whereas, when it comes to brands, native advertising allows them to create valuable content and another touchpoint within the buyer’s journey as they work toward being the best answer for their audience.  But despite native advertising’s long history and its growth as a content marketing tactic in today’s digital world, many brands and publishers are still wary to jump on board. This article will four important things that publishers need to know about native advertising:

4 Things To Know About Native Advertising

Native Advertising Has Bright Future

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According to the report, more than half of the publishers already offer native advertising as a service and rest of them are likely to add the option in the future. If higher revenues are anticipated and more service offerings are being considered, that leads me to believe that publishers and their customers must be seeing value and results with native advertising. However, native advertising may not be the thing for every brand or publication. Both advertisers and publishers should do some research and a little testing. Determining whether its a good fit will ultimately depend on who your customer/audience is and your business goals.  

Native Advertising Adds Value To The Viewers

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The survey has found that publishers believe that native advertising actually adds value to their readers and viewers. By understanding your target audiences, one can provide a valuable native content to their targeted audiences. Here, the publishers can provide excellent insight into who their readers are and brands can use that information to see if it fits with what they know about their target audience.

Publishers Don’t Label Native Advertising Content

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More than half of publishers believe that they can label native advertising content as “Sponsored Content” to differentiate it from editorial content, while others use other terms or change the look and feel of the content to make it look unique.  However, some of the publishers say they don’t label native advertising content at all. As mentioned above, transparency is absolutely crucial to maintaining the integrity of both the publication and the brand that’s advertising. In an attempt to trick readers to believe that the content is unbiased, journalistic content will almost certainly backfire on both parties.  

Digital and Print Content Will Perform Well

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Native advertising content can take on a variety of forms, but there are some that tend to be the most effective. Whether it is an article, video content, and printed article, they will be the most effective types of native advertising content.  Again, use your audience knowledge to choose the type of native content that will be the most effective.

Hope this post is helpful.

Filed under: Advertising

Effective Affiliate Marketing Methods To Consider

Posted October 7, 2018 by Abhishek Pandey @ 11:04 pm

Over the past few years, affiliate marketing has emerged as a winner in the digital world. With affiliate marketing being so successful affiliates have become successful due to their creativity. This post will discuss some effective affiliate marketing methods that have been proven to work very well over the past decade.

Affiliate Marketing Methods

Classified Ads

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Classified advertisements can be an extremely cheap type of member publicizing. The most vital thing to know is to know that who is your intended interest group. You should likewise just utilize sources you know your intended interest group is perusing. While a few promoters go for the mount, most offshoot advertisers pursue an exceptionally focused on the gathering of people. For the correct businesses, daily paper arranged advertisements can at present be fantastically beneficial. While the daily paper industry is to be sure in the decrease, there are as yet numerous years left were ordered advertisements can be painful. Most partner advertisers don’t give any idea to disconnected promoting, not to mention ordered advertisements, so this can be a major leg up over your opposition. A goliath movement source that you don’t need to seek. What’s more, even better, this can be begun on a financial plan.  This is one of the most important Affiliate Marketing methods to consider. 

YouTube Videos

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Unfortunately, many affiliate advertisers have spammed YouTube to death. In any case, when done right, this partner publicizing method can be amazingly great. There are two diverse ways that most partner advertisers publicize on YouTube. The main method to make YouTube and viable associate publicizing strategy is to make your very own excellent recordings identified with a particular industry or specialty. In the event that you would prefer not to make your own recordings, you can simply outsource video creation through sites like Fiverr.com. Be cautioned, that this will take some time and exertion. Be that as it may, in the event that you reliably include new recordings of high caliber your recordings won’t just be seen by many individuals, however many individuals even buy in to your channel. This implies whenever you turn out with another video they will be advised. Picking up a major after on YouTube is likely considerably more ground-breaking than email promoting. In the event that you need to guarantee your video get seen by many individuals in a brief timeframe without putting in the majority of the work, you can simply buy sees through YouTube publicizing. You’ll likely find that YouTube publicizing is significantly less expensive than you have most likely envisioned. This is an exceptionally underutilized offshoot affiliate marketing strategies.

Pay Per Click Advertising

Pay Per Click Advertising

Pay per click publicizing is a standout amongst the most surely understood and generally utilized ways that offshoot advertisers will promote. Don’t imagine it any other way, this subsidiary publicizing strategy has made many individuals tycoons. In the event that you do it right, it tends to be amazingly intense. However, in the event that you treat it terribly, they can enter your financial balance in a matter of moments. The most understood paper click organize is Google Adwords. there is a misguided judgment that Google does not permit any offshoot promotions on its Adwords arrange. This is essentially not genuine. Google does, be that as it may, have some exceptionally strict rules for what is adequate. Before you begin, it is totally urgent that you read the Google Adwords terms and conditions. Try not to avoid this progression. Google is known for prohibiting individuals’ records with definitely no notice for moderately little infractions. It’s terrible to experience the terms or conditions, however for this situation, you truly need to do it.

Make A Blog Or Website

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By far the most broadly utilized offshoot publicizing strategy and likely the best technique is by making a fantastic site or blog. This is starting to get somewhat harder to prevail with. It used to be anything but difficult to control the Google query items and rank any site regardless of whether it was low quality. Nowadays, in any case, it truly takes a fantastic site to rank exceedingly in Google list items. The uplifting news is, the point at which you rank profoundly for gainful watchwords in free Google query items, the movement changes over like there’s no tomorrow. In addition, it runs day in and day out/365, and you don’t need to pay a solitary penny for those guests. Almost certainly, web index activity is the most profitable movement you will ever get on your site or blog. The best way to get that movement is through reliable exertion by growing top-notch substance and building trust with the web crawlers after some time.

Testing and Retesting

There is nobody partner publicizing strategy that will work for everybody. Most by far of fruitful subsidiary advertisers have just turned out to be effective through testing experimentation. Try not to fear disappointment, particularly what you’re new to subsidiary promoting. There is a major expectation to absorb information included. In any case, once you ace this, it is something that can profit each and every day with almost no exertion. Have confidence in yourself, continue onward, and never surrender. Since you can neglect to follow on various occasions yet on the off chance that you succeed once as long as you can remember could change. 

Hope these effective advertising marketing methods would help your business to grow!

New Dynamic Creative Feature Provides Personalized Ad Experience

Posted September 7, 2018 by Abhishek Pandey @ 12:54 am

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The picture is said to be worth a thousand words. So, what if the picture is also worth a thousand dollars? Well, a research confirms that more than 85% of the Facebook’s Ad Performance is the result of a relative Image. People tend to hate seeing the same and same advertisement time and again. It makes them maintain distance from such ads using their credentials. Facebook, on the other hand, has been planning to bring out Personalized Ad Experience on all its platforms. Thereby, it will also penalize the brands for using stale creatives and ads who bring the worst side of personalized creatives. How often has it been complex to determine the type of content working best for a particular set of the audience?

Often Advertisers spend lots of money, time and energy on finding out the best performing image for each audience. Facebook has made this easy by introducing Dynamic Creative Feature. This feature helps marketers to efficiently test their ads at a scale for a particular set of audience.

Personalized Ad Experience through Dynamic Creative Feature

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A Facebook press release gave the perfect definition of the Dynamic Creative Feature. It said,

‘Dynamic creative is a tool in Power Editor and the updated Ads Manager that automatically delivers the best combinations of your creative assets. It finds the best ad creative combinations by taking the components of the ad (images, videos, titles, descriptions, CTAs, etc.) and running different combinations of these assets across audiences.’

How will the Dynamic Creative Feature generate Personalized Ad Experience?

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Facebook had been trying to minimize the time and energy loss for its advertisers over the selection of images for audiences. The Dynamic Creative Feature will allow the advertisers to test a combination of up to 30 assets. It will have the following maximum restrictions per asset feed:

  1. 5 titles
  2. 10 Images or Videos
  3. 5 Bodies of text
  4. Five descriptions and
  5. 5 Calls to Actions (CTAs)

There will be a breakdown of research which the advertisers can see by selecting per asset. Here an asset means the kind of action you want on an item in the list. You will also be able to see the Results such as Cost per result and Click Thru Rate (CTR) or your creatives by each variable. You can even break it down to age and gender to know the specific details of your audiences. Knowing the kind of audience watching your creatives, it becomes easier for you to create specific content. Earlier there used to be no such addition to the Facebook Power Editor. There was no way in which the ads could be tested before even posting them on the FB.

What are the Benefits of Dynamic Creative Feature of Facebook?

This is a breakthrough Feature designed by Facebook to help advertisers test their ads in an atmosphere of confidence. They can even know their target audience without even thinking much about creatives. The benefits of Dynamic Creative Feature of Facebook include –

  • Creating multiple advertisements easier to post
  • Spending less time optimizing your ads
  • Saving lots of money and energy on advertisements weariness
  • Testing up to 50 creative variations to find the best ad

Why are Dynamic Creative Feature and Personalized Content Important?

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For gaining maximum attention and audience, the advertisers need to refresh their content regularly on Facebook. They must remain relevant to their audience in order to avoid paying the price for a low-quality score. Through this, the Facebook is finally trying to focus and encourage brands towards creating diverse and unique content and test their performance as well. It wants the users to get the best possible experience while scrolling their timelines and feed.

Filed under: Advertising

What To Consider When Buying Native Video Ad Placements?

Posted by Abhishek Pandey @ 12:50 am

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Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. According to the recent report, it is stated that 90% of consumers skip the pre-roll video, which is far and away the most popular video ad format. Advertisers must now look elsewhere if they want to continue engaging viewers with video advertising. One of the formats that have grown quickly is native video, which can deliver a message at a relevant time and format while consumers are browsing content feeds. This article will reveal some considerations that should be made while buying native video ad placements.

Things To Know While Buying Native Video Ad Placements

For advertisers who are looking to pursue native to help deliver their video messages, here’s what to take into consideration when investing in a campaign:

Understand All About Native Ads

As with all successful, popular formats, opportunistic sellers are quick to slap the “native” label on just about anything if it helps them sell media. One such format is out-stream video. The trouble with formats like out-stream is that they can feel out of place, and introduce the same skip-ability problem that plagues pre-roll.

However, we’ve learned that placing a headline along with a video unit that matches the rest of the site is vital to the ad’s success, driving 9% higher awareness, 23% higher engagement and 37% higher completion rates. This gives the consumers context to what they are reading, viewing and seeing. In other words, it makes sense to them as to why this video would be there and feels less like an intrusion than a video that simply pops up and starts playing.

Don’t Be Afraid Of Text

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Many advertisers might approach video as a format that can rely solely on sound and image, without a need for text at all, but they’d be wrong. As I said above, headlines are incredibly influential to how well a native video ad performs. Adding text to the video itself can be incredibly powerful as well. This is because consumers are often encountering native video with the sound turned off. While the motion might capture their attention, they can’t hear what’s going on. So, video with text elements can better inform the consumer with messages around the product or service being advertised. When brands can adapt their creative content to how consumers view the video, they’ll be rewarded with high engagement and successful campaigns.

Move Away From “Advertorial”

Text-heavy video works because it fits in with the way that consumers scroll through content. If the key message is there in the text, consumers are more likely to read it. Therefore, the trick is for the brand to get to its core messaging early in the video as well.

In fact, it’s potentially detrimental to the advertiser if a native video takes too long to get to the brand message. It’s difficult enough to capture consumer attention today. If the video is only tangentially related to the brand and the core message, then it is not likely to land with any kind of impact. Focus the content on the brand itself, arrive at the key messages quickly, and again, don’t be afraid to do so with text so that viewers can grasp the message even if they view with the sound muted.

Transparency Is A MUST

Even though the current state of native no longer requires customization for every single publication, that doesn’t mean that the sites the ads run on and the context in which they appear are no longer relevant. When making a native video purchase, it’s still incredibly important to have transparency into the types of sites, the quality of those sites, and whether the audience matches the advertiser’s desired target. And while native stands a much better chance of capturing consumer attention than pre-roll or standard display banners, advertisers still need to monitor viewability and other factors.

This information is useful for both campaign reporting and targeting strategy. Advertisers can now leverage the same kinds of audience targeting capabilities in native that they’ve become used to for display and pre-roll. The difference is that advertisers are earning attention instead of forcing attention, which is proven to be more impactful because it respects the user experience.. Don’t buy native video without the availability of all of these data points.

Last Words

Digital advertising is no longer about simply shoving a message into an ad slot and hoping that it reaches the right consumers. Native video is no different, and it needs to be strategically targeted so that it reaches the right consumers. Brands that go beyond targeting to capture attention with headlines, in-video text, and powerful, impactful messaging are likely to succeed with native video now and well into the future.

Filed under: Advertising,creativity,Digital

Get Advertisement Buy-In through Influencer Marketing in Easy Ways

Posted by Abhishek Pandey @ 12:38 am

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Currently, Ad Buy-in is largely in operation due to the fastest growing online customer acquisition method, Influencer Marketing. But businesses have still set to set their belief on this making them under 65% of those not using the service. They fail to justify the allocation of a substantial budget to the influencers. The current trends, however, suggest a steep rise in the budget allocation for influencer marketing in the coming times. This is a challenge that some social media managers and executives might face while collaborating with micro-bloggers and others to sustain the Advertisement buy-in.

Steps to get Executive Advertisement buy-in and Influencer Marketing Budget

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Some of the easier options that the social media managers opt to get advertisement buy-in are as follows:

  1. Defining a concrete and successful marketing objective for your business while also selling the value of influencer marketing. This should always resonate with your organizational values.
  2. There must be concise and to the point strategy for the same.
  3. Estimating the Expected cost of Influencer marketing and Advertisement Buy-in. you must also estimate the result that you expect to achieve from these campaigns.
  4. The major investment plans and considerable expenses must also be outlined for last minute check-ins.

The executives must assess the risk and accordingly make the investment.  Here are some of the important aspects of Influencer Marketing –

Value of Influencer Marketing in getting Advertisement buy-in

The best ways to get better influencers is to curate excellent content on your website or for your brand. Advertisement buy-in can become easier with the following tricks and tips for Influencer Marketing –

Sales

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A positive assent from an influencer or a mention can directly lead consumers to make a deal and purchase. Similarly, a recent report shows that promotional content from the influencers see 5 times increase in purchase intent. This is a commendable data to support the cause of Influencer Marketing.

Excellent Content Creation

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Content curated or prepared by the Influencers on the social media earn more than 8 times the engagement rate of branded content. They have the firepower of getting more advertisement buy-in than the regular content. The young visitors and netizens often ignore the traditional forms of marketing and advertisements. Hence the archaic content has no way to sell in these circumstances. Hence, the influencers create receptive and authentic content to reach to more similar audiences. This is the reason why the marketers are turning towards influencer marketing experts to source authentic content.

Search Engine Optimization

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As the generations have changed, so has the ways to influence them. 85% of the consumers make a purchase after reading the review of description on a blog. The blogs arising from influencers and an excellent Search Engine Optimization gives the blog wings. It helps in the blogs getting more advertisement buy-in options. They generate and drive sales because they are searchable on the net as well to gain SEO traction for the brand.

Web Traffic

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Influence content is much more precise which works excellently for both banner ads and traditional forms of advertisement. They lead to customers making a purchase instantly. Even if they don’t make a purchase, they are still benefitting the site by increasing their web traffic. This is excellent as it marks the site on the top and fetches buyers from search engines, an important aspect of advertisement buy-in.

Filed under: Advertising,Brand Marketing

Influencer Campaign Generation- Some Easy DIY Tools

Posted September 4, 2018 by Abhishek Pandey @ 5:51 am

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In the present market scenario, influencers have become the force of revenue generation. Brands have a knack for picking influencers campaign to influence their followers about their wide range of products. If still, you haven’t signed up for a pool of influencers to advertise your product, you are almost lagging up. So, buckle up and build a brand DIY style by engaging some influencers. In the following blog, we bring you some awesome tools to get your influencer campaign underway. You will be able to easily tackle the essential components of influencer identification, communication, activation, and management.

Why is Influencer Campaign so Important?

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Influencer campaigns are so important given the fact that they are outbound and have a perspective approach. Influencers have real-time followers who are dedicated and follow them easily. Brands outline that influencer campaigns have more potential for conversion into leads than the other forms of advertising and campaigning. The other benefit of influencer marketing includes the rate chart. The rate charged by an influencer would be somewhat low than other forms if you go into detailing plus there is assured benefits. Hence influencer campaigns are so attractive and in practice these days.

Tools for Influencer Campaign generations

Here are some of the simple DIY tools recommended by our experts in the field who recommend them. These tools can ease off the extra burden of the influencer marketing manager and relieve him of the awkward burden of proofreading every influencer. So, what are the DIY tools for Influencer campaigns? –

Searching and Selecting Influencer

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For searching and selecting influencer campaigns, the brands and websites should use the following tools –

  1. Social Blade – This awesome technology would retroactively review accounts of the influencers on Instagram, YouTube, Twitter, and Twitch to screen them for growth patterns and account regularities.
  2. Calculator (Spreadsheet Formulas) – The influencer marketing managers can use this tool to easily calculate basic calculations like Campaign Acceptance Rate and Single Submission Success Rate. Through this, they can determine the influencer campaign timelines.
  3. Social Platform Search and Review Techniques – You can yourself search platforms to know your influencers through tags, content types, suggested users, locations, and niche keywords. Here the advantage lies in manually searching the content and keywords used by the influencer you are willing to target.

For Communication and On-boarding Influencer campaign

  1. Facebook Messenger and Such Apps – If you really wish to target a certain influencer, contacting them directly on Facebook Messenger, WhatsApp or Instagram may not be a bad idea. These self-made influencers love the idea of being informal and you can take on that idea to be a little informal. You must be genuine, personal and respect their niche despite your purpose being completely different. Once you have had a good chat and agree to work together, only then send the proposal through mailing services and become a bit formal.
  2. Google Docs and Sheets – Now How will you manage the Influencer Campaign? To organize the campaigns, Google drive can be a cost-effective alternative. You can have a campaign dedicated Google doc which would be effective and easy to use.
  3. MailChimp, Gmail & Related Email Tools: With up to 2,000 subscribers and 12,000 emails per month free forever with no credit card required, you can’t beat Mailchimp’s ease of use for influencer communication and correspondence. Gmail is always great as well, with custom domain emails starting at just $5 per month with G Suite.
  4. DocuSign – DocuSign is a great alternative to formal mailing. You get the ability to send agreements for signatures and receive them easily. This is also integrated with Dropbox and Google and is available at a great price of only $3 per month.

Planning and Activating Influencer Campaign

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For planning and activating Influencer campaign, you Can have the following options –

  1. QuickBooks – This is the best in class application to track payments to contracts for the entire year. If your team is planning a high volume of influencer making campaigns, they will need a tool to keep up 1099’s, logging completed work and separating vendor expenses. This is the tool you must need.
  2. PayPal Activation – Most of the Influencers in states and Europe prefer payment over PayPal as it is handy to use and have no big issues with it. In addition, integration into your accounting software like Quickbooks can further streamline how your billing and payment teams process information for state and federal tax compliance.

Management and Reporting

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  1. Google Spreadsheet – You can use the Google spreadsheet to easily organize the influencer campaign while manage and calculate simple post-performance measurements.
  2. Native Social Measurement Tools – Each social network has their own measurement capabilities and functionally. Explore how each platform can complement your influencer efforts, like using Insights for branded content on Instagram for example.
  3. Google Analytics – This is a must as you can get general information about the landing pages, product specific information. Also running comparative channel traffic analysis from before, during and after campaigns is easy with this.
  4. Bitly – This is another excellent platform to track clicks, referral channels and top locations of search coming from. It is a great tool for tracking top sales funnel metrics or a specific influencers traffic referral ability.
Filed under: Advertising

How can the Brands Improve their Contextual Ad Performance?

Posted by Abhishek Pandey @ 5:44 am

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Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. This article will reveal some techniques to improve contextual advertising.

The Importance of Contextual Advertising

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It’s no secret that the traditional methods of advertising are not nearly as effective as they once were. The idea of throwing out a giant, untargeted net and hoping for the best is a thing of the past. Contextual advertising is a tactic designed to create digital campaigns that are tailored to the organic flow of the UX. As the bulk of online behavior is now being tracked, it would be wise to make the most of this new reality and find new ways to increase revenue.

When you write blog posts, the name of the game is to engage and educate readers without blatantly pushing a sales agenda. Contextual ads are the fantastic way to put relevant ad content in front of interested eyes without coming off as intrusive.

Some Ways to Use Contextual Advertising

If you want to earn more with the advertisements, here are some ways you can tap the vast engagement potential of contextual ads.

Never Compromise On UX

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Intrusive advertising can ruin an online experience faster than anything else. Many times, users don’t even look at poorly designed or irrelevant ads on a website. They are only interested in finding the X that gets rid of them. From a technical perspective, if your site’s color scheme presents a neutral vibe, a giant ad with super-vibrant colors will look out of place and will certainly disrupt the UX.

Contextual advertising is far from a one-size-fits-all solution. Each platform has its own unique landscape when it comes to displaying opportunities. For this reason, you cannot underestimate the importance of ad customization. Even the tiniest detail can wreak havoc on a website’s UX and ruin the effectiveness of the ad.

Understand Visitor Intent

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As in nearly all forms of online marketing, the key ingredient is simply knowing how your audience functions in relation to your platform. When it comes to contextual advertising, a great deal of success comes down to being in the right place at the right time. The visual hierarchy of your content needs to be in perfect order. From a monetization point of view too, ads need to be placed in accordance with your visitors’ on-site surfing behavior. Further, the messaging needs to be changed based on how people interact with your website.

Be Very Selective in Choosing Advertisers

As a blogger, choosing the advertisers that are allowed to display contextual ads on your website should not be a trivial process. One of the biggest mistakes a publisher can make is welcoming any and all advertisers for the sake of revenue. In reality, doing this can be counter-productive. For example, if your blog provides travel advice, placing ads for bathroom cleaners or marketing automation software wouldn’t likely be in line with what the user is looking for.

Last Words

After going through this article, you must have come across the harsh reality that you will always be locked in a constant battle not only with other publishers but also ad blockers. The key to capitalizing on engagement potential is finding innovative ways to appeal to customers on a level that doesn’t compromise their online experience and adds intrinsic value to their lives.

Filed under: Advertising

Facebook and Google Advertisement: How can Small and midsize businesses (SMBs) Fare?

Posted September 2, 2018 by Abhishek Pandey @ 2:44 am

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Google and Facebook have been the front-runners in the advertising industry for nearly two decades now since their inception. Being relatively easier platforms than print, they tend to bring in the target audience compliance to greater affordable rate as well. With such ease of use and target capabilities, the small and midsized businesses find Google and Facebook easier to drive their advertisement with. As per Chris Ruberg, Senior SM specialist at Independent Media Agency Empower, “Facebook provides an unprecedented number of tools to make using its ad platform easy to navigate for even the most novice business or advertiser.”

It is correct on the part of Google also. If you have not yet signed up with Google AdSense and AdWords, the experience is quite fruitful. The tools make the advertisement profound and gallant.

How are Google and Facebook Advertisement Different?

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Google and Facebook, since its inception, has been the tool to look out for by the SMBs to drive their advertisements. For most of the SMBs across the globe, these two platforms tend to provide most of the advertisements. Still guessing the number of users on these platforms? Take away the Fortune 1000, and most of the 5.999 million that remain are small and midsize businesses. And all these business houses have benefitted from Google and Facebook Advertisement. Most of the SMBs lack manpower and time to formulate ads and they need someone to take care of that. Google and Facebook have been extremely effective at reaching target audiences while also being convenient.

What are other major players in Advertisement agencies?

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Recently Twitter and Snapchat began to build advertisement platforms to attract SMBs but still, they are in the early stages of production. Snapchat did introduce the Snap Accelerate Initiative last October to attract the SMBs and the Startups, incubators, and accelerator programs with access to marketing benefits and services. Snapchat recorded a 30 percent increase in its advertisement revenue from the fourth quarter of 2017 through its Accelerator Program.

Similarly, Twitter Launched Promote Mode, its Subscription based self-serve advertising platform. This enables SMBs to play a flat fee of $99 per month to promote their profiles and individual tweets. Twitter is yet to officially convey the figures but labeled the results as positive. Twitter only provides analytics for tweets and followers while Snapchat provides offer data like Story views, time spent viewing, reach, average view time, story view percentage and Popular regions.

What Factors are Mostly used in Facebook and Google Advertising?

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Facebook is the topmost contender when it comes to advertising with the social media channels. With more than 1.5 billion users across the globe and an average of 6 hours per day mean Facebook reaching the target audience ratio much earlier than most others. Facebook tracks the purchase journey via multiple devices even when those transactions occur outside of Facebook. “Facebook is very scalable. The results and metrics are gathered immediately, and you can act on them immediately,” Gallant added. “The interactivity of the platform is immensely powerful.”

But if SMBs are not using Facebook advertisement, they are probably on Google but getting out of these two means finding new sources and that is a daunting task. “While it may be more expensive to advertise on Google, Google is more worth it in our eyes because you gain more visibility and, therefore, higher ad value,” said Joseph Crea, marketing manager of Dumbo Moving and Storage in Brooklyn, N.Y.

Filed under: Advertising
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