Posted March 8, 2018 by Abhishek Pandey @ 5:31 am
As we have already stepped into the year and steadily moving towards the quarter of the year soon, we should now be aware of some digital advertising trends of this year that will more likely to boost the chances of positioning your business in the market. Apart from this, these top digital advertising trends of 2018 will help you to build successful marketing strategies that would help you to grow your business.
Read on to unfold the latest digital advertising trends of 2018 to get updated with the trends that can help you in enhancing your business.
Native ads will continue maintaining its strong position in the digital advertising market. According to the experts, they have predicted that native display ad revenue will be whopping 74% of total display US ad revenue by 2021 which were 56% in 2016. So, it is advisable to keep the numbers in your mind while you set up your ad budget.
2018 will be the year in which the advertisers and brands would reveal the real power of Augmented Reality (AR). Not similar to Virtual Reality (VR), AR integrates a new online information on top of regular users environment and that too without inventing anything new. This will lead to help you in forecasting your purchases and taking the right decisions. With the help of AR, you can tell how the products can complement your user’s lives.
Both advertisers and publishers will get benefited by mobile video as it will act as a revenue generator but with some variations. In the last year, you must have seen the success of live videos streaming on social media channels. The Cisco recent studies say that videos will get around 80% of world’s Internet traffic by 2019. Therefore, do not hesitate to include videos in your marketing plans if you want your business to grow online.
User-generated Content (UGC)
Users are the ones who boost your product visibility on digital, then why to give marketers a control to manage your product for the users. It is suggested to give your product into the hands of influencers who are new trendsetters of the year. Team up with the people who can write some good stuff in form of blogs, or you could ask them to write their own experience of using the product as a review on digital. This will get good traffic on the website and also build up product credibility. One good feedback can change many minds which results in increased sale and purchase from the audiences.
In 2018, the IAB and Google have announced a fight against industry shady players. Ad Experience, Ads.txt., and Abusive experiences are putting their great efforts in making advertising industry and media buying safe and transparent.
Personalized Ad Campaigns
Nowadays, data-driven personalized ad campaigns have become essentially important. Reaching out to your targeted audiences with the right message and at right time will be significant for advertisers, so any company and platform with high-powered functionality who will maintain hyper-targeted ad campaigns will lead the digital marketing world.
After reading top digital advertising trends of 2018, this is clear that advertising business should remain user-conscious, meaningful and last but not the least touching- the most important factor. Among other upcoming trends, marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, the blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger the digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.