Advertising

Learn to Humanize Your Customer Experience Through Understanding Their Demands

Posted May 18, 2018 by Abhishek Pandey @ 4:24 am

In this present age, everything seems to be data driven and Customer relations have eventually turned out to be the same. The brands have long forgotten the value of customer experience and they remain not more than a set of metrics and numbers on a campaign dashboard. This is something which has downgraded the customer importance for the brands. In this fast-paced world, focusing on real people have become an outdated idea. So, how should markets evolve from their custom dashboard and hit them where they actually feel? How do they connect with the real people who would actually understand their demands?

Why do brands not give impetus to real customer Experience?

Image result for customer experience

With plenty and large amounts of data being generated today, the brands have all information for actions leading to high customer loyalty down to each customer level. It will require evaluating customer interactions, both monetary to non-monetary which means engaging via social media. The key is measuring individual intent and engagement in real time—what we call a customer’s “pulse.” Once that’s understood, there are ways to activate your outreach based on that unique pulse, as well as how to monitor and maintain a positive feedback loop.

With so much data available with the brands, they tend to neglect the support of real people. They go for the data available with them to expand their reach. Hence, they do not give much impetus to real customer experience. The individual intent and engagement in real time is often given less impetus and priority as compared to the data which is readily available. This individual intent is called a customer’s ‘pulse’

What exactly is a Customer Pulse as per the Customer Experience?

Image result for customer experience

Often, the customer indicates their value and engage themselves on their brand usage based on the varying needs and situations. If the brand is good, they would increase the level of engagement over time determining their loyalty.  They would thus increase the value for business.  If you think of your relationship with a customer as a system which functions on investments and returns, the Pulse of the customer can be understood as a simple equation:

Pulse = Investments + Returns – Relationship Decay.

What level of Investment are we talking about?

Image result for customer experience

The Investment includes personal outreach, relevant social content, exclusive or early access, rewards and incentives and all the time and energy which is put into creating it. The Returns come in the form of engagement: content sharing, repeat usage of a product, or a new purchase. In between investments and return is Relationship Decay, the reality that customers will gradually forget about their past experiences. Then the engagements when your brand is not top of mind becomes absolute.

How a customer’s pulse informs decision making?

Image result for customer experience

Success is traditionally measured by purchases. But given the increasing interaction consumers have with brands via non-purchase activities, this needs to change. It’s not just a matter of changing the way interactions are measured, but these non-purchase interactions drive value. After all, even when purchases are infrequent, engagement with your brand over time holds immense value. For example, in the airline industry, studies show that when a tweet is answered in five minutes or less, the customer is willing to pay $20 or more for a ticket on that airline in the future.

Best Techniques To Improve Contextual Ad Performance

Posted May 9, 2018 by Abhishek Pandey @ 4:34 am

Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. This article will reveal some techniques to improve contextual advertising. 

The Importance Of Contextual Advertising

Contextual Advertising

It’s no secret that the traditional methods of advertising are not nearly as effective as they once were. The idea of throwing out a giant, untargeted net and hoping for the best is a thing of the past. Contextual advertising is a tactic designed to create digital campaigns that are tailored to the organic flow of the UX. As the bulk of online behavior is now being tracked, it would be wise to make the most of this new reality and find new ways to increase revenue.

When you write blog posts, the name of the game is to engage and educate readers without blatantly pushing a sales agenda. Contextual ads are the fantastic way to put relevant ad content in front of interested eyes without coming off as intrusive.

Some Ways to Use Contextual Advertising

If you want to earn more with the advertisements, here are some ways you can tap the vast engagement potential of contextual ads.

Never Compromise On UX

Never Compromise On UX

Intrusive advertising can ruin an online experience faster than anything else. Many times, users don’t even look at poorly designed or irrelevant ads on a website. They are only interested in finding the X that gets rid of them. From a technical perspective, if your site’s color scheme presents a neutral vibe, a giant ad with super-vibrant colors will look out of place and will certainly disrupt the UX. 

 

Contextual advertising is far from a one-size-fits-all solution. Each platform has its own unique landscape when it comes to displaying opportunities. For this reason, you cannot underestimate the importance of ad customization. Even the tiniest detail can wreak havoc on a website’s UX and ruin the effectiveness of the ad.

Understand Visitor Intent

Contextual Advertising

As in nearly all forms of online marketing, the key ingredient is simply knowing how your audience functions in relation to your platform. When it comes to contextual advertising, a great deal of success comes down to being in the right place at the right time. The visual hierarchy of your content needs to be in perfect order. From a monetization point of view too, ads need to be placed in accordance with your visitors’ on-site surfing behavior. Further, the messaging needs to be changed based on how people interact with your website.

Be Very Selective in Choosing Advertisers

 

As a blogger, choosing the advertisers that are allowed to display contextual ads on your website should not be a trivial process. One of the biggest mistakes a publisher can make is welcoming any and all advertisers for the sake of revenue. In reality, doing this can be counter-productive. For example, if your blog provides travel advice, placing ads for bathroom cleaners or marketing automation software wouldn’t likely be in line with what the user is looking for.

Last Words

After going through this article, you must have come across the harsh reality that you will always be locked in a constant battle not only with other publishers but also ad blockers. The key to capitalizing on engagement potential is finding innovative ways to appeal to customers on a level that doesn’t compromise their online experience and adds intrinsic value to their lives.

 

Filed under: Advertising

Effective Tips To Make PPC Advertising Work For Business

Posted May 8, 2018 by Abhishek Pandey @ 6:05 am

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead to sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, it’s best to understand the intricate details beforehand.

What Is PPC Advertising?

ppc

The term stands for pay-per-click advertising, meaning that each time someone clicks the ad, a set rate is charged to the advertiser. This rate can vary based on the agreement you’ve established beforehand.

You can use PPC to display ads for specific services or goods depending on what you’re selling. The goal is to put these ads in front of people who are already interested in the subject and might be looking for the product through search engines, forums or websites.

Setting Up PPC Campaigns

Establish a budget.

Start by establishing a daily, weekly or monthly budget as soon as possible. This is the set rate at which you will launch the ads. If you don’t have a budget, it is easy to start wasting money on failed campaigns. A set budget can streamline the setup and make sure it works according to your financial means. If not, it is easy to toss away money without even noticing it.

Look at the various rates and learn more about them before launching the ad on a platform. This will give you the gist of what’s going on and how much it will cost per click.

Set campaign goals.

You can only see the value of PPC advertising if you set goals for your business. This can include the number of leads you want to come in via ads or even the number of recorded sales per ad. All of this information should be tracked and kept in mind during the campaign.

By looking into and establishing these goals, it’s easier to avoid making mistakes. A PPC ad is only as good as the person running it. Setting goals helps you remain on top of things without failing.

Split-test ads and platforms.

PPC

Take the time to split-test as much as possible, whether with advertisements or platforms. You want to take all of this information into consideration beforehand. The goal is to determine how the ads will be run and how they will work.

For example, imagine one ad doesn’t work well but another does. You don’t want to keep running the failed ad because you don’t know which one is doing well. This happens all the time when you put up a bunch of ads and hope for the best.

Emphasize relevance.

PPC advertisements have to be as focused as possible because of the value they bring. Relevance is the name of the game, because putting ads up in front of the wrong people will lead to inefficiencies. Targeting is essential for the long term.

Focus on a solution that is as relevant as possible. Take the time to sit down and write specific keywords that relate to your business and its products. The goal is to have a good feel for what you want to target.

Don’t ignore tracking.

Let’s imagine an ad has been set up and it’s time to start raking in new leads. How are you going to keep tabs on what’s working and what isn’t? This is where tracking can help, as it ensures each lead who engages with the ad is recorded. With Google AdWords, you can have all of this information listed in the main console online. It’s best to go through this information and set up a personal tracker as well. This reduces the wasted money from unrefined campaigns.

Last Words

PPC advertising can have a lot of benefits, but it is important to set things up properly. It takes time and a lot of work, but it is well worth the hassle. A good PPC advertising campaign can launch your business forward better than anything else could. This is why it is such an appreciated online marketing method: It works well and can change the outlook of a business in a matter of days or even minutes.

Filed under: Advertising

Small Business Advertising Checklist

Posted April 20, 2018 by Abhishek Pandey @ 5:43 am

As a small business owner or marketing manager in a smaller company, you may have to do most of the work on your own without much outside help. Let’s dive into the detail around each of important steps in setting up a small business advertising campaign. Here’s our small business advertising checklist detail.

Small Business Advertising Checklist

Define Your Advertising Goals

Small Business Advertising

Clearly define a business goal or goals for your advertising campaign. Everyone wants more sales. Be more specific. Consider these five different advertising goals:

 

Find new customers – If your goal is more customers, identify how many and in what time period so you can measure results. But make sure the goal is achievable.

 

Reinforce brand awareness –  If you would like your company or solution to be top of mind in the future when prospects are ready to buy, then brand awareness may be a good strategic goal.  If so, how will you measure brand awareness success? By an increase in word of mouth referrals? By an increase in search engine visibility? What about store foot traffic? More social media mentions? More website traffic? A brand awareness survey? Identify concrete results you will measure.

 

Launch a new product – If promoting a new product is the reason for the campaign, how will you measure that?  Those that sell professional services or complex business solutions may want to inform their targets about possible benefits. For example, A digital agency comes out with a new service offering. A smart goal could be: Generate 150 downloads of a lead magnet explaining the benefits of that offering, of which 30 are solidly interested in hearing more about it, during a 90-day campaign.

 

Gain a seasonal push – If you are in retail and hold seasonal sales, then your advertising will be concentrated in a narrow time window of perhaps a few weeks or days. This goal requires you to focus on techniques that spur people into action during that time, such as event-based radio broadcast advertising where you try to get a large number of people to come to your store one weekend. A smart goal could be: Increase foot traffic to your store by 30% during the weekend event and increase sales by 10%.

 

Pick What You Want To Promote

Small Business Advertising

The next step in your small business advertising checklist is to decide what you will promote. Choose whether ads will promote:

  • a product
  • a service
  • a group of products/services your brand
  • a special sale or event
  • something else

What you promote must line up with your goals.

 

Identify Your Target Audience

Small Business Advertising

Identify the targets you want to reach — precisely. Targets are not just “more buyers” or “consumers.”  Be specific.

 

Develop buyer personas to zero in on the targets you want to reach with advertising. Buyer personas are fictional representations of your ideal target buyer.  Personas include demographics, firmographics (for business customers), preferences, habits, challenges they are trying to solve, income and more.

 

If you’ve never set up buyer personas, go over to Make My Persona and use the free tool. Most businesses have more than one ideal customer profile, to create several.

 

Determine Where To Find Your Audience

Small Business Advertising

When setting up your small business advertising campaign it’s important to have a good audience fit. Estimate where your targets spend their time and get their news. What kind of activities do they engage in? What are their daily preferences? How do they research purchases? Understanding these things helps identify how to find people in your target audience. While billboards, TV ads or magazine ads might reach a very large number of people, the real question is how many of YOUR targets are they likely to reach? Going for wide reach could be expensive overkill — or miss the mark altogether.

 

Go back to your buyer personas. Do they suggest your target audience is mainly urban millennials who don’t drive much and prefer to go online rather than read print or watch TV? In that case, billboards, print ads, and TV ads won’t reach many of them. Some of the online advertising methods allow you to target precisely. For example, consider how Facebook ads let you target by interests and demographics. Or use keywords in Google AdWords to attract buyers actively searching for your products.

 

However, online ads could be expensive — and may not hit the mark if you’re mainly trying to lure local foot traffic into your bakery. Community coupon books or advertising in a community bulletin might be better for reaching these local shoppers.

 

Choose Your Campaign Timing

Small Business Advertising

Some types of advertising can be launched immediately. Others require advance planning. How fast do you need results? Many small businesses want instant results. But not all types of advertising are immediate. With a new product launch, you typically plan it well in advance. So a blitz campaign that includes direct mail, TV commercials and Internet display ads along with a PR campaign, can be coordinated so it all starts to roll out around the same time to make a big splash. Remember, timing is a key part of any small business advertising campaign.

 

Last Words

 

Hope you are open to the small business advertising checklist, so if you are looking forward to making one, do consider this checklist and do not forget to share your thoughts with us.

Filed under: Advertising,Company Headlines

Top Digital Advertising Trends Of 2018

Posted March 8, 2018 by Abhishek Pandey @ 5:31 am

Top Digital Advertising Trends Of 2018

As we have already stepped into the year and steadily moving towards the quarter of the year soon, we should now be aware of some digital advertising trends of this year that will more likely to boost the chances of positioning your business in the market. Apart from this, these top digital advertising trends of 2018 will help you to build successful marketing strategies that would help you to grow your business.

Read on to unfold the latest digital advertising trends of 2018 to get updated with the trends that can help you in enhancing your business.

Native Ads

Native ads will continue maintaining its strong position in the digital advertising market. According to the experts, they have predicted that native display ad revenue will be whopping 74% of total display US ad revenue by 2021 which were 56% in 2016. So, it is advisable to keep the numbers in your mind while you set up your ad budget.

Augmented Reality

Augmented Reality

2018 will be the year in which the advertisers and brands would reveal the real power of Augmented Reality (AR). Not similar to Virtual Reality (VR), AR integrates a new online information on top of regular users environment and that too without inventing anything new. This will lead to help you in forecasting your purchases and taking the right decisions. With the help of AR, you can tell how the products can complement your user’s lives.

Mobile Video

Mobile Video

Both advertisers and publishers will get benefited by mobile video as it will act as a revenue generator but with some variations. In the last year, you must have seen the success of live videos streaming on social media channels. The Cisco recent studies say that videos will get around 80% of world’s Internet traffic by 2019. Therefore, do not hesitate to include videos in your marketing plans if you want your business to grow online.

User-generated Content (UGC)

User-generated Content (UGC)

Users are the ones who boost your product visibility on digital, then why to give marketers a control to manage your product for the users. It is suggested to give your product into the hands of influencers who are new trendsetters of the year. Team up with the people who can write some good stuff in form of blogs, or you could ask them to write their own experience of using the product as a review on digital. This will get good traffic on the website and also build up product credibility. One good feedback can change many minds which results in increased sale and purchase from the audiences.

Transparency

In 2018, the IAB and Google have announced a fight against industry shady players. Ad Experience, Ads.txt., and Abusive experiences are putting their great efforts in making advertising industry and media buying safe and transparent.

Personalized Ad Campaigns

personalized ad campaigns

Nowadays, data-driven personalized ad campaigns have become essentially important. Reaching out to your targeted audiences with the right message and at right time will be significant for advertisers, so any company and platform with high-powered functionality who will maintain hyper-targeted ad campaigns will lead the digital marketing world.

Final Words

After reading top digital advertising trends of 2018, this is clear that advertising business should remain user-conscious, meaningful and last but not the least touching- the most important factor. Among other upcoming trends, marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, the blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger the digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.

 

Filed under: Advertising,Company Headlines

Why Is Native Video Advertising Likely To Replace TV Ads?

Posted February 27, 2018 by Abhishek Pandey @ 6:12 am

As internet video continues to grow, television advertising is losing its popularity. With the popularity of YouTube, Netflix etc., youth is no longer interested in watching TV which is influencing advertisers to transfer their budget from TV to digital channels.

In this article, things related to advertising will be discussed and why is native video advertising likely to replace Television. Apart from this, we would also discuss that how can businesses adapt to this improvised way of advertisement in this fast-paced digital age?

Things Can’t Be Overlooked

TV Advertisement is no longer a trend

The stats can’t be overlooked and as per the recent stats, digital influence is much higher than TV ads on the audiences. In other words, we could say that digital popularity is outstripping TV in all aspects. Two years back, in 2016, for the first time, US digital advertising revenues had exceeded to TV advertising revenues. Similarly, in Russia, the same thing happened when the internet advertising outperformed the TV advertising revenues with 41 billions rubles. This proves that the global trend is evident as the share of advertising on digital platforms continues to grow while reducing the popularity of TV.

The Youth is not interested in Traditional TV

The young blood is always after trying out new, creative and fast things. With a great and impactful presence of digital platforms, the youth seems to be losing its interest in TV. As per the survey, the report says that over 67% of youth can’t live without these digital channels, whereas only 36% of consumers noted that TV is a part of their life. Through Advertiser’s point of view, an advertiser will invest their where his audience is present or active and be seeing the native video advertising popularity, he is interested in investing in native advertising than TV advertising.

Promotional of native content is more lucrative

Television is in the last stage of its life and the final nail in its coffin will be hammered by the influencer marketing.Subscribers see native video ads in a positive light, so they react actively to the promo, especially when it looks as natural as possible. With the current level of authors’ technical training and creativity, paid videos are more interesting than their usual content.

As one might expect,  such tools are not just a trend’ they are a glimpse into the future. Traditional advertising is slowly dying and a personalized Internet, along with personalized advertising, is the true future.

A win-win situation for everyone

Advertisers who are reaching a targeted audience for cheaper and getting a bigger return on investment is essentially a dream come true. While for regular consumers, they have removed the need to watch obtrusive ads and instead of view products and services that they might actually want to use via people that they trust is the best of both worlds.

 

Filed under: Advertising

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Interesting Ways Through Blockchain Could Transform Digital Marketing

Posted February 15, 2018 by Abhishek Pandey @ 3:11 am

As the world is turning into a digital, so is the digital advertising market is growing rapidly. In 2017, the surprising rise of the cryptocurrencies like Bitcoin was in the trend which keeps coming in the first week of this year. When you hear cryptocurrency, the first thing that comes to mind is blockchain as many millionaires and billionaires have observed that this technology could transform markets instantly as it offers transparency and efficiency to the advertisers.

Most of you know that blockchain is the technology that supports Bitcoin; however, many of you are still don’t know that blockchain has a huge potential to disrupt and resolve issues persist in marketing and advertising sectors. This defines that this tech seems to have a tremendous power to transform digital marketing industry.

Here are some ways through which this technology could change the digital advertising:

Targeting And Engagement

Many advertisers have invested a huge time and efforts on the ad platforms they have worked upon just in finding the right methods and acquiring data that enables them to deliver the right message to the right user and that too at the right time, which results in the action. For instance, BitClave envisions a Consumer Activity Token that a consumer earns by adding their data to the blockchain. When a search is made through BitClave’s decentralized search engine, the businesses that are willing to reach to them will compensate them.

Data Management

Data management is the spine of the digital advertising. From measurement to targeting, the participants who acquire data have an advantage over those who don’t. It’s not at all surprising to know that some participants are looking at the blockchain technology ways that could address data-related issues and challenges. An example to give you a clear idea on it- last year, Comcast had announced that it is developing a Blockchain Insights Platform aiming at improving the efficiency of premium video advertising in order to have a better planning, targeting, execution and measurement on across all the screens.

Fraud Prevention

Ad fraud is one of the most common and the biggest concerns among advertisers. Unfortunately, it is not possible to stamp it out as the digital ad ecosystem has become more complex and opaque in recent years. Although, the major Ad vendors and publishers are after IAB standard Ads.txt which is still not perfect.  Some sellers are tricking publishers to adding them to their Ads.txt files; however, Ads.txt doesn’t tell the type of inventory a particular seller is authorized to sell, which opens the possibility for a vendor. For instance, adChain, a smart contract on the Ethereum blockchain that maintains and stores a record of a publisher domain names that are accredited as a non-fraudulent.

Buying And Selling

The most intriguing part of this application is to use the blockchain to enable publishers and advertisers to buy and sell directly or with fewer intermediaries. It is not required to mention that the blockchain based smart contracts could effectively automate every aspect of the delivery and payments easily.

Food for Thought

As after going through this post you must have understood the ways that could benefit advertisers. Hope you like this post.

Filed under: Advertising,Digital

Mobile Advertising- A Boon in the Market or a Bane?

Posted February 13, 2018 by Abhishek Pandey @ 2:46 am

Mobile advertising is the kind of advertising method which is done using mobile devices as a media. An abrupt increase in the number of mobile users over the recent years has prompted the advertisers to focus more on advertising through mobile phones rather other traditional methods of advertising such as PC or TV. Also, the shift of online activities from computer systems to more convenient handset devices gave a major boost to mobile advertisement. Though, mobile advertising today has a growing global market, it involves its own set of pros and cons. Let’s explore some of these here:

Pros of Mobile Advertisement

Users are connected to their mobile phones nearly every single hour of the day. They receive the message at the very moment it is sent. Despite of it in any mode, the message is received by the user as soon as the mobile device is turned on. Thus, mobile marketing techniques are much instant.

As per the recent statistics, about 90 percent of the text messages are read in 3 minutes after they are being sent to the user. Moreover, branded text messages have a substantial 98 percent open rate. On the other hand, emails are stuck just at 22 percent.

Creating content for the mobile devices, whether it is a video, images or a text, is much simpler and less expensive in comparison to the content for laptops or desktops.

Usually many people keep their mobile phone numbers for a longer period of time, in contrast to their email addresses. This makes the databases that use mobile phone numbers as unique IDs more effective. Also, it is a good way for the mobile marketers to understand and analyze user behavior in a better way. Hence, user response can be tracked instantaneously.

Cons of Mobile Advertisement

The very first disadvantage of mobile marketing lies in the fact that it intrudes into the privacy of the users. Thus, mobile advertisers should carry out the promotional activities only if they have permission from the user for the same.

The mobile devices usually have a small screen and there is no mouse as well. This makes navigation difficult for the mobile users. Because of this reason, most of the ads go untouched as the user may find it a time consuming task to go through each one of the details.

Mobile devices do not come with any standards. Thus creating issues of screen sizes, browsing and operations.

There can be a backfire in case the advertisement is not relevant to the user or is bad. Since mobile phones are a personal entity and the users might not like being disrupted with the inappropriate advertising.

So, if you are looking forward to try mobile marketing, then it is recommended for you to start with a small campaign first, choose a good mobile advertiser and give it a test run. When the right strategy is in place, a larger campaign can be rolled out.

 

Filed under: Advertising

Online Retailers Must Create Google Shopping Campaigns

Posted February 9, 2018 by Abhishek Pandey @ 5:42 am

For those who are new to Google Shopping Campaigns, it is a paid advertising solution by Adwords that allows you to bid on product based searches. They allow you to serve ads with product image, name, pricing, and some promotional text appear at the top of the Google Search pages, sometimes under the premium ads on the left, or even at the upper-right-hand corner. These images draw the eye and attract a disproportionate share of clicks. E-commerce stores that run AdWords Shopping Ad campaigns often bring in their highest ROI through these simple ads.

If you are a proud owner of eCommerce site who is using Shopping Ads for the first time, you’ll be surprised to see that the upload details of your product stock to AdWords is quite an easy task to do. Here is a list of things that you need to keep in mind while creating Google Shopping Campaigns:

Create A Data Feed

If you are a not an expert and a beginner who has the ability to code his own site entirely by hand, you probably want to speak with your webmaster about exporting your product list as a data feed. A specially formatted file containing a list of all your products and all the associated relevant information such as price, brand, image, availability, etc. The vast majority of modern e-commerce platforms make this easy to do with plugins and extensions, so you should expect this to be quick and straightforward for any competent webmaster.

Open A Google Merchant Center (GMC) Account

Again with this step, you may prefer to take help from your webmaster to enter your data feed details by providing him with the relevant login details of your new GMC account. if you set up and install the data feed correctly, it will update automatically as your inventory changes. In order to have better results, set this up in order to get your feed updated daily.

Link your Google Merchant Center account to your AdWords Account

GMC acts as a kind of middleman, assessing your feed, keeping an eye on the data, and making sure the format is correct. Therefore, it is mandatory to link your Merchant Center to your AdWords account and moreover it is a two-step process. You’ll need to send an approval request from the Merchant Center to your AdWords account.

Last Words

As with most things in AdWords, you’re looking for outliers. So depending on the situation, increase the bid on what’s performing well and similarly, decrease or eliminate the ones that are not performing or underperforming. For your shopping campaign, this means finding individual products that have sold consistently and profitably. You’ll want to increase the bids for these to encourage Google to show them more often. However, don’t be tempted to do huge bid increases at any one time. A “little and often” approach is a better way to go. You won’t typically increase the bid for any item by more than 10% at any given time.

Filed under: Advertising
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Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

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