Company Headlines

The 3 Most Common Myths About Remarketing

Posted April 30, 2012 by fran @ 4:02 pm

Despite its proven success, some advertisers still hesitate to implement remarketing campaigns, due to common myths and misconceptions. Some people have the perception that remarketing invades privacy, has a low ROI, and is a waste of money. However, most of these myths are simply opinions perpetuated by people who have either never tried it, or have misused the technology.

To set the record straight, below are the most common myths about remarketing. You’ll find that a lot of these claims are either completely false or are simply misunderstandings of how the remarketing technology really works.

Myth #1: Remarking invades privacy – This is 100% false. Remarketing doesn’t get any personally identifiable information from visitors. The system only tracks the fact that a user has visited a website with the use of cookies, but these “tags” are completely anonymous.  When a user is tagged, no personal information is ever retrieved or stored.

Users who aren’t comfortable with remarketing can easily clear their browsing history and cookie data to make sure that they don’t leave any tracks on the web.

Myth #2: Remarketing will creep out users – Only if you overdo it. Avoid looking like an over-eager and desperate salesperson that follows people around all time. Instead, take it easy when remarketing and do it just the right amount.  When setting up your campaign, always remember to display your ads in moderation. Bombarding people with the same advertisement will tend to annoy them, but this doesn’t mean that remarketing ads in general will harm your relationship with potential and existing customers. If you implement your campaign wisely, you will generate interest and bring people back to your site.  People appreciate gentle reminders about the sites and products that they previously viewed. 98%users leave a site without buying anything because they’re too distracted or still shopping around. Remarketing will help you get them back by showing ads for your site on the other online locations that they visit. In addition, some users are actually relieved to see remarketing ads on the sites that they visit, because it is more appropriate for them. Instead of seeing irrelevant ads on the web, they’re browsing experience is complemented by advertisements for websites and products that they’re already interested in.

Myth #3: Paying for views is a waste of money – When you implement remarketing campaigns, you are usually charged for views rather than clicks. This can turn off advertisers because they’re more eager to pay for “hard” actions such as clicks. However, remarketing goes beyond mere clicks. Instead, it builds up users’ interest and familiarity towards a product and keeps it on top of their minds. This then increases the chances of them actually buying something when they click on the ad.  Sure, traditional paid advertisements can get you clicks from disinterested users, but remarketing is the only type of advertising that can turn views into clicks that covert. The choice is up to you. Would you rather get charged for a lot of clicks that don’t lead anywhere, or pay for views that will eventually get users to his the “Buy” button?

 

Filed under: Blogroll,Company Headlines

3 Tools That Can Turn You into an Instant Video Professional

Posted April 25, 2012 by fran @ 1:27 pm

We’ve said it before, but it’s worth saying again: videos can effectively boost engagement and sales. Ads that appear on videos are proven to gain more attention and clicks, giving businesses better chances of putting their products out there, while allowing publishers to earn more revenue at the same time.

Whether you’re a business owner who wants to reel in more customers, or a publisher who wants to garner more page views and clicks, producing a video is almost a sure-fire way to get more eyeballs.

However, creating a polished and professional video isn’t always easy. If you don’t know your way around cameras and video editing software, learning the ins and outs of the production process can take up tons of time and effort. On the other hand, hiring someone to create a video for you can put a significant dent on your budget. Professional videos can send you back several hundreds if not thousands of dollars.

Fortunately, a handful of website on the web came up with ways to help the average non-technical user create videos like a pro without breaking the bank. Check out the sites below and you’ll be sure to start producing sleek videos in no time.

1. Animoto – Considered as one of the most popular video creation service on the web, Animoto “makes it easy and fun for anyone to create and share extraordinary videos using their own pictures, video clips, words and music.” You won’t have worry about lacking the technical know-how to create videos. All you have to do is upload the clips and images that wish to include in your video, select a template from Animoto’s library, add music and words, and then you’re good to go. The service will take care of putting all the video elements together, and you can just sit back and watch it happen. Animoto’s pricing ranges from free to $39 a month, depending on your needs.

2. Xtranormal – Do you want to produce excellent animated videos but don’t have the budget to hire animators from Pixar? Consider Xtranormal instead. The service lets you choose from a variety of animated characters. Once you’ve chosen the stars for your video, select a “set” or an environment that you want your characters to be in. You can then bring your characters to life by typing or recording the dialogue. You’ll also be able to have your characters perform gestures and movements as well as direct the camera angles in the film. Xtranormal rates start at $10 if you’re an educator and $50 if you’re a business.

3. FluxVFX – This is for users are familiar with Adobe After Effects. Similar to Animoto, FluxVFX provides templates and all you have to do is add in your own photos and text. These pre-made templates are very interactive and can be used to create slideshows, albums, and even video infographics. Templates come in the form of an Adobe After Effects file, so you’ll have to open them using that software. Pricing for starts at $25 per download and come with all of the source files for the project.

Image credit: Alejandro Peters on Flickr

Filed under: Blogroll,Company Headlines

How The British Heart Foundation Generated Buzz with the Hard and Fast Ad Campaign

Posted April 18, 2012 by fran @ 2:23 pm

What do you get when you combine social media with the British Heart Foundation (TheBHF) with, Vinnie Joes and the Bee Gees? A whole lot of YouTube views, that’s what.

Considered as the UK’s most well-known heart charity, TheBHF has been spreading the word and helping those with “broken” hearts for over 50 years. The foundation has made significant contributions when it comes to research, patient care, and education, and as previously mentioned, they’ve been doing this for half a century.

But don’t the foundation’s age fool you, because as you are about to read, TheBHF is very much adept in launching online campaigns and doing social media right.

Last week, the guys at Twitter wrote a blog post about “Hard and Fast”, the wildly successful online campaign of TheBHF.

The Message

As a most people know, CPR comes in handy in cardiovascular emergencies, and can really help save lives. Still though, the thought of mouth-to-mouth resuscitation makes a lot of individuals uncomfortable, because it involves “kissing” a dying stranger.

To counter this, TheBHF aimed to spread the word about the effectiveness of “hands-only” CPR, an effective and life-saving method that doesn’t involve any sort of mouth-to-mouth resuscitation whatsoever.

The Execution

TheBHF produced a video starring famous actor Vinnie Jones. In it, Jones demonstrates the step by step process of hands only CPR. “Look lively,” Jones says. “First call 999, then you do hands only CPR” he also emphasizes that you don’t have to kiss anyone. “No kissing,” he adds. “You only kiss your missus on the lips.”

He then proceeds to demonstrate how it’s done. “Lock your fingers together, knuckles up, then push down right on sovereign.” As he does this, the music to Stayin’ Alive by the Bee Gees swells, and Jones advises that you should “push hard and fast, about two times a second like to the beat of Stayin’ Alive!” The video ends with a short and simple line: “Hands only CPR. It ain’t as hard as it looks.”

The video was hilarious and the move of associating CPR to the song Stayin’ Alive was definitely brilliant and made the ad even more memorable.

Equally as brilliant though is how TheBHF executed the campaign. While they initially wanted to air the video on TV, the foundation decided against it, and first launched the video online instead. They used Twitter’s Promoted Tweets to drive users to watch it, and even incorporated the hastag #hardandfast into the video to help track conversations about the campaign.

The Result

According to its case study, “conversations around “Hard and Fast” were so great that in addition to the Promoted Trend, the campaign also organically trended five times with the terms: “Vinnie Jones,” “#hardandfast,” “British Heart Foundation,” “CPR” and “Stayin’ Alive.” Numerous media outlets and blogs also reported on the advertisement after seeing it trend organically on Twitter — all leading to over 1.7 million video views.”

What You Can Do

While not all of us can hire celebrities or purchase the rights to classic songs like Stayin Alive, we can still learn a lot from TheBHF. The Hard and Fast campaign was successful mainly because it was easy to remember and was associated with a song that everyone knows.

In your next advertising campaign, try to link your message to some “classic” items. It doesn’t have to be a song. There are tons of slogans and events that are close to people’s hearts.

Additionally, the fact that TheBHF decided to use online channels first instead of traditional media such as TV greatly added to the campaign’s success. Nowadays, online properties and social networks generate buzz more effectively than other forms of media, so if you’re thinking of doubling down on Internet advertising, now is definitely the time.

Also remember that this principle doesn’t just apply to videos and social media campaigns. Great ads come in all shape and sizes. Overlay, mobile, and Thank You Email Offers, are just some examples of tried and tested ads that work. Combine engaging and entertaining content with these tools, and your bound to generate buzz and conversions!

Filed under: Blogroll,Company Headlines

Consumer Trust in Online Ads Rises as Trust in Traditional Ads Fall

Posted April 11, 2012 by fran @ 3:21 pm

Think that online ads are on the rise? You could be right. Results from a recent study by Nielsen indicate that consumer trust in online media continue to increase, while the opposite is happening to traditional advertising.

According to their Global Trust in Advertising report, Nielsen surveyed over 28,000 Internet respondents in 53 countries. Results show that the most trusted forms of advertising (92% according to the survey) are the ones that come from recommendations from family and friends. Meanwhile, 70% of respondents said that they also trust online customer reviews such as the ones found on Yelp.

When it came to online advertising, Nielsen reported that:

“The survey also showed that nearly six-in-10 global online consumers (58%) trust messages found on company websites, and half trust email messages that they signed up to receive. On the Web, four-in-10 respondents rely on ads served alongside search engine results, 36 percent trust online video advertisements, and one-third believe the messages in online banner ads—an increase of 27 percent since 2007. Sponsored ads on social networks, a new format included in the 2011 Nielsen survey, are credible among 36 percent of global respondents.”

Thinking of adding ads on mobile devices? According to Nielsen’s survey, the consumer trust level in mobile phone advertising while still relatively low at 29%, rose 61% since 2007 and 21% since 2009.

Yes, online and mobile ads are finally gaining the trust of Internet consumers nowadays. However, the same thing cannot be said for traditional ads. Nielsen’s study indicates that while 47% of consumers trust television ads, the number is down 24% between 2009 and 2011. Nearly half of respondents (47%) said that they trust magazine advertisements, but that number is again down by 20% between 2009 and 2011. Newspaper ads saw the biggest decline of all. 46% of consumers said the still trust newspaper ads, but this is down 25% between 2009 and 2011.

This shift in consumer trust may be new, but it certainly isn’t surprising. It’s evident that people are spending less time on traditional media (i.e. magazines and newspapers) and more time on digital and “smart” devices.

Most people nowadays consume so much news and entertainment using their smartphones and tablets that they don’t even watch TV shows on television sets anymore. It’s no wonder their trust in traditional ads is declining.

What It Means for You

The fact that people are starting to trust online media more than traditional kinds is actually great news for businesses (especially small businesses). Online advertising can be cheaper and also has a faster turnaround than traditional media.

Additionally, with online advertising you’ll be able to get actual statistics and graphs so that you’ll know exactly how many people saw your ad and how many users interacted with it. Another great thing about online ads is that they allow you to completely target your audiences. You’ll be able to zero in on consumers based on their interests, age group demographic, or location. Anyone can browse a newspaper or catch a commercial on TV, but as you probably know, having your ad seen by just “anyone” isn’t enough.

Image credit:  return the sun on Flickr

Filed under: Blogroll,Company Headlines

Boost Sales and Engagement Using Videos

Posted April 4, 2012 by fran @ 1:12 pm

The claim that “video can do wonders for your business” isn’t just an empty marketing shtick from video companies. Studies have shown that videos are two times more likely to appear on the first page of Google compared to plain text pages. Additionally, it’s a known fact that most people are drawn to images more so than words, and that often, moving images can communicate things faster and easier than sentences and paragraphs.

A new study by comScore further supports this; last week, the research company revealed that combining professionally-produced video content and users-generated vides can actually boost sales effectiveness. The study, which was conducted in collaboration with online video community EXPO, aimed to measure how professional videos and user-generated videos complement each other.

In their research, comScore and EXPO rounded up a group of consumers to participate in a “veiled exercise” to determine how effectiveness of professional videos, user-generated videos, and both together. In this exercise, the researchers found that “Professionally-produced content generated a 24.7 point lift in Share of Choice for the featured product and a 16 point lift for the brand’s total line. User-generated product videos drove an 18.7 point lift in Share of Choice for the featured product compared to a 10 point lift for the brand’s total line. When exposed to both professional content and user-generated product videos, lift in Share of Choice for the featured product jumped to 35.3 points for the featured product and 28 points for the brand’s total line. This demonstrates not only the value of each of these media individually, but also the powerful combination when used together.”

The researchers also took a second group of consumers to go through a “cued exposure exercise.” After being exposed to the content, these consumers were surveyed to determine their responses to the videos. The results of the survey indicated that professional videos were more effective at being informative to users, while user-generated videos “were more successful at producing emotional intensity, key message communication, and ease of relating to.” However, the study showed that “When consumers were exposed to both professionally-produced and user-generated content, the combined increases were greater than for either of the individual media exposures.”

Indeed, it appears that videos are definitely a boon for businesses that want to put their brand and messages out there. Whether you’re a publisher or an advertiser, be sure to look into ways where you can you videos in your materials, websites, or campaigns.

A great way to do this is by incorporating ads in your videos. If you’re an advertiser, adding overlay advertisements can effectively put your brand in front of your target audience. You should also consider adding preroll or midroll video ads, allowing viewers to get front-row seats to your products and services. Just make sure that the ads are related to the content of the video. Talk to your ad agency and ask about their targeting features to make sure that your ads are only added in relevant videos.

Publishers can also benefit from adding overlays, prerolls, and midrolls to their videos, because it provides the opportunity to earn more revenue every time a user clicks on the ad.

 

Filed under: Blogroll,Company Headlines

US Online Ad Spending Expected to Increase in 2012

Posted March 27, 2012 by fran @ 10:58 am

eMarketer predicts that US online display ad spending will see a 24.1% increase this year, to 15.4 billion. According to the research company, their “estimate includes spending on banners, rich media, sponsorships and video purchased across all major display ad inventory providers (e.g., publisher sites, networks, exchanges, DSPs, etc.) as well as social networks and mobile.” Meanwhile, social ad spend (ads across social networks, games, and apps) is expected to increase to 43% this year, while mobile ad spend is estimated to grow 80%.

Additionally, eMarketer reports that industry research firm Advertiser Perception did a study on display ad buying and found that “More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.” Moreover, 31% expected to grow display ad spending on ad networks and exchanges, while 29% intended to do so on publisher websites.

The rise of online ad spending across the board is truly a sign that we are now living in the digital age. People are online all the time—on their desktops and laptops, as well as smartphones and tablets, and the above-mentioned findings are indicating that advertisers are keeping up with their consumers.

Of course, while these findings spell good news for the online advertising industry, it also means that advertisers will have to work extra hard to grab users’ attention.  Before finalizing your advertising budget and funding your campaigns, check out the insights below on dealing with the hottest types of ads out there:

Display Advertising – There are a number of things to think about when running a display advertising campaign. You have to consider where your ads are going to be displayed and for how long. Be sure to get the corresponding numbers and stats for the websites where your ad will appear. How many unique monthly visitors do they have? How many impressions can they offer for your ad?

Mobile Ads – Perhaps the best way to keep up with your customers, mobile ads enable you to reach users even when they’re out and about. When running mobile ads, bear in mind that users are probably on the go, and they may not have the luxury of reading long copy or looking for the right buttons to click. With that said, ensure that your ad is very user-friendly. Make the call to action button easy to find and click, and if possible, create a mobile-friendly landing page, instead of leading users to your full site.

Social Ads – When it comes to advertising on social networks (and the games inside those sites), it’s crucial that you get into your target audience’s heads. Users who visit social networks and play games don’t have a lot of attention for ads. They’re in social websites to socialize and interact with their friends. However, this isn’t to say that you shouldn’t invest in social sites. This only means that you have to work a little harder to grab your audience’s attention. Make sure to target your ads as specific as you can. The more “relatable” your ads are, the more likely that they’ll notice them. Additionally, create ads that are more interactive. Instead of spoon-feeding your audience the information, inject the social factor to your ads. Turn them into a game or contest, and encourage users to share it with their friends. After all, that’s really what social media is all about.

 

 

Filed under: Blogroll,Company Headlines

AdMedia’s An iPod a Day Giveaway!

Posted November 9, 2011 by admin @ 10:24 am

We here at AdMedia are incredibly pleased to announce the launch of our An iPod a Day Giveaway! We love our Facebook fans so much that we’re giving away an iPod Nano to one lucky fan EVERYDAY from November 9 to November 16! That’s right, participants will have a week’s worth of chances to win!

 

 

All you have to do is LIKE AdMedia on Facebook, and you’ll automatically be entered in the sweepstakes. Be sure to fill out the form with your contact details so that we can notify you if you win.

 

Want to up your chances of winning? Simply SHARE the contest on your Facebook wall, and you’ll get an extra entry!

 

 

We’ll be announcing the winners at the end of each day, so also check the AdMedia Facebook page for updates. Winners that were picked on a weekend will be announced the following Monday.

 

Good luck everyone!


Filed under: Company Headlines

FTC to Update Dot Com Disclosures

Posted May 31, 2011 by admin @ 5:33 pm

dot com disclosures

The internet’s come a long way in a short amount of time. At the turn of the 21st century, online marketing was in its early stages. While the web wasn’t an ad free zone, marketing platforms were fairly basic. Smartphones, social networks, and Youtube loomed in the distance; banners and email solicitations reigned supreme. The total number of users hovered at around 361 million, which accounts for a small fraction of global web activity today. As the online audience increased in size, digital marketers came up with a variety of ways to get their messages across. Although the industry underwent dramatic changes, the laws governing its behavior stayed the same. The federal Dot Com Disclosures emphasized the need for appropriate disclosure, but failed to address unforeseen contemporary concerns.

The Federal Trade Commission plans to reissue the Dot Com Disclosures with help from the public. Consumers, brands, and advocates on both sides are encouraged to share insight into the current legal and technological issues surrounding this issue. The FTC traditionally represents consumer interests, but they specifically requested input from advertisers as well. This signifies a willingness to draft a reasonable compromise. Advertisers should definitely make their voices heard. Submit comments here! You also have the option of sending feedback via snail mail.

Some may be skeptical of the agency because of its anti-business stance, but there’s no reason to fear the FTC at this time. They’re at least open to hearing alternative viewpoints, which give marketers an opportunity to explain the necessity of controversial tactics. For instance, watchdog groups often question behavioral targeting tools. Anyone familiar with this type of data collection knows it’s a completely benign method of combining anonymous geographic information, browsing history, and available demographic characteristics. Besides, there are lots of resources for those who want to block ads entirely. There’s no cause for drastic action when the responsibility truly lies with the viewers. It’s also important to note that internet advertising is one of the only thriving fields during this period of economic recovery. The FTC doesn’t want to implement job killing regulations in a time of high unemployment; however, they might be tempted to so if the response appears one sided. Consumer lobbyists tend to capitalize on these opportunities to influence legislation. This is a chance to finally educate people about staples, such as tracking cookies, retargeting, and location based services. Set the record straight by commenting today!

Filed under: Company Headlines

JC Penney Reclaims Search Throne

Posted May 24, 2011 by admin @ 5:12 pm

black hat tactics

JC Penney found themselves in hot water back in February as a result of a large scale black hat SEO debacle. The New York Times divulged the details about JC Penney buying massive amounts of links in order to dominate Google’s organic search results. The well known retailer cornered the market on an array of highly competitive as well as perplexing keywords, which raised instant red flags. Their actions violated Google’s policies, and they were officially placed on a 3 month time out period as punishment for attempting to game the system.

Now that enough time passed, analysts decided to check back on the company’s progress. Surprisingly enough, they’ve regained many of their devalued positions without modifying the associated URLs. In fact, most of these links now redirect to the site’s homepage, which renders them essentially useless. These points likely sound irrelevant, but it illustrates the fact that the ranking isn’t coming from Google’s spider crawling the pages in question. SEO experts believe Google simply lifted the penalty without bothering to follow up on the matter. Google’s been accused of issuing empty threats when it comes to high profile brands, and this incident attests to the validity of such rumors.

Credible evidence demonstrates further foul play. For instance, onlookers observed little movement from the other top 10 listings for JC Penney’s high performance keywords. It appears as though Google merely laid out the red carpet for JC Penney to return to its pre-penalty places. Google doesn’t make any promises about what happens once someone returns from the time out box, but this strikes some as unethical behavior. Overstock.com suffered a similar fate for their own link scheme, but they made their path to redemption public knowledge. Google refuses to comment on the current JC Penney scandal, which is a far cry from their Twitter post about the previous incident. There’s no definitive proof to go on, but it’s fair to say that a less prominent business would still be stuck somewhere around page ten for engaging in this type of behavior.

Of course, some argue that there’s really no reason to punish people for exploiting flaws in the algorithm. Businesses need to increase their visibility, especially online. Google must not take this offense very seriously and JC Penney’s profits actually went up despite the bad press. As the saying goes, no harm, no foul.

Filed under: Company Headlines

The Science of Advertising

Posted May 23, 2011 by admin @ 5:48 pm

human mind

Outstanding ads definitely leave an impression on the audience. Opinions vary as to what constitutes a remarkable marketing achievement. For instance, an ad’s stickiness may be an accurate indicator regardless of the emotions it elicits. Consumers often recall jingles with amazing accuracy, although they report that they consider the same tune annoying. Repetition undoubtedly plays a role in retention rates. At the same time, people tune out when they feel totally disengaged from the message. Memorization signifies some level of identification though the viewer may not want to admit this fact. Marketers wield tremendous power over the psyche, and a new study finds that copy essentially implants false memories.

Researchers studying the relationship between advertising and cognition gave subjects detailed descriptions of fake products under familiar brand names. Some of the participants ended up sampling the snack food whereas others never got a chance to dig in. Another group read relatively bland pitches without the ultra sensory language; only a portion of these folks munched on the treat as well. Subsequent interviews illustrate the provocative ad’s ability to alter the actual events in people’s minds. A significant number of those who read the flowery diction reported eating the item even though they never did.

The academics hope their findings encourage vigilance on the part of consumers, but they will likely inspire industry insiders in the process. A lesser known discovery involved the role of branding in the whole ordeal. When subjects were given the same ads without a recognizable brand name attached, they didn’t recall instances that never occurred, at least, not as much anyway. While the scientists note the distinction between manipulating thought patterns and instigating buying behavior, their story demonstrates the importance of brand identity. Basically, unknown companies don’t penetrate into the dark recesses of the human mind. Established names, on the other hand, produce intense recollections of an imagined connection. Obviously, there’s a strong emotional undercurrent going on that’s difficult to measure. In all likelihood, it’s possible to replicate this data using close friends instead of admen. It would certainly be interesting to find out what happens when people hear a vivid account of a meal from a friend as opposed to a total stranger. They will probably remember their friend’s tale and claim it as their own. At the very least, they will be able to repeat their friends’ stories without remembering the strangers’ words. Perhaps a brand’s strength lies in its ability to inspire feelings of kinship.

Filed under: Company Headlines
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