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What are your advertising plans this Valentine’s Day?

Posted February 6, 2013 by fran @ 12:51 pm

Say what you want about Valentine’s Day and how it’s become so cheesy, lame, or commercialized, but the fact of the matter is people are generally more engaged during this time of the year. Love it or hate it, Valentine’s Day offers huge marketing + engagement opportunities for both advertisers and publishers, so you can either join in on the fun, or watch from the sidelines like a third wheel.

V-Day Tips for Advertisers

Keyword Research – According to Search Engine Watch, the top 10 searched key words for Valentine’s Day are:

  • diy valentines gifts
  • valentines day border
  • valentines day drinks
  • valentines day baskets
  • valentines day treats
  • whens valentines day
  • valentines day gift
  • valentines day poem
  • valentines day cupcakes

It’s good to be aware of these keywords even if you aren’t in the romance / gift industry because they can give some ideas for PPC ads. Check out these keywords and think of ways that will allow you to incorporate them into your campaigns.

Tailor your ads for the special day – Really can’t find anything remotely related to any of the keywords above? That’s okay, this is your chance to think outside the box. Surely there are other ways in which you can demonstrate your Valentine’s Day spirit. Tweak the design of your banner ads to reflect the occasion. People are more inclined to notice hearts and candies this time of year, so if you can find a way to relate your brand with these things, then do so.

Show your customers some love – Beyond the candies and flowers, the one thing that people really want on the 14th is some TLC. This Valentine’s Day, treat your customers to special deals and sales. Show them how much they mean to you by offering them a freebie or two on this special day. Your customers will love your more for it.

V-Day Tips for Publishers

Pay attention to most searched for terms – Advertisers running PPC campaigns aren’t the only ones who should pay attention to popular keywords, you know. Take a peek at the most searched for terms above, and see if you can publish anything related to them.

For instance, if you have a DIY blog, then V-Day is the perfect time to write about homemade gift ideas and how to’s. Have a website about cooking or baking? Take this opportunity to post recipes perfect for a romantic dinner.

Go beyond the mushy stuff – Of course, Valentine’s Day isn’t just about romance. It’s about love in general. You don’t have to write some cheesy article about your special someone on your blog, but you CAN tell the story of how much you love your business or your craft. For example, why not share the tale of how you and your hobby or profession first “met”? What are the things that you love above your field or industry? Valentine’s Day could also be the perfect opportunity for you to gush about how much you adore your blog’s visitors and subscribers. If you haven’t done so yet, take the time to let them know how special they are. Again, they will love you more for it.

Image credit:  Peggy2012CREATIVELENZ on Flickr

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Catch these Super Bowl Ads Online Before the Big Day

Posted January 30, 2013 by fran @ 12:26 pm

Super Bowl Sunday is just around the corner, so the sports industry is undoubtedly abuzz. However, it’s important to note that sports fans aren’t the only ones who will be at the edge of their seats this Sunday. The Super Bowl has always been a huge deal in the advertising industry, as it’s one of the most watched events on television. 30-second ad spots cost millions of dollars, but brands are more than willing to shell out big bucks to snag them.

What’s interesting though is that the past couple of years prompted a shift in how advertisers unveil and track their Super Bowl ads. Aside from TV, social media and online ads now play a colossal part in the deployment and measurement of these game commercials.

It all started in 2011 when German automaker Volkswagen posted their Super Bowl commercial on YouTube before the big day. The ad, which features a boy dressed in a Darth Vader costume trying to use “the force” on his dad’s VW sedan, went viral and got millions of views on the site. The move also generated a ton of buzz around the brand and it proved to be an incredibly successful move for Volkswagen.

In fact, the move was so successful, that other companies followed suit. According to YouTube industry director Suzie Reider’s statement on CNN, “in 2012, more than 60% of advertisers released ads or teasers on YouTube before the actual Super Bowl.”

This year, we’re seeing more of the same moves. Brands are unveiling their Super Bowl ads well before the big day, and netizens are more than happy to consume them.

Below is a list of sneak peeks of some of the most promising Super Bowl commercials. If you’re yearning for spoilers, check them out on YouTube below:

1. Volkswagen Super Bowl 2013 Game Day Commercial | Get In. Get Happy. – Let’s start with the brand that started it all. This year, the German automaker wants viewers to “get happy” by getting in a Volkswagen (more specifically, a 2013 Volkswagen Beetle).

2. CENTURY 21 Super Bowl Commercial: “Wedding” [Official 2013 TV Spot] – Real Estate company Century 21 on the other hand, lets people know that in case of a housing emergency, there’s no reason to panic, as long as there’s a Century 21 agent in the house. Whew. Good to know.

3. Coke Chase 2013 Ad – Coca-cola takes a slightly different approach. They released a part of their 2013 Superbowl ad on YouTube and they’re letting viewers decide on the ending. In the ad, a group of cowboys, showgirls, and badlanders are racing through the dessert towards the Coke, and it’s up to the viewers to decide on who will win the race. Want to join in on the fun? Cast your vote on

4. 2014 Kia Sorento Space Babies Big Game Car Commercial Teaser – Kia Motors unveils a teaser of their game day ad, and urges people to “fasten your diapers — this adventure will blow your mind into another dimension.” Guess we’ll have to wait til this Sunday to find out what this is all about.

Image credit eshedg on Flickr


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How to Get In Front of Your Audience without Being Annoying

Posted January 28, 2013 by fran @ 12:19 pm

Don't be an annoying advertiser!

Don’t be an annoying advertiser!

When it comes to online advertising, companies need to strike a balance between being seen and being annoying. If you’re too subtle with your advertising, or if you’re not advertising enough, you risk being overlooked or being invisible to your customers. However, if you’re too brazen with your ads or if you use the power of advertising for evil, then you could end turning off your customers.

The key is finding the right type and frequency for your ads. Each target audience and demographic is different, and how to implement your online advertising campaigns will depend on what you’re selling and who you’re selling it to.

In any case though, there are few effective pointers that you should take into consideration:

Avoid being obtrusive – Steer clear of ads that disrupt user’s browsing experience as you might end up annoying or scaring off your audience. This is why flashy pop-up ads get such a bad rep—they show up unannounced and interrupt what the user is viewing. It’s best to run ads that naturally fit in the environment, without being invisible.

In-line text ads for instance, work great because they don’t disrupt the flow of the website’s content and only appear when users hover over them. Overlay ads are another great example because they show up on top of images or videos that are already on the page without having to appear as a different window. You can also try pre-roll ads that play before a video rolls, so your users’ browsing experience isn’t disrupted when they’re in the middle of watching an online clip.

Be cute, funny, or witty – Want to stand out without being a pain or an eyesore? Then be something that you audience actually wants to see. Distractions can sometimes be welcomed—as long as they’re the type of distraction that will amuse or entertain your target.

Be witty on your ads. Don’t be afraid to crack a joke or be a little crazy. Remember what Pringles did to keep users clicking on their ad? Or what about what Samsung and A&F did to spruce up their ads? Look into what’s hot in pop culture or find some industry jokes in your field and inject those elements into your ad campaign. Not only will you be able to entertain your target audience, but you can also be able increase the chances of the ad going viral. If it’s funny or memorable enough, people will share it and your brand can enjoy the great exposure.

Be relevant – Last but certainly not the least, is relevancy. No matter how fancy your ad is, it won’t matter if it isn’t relevant to your customer’s needs, what they’re reading, or what they’re searching for. It’s important that you select the websites and other advertising channels that your audience is into. What are the websites that your customers often visit? Make a list and see if you can advertise on those sites.

When it comes to search, do thorough keyword research before you start bidding. Put yourself in your customer’s shoes and find out what they’re searching for. Want a surefire way to be relevant to the needs and interests of your customers? Then try remarketing, which targets users who have already visited your website. Remarketing is especially effective because it zeroes in on people who have expressed their need or interest in what you have to offer which means that their chances of converting are exponentially higher.

Image credit: theogeo on Flickr

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Video is about to get even bigger. Are you ready?

Posted January 9, 2013 by fran @ 1:20 pm

It shouldn’t be any question that video will be among the dominating channels in the online advertising realm. In fact, according to eMarketer, “US online video ad spending will nearly triple in the next 4 years.” So while video is a big deal right now, it looks like it’s going to get even bigger in the near future.

Whether you’re an advertiser or publisher, it’s best to see how you can take advantage of this rising medium. Video can give you the potential to reach an extremely wide audience so use it wisely and use it well.

Need ideas on how to incorporate video into your campaign? Consider the following:


Advertisers: PreRollStream ads appear right before a video is played. This ad type proves to be effective because it gets in front of an audience that is already engaged. People that watch online videos respond positively to interactive ads as long as they’re relevant to what they’re about to see.

Speaking of relevance, when displaying video ads, always make sure that they’re geared towards the right audience. Consult with your ad network and ask them about how they target video ads so that you know exactly what types of users are seeing your message.

Publishers: If you aren’t placing ads on your videos yet, then you could seriously be missing out on huge revenue stream. By allowing (relevant) pre roll ads to play with your videos, you’re not only opening up opportunity to earn more money, but you’re also supplementing people’s viewing experience at the same time.

Also, if you’re worried about annoying your viewers with ads, then opt to place a close button that allows them to skip the ad and go straight to your video.


Advertisers: If you’re looking for more out of the box ways to display your video ads, then consider looking into FooterRoll. This ad type appears as a horizontal toolbar at the bottom of the page. The toolbar supports an expandable advertisement that plays whenever the user hovers over it. Aside from the actual add, FooterRoll can also have social media buttons as well as a search box that allows people to have a more interactive browsing experience.

Publishers: Publishers on the other hand can use FooterRoll to add more functionality to their site while earning additional revenue in the process. The FooterRoll toolbar is customizable so you’ll be able to select the ad types and buttons that it displays. You’ll also be in control of how the toolbar behaves so you can ensure that it doesn’t disrupt the content flow of your site.

Additional Video Tips

Fancy video tools and platforms are great and all, but the fact remains that your video campaigns will only truly be effective if they’re reaching the right audience. If you’re an advertiser, always think about your target customers in every step of the video production process, from the storyboard, to production, to actually deploying the ads. It’s also best to collect data so you can improve future campaigns and be more targeted.

Remember, relevance is key.

The same thing goes for publishers. Only display videos that are relevant your content and target audience. Serving up video ads that your viewers don’t care about is a big turn off. On the contrary, if you display advertisements that are fun to watch and actually add value to your audience’s viewing experience, then you are helping to create a win-win-win experience for yourself, your audience, and advertisers.

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Have a Steady Stream of Content with These Tips

Posted January 7, 2013 by fran @ 12:50 pm

A stream of fresh and engaging content is important both in getting traffic and building a brand, so never skimp on the quality and quantity of your posts.  Every good publisher knows this and is aware that content is the lifeblood of a site and is crucial to getting revenue from pay per click ads.

Of course, producing top notch posts on a consistent basis isn’t always easy, which is why publishers should seek the assistance of websites, tools, and fellow bloggers to ensure that their website is always fresh with click-worthy articles.

Below are a few examples of  how you can do just that:

Have an editorial calendar – Save yourself from the stress of last-minute content production by developing an editorial calendar. It doesn’t have to be fancy; you can easily create one using Excel, or even Google Calendar. What’s important is that your editorial (or content) calendar should lay out your article plans and ideas for the coming months.

Collect your article ideas and assign each idea to a particular day, so that when your deadline draws near, all you need to do is consult your editorial calendar and start working.

Take on guest posters – If you have a lot of things on your plate and are way too busy to produce content consistently, then you may want to consider getting into guest posting. As its name clearly indicates, guest posting works by letting people who aren’t part of your organization to contribute posts to your site. In return, guest posters would ask the be allowed to include a link somewhere in the article (usually in its author bio) that leads to their own website.

Guest posting creates a win-win situation for both parties. The site owner is able to publish new content for their website, while the guest poster gets a backlink or two out of it.

Do note however, that not all guest posts are created equal. You should only accept guest posts that meet the standards of your website and that truly offer value to readers. Do not take articles just for the sake of doing it, as low quality posts can tarnish the image of your site and send visitors packing.

Have handy tool for jotting down ideas – Never let your brilliant ideas slip through the cracks! Always jot down any thoughts or concepts that may occur to you. Download a nifty app such as Evernote to ensure that you will be able to record your ideas even when you’re on the go.

Interview other people in your industry – Consider interviewing other people in your space to shake things up on your website. Talk to them about a hot issue or event and exchange ideas. Doing so can really stir up discussion—not just between you and your interviewee but with site visitors as well. Not to mention, doing an interview can also be mutually beneficial. On one hand, you are able to get new content and potentially a new audience for your site, while the person being interviewed is able to put their ideas out there and could possibly gain a new audience themselves.

Image credit:  cambodia4kidsorg on Flickr

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4 New Year’s Resolutions Every Publisher Should Make

Posted December 26, 2012 by fran @ 10:21 am

Last week, we wrote about New Year’s resolutions for advertisers. This time around, we thought we’d go to the other side of the fence and talk about what publishers can do to make 2013 more profitable. If you have a website, app, or toolbar and you’re looking for more ways to monetize them in 2013, check out the following tips below and resolve to do them in the year ahead.

Produce only quality content – Getting more traffic (plus clicks and revenue in the process) doesn’t require sleazy click baits and annoying tactics. Instead of looking for ways to make a quick buck, focus on producing quality content. If you are able to provide immense value to your visitors, you’ll find that they will keep coming back and that there’s no need to “lure” them into your website.

Whether you’re publishing blog posts, shooting videos, and developing toolbars, remember to put user experience first. Always invest in the quality of your content or creations. Sure, this route will take longer, and there usually aren’t any shortcuts when putting out top quality products, but doing so is often much more meaningful and yields better results.

Be consistent – Don’t be one of those erratic publishers that produce content then disappear, only to sprout up out of the blue on some random day. Nothing confuses your visitors / users more, and it’s a sure-fire way to send the message that you’re very inconsistent. Users want to deal with publishers that are dependable and with proven track records of putting out quality content / products on a regular and consistent basis.

Most publishers fail to be consistent with content because they are having one of those days when they don’t have anything to write about or they “just don’t feel like it”. Don’t let this happen to you. Slow news or lazy days can be effectively combated with an editorial calendar.  Always plan your posts ahead and make a publishing schedule so you always know what to write about and when. Editorial calendars also come in handy for recording your thoughts and ensuring that no brilliant post ideas slip through the cracks.

Go mobile – Users are now consuming content through multiple channels, so as a publisher, you will need to keep up with them. Since most people are now accessing the web via their mobile devices, ensure that your content is also available on smartphones and tablets. Create a mobile-friendly site to ensure that your visitors will still be able to access your content even while they’re on the go.

Also remember that it isn’t just about mobile-friendly content. In order to effectively monetize on the go users, be sure to put mobile ads on your website as well to ensure that you’re able to earn revenue using multiple channels and platforms.

Be relevant – Is there breaking news your industry? Perhaps some trending topics that people just can’t stop talking about? Be sure to join the chatter and produce content that are in line with relevant issues. Doing so increases the chances of people finding your content, thus allowing you to gain more traffic, clicks, and revenue in the process.

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Q3 Digital Ad Revenues Hit All-Time High

Posted December 19, 2012 by fran @ 11:52 am

Need another reason to double down on online advertising? Read on. According to the Interactive Advertising Bureau (IAB) online advertising revenues have hit an all-time high in the 3rd quarter of 2012. In a press release published this morning, the IAB stated that:

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 percent climb year-over-year, in comparison to Q3 2011’s $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 figures of $8.72 billion.

You can check out the full press release as well as a graph illustrating the quarterly revenue trends from Q1 1996 – Q3 2012 here.

These numbers not only cement advertisers’ strong faith on online channels, but they could also indicate that the Internet advertising industry will have a strong Q4.

Where You Come In

The above numbers certainly spell good news for the digital advertising industry as a whole, but at micro level, the news also has some significant impacts on regular advertisers and publishers.

Advertisers – Companies that want to see more results from Internet ad campaigns should explore more innovative solutions. There’s no doubt about the fact that your customers ARE online. The only question is how are you going to effectively reach them? Businesses that really want to touch base with the right audience need to ramp up their reach. Want to get in front of more potential customers? Then make an effort to be in more places.

Look into the various advertising channels that you can get into. Use Cross Channel Advertising to get in front of users across multiple platforms and devices, including social media, mobile, search, apps, video, and more. Users after all, aren’t sticking to one medium or channel anymore, so neither should advertisers.

Publishers – Online content creators on the other hand, can make the most out of this ad spend surge by producing articles, photos, or apps on a regular and continuous basis. The more content you have out there, the better chances of you getting more traffic.

However, it’s important to note that content should NOT just be about quantity. The quality of your content plays a crucial part in getting and keeping traffic, so make it good. Whether you’re putting  out blog posts, producing videos, or developing apps and toolbars, be sure to invest in quality and provide as much value as you can to users.

Publishers should also remember that there’s more than one way to monetize content. Don’t just stick to one online revenue stream. For instance, if banner ads are working well on your blog, consider mixing it up a bit by adding contextual or intextual ads as well. Test how the advertisements will perform, and adjust your campaign accordingly.

Ultimately implementing your ad campaings is all about being more creative and cooking up out of the box ways to reach and keep users.

Image credit: Horia Varlan on Flickr

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4 New Year’s Resolutions Every Advertiser Should Make

Posted December 17, 2012 by fran @ 1:22 pm

New Year’s resolutions aren’t just for people or individuals turning over a new leaf in the coming year, they can also be applied to businesses who want to improve customer service and generate revenue.

On top of your own personal new year’s resolutions for 2013, consider thinking of some professional or industry-related resolutions that your business can also commit to.

1. Be more targeted – In 2013, resolve to put our more targeted ads. Remember that in advertising, getting 100 targeted and relevant clicks is better than getting 1000 untargeted impressions that don’t yield clicks or results.

Advertising platforms give extensive tools for companies to help them zero in on their audiences. Use them. Put out specific ads for users based on either their demographics or location (or both) and you’ll definitely see an improvement in your campaigns.

Aside from using the targeting tools of your ad network, ensure that the your ad text or graphics are targeted as well. Gather data on the audience that you’re trying to reach and use that research to create your ads. Use their language and incorporate their preferences into advertisements. Remember that the campaign should be about THEM, not you, so put out ads that they like (and not just what you like).

2. Use multiple channels and devices – Gone are the days when users only have to rely on one or two devices to get information. In this day and age, people are getting information from multiple sources and devices which means that if you want to put your brand out there, you need to do so using several devices and channels as well.

It’s not enough to just put banners ads on a couple of websites. Nowadays, you need to strive to be everywhere your customers are, otherwise, you risk getting lost in the clutter. Consider making use of Cross Channel Advertising to cover all your bases. As its name clearly states, this solution allows you to reach users across multiple channels, including search, display, social, mobile, video, and more. Taking advantage of Cross Channel Advertising ensures that you’ll be where your customers are and increases the chances of you staying top of mind.

3. Keep up with the times and trends  – In order for your brand to stick and resonate with customers, it needs to be relevant; and in order to be relevant, you need to keep a close eye on what’s new and what’s trending so that you can come up with ads that your customers can relate to.

Make it a point to keep yourself abreast with what’s happening in your industry. Subscribe to relevant blogs, pick up publications in your space, and follow your field’s thought leaders on social media. Speaking of, pay attention to the trending topics on social networks and use those to craft posts or even campaigns that you can put out there.

4. Get to know your customers even more – Did you do enough customer research in 2012? If not, then be sure to get on it in 2013. Gather as much customer data and intel as you can. Conduct surveys and track customer behavior through analytics. Doing so will allow you to serve them better, and put out more superior products, services, and ad campaigns.

Image credit: Joe Lanman on Flickr

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3 Reasons to Consider Smaller Ad Networks for Your Business

Posted December 12, 2012 by fran @ 12:18 pm

When it comes to online advertising, businesses usually turn to Google, AOL, or Facebook mainly because these ad networks are the biggest in the industry. However, it’s important to note that bigger doesn’t necessarily mean better.

Most small players in the online ad space now have the same technology and reach to rival the goliaths of Internet advertising. Don’t let a network’s big name fool you—there are some great adsense alternatives out there. AdMedia, for instance has the ability to reach about 98% of the web and deliver ads across multiple channels.

In addition, advertisers can greatly benefit from putting their ad budget with small networks. In fact, according to David Hallerman of eMarketer, “Buying from smaller sites can also help marketers maintain their presence within an industry, such as entertainment or B2B.”

Other benefits to consider include:

Access to Live Help – Dealing with big networks can get frustrating because advertisers (save for big spenders) and publishers aren’t given access to live people. If you need help, you’ll simply be directed to a help or FAQ page. But what if you have a very specific question? What if you have a concern that can’t be addressed by a web page? In such cases, getting a hold of a real person can be tough when you’re with a huge ad network. The big guys don’t usually have a support team to personally handle customer issues, so user problems aren’t efficiently dealt with.

This doesn’t happen with smaller ad networks, as they often have a customer support staff that deals with advertiser and publisher concerns. This is a huge advantage especially for those who are new to the advertising space. Do you need someone to walk you through the process of setting up your campaign? Just get on the phone and you’re good to go. Some companies may even offer to do it for you, so all you need to is sit back and relax.

Having a live customer service team is also a boon for clients that have specific needs. If you can’t find the options that you’re looking for in your online dashboard, just give them a call and see if you can get your rep to tweak your campaign for you.

Less Bureaucracy – Big firms are often tied together by corporate red tape and have a lot of stiff rules in place. A simple campaign change would have to be “taken up with a supervisor” before it gets implemented, resulting in days or sometimes even weeks (especially when you’re dealing with financial issues) of waiting.

Smaller ad networks on the other hand, have the ability to more nimble and quick simply because the staff is small enough that it doesn’t need bureaucracy and long processes to act. Resolving an issue can usually be done with a single phone call or email, and you can receive answers quickly.

One-on-One Customer Service – Tired of being treated like just another number by the big guys? You won’t have to worry about that when you’re dealing with smaller ad networks. For example, at AdMedia, each advertiser or publisher is assigned to their own rep. You’ll always know who to speak with whenever you have questions or concerns, and you can breathe easily knowing that your representative is familiar with your specific situation.

Image credit:  shannonkringen on Flickr

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Inject Gives You More Ways to Monetize Your Content and Creations

Posted December 10, 2012 by fran @ 12:00 pm

Contrary to what others might think, online publishers aren’t limited to bloggers and website owners (at least not in this ad network). To us here at AdMedia, software, toolbar, and app developers are included in the publisher family too, which is why we give them tons of opportunities to monetize their creations.

If you’re a publisher who wants to make money off your downloadable items, check of Thanks to nifty platform, creators of toolbars and other downloadable products are able to earn extra revenue simply by adding a single line of Java Script. Inject lets you serve up different types of ads, depending on your program and you can even customize each ad to ensure that it fits in well with look, feel, and content of your product. also provides a white-label version to ensure that it fully integrates with your brand.

Ad Types

Question: So what exactly are the kinds of advertisements that you can serve up with Inject?

Answer: Whatever you like. allows you to use multiple ad type, so you have several ways make money. The platform doesn’t limit publishers from displaying ads . We put you in the driver’s seat, so you can steer your toolbars and programs towards any direction you want.

Below is a glimpse of some of the publisher ad solutions that you can access with Inject:

Display – Use the power of classic display ads to turn heads and grab people’s attention. Select from a variety of categories and ads to target relevant users.

PreRoll – Take display ads to the next level with video! PreRoll advertisements have the power to engage viewers and increase anticipation. Don’t worry; our system will see to it that the ads being served up are related to your product, giving more clicks and even more revenue.

Search – Incorporate Search XMLL feeds into your program to supplement user curiosity. Give them the ability to search for helpful and relevant information right from your toolbar or app.

Intext – Is your product heavy on text and content? Then Intextual ads could be for you.  These advertisements unobtrusively appear as underlined keywords in a body of text. When users hover over these words, a relevant ad and search box will appear to complement their browsing experience. These ads are also great space savers because they blend in perfectly with the flow of your content.

Overlay ads – Does your product have images in it? Then make the most out of them with image overlay ads. These adverts are displayed on top of images and are proven to get eyeballs and clicks. They won’t disrupt user experience either, since our overlay ads all come with a close button for users who aren’t interested.

Footer Toolbar – Tap into the power of social with FooterRoll. This product appears as a horizontal toolbar that contains an expandable ad, together with other features, including social links, a search box, and more. The FooterRooll toolbar is extremely effective both in earning you revenue and getting you more social fans and followers at the same time.

Image credit:  DonkeyHotey on Flickr

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