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3 Reasons to Consider Smaller Ad Networks for Your Business

Posted December 12, 2012 by fran @ 12:18 pm

When it comes to online advertising, businesses usually turn to Google, AOL, or Facebook mainly because these ad networks are the biggest in the industry. However, it’s important to note that bigger doesn’t necessarily mean better.

Most small players in the online ad space now have the same technology and reach to rival the goliaths of Internet advertising. Don’t let a network’s big name fool you—there are some great adsense alternatives out there. AdMedia, for instance has the ability to reach about 98% of the web and deliver ads across multiple channels.

In addition, advertisers can greatly benefit from putting their ad budget with small networks. In fact, according to David Hallerman of eMarketer, “Buying from smaller sites can also help marketers maintain their presence within an industry, such as entertainment or B2B.”

Other benefits to consider include:

Access to Live Help – Dealing with big networks can get frustrating because advertisers (save for big spenders) and publishers aren’t given access to live people. If you need help, you’ll simply be directed to a help or FAQ page. But what if you have a very specific question? What if you have a concern that can’t be addressed by a web page? In such cases, getting a hold of a real person can be tough when you’re with a huge ad network. The big guys don’t usually have a support team to personally handle customer issues, so user problems aren’t efficiently dealt with.

This doesn’t happen with smaller ad networks, as they often have a customer support staff that deals with advertiser and publisher concerns. This is a huge advantage especially for those who are new to the advertising space. Do you need someone to walk you through the process of setting up your campaign? Just get on the phone and you’re good to go. Some companies may even offer to do it for you, so all you need to is sit back and relax.

Having a live customer service team is also a boon for clients that have specific needs. If you can’t find the options that you’re looking for in your online dashboard, just give them a call and see if you can get your rep to tweak your campaign for you.

Less Bureaucracy – Big firms are often tied together by corporate red tape and have a lot of stiff rules in place. A simple campaign change would have to be “taken up with a supervisor” before it gets implemented, resulting in days or sometimes even weeks (especially when you’re dealing with financial issues) of waiting.

Smaller ad networks on the other hand, have the ability to more nimble and quick simply because the staff is small enough that it doesn’t need bureaucracy and long processes to act. Resolving an issue can usually be done with a single phone call or email, and you can receive answers quickly.

One-on-One Customer Service – Tired of being treated like just another number by the big guys? You won’t have to worry about that when you’re dealing with smaller ad networks. For example, at AdMedia, each advertiser or publisher is assigned to their own rep. You’ll always know who to speak with whenever you have questions or concerns, and you can breathe easily knowing that your representative is familiar with your specific situation.

Image credit:  shannonkringen on Flickr

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Inject Gives You More Ways to Monetize Your Content and Creations

Posted December 10, 2012 by fran @ 12:00 pm

Contrary to what others might think, online publishers aren’t limited to bloggers and website owners (at least not in this ad network). To us here at AdMedia, software, toolbar, and app developers are included in the publisher family too, which is why we give them tons of opportunities to monetize their creations.

If you’re a publisher who wants to make money off your downloadable items, check of Thanks to nifty platform, creators of toolbars and other downloadable products are able to earn extra revenue simply by adding a single line of Java Script. Inject lets you serve up different types of ads, depending on your program and you can even customize each ad to ensure that it fits in well with look, feel, and content of your product. also provides a white-label version to ensure that it fully integrates with your brand.

Ad Types

Question: So what exactly are the kinds of advertisements that you can serve up with Inject?

Answer: Whatever you like. allows you to use multiple ad type, so you have several ways make money. The platform doesn’t limit publishers from displaying ads . We put you in the driver’s seat, so you can steer your toolbars and programs towards any direction you want.

Below is a glimpse of some of the publisher ad solutions that you can access with Inject:

Display – Use the power of classic display ads to turn heads and grab people’s attention. Select from a variety of categories and ads to target relevant users.

PreRoll – Take display ads to the next level with video! PreRoll advertisements have the power to engage viewers and increase anticipation. Don’t worry; our system will see to it that the ads being served up are related to your product, giving more clicks and even more revenue.

Search – Incorporate Search XMLL feeds into your program to supplement user curiosity. Give them the ability to search for helpful and relevant information right from your toolbar or app.

Intext – Is your product heavy on text and content? Then Intextual ads could be for you.  These advertisements unobtrusively appear as underlined keywords in a body of text. When users hover over these words, a relevant ad and search box will appear to complement their browsing experience. These ads are also great space savers because they blend in perfectly with the flow of your content.

Overlay ads – Does your product have images in it? Then make the most out of them with image overlay ads. These adverts are displayed on top of images and are proven to get eyeballs and clicks. They won’t disrupt user experience either, since our overlay ads all come with a close button for users who aren’t interested.

Footer Toolbar – Tap into the power of social with FooterRoll. This product appears as a horizontal toolbar that contains an expandable ad, together with other features, including social links, a search box, and more. The FooterRooll toolbar is extremely effective both in earning you revenue and getting you more social fans and followers at the same time.

Image credit:  DonkeyHotey on Flickr

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5 Ways to Stay Relevant During the Holidays

Posted December 5, 2012 by fran @ 12:17 pm

The phrase, “It’s the most wonderful time of the year” that we keep hearing during the holiday season doesn’t just apply to kids and families. It also rings true for business. Sales surge during November and December, thanks to Christmas shoppers buying presents and décor. In fact, according to a recent infographic by MDG Advertising, “In 2011, online sales increased by 74% the week before Christmas”.

Take full advantage of the season by optimizing your site and brand for the holidays. The following tips below are some great ideas that you can implement during the following weeks to ensure that you’ll be able to get as much business as possible:

Use holiday-themed ads – By now you should already recognize the importance of being relevant and targeted when it comes to online advertising.  This season, don’t just stop at targeting ads by consumer location or demographic; step it up a notch and inject your ads with something that’s related to the holidays. Whether it’s promoting your site’s Christmas sale, or showcasing products and services that you serve as great presents, be sure to include the holiday spirit into your advertisements to really entice customers.

Update your cover photos accordingly – Make sure your social media fans are in on the holiday fun as well. Switch up your Facebook, Twitter, Google+ cover photos to something that’s relevant to the time of the year. This will not only remind your fans to think of you during the holidays; it will also demonstrate your efforts to keep up with the times.

Sprinkle your blog with holiday posts – Publish holiday-related posts on your blog, every now and then. This season is rich with article ideas that you can use on your site. From naughty and nice lists to gift ideas, to holiday survival tips, you’re bound to come up with some significant and beneficial articles that people can use. What’s more, since you’re posting something that’s relevant to the season, your holiday posts are more likely to be shared and searched for online.

Keep running campaigns even after the holidays – Don’t be in such a hurry to close up shop after December 25. MDG Advertising further shared that “57% of Americans will be shipping the day after Christmas”, which means that you can keep your sales signs up even if it’s past Christmas day itself.  Accommodate these (very) late holiday shoppers by making sure that you still have some deals and promos in place.

For Next year: Vow to Start Early – If you started your holiday advertising early this year, then congratulations! You effectively maximized your chances of getting holiday sales and traffic. In fact it looks like more and more businesses are realizing that it pays to be early during the holiday season. According to MDG Advertising, in “2012, 42% of retailers started Christmas advertising in October.”

However, if you missed the boat on unveiling early holiday specials, don’t fret. There’s always next year. Besides, like what we previously mentioned, you can still accommodate late Christmas shoppers by keeping your deals up even after the actual holiday.

Image credit:  theogeo on Flickr


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A Lot to be Thankful for Here at AdMedia

Posted November 28, 2012 by fran @ 11:16 am

November 24 wasn’t a typical Wednesday at the AdMedia HQ. Since it was the day before Thanksgiving, we decided to celebrate by having a potluck! Everyone in the office each brought something to share with the rest of the team. Some brought delicious entrees, while others took the responsibility of bringing drinks and utensils.

From 1 to 3 PM, all of us took a break from our jobs and headed to one our conference rooms for the Thanksgiving feast. Every single member of the AdMedia team participated and as a result, our Thanksgiving table was packed with yummy food, including pasta, beef, chicken so much more. We even had some salads and a “Tofurkey” (tofu turkey) for our vegan friends! For dessert, we munched on various cupcakes, cheese rolls, cookies, and whole lot of sweets!

Yes, the AdMedia Thanksgiving get together was definitely an enjoyable one, not just because of the scrumptious food, but mainly because we were able to bond and catch up with each other. The holiday months are always busy for us in the advertising space, so it was quite refreshing to sit back for a couple of hours and just enjoy.

Check out all fun and food that we had in the photos below:


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Rain or Shine, Ad:Tech Will Always Be Awesome

Posted November 12, 2012 by fran @ 1:03 pm

Despite the not-so-ideal weather last week, AdMedia, together with thousands of other digital marketers and technophiles still had a blast at ad:tech NY!

Cross Channel Advertising: Industry Approved!

Being one of the most anticipated events in the industry, ad:tech New York was packed with individuals eager to network and connect. We met with numerous advertisers, publishers, and media buyers and got a chance to demonstrate how Cross Channel Advertising can help businesses and individuals gain more customers.

A lot of people agreed that our Cross Channel Advertising network is the most comprehensive one on the web, because it can reach users through multiple channels, including search, display, email, social, mobile, and more. No other ad network offers this many channels, which makes AdMedia the most ideal advertising partner online.

Beyond Business: Giveaways and Swag

Of course, no trade show would be complete without giveaways and swag. The AdMedia team really shined in the swag department thanks to our famous hangover kits! People loved them, and we even got a #bestschwag shout out from Aerospike!

On top of that, AdMedia gave away a bunch of gadgets including iPads and iPods to a few lucky individuals who stopped by our booth.

Check out the photos below to get a glimpse of all the ad:tech fun. And be sure to catch AdMedia at other tradeshows and conferences! We will be posting information about upcoming industry events so subscribe to our blog or like/follow our social media pages to be the first to hear about AdMedia news, tips, and resources!



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Halloween Fun at AdMedia!

Posted November 1, 2012 by Marina @ 10:56 am

Hopefully you all had as fun a Halloween as we at AdMedia did. The holiday brought out many of the creative minds in our office as they displayed costumes of all different kinds. No matter where you went in the office, there was someone in some costume as they all attempted to win the AdMedia Halloween Costume Contest.

At the end of the day, the winner of the contest was awarded a new generation iPod Nano!

All of the employees took time during the day to input their vote for who they thought came in with the most creative/scary/funny costume and the choice was clear for our wonderful employee Janaki who came in with this awesome costume that featured a way to look through his body!

All in all, the employees at AdMedia had a great Halloween and got a great chance to show off their creative sides.








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Data Can Only Take You So Far

Posted October 30, 2012 by fran @ 10:35 am

Data plays a huge part in advertising decisions. Sure, a good ad network can give you all the tools that you need, but your choices on how to use those tools are what will really make or break your campaign. When deciding on what ad type to serve up, what copy to write, and where to display them, you should always refer to what your research is telling you.

Yes, gathering data is crucial when you’re in the ad business. However, it isn’t enough. Data can only go so far. Test results and statistics have their limitations and sometimes, you need to go beyond the numbers to pull off a successful campaign.

Case in point: BIC’s ill-advised effort to market to the female demographic. A few months ago, the pen company unveiled BIC For Her (yes, that is the actual name of the product), a pen specifically designed for women. It features an “elegant design – just for her” and even has a “thin barrel to fit a woman’s hand.”

Needless to say, the sexist nature of the product drove women (and even males) to react via social media. Numerous users wrote hilarious, sarcastic reviews on Amazon. What’s more, since the guys at BIC didn’t secure the domain and @BicForHer Twitter handle, Bic For Her parodies invaded the Twitterverse and blogosphere.

Now, we can go on and on here and make fun of BIC, but it would be so much better if we let Amazon users tell you themselves. Here are some of the best and most hilarious reviews we’ve seen:

I love BIC Cristal for Her! The delicate shape and pretty pastel colors make it perfect for writing recipe cards, checks to my psychologist (I’m seeing him for a case of the hysterics), and tracking my monthly cycle. Obviously, I don’t use it for vulgar endeavors like math or filling out a voter application, but BIC Cristal for Her is a lovely little writing utensil all the same. Ask your husband for some extra pocket money so you can buy one today! –E. Bradley

I’m a powerlifter and when I wrote my workouts with these my lifts all plummeted. And they gave my boyfriend man-boobs : ( – EntMum

I am so thankful my daughter will never know a world without pens for women. Hopefully Crayola will catch on and start making crayons for girls.-ASC

Yes, BIC definitely fell into a social media pickle due to their misguided marketing attempt, and led people to ask, what in the world were they thinking?

Well, David Vinjamuri at Forbes had a very interesting answer to that. According to him, BIC’s blunder is “what happens when you try to build your brand by looking at it through the lens of data rather than from the perspective of your consumer.”

Vinjamuri continues with this imaginary scenario of a brand group presenting their idea to the higher ups:

Female ABM (Assistant Brand Manager):  Our share among women is lagging.  We’re losing on both coasts to SnazzyPen: which targets women.  We need a stronger offering.

Female Brand Manager (showing board of concept drawings):  Here are some designs that did extremely well in testing.  Top two box purchase intent is very high for women.

Female Group Product Director:  Right – we think we can blow these out in Wal-Mart and Target at back-to-school.

Male VP:  Great, but these are way too generic.  You can’t even tell who they’re for!  The trade is never going to cut these in if it isn’t clear that they’re for women.  Why don’t we call them “Bic for Her?”

Female ABM: [looks queasy]

Female Brand Manger: [Shifts nervously, looks for support from Group Product Director]

Female Group Product Director: [Confident that “Bic for Her” will fail in Concept testing]:  Absolutely, that’s a great idea.  We’ll get right on that.

Male VP: [Nods, satisfied]

[read the full article on Forbes]

So was BIC too busy looking at the numbers to be sensitive to its customers? We of course, don’t know that for sure. However, it does teach us the difference between thinking that you know what your customers want versus actually knowing them.

Research, data, and surveys are great and all, but remember that it’s important to get a holistic view of who your customers are. In order to be successful in marketing and advertising your brand, you need to get to know your target audience inside and out, sometimes even better than they know themselves.

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Why In-Text Ads Can Work For You

Posted October 24, 2012 by fran @ 11:04 am

Ask any consumer or Internet surfer out there. Being interrupted while they’re peacefully browsing the web would be one of their biggest pet peeves. Obtrusive ads that come out of nowhere or disrupt a person’s browsing experience is a no-no in the online advertising realm.

Being too “in your face” with your advertisements can do more harm than good. Sure, it may get you some clicks at first, but in the long run, it can ruin customers’ perception of your brand or website.

Fortunately, the web also offers a variety of unobtrusive ad choices. Whether you’re an advertiser who wants to get more customers or a publisher who wishes to make money off a website, there are several user-friendly advertising solutions at your disposal.

Inline text ads are a great example of such advertisements. Inline ads, (also known as Intextual) appear as underlined keywords in a body of text. The Intextual system scans a page and selects relevant keywords to highlight, ensuring that advertisers and publishers alike get the most clicks possible. The actual ads only show up when the user hovers over these underlined words and they disappear after a few seconds, unless the user interacts with them.

What’s more, publishers have the option of adding social media buttons and a search box to the ad, to give it more functionality. Intextual ads also have a close button, so users can manually get rid of them if they want to.

Convenient Space-Savers

Aside from being unobtrusive, In-text ads are great space-savers, and are ideal for content-heavy websites. Since they’re incorporated into the text, they save space and won’t disrupt the flow of a site’s content. This is a big boon for publishers because it allows them to earn ad revenue while still keeping the readability and layout of their site.

In addition, inline ads actually complement a website’s content, and serve as a helpful tool for people that wish to learn more about what they’re reading. The Intextual system is smart enough to only highlight the most relevant and clickable keywords to ensure that users to don’t encounter irrelevant ads while browsing the page.

Advertisers on the other hand, won’t risk being seen as obtrusive by consumers. Intextual gives companies a chance to advertise in a subtle and tasteful way, thus allowing them to make a good impression with potential customers.


Full customization is another great feature of in-text ads. If you’re a publisher, you will be able to control the look, feel, and behavior of the ads to make sure that they fit well with the design of your website. Feel free to choose the color and size of the ads in order to give your visitors a seamless experience while browsing your website.

Advertisers on the other hand will also benefit from this. Want to show images with your ads, or do you prefer a plain text format? Either way, intextual ads can make it work for you.

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DMA2012: What happened in Vegas…

Posted October 18, 2012 by fran @ 9:32 am

…Was so awesome, we couldn’t let it stay in Vegas.

Earlier this week, the AdMedia team headed to Sin City for the Direct Marketing Association Conference & Exhibition which was held at the Mandalay Bay. The show was packed with the best marketers in the industry, and we felt right at home.

Adding Value to Marketing Campaigns

Practically all the attendees that stopped by our booth agreed that AdMedia’s Cross Channel Advertising platform and Remarketing solutions would be able enhance their marketing campaigns. Not only would our platform let them deploy their ads to multiple channels, but with our help, marketers could track and monitor the effectiveness of their campaigns more easily.

It was really great to be able to connect with people who really knew what they were talking about and who understood the value that AdMedia brings to the table. Aside from our advanced approaches and wide reach, we help marketers and advertisers make the most of the media that they’re already utilizing. The people that we spoke to were really pleased to know that AdMedia can help them meet their ROI objectives.

Goodies and Gadgets

The people at DMA2012 really meant business. But then again, we WERE in Vegas, so we still made it a point to inject some fun into our booth. Aside from our usual iPod and Nexus 7 giveaways, the AdMedia team also gave out Hangover Kits to attendees. These kits were filled with hangover remedies to aid those who partied a little too hard in Vegas.

Needless to say, the AdMedia Hangover Kits were a HUGE hit and people just couldn’t stop talking about them!

On the whole, AdMedia had a BLAST at show, and we would like to thank the Direct Marketing Association as well as all the attendees for making it happen. You guys were great and see you next year!


The Beginner’s Guide to Making Money as an Online Publisher

Posted October 16, 2012 by fran @ 12:02 pm

A few decades ago, the word “publisher” would’ve probably put an image of a printing press in your head. Back then, the act of publishing lay in the hands of newspaper proprietors while consumers or “regular people” were only there to… well, consume.

Fast forward to the present. We now live in a time where publishing power doesn’t just lie in the hands of periodical and magazine proprietors. In this day and age, if you have something to say and if you have the right tools, you can call yourself a publisher and you can make yourself be heard.

The fact that just about anyone can publish something and put themselves out there is pretty great, but what’s even more awesome is that being an online publisher doesn’t just stop with writing articles or blog posts. Contrary to popular belief, you can produce videos, images, apps, and more, and still call yourself a publisher.

Read on below and get a more detailed look on the different monetizing options that you have at your fingertips:

Blog posts – If you have passion for the written word and want to put your opinions and talents out there, then blogging could be for you. Simply create a site using a blogging platform (popular ones include WordPress, Blogger, and Tumblr) and start writing away!

You can choose a specific area of expertise and just write about relevant topics. For instance, if you’re a food lover you can set up a food blog about your delectable adventures. Another way to blog is by documenting your life and the lessons that you’ve learned. If you’re living a pretty interesting life and don’t mind sharing it with the world, you can use your blog as an avenue to publish your thoughts and experiences.

Images and Videos – Still want to be heard but don’t have a flare for writing? Then why not get in front (or even behind) the camera and start shooting! Document the world around you by either taking photographs or producing videos. Tell stories through images with the use of your camera. You don’t  even need to have anything too fancy. Nowadays, even your good ol’ smartphone will do.

Toolbars and Apps – If you’re more of a programmer and know how to code, consider using your skill to create apps or toolbars that people need. There are high demands for tools that make users’ lives easier. Find a specific need, zero in on your market and start building a product that people can download.

Easier said than done? Definitely. But think about the rewards that you can achieve and the people that you’ll be able to help once you find that money-making idea and build a “hit” product.

Monetize them

You can monetize your blogs, images, videos, and programs by placing ads on your content. Don’t worry, you don’t have to be an advertising guru to do this. Simply get in touch with an ad network and set up a campaign. Choose your ad types and customize their look and feel to make sure that they seamlessly fit into your content.

Yes, the web has opened up an array of channels that you can use to publish your way to more success and revenue. Online advertising for publishers is easy to get into and while you may not be a gifted writer, multi-channel systems allow you to use other skills (e.g. photography, programming, videography) to produce something worth monetizing.

Image credit: SEOPlanter on Flickr

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