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AdMedia Goes Go Kart Racing

Posted September 5, 2012 by fran @ 7:00 am

Last Wednesday, the AdMedia team headed to the MB2 Raceway in Sylmar CA. We were all craving for an exciting trip, and this indoor go kart raceway was the perfect venue to fulfill our need for speed.

We were all up for some friendly competition, so we put on our helmets, got inside our vehicles and raced away! The fastest among us received medals, trophies, and most importantly, bragging rights. We even gave out awards to the “Best Crashers”!

The trip wasn’t just all about driving and crashing, though. When we weren’t on the track, we were hanging out in the VIP lounge eating pizza, playing video games, darts, and pool.

Yep, while other companies spent last Wednesday doing paperwork and whatnot, the people at AdMedia were… well, doing something else. Care to join us? If you’re up for it, visit our careers page and check out our latest job openings!

              

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Enhance Visitor Browsing Experience and Boost Revenue Using XML Feeds

Posted August 28, 2012 by fran @ 10:05 am

If you’re a publisher who wishes to add extra features to your blog, information website, or online store(while earning more money in the process), you should consider adding an XML Search Feed to your website. Now the term may look scary especially for beginners, but don’t worry; this won’t involve any sophisticated knowledge of code and you don’t have to learn any fancy skills to implement it.

Adding a Search XML Feed is as easy as copy pasting a code on to your website. What’s more, you’ll be able to customize the look and feel of the feed to ensure that it is in line with the design of your site.

Type of XML Feeds

XML Search Feeds let you provide users with results that are relevant to what they’re searching for. This helps users find useful websites, products, and services thus making your website more functional. Additionally, these feeds can actually boost your site’s potential by helping you rank in major search engines.

You can implement a number of XML Feeds depending on what your website is, and who your users are. For instance, a Local XML Search Data feed allows you to display local search results on your site. This way, when a user wants to buy say, a new phone, they can simply type their query in the search box and the feed will display places near their area where they can purchase a phone.

Displaying local results is extremely beneficial for users because it gives them links that are relevant to their location. There’s nothing worse than search results that are “all over the place”, so you’re actually saving users the time and effort when you’re giving them links that are close to home.

There’s also a Shopping XML Data feed that lets you provide product data from price comparison websites and search engines. Ideal for suggesting items and lower prices to users, this feed serves as a helpful companion for bargain shoppers.

This particular feed is very popular, especially in the present economy. More and more people are looking for ways to save, and users usually turn to the Internet to find deals and compare prices. Why not help them out by incorporating a budget friendly feed into your website? Aside from helping users save time, helping them save money is a great way to get in their good side and keep them coming back to your website.

Needless to say, for best results, implement XML Feeds that are related to the content of your website. There many types of feeds out there, so be sure to consult with your ad network representative to see which one will work best for you.

Earning Money

The great thing about Search XML Feeds is that on top of being extremely user-friendly and helpful, they can actually make you money. You’ll earn revenue whenever users click on the search results, so you’ll be able to put more money in your pocket, while enhancing the functionality of your website at the same time. Win-win.

 

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How to Get Around Users’ Ad Blind Spots

Posted August 21, 2012 by fran @ 12:08 pm

Low CTRs on banner ads could be due to ad blind spots. Some users are so used to seeing ads in the usual places (i.e. sidebars, top of the webpage) that they develop blind spots towards online ads, and their eyes just glaze over advertisements without really seeing them.

If your ad campaign is suffering from online ad blind spots, don’t fret. The following tips below should help you optimize your campaigns and help put your brand in front of customers.

Combine Clever Copy with Creative Designs – An effective way to get users to look up and notice your ads is to be witty while looking good at the same time. In the same way that a charismatic actor stands out because of his cleverness and good looks, your ads should have the combination of clever copy and stunning designs.

Do take note though that that wit and good looks won’t get you very far if you’re barking up the wrong tree. This is why it’s extremely important to use highly targeted ads to reel users in. If a person sees an advertisement that looks like it was made for him, then he’d find it very hard to ignore it.

Use Remarketing – Another great way to have banner ads work well for you is through the use of Remarketing. This ad type targets users that have previously visited your website without buying anything. Remarketing works by tagging that visitor’s computer and displaying ads on other websites that he visits. The person then sees the ad, and returns to your site to complete a purchase.

Take Advantage of Other Ad Formats – Speaking of Remarketing, if you really want to get in front of users, then you may want to utilize Cross Channel Remarketing. Unlike traditional Remarketing that only makes use of banner ads, Cross Channel Remarketing lets advertisers promote and remarket their products and services through various channels including email, display, social, mobile, and more.

Email – Cross Channel Remarketing lets advertisers utilize the power of email to get in front of users. Think of it as having an exclusive ticket to your customer’s inbox. What makes AdMedia’s Thank You Email offer stand out though is its use of high quality filters. These filters weed out accidental clicks and uninterested users to ensure that the only people that will see your ads are the ones who are truly interested in your products.

Video – Blind spots are virtually non-existent in the realm of video advertising. Considered as one of the most effective ways to literally get in front of customers, video ads are known to generate high levels of interest and engagement. Combine the power of video with Remarketing, and your customers will start returning to your site in no time.

Mobile – Why settle for just being in computer monitors? Put yourself right in the hands of your customers with the use of mobile ads. Mobile advertising allows you to target users according to their location, and is best used for reaching customers at a local level.

Image credit: nimishgogri on Flickr

 

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online advertising market || what is retargeting || text advertising || cpa solutions || interstitial ad || online banner advertising || online advertising sales || affiliate ads || local online advertising

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At AdMedia, We Work Hard, But We Play Hard, Too!

Posted August 14, 2012 by fran @ 10:10 am

We’ve all heard the saying about how all work and no play makes you a dull person. We here at AdMedia understand that completely, which is why while we work hard on our products and services, we also make it a point to include a whole lot of fun into our culture.

Check out the photos and tidbits below and get a glimpse of all the fun activities that we’ve had in the last couple of months:

February 2012 – Skiing and Snowboarding at Mountain High Ski Resort.

      

We hit the slopes at the Mountain High Ski Resort last February. Some of us skied; some of us decided to snowboard, and some of us fell on our butts.  But that’s okay, because ALL of us had fun. When we weren’t out in the snow, we were indoors refueling on food and drinks.

It was a fun day all around, we got to know each other more, and the AdMedia team got even closer.

March 2012 – Lunch at Bocca Steakhouse and a Trip to the LA Gun Club Indoor Shooting Range

    

The AdMedia team got on our spacious party and headed to Bocca Steakhouse for lunch. After our scrumptious meal, we went to the Los Angeles Gun Club and tried our hands on some target shooting. We soon discovered that a lot of AdMedia employees were naturally talented shooters and it looks like most of us will be coming back!

April 2012 – The Los Angeles Lakers vs. the New Jersey Nets at the Staples Center

      

It was a great game at the Staples Center on April 3rd! The Lakers beat the Nets 91 – 87. LA was leading the whole game, but got pretty close at the end. Good thing Kobe made a three-pointer and sealed the Lakers’ victory.

Great game + great food + great company. ‘Nuff said.

June 2012 – Wine Tasting and Comedy Luncheon

  

We had some good laughs, good food, and good wine last June when the AdMedia team headed to the Herzog Wine Cellars in Oxnard. We enjoyed a delectable 3-course meal while being entertained by comedian Jason Love. After lunch, we got try 8 different types of wine. All of them were good, but the Pink Moscato emerged as a crowd favorite.

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The Secret to Successful Remarketing is Utilizing Various Channels

Posted August 7, 2012 by fran @ 10:14 am

If the online advertising world were a classroom, Remarketing ads would be the bright student that always gets results. This advertising model effectively brings users back to a website and can increase conversion rates to up to 125%.

However, not a lot of people are aware that Remarketing has an overachieving sibling that has an even higher success and conversion rate. Meet Cross Channel Remarketing, the advertising innovation by AdMedia that enables advertisers to take their Remarketing campaigns to a whole new level.

Typical Remarketing campaigns reach consumers through display ads across various websites on the web. And while this indeed brings results, users browsing the web utilize so many more channels beyond display. Cross Channel Remarketing taps into these other channels and allows advertisers to market via search, mobile, email, video, and more.

If a user visits your website without buying anything, Cross Channel Remarketing will tag that person’s computer and remarket your products and services across multiple channels—not just through display banner ads. This means that they will see the ads for your site even when they’re watching videos, doing an Internet search, or even when they’re on their mobile phone.

Fretting about looking like stalker? Don’t. There’s no need to worry about appearing too creepy because Cross Channel Remarketing allows you to set a frequency cap on your ads to ensure that users won’t come across them too often.

Going Beyond Display Ads

Mobile – It’s undeniable that we’re moving towards a more mobile world, thanks to apps, GPS, and other mobile-friendly websites. We understand this completely, which is why we’ve designed Cross Channel Remarketing to touch base with users even when they’re out and about. Why settle for ads that only appear on PCs and laptops, when you can go mobile and reach more users?

Overlay Ads – Cross Channel Remarketing lets you put your ads on top of the most dynamic parts of a web page: images and videos. Some users have developed a blind spot when it comes to typical ad locations (i.e. sidebars, top of the page, etc.). Overlay Ads allows you to get around these blind spots and appear on places that get guaranteed eyeballs.

PreRollStream – Speaking of guaranteed eyeballs, using videos is another great way to generate views for your ads. Users that watch online videos are already engaged; take advantage of this interest and anticipation by placing your ads on top of what they’re about to watch. If they see a commercial for something that they’re already interested in, they’ll be more likely to return to your website to complete the purchase.

Intextual – Does your target audience frequent news sites, blogs, and other text-heavy web pages? If so, then you should consider Cross Channel Remarketing’s Intextual model. Intextual, also known as in-text ads, appear as underlined keywords on a web page. Users will see your ad whenever they hover over these words. Intextual saves space and is known for being unobtrusive. Since they only appear when users mouse-over selected keywords, people’s browsing experience isn’t interrupted.

Image credit:  ##Erika** on Flickr

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3 Remarkable Courses that Can Turn You into an Online Advertising Genius

Posted August 1, 2012 by fran @ 10:38 am

Whether you’re a small business owner who wants to gain new customers, or a blogger that wishes to make more money through affiliate programs, knowing the ins and outs of online advertising is a must. Having knowledge about how Internet advertising works will not only allow you to create campaigns that are more effective, it will also save you a lot of money in ad costs.

But where exactly do you get all this information? Well, your ad network is a good place to start. Check out the FAQ page of your ad agency’s website or better yet, call them with a list of questions. You can also read blog posts and articles in the industry for how-to information and news.

However, if you really want to go in depth in your online advertising education, you should consider purchasing online courses and e-books. One of the best things about these resources is that once you download them, you’ll be able to access the information whenever you want. No need to call customer service for clarifications, and no need to conduct multiple internet searches when you have questions. With these courses, you always have the information close to your fingertips.

The following courses below are some of our recommendations for those that wish to learn more about online advertising. (For the full list of online courses visit AppSumo.com or Udemy.com)

1. PPC for small business (PRICE: $5 on AppSumo) – Authored by Elizabeth Marsten (Director of Search at Portent), this two-part e-book series focuses on teaching small business owners (i.e. solopreneurs, proprietorships, consultants, freelancers, etc) how to do PPC ads right. Marsten specifically writes for those with small advertising budgets (think less than $1000 per month) and teaches users how they can make the most out of it.

Book 1 will teach you all the basics, from what PPC is and how to determine what people are searching for, to choosing the right keywords and how to starting bidding and buying. Book 2 on the other hand delves into troubleshooting, getting more out of your budget, optimizing conversion, and enhancing CPC.

2. SEO Tips and Tricks with SEOmoz (PRICE: Free on Udemy) – This course  will show you the ropes in Search Engine Optimization so that you can effectively improve your website and increase traffic. This course is a great supplement when you’re studying online advertising, as it will give you the lowdown on how the industry works. Combine your online advertising knowledge with a solid SEO background, and you’ll be unstoppable.

3. How to Turn Traffic & Trust into Saless ($67 on AppSumo) – So more people are starting to notice you, and your website is finally on the map (thanks to ads and/or SEO), now it’s time to turn all that traffic and attention into dough. If you intend to earn extra revenue online, then affiliate marketing could be the right solution for you. This 74-page e-book will walk you through everything you need to know about the industry, from identifying profitable niches to setting up advanced tracking for your campaigns. You’ll even learn about how the best bloggers have done it, and you’ll get tons of insights on how to get accepted to even the most selective of affiliate networks.

Image credit: faith goble on Flickr

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Impress with a Great Website

Posted July 24, 2012 by Marina @ 10:07 am

As hard as it is to get customers and viewers to your website, it is easy to let them get away when you don’t have a proper page to keep them there.

Sure, you may have a stellar remarketing campaign and your social media following is through the roof, but what if when a customer or guest makes it to your website and they can’t even navigate it? Is it cluttered with too much information or products from the start page? These are the issues that you have to worry about when you’re beginning your campaigns in attempt to increase your conversion rates.

Half the battle is getting people to your website, but that’s not the end-game for making a sell. First of all, while your advertisements are great and could be very effective, they are more like the picture of a person on a dating website. Sure, it’s a small look at what you’re getting, but there’s no substance and no personality to go along with it.

Advertisements are previews (teasers) that will draw everyone to the main attraction, giving them the ultimate first impression once they get the full thing. That’s why as much time as you put in on your advertisements and marketing campaigns, your website should receive just as much, if not more attention than those other factors. Having an interactive, easily navigated, accessible website could be the difference from a new customer and a bad review.

Simply put, there are things that you need to be sure of when you’re building up your website in order to ensure that people will have no problems when they visit to make a purchase of some sorts.

Organization – What good is an online business if people can’t find the proper buttons or categories to make that purchase? Sure, you could be providing the best quality items on the internet with excellent customer service, but does it matter if people can’t properly navigate the website to get the information they need? Have everything of importance — including contact info, categories, deals, etc. — in an easy-to-find matter so your potential customers don’t have to spend more time looking for information than they need to.

Highlight Focus – The best part about building and operating your own online business and website is that you know exactly where you want the focus to go when people enter your site. Say you have a huge new deal or some blowout savings that you know for a fact you can profit from; it’s in your best interest to make those deals and products the focus of your initial home page. Sliding images, BIG CAPITALIZED LETTERS, bold font; make sure that people see your biggest and best factors that you know they will love and you can make a profit off of.

Simple – Your website is designed to entice customers with the products you have and the service you provide. It is not necessary to go too far on your website design when you go above and beyond to please your customers through every purchase or inquiry they make. No need for a Flash laser-light show when someone enters your website to keep them involved; keep things simple, it’s for the better.

First impression is a key to success; don’t let it slip away.

Image credit: Robert Couse-Baker on Flickr

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Need Inspiration for your ads? These 5 sites should do the trick.

Posted July 17, 2012 by fran @ 12:21 pm

Ideas can either make or break your ad campaigns. Even if you’ve found the perfect online ad network that offers fast and easy services with ad formats that are great for your products or services, your campaign won’t take off if it isn’t backed by interesting ideas and solid strategies. That’s why continuously coming up with unique concepts is key to having long lasting success in advertising. You always have to strive to keep those good ideas coming in order to stay ahead of the competition and gain more customers.

The good news is there isn’t a shortage of resources that you can draw ideas from. You may think that inspiration is hard to find these days, but the truth is, there are plenty of brilliant concepts to go around, you just have to know where to look.

Not sure where to start? Check out the 5 websites below. These unsung blogs are excellent sources of the most brilliant ads out there, and you should definitely visit them if you need to get your creative juices flowing.

1. Between 10 and 5 – This site showcases the most creative works in the advertising world and beyond. From graphic designs and photographs, to print, video, and TV ads, Between 10 and 5 is an awesome resource for all things creative. See the story behind your favorite TV advertisement or discover obscure but excellent works on the site.

2. Adverblog – Founded in 2003, Adverblog aims to deliver “the best and forget the rest” in digital advertising and marketing. Check this blog and see some of the most interesting advertisements in the world. What’s great about Adverblog though, is that the guys and girls behind it don’t just upload a couple of videos or images then call it a blog post. They actually insert their own insights and tell a little bit of the stories behind the ads, ensuring that each post is an interesting one.

3. Ads of the World – This website offers the ultimate archive of great ads from all around the globe. Aside from showcasing creative works though, Ads of the World also offers a forum where members are able to discuss any topic related to advertising. Feel free to ask questions, comment, and critique. Need a job or looking for one? Check out the jobs forum and you could just find the advertising career that you’re looking for.

4. AdPulp – This site has a more activist slant in the industry. You’ll find a lot of great ad campaigns here, but on top of that, the guys at AdPulp post informative commentaries about ads and what’s happening in the industry, and the site strikes the perfect balance between being entertaining and informative. Be sure to check it out!

5. The Canned Banners Notebook – Canned Banners is a website that allows people to create their own banner ads with the use of their ad builder. They also have a blog called “The Canned Banners Notebook” wherein they showcase some of their clients as well as provide tips for effective ads in general. This site is must-visit if you need inspiration for your banner ads.

Image credit:  photosteve101 on Flickr

 

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Sales vs. Brand Awareness: Which One Is It?

Posted July 10, 2012 by fran @ 10:39 am

With the many forms of online advertising, the decision of which ad model is “the one” can be overwhelming, especially if you have a tight ad budget. Are video, mobile, and social ads effective or should you reach users through pay per click advertising or remarketing instead?

The fact is, there isn’t a one size fits all ad model. Each ad format offers unique advantages, and the “right” ad you depends largely on what your business is trying to sell, who the target audience is, and more importantly, what you want to accomplish. Are you in it to get actual sales or do you simply want to put your brand name out there? Either way, you shouldn’t spend your advertising budget yet if you don’t have definite answers to the questions above.

If your goal is to increase sales, then consider using remarketing. Remarketing ads (also known as retargeting) pertain to advertisements that are displayed to bring users back to a website. Used by online merchants, remarketing works by tagging the computer of a user that visited a website without buying anything. When that user leaves that website, the remarking technology will display ads on other websites that the person visits to remind them to go back and complete the purchase. Remarketing is very effective because it targets users that have already expressed interest in making a purchase. In fact, studies show that remarketing can increase conversion rates to up to 125%.

PPC ads can also effective for those “hard sales”. This model works by letting advertisers bid on keywords that users type into search engines. Whenever those keywords come up, the bidders’ ad units will be displayed. PPC advertising also drives sales because these types of ads appear when users are obviously looking for something. For instance, when a person types in a search for “used cars” and a nearby dealership displays an ad on the search results, the user that performed the search would be inclined to click on the ad, and will be more likely to ask for a quote or drop by.

What about social ads? Well, as other studies have shown, Facebook ads have had a lackluster performance when it comes to converting users. However, this isn’t to say that these ads are completely useless. A recent survey by AdAge revealed that Facebook ads are purchased for awareness, rather than increasing sales. When asked “What do you use Facebook ads for?” 45.7% of marketers answered “Build awareness and sentiment for my brand.” This was followed by “Drive traffic to my website”, “Build fans or ‘likes’”, “To stay in touch with my customers”, “Generate sales leads”, and finally “Social commerce”. It’s evident that Facebook ads are mostly used for branding purposes.

If your purpose is to increase brand awareness, boost your fan count, or to get people to read your blog, social ads (Facebook and Twitter ads) could be worth a try.

Image credit: fontplaydotcom on Flickr

 

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How to Create Landing Pages that Seal the Deal

Posted July 3, 2012 by fran @ 10:24 am

Landing pages are extremely important especially if you’re running a pay per click ad campaign. After all, getting users to click on your ad is one thing, but getting them to actually take action after that is a whole different story.

Whether your landing page is a product specific page, a contact form, or your homepage, always test and optimize it to ensure that you’re getting the highest conversion rates possible.

Check out the landing page tips below to help get you started:

Showcase what you promoted in the ad – Your landing page should deliver the promise of the ad that led the visitor to it. Users click on ads because they’re interested in what it has to offer, so make sure that content of your landing page is consistent with the ad. It takes more than an appealing bait to successfully reel users in; your landing page should showcase whatever’s being promoted in the ad in order for them to take action. If your ad is about a special deal, make sure that your landing page reflects this. If you’re promoting specific products in your PPC ads, users that click on them should be able to see those products in the page that the ads link to.

Always deliver on your ads’ promises. Don’t try to pull a bait and switch on your users as this will only give customers a bad impression or your brand, and you’ll only end up wasting your ad budget.

Make it easy to navigate – Chances are, if you designed your own a landing page and if you’ve seen it a million times, then you know it like the back of your hand. To you, finding relevant information on the page is quick and simple—maybe even common sense. But this may not be the case for first time visitors. Test your landing page by showing it to users who’ve never seen it before and ask if it is indeed easy to navigate. Their feedback will help you determine if you need to tweak your page and make it more user-friendly.

Remember that ease of use is important to converting users. You want your visitors to be able to find what they’re looking for as quickly as possible; otherwise, you risk the chances of people leaving your site to find what they need elsewhere.

Include a clear and focused call to action – This may seem elementary to some, but you’d surprised to know just how many advertisers mess up on the call to action aspect of their landing pages. Your landing page should clearly and unequivocally communicate what you want your customers to do. It should be laser-focused and the call to action should be unmistakable to visitors. Make sure that all the aspects of your landing page are working towards one thing: getting the user to click on that one call to action button. Now is not the time to be subtle. People appreciate clear and simple instructions, so don’t be shy on telling them what you want them to do.

Image credit:  FutUndBeidl on Flickr

 

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