Company Headlines

Tips To Help You Grow In Business Using Social Media Strategies

Posted March 9, 2018 by Abhishek Pandey @ 6:12 am

In this growing digital world, the customers are becoming tech-savvy so that they can discover and take advantages of new technologies. A lot of people have resolved tricky buying decisions by quickly searching the internet for unfamiliar companies or products.  A lack of web presence or a desultory one, on the other hand, often make us opt out of a potential purchase. Even in the B2B segment, Business Network International reports that 75% of business owners are put off engaging with a small business because of its lack of social media presence. Social media is not just a necessity; it is also a great tool for startups and SMEs that helps grow their business and engage with customers. It is thus incredibly important for you to use social media effectively by pursuing a comprehensive strategy for the channel. So we have rounded some social media strategies that will help your business grow in the market.

Social Media Channels

 

Here are some tips to get you started and help you design your social media strategies –

Choosing the Right Social Network

Choose the right social media

There is no shortage of different social networks, each with their own USPs, tone, and audience. If you are likely to generate and share a lot of images or videos, use Instagram, Snapchat, and YouTube. They are the perfect media to share pictures of happy customers or videos of your products in action. Facebook and Twitter are incredibly powerful platforms for engaging with prospects online and are also useful channels to get feedback and answer queries. LinkedIn is a great networking tool for finding partners and finding new employees. Find the right tone and purpose for each social network, and use the relevant ones to make your presence known. Sharing useful links in the right communities on these platforms can drive massive traffic to your blog and website, or to your product page.

Build a Community – The Business Will Follow

Build A Community

Users of social media would find their eyes predictably glazing over when faced with promotional posts made by companies. No one goes to social media to buy products or read marketing material – they are there to interact with friends and peers, to engage in interesting content, and have entertaining experiences. The beauty of social media strategies is the feeling of belonging and community that it can engender in people. For example, Kelly Lester -a stay-at-home mom who turned into a million-dollar business owner – transformed her life by sharing easy and quick lunch ideas for mothers on social media. Her reader community grew, turned into customers, and the sales she received catapulted her business – Easylunchboxes – into the big league.

Create a Social Media Calendar

social media calendar

Being consistent and reliable on social media is, as previously indicated, essential. But we all know that there are moments of lackluster creativity – so how do companies ordinarily do it? The secret is planning in advance; the best social media teams meticulously plan ahead for weeks and months. They create comprehensive calendars and post accordingly. They develop relevant hashtags for each day of the week and use them consistently to gain traction through repetition. Depending on your business, create weekly content buckets and set up clear rules and prompts. Decide how many times a day and at what time to post based on prior engagement numbers, and leave prompts or fully formed posts for easy usage in the future.

Enhance via Paid Marketing

paid marketing

For substantially lower costs than other conventional marketing channels (like print and TV), social media networks allow you incredible flexibility and reach. Users can be targeted based on their demography, online behavior, stated interests, device, and any number of other factors. You can create multiple ads for different groups, adjusting how you state your value proposition to make it more compelling for the specific audience you are reaching out to. The tools provided for paid marketers on social media platforms are comprehensive and powerful and can help you understand how to improve your outreach over time.

Last Words

The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach. Having a strong social media presence serves the purpose of letting customers know that you care deeply about how you are perceived, and therefore will go the distance to earn their trust. So get out onto social media, build a quirky but dependable profile, and invest into the future of your business by becoming an engaging and interesting part of your potential customer’s social media experience. Do share if you have some more social media strategies to share with us.

Top Digital Advertising Trends Of 2018

Posted March 8, 2018 by Abhishek Pandey @ 5:31 am

Top Digital Advertising Trends Of 2018

As we have already stepped into the year and steadily moving towards the quarter of the year soon, we should now be aware of some digital advertising trends of this year that will more likely to boost the chances of positioning your business in the market. Apart from this, these top digital advertising trends of 2018 will help you to build successful marketing strategies that would help you to grow your business.

Read on to unfold the latest digital advertising trends of 2018 to get updated with the trends that can help you in enhancing your business.

Native Ads

Native ads will continue maintaining its strong position in the digital advertising market. According to the experts, they have predicted that native display ad revenue will be whopping 74% of total display US ad revenue by 2021 which were 56% in 2016. So, it is advisable to keep the numbers in your mind while you set up your ad budget.

Augmented Reality

Augmented Reality

2018 will be the year in which the advertisers and brands would reveal the real power of Augmented Reality (AR). Not similar to Virtual Reality (VR), AR integrates a new online information on top of regular users environment and that too without inventing anything new. This will lead to help you in forecasting your purchases and taking the right decisions. With the help of AR, you can tell how the products can complement your user’s lives.

Mobile Video

Mobile Video

Both advertisers and publishers will get benefited by mobile video as it will act as a revenue generator but with some variations. In the last year, you must have seen the success of live videos streaming on social media channels. The Cisco recent studies say that videos will get around 80% of world’s Internet traffic by 2019. Therefore, do not hesitate to include videos in your marketing plans if you want your business to grow online.

User-generated Content (UGC)

User-generated Content (UGC)

Users are the ones who boost your product visibility on digital, then why to give marketers a control to manage your product for the users. It is suggested to give your product into the hands of influencers who are new trendsetters of the year. Team up with the people who can write some good stuff in form of blogs, or you could ask them to write their own experience of using the product as a review on digital. This will get good traffic on the website and also build up product credibility. One good feedback can change many minds which results in increased sale and purchase from the audiences.

Transparency

In 2018, the IAB and Google have announced a fight against industry shady players. Ad Experience, Ads.txt., and Abusive experiences are putting their great efforts in making advertising industry and media buying safe and transparent.

Personalized Ad Campaigns

personalized ad campaigns

Nowadays, data-driven personalized ad campaigns have become essentially important. Reaching out to your targeted audiences with the right message and at right time will be significant for advertisers, so any company and platform with high-powered functionality who will maintain hyper-targeted ad campaigns will lead the digital marketing world.

Final Words

After reading top digital advertising trends of 2018, this is clear that advertising business should remain user-conscious, meaningful and last but not the least touching- the most important factor. Among other upcoming trends, marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, the blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger the digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.

 

Filed under: Advertising,Company Headlines

How Facebook Help Publishers?

Posted February 14, 2018 by Abhishek Pandey @ 6:31 am

Facebook is quite in the news these days as the Facebook executives defended the recent controversial changes to the types of stories that appear in users’ feeds, acknowledging that the company is staking out a “very clear point of view” on some things but not all the questions that are taking rounds these days.

Facebook has no problem weighing in on things like hate speech and sensational news, the company insisted. “Those are areas where I think it’s appropriate for us to have a point of view,” said Adam Mosseri, the product executive in charge of Facebook’s most valuable real estate — the News Feed — said. “But I do think that there are other areas where it would be really inappropriate to have a point of view, given our scale” — like a political ideology.

Mosseri spoke Monday from Recode’s Code Media conference in Huntington Beach, Calif., alongside Campbell Brown, the former NBC anchor who Facebook hired in January to manage its relationship with news publishers.

Here are the ways Facebook said it’s trying to help publishers:

Soon, Facebook is adding a News section to its Watch tab, where users can view original videos. Brown predicted it would be a popular destination for “big, breaking news moments.”

Facebook has settled a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

Facebook has lowered the meter on its paywall — the point at which Facebook asks the news reader to go to the original publisher’s website — to five articles.

Facebook would not rule out paying publishers for content, with Brown saying that she would “never say never to anything.”

But Facebook’s latest change to its News Feed algorithm and its move to rate the trustworthiness of news outlets raises a lot of other questions. The company has started to prioritize posts from regular users at the expense of posts from brands and publishers. CEO Mark Zuckerberg described those posts as “crowding out the personal moments that lead us to connect more with each other.

Brown and Mosseri had some nuanced answers to how Facebook would be evaluating publishers. Brown said Facebook is okay with having a point of view if it means “leaning into the quality news,” as well as elevating local media, “broadly trusted publishers” and niche websites that have expertise.

For Mosseri, he added, “We have values and we have standards,” adding that his team is focused on what he calls “the integrity effort.” But he also made clear, Facebook will never make a judgment on any entity’s ideological or political point of view.

And about the company polling its users to find out what they consider trustworthy, Mosseri said, “This is not a popularity contest. We’re looking for trust by a wide range of people.”

Filed under: Company Headlines,Digital

Improve Your Business Media Exposure with Following Ways

Posted February 5, 2018 by Abhishek Pandey @ 5:39 am

Image result for business communication

Communication is the most important tool to improve the visibility of your business in the present times where digital marketing is ruling the roost. A lot of your time might get into understanding the media opportunities available in the market in coherence with your business as well. But having a great media spot and finding them to the best of our interest can be a real daunting task as well but they are best suited to enhance the business chances and your opportunities with the clients as well. It becomes important to reach the revenue goals of the year if the company remains in the spotlight. Check out the following ways and means in which you can increase the media exposure of your business easily in the current times –

Have a Proactive outline of National Theme

Keeping a quote on the national theme can often make the brands glorify in the national media thereby making more generic searches as well. Handling press on the issues which are going to become big will add a more specific ground to your business as well. There are also some online sites and services such as Helping a Reporter Online (HARO) which can connect you with some reporters who are searching for relevant quotes.

Opining the Experts

Image result for expert opinion

Industry experts have detailed experience in the pace of industry while playing a key role in the brand positioning for various brands. Having been there at numerous conferences around the world, they are proactive in finding solutions to the challenges facing the business and communities such as the global warming and rising sea levels, flooding in Norfolk or for that matter any other statement. Hence, experts’ opinion before advertising or communicating your brand’s positions must be adhered to.

Digital Presence

Are you yet to come on board with digital marketing? If yes, then you better move it with quantum pace. This is one of the easiest ways in which your presence can be glorified on the content websites and clearly optimized as well. Social media tools can also be used to mark your presence on the world wide web to trade any publications.

Industry metrics

Image result for expert opinion

For a leader, you must also consider the market options as viable and have the power to enthrall your business with reasons and decisions. You must thereby identify the white spaces within the information provided by experts and have insights which might add a fresh perspective to the conversation.

Focus on your CSR Initiatives

One way to build the brand rather than thinking about the expenses is the proper utilization of the CSR Initiatives. Often it is used as a tool for stronger marketing and reliable outsourcing as well. It is highly recommended to have the CSR speak in lieu of you to make your brands a success in the future.

Filed under: Company Headlines,creativity

How Blockchain Can Prove Godly for Media and Entertainment in 2018

Posted January 7, 2018 by Abhishek Pandey @ 8:04 pm

Image result for Blockchain

Blockchain has been a phenomenon ever since its release in other sectors but Media and Entertainment can be one sector where it can transform itself into a cosmic phenomenon. It can prove godly for the sector in various ways. Bitcoin made news in the last month of the year 2017 when the cryptocurrency surged past $10,000 mark to a peak of $20,000. There was the launch of Bitcoin Futures and its acceptance by Australian Stock Exchange for stock settlement made it one of the most sought-after cryptocurrencies in the world. So, it won’t be late or wrong that we see the impact of Bitcoin in the field of Media and Entertainment in the year 2018.

Why Blockchain in Media and Entertainment Sector?

 

Image result for blockchain in media and entertainment

Blockchain has been one of those entities which enable a digital marketplace – both decentralized and tamper-resistant altogether. The transactions are recorded chronologically in a distributed ledger which makes it transparent to the users but encrypted so that nobody can change or fake any transaction made on it. ‘Smart Contracts’, which can also be understood as automated transactions through agreed business rules, logic and contract, can also be programmed to make it more connecting. In the Media and Entertainment sector, there is a potential market for Blockchain technologies where participants would benefit from both security and transparency in the field of Payment, funding, monetization and contract enforcement. Let us check out the benefits of the cryptocurrency in the field of Media and Entertainment –

Royalties

It is always a possibility in the Media and Entertainment sector that the producer, distributor, and others do not come to terms as far as the monetary distribution is concerned. Because of sharing and distributions of copies, the music streaming sites and rights holders often struggle to agree on compensation for trillions of song streams leading to legal fights and loss of money. Royalty payment methods can be one of the ways to rectify such mistakes as the Open Music Initiative (OMI) composed of 200 members including Sony Music, Warner, YouTube, Netflix, and Spotify. OMI revealed to CNBC that it is considering Blockchain as a foundational technology. The vision includes a Blockchain-based ledger which contains music assets and their rights holders. Smart contracts can then automate royalty payments based on a song’s consumption including streaming.

Crowdfunding for Creative Productions

Blockchain start-ups across industries marked the uprising in the year 2017 where funding was made through Initial Coin Offerings (ICOs) which cryptocurrency like bitcoin to crowdfund new ventures. This can be used by creative productions to leverage ICOs for crowdfunding. Many of the funding sites such as Indiegogo launched its own ICO platform. So, these ICOs for films and other creative ventures could ramp up in 2018, contingent on how the Securities and Exchange Commission (SEC) applies and imposes securities laws to ICOs.

Digital Advertisement

In the partnership with Nasdaq, NYIAX has recently launched a Blockchain-based ad exchange platform which allows the publishers and advertisers to efficiently trade advertising contracts. Richard Bush, Chief Product and Technology Officer states ‘With Valuable experience in capital markets, NYIAX has a long-term vision to create a more financially rigorous model leveraging fin-tech best practices with advertisement and media.’

 

 

 

 

6 Marketing Trends That Shook the Business This Week

Posted January 4, 2018 by Abhishek Pandey @ 2:59 am

While we were busy having the decent time with our families amidst opening bottles and munching cookies, the market was busy trending with advertisement oriented marketing techniques. From TV streaming to Live Facebook branding, market rotated at a versatile pace this week in the New Year. With the enthusiasm in the New Year, it was probably the better start to marketing trends than the last year given such impromptu decisions. Let us check out the six data-based stories which shook the market and stood in front of us this weekend –

Facebook Live Feature

Image result for Facebook live

It was one of the most inspiring of all the news that broke out this year with Facebook claiming that more than 10 million people used its live features on New Year’s Eve which was a 47% increase if compared to 2016. In terms of cities, Las Vegas and Orlando, Florida were the biggest streamers on this New Year’s Eve. Certain this had a chilling impact on how people celebrated the New Year this year and they were not necessarily watching the ball drop in New York’s Times Square. While Facebook romped up the New Year’s show this time, CNN was not that far behind on viewership. The network’s Eve special with Anderson Cooper and Andy Cohen raked in 1.7 million total viewers in Primetime. This could be one light the TV needed to bring back the aura it had.

Targeted TV Viewership

Image result for Targeted TV Viewership

As CNN showed, TV isn’t dead yet and its working very fine. Brightline, a company which inserts dynamic and interactive ads into TV, announced a new product which lets marketers target their promos from 30,000 audience segments on streaming services from networks such as AMC, CBS, ESPN and online streaming platforms such as Roku, Apple, Amazon, and Netflix. For example, the marketers can now have that exclusive benefit to zero in on characteristics which match a profile of ‘automotive buyers’.

Tuned In Listener

Image result for Podcast

The past year has been the year which revolutionizes the Podcast features where people can remain Tuned in as Listener for longer durations. S-Town, the podcast documenting the small town life of John B Mclemore created by the teams at Serial and This American Life was downloaded more than 50 million times. In the same year, Podcasting exploded into a seemingly bottomless ocean of content that Edison Research dubbed ‘the Infinite Dial’ with an estimated 15 percent of Americans listening to podcasts each week.

Top Tweet

Image result for Top Tweet of 2017 of barack obama

Social Media analytics firm TalkWater was busy surveying the outflow of social media and it came out with the top tweets of 2017 based on engagement aggregating retweets and likes as well. Tweets from Ariana Grande following the Manchester terrorist incident and Wendy’s viral chicken nuggets were the most popular this year. But the tweet from former President Barack Obama, following the racial incident in Charlottesville, accrued more than 71,000 replies and 1.7 million times retweeted and had 4.6 million likes on it. This proves that he is still loved among the masses in the similar ways.

Boom in Targeted Content marketing

Related image

As per the data received from Social Analytics firm Shareablee, the branded content has the power to break through Facebook’s Algorithm. It can rack up twice as many earned media impressions as paid impressions for paid ads. In an analysis of branded content posts from 10 publisher pages, 833 branded content posts received 617,986 paid impressions and more than 1.2 million impressions. To compare, 265 standard ads from 47 brand pages accumulated 375,489 paid impressions and 34,718 earned impressions.

Techy Sales Pitch

As per the data Digiday, Purch, which publishes tech and product reviews, it makes $120 million in revenue with 20 percent or $24million in gross.

 

 

 

Most read Marketing and Media Stories of 2017

Posted December 29, 2017 by Abhishek Pandey @ 1:26 am

2017 has been a year of controversies while still being the year for most the groundbreaking innovation in the marketing strategy as well. There was a sudden rag to richness for some while it was completely opposite for some on the other side of the aisle. What becomes is the astonishing approach it leaves us within the field of marketing, advertising and PR going into 2018 where they can be utilized properly. Here are some of the most read marketing and media stories of 20017 which were instantly recognized –

United Airlines Passenger Fiasco

United Airlines was hammered hard with tweets going over its head over alleged passenger reallocation in a harassing way by one of its in-flight attendants. It resulted in stock price fall for its parent company United Continental as it fell as much as 6.3%  in pre-market trading, dropping $1.4 billion from the now $21 billion company by market cap. What made stories was a twitter trend ‘Boycott United’ proving a boon for other airlines such as Southwest Airlines, Delta, and JetBlue. This made the marketing stories space in the earlier months of the year becoming worldwide ones.

Kendall Jenner’s Pepsi Ad trolled for sparking racial discord

Kendall Jenner made into the limelight when one of the Ads for Pepsi featuring her where she hands a can of soda to a police officer during a peace protest sparking a backlash online in April. The spark spread so much so that it was pulled down by the twitter after some time. The protest in the Ad, which meant unusual and un-purposeful, is attended by Kendall Jenner who heads towards one of the grim-faced police officers and hands him a drink. Some tweets compare the image of Jenner handing the can to the Police officer to the award-winning photo from a Baton Rouge, LA protest against police brutality last July.

President Trump’s $50 St Patrick’s Day Cap with mistake sparks Twitter fun

The criticism of Trump following his presidency win grew louder when the President wore a white cap with a slogan ‘Make America Great Again’ and a plant motif on the back and whose price was $50. This could be a general grossing enterprise but there was a huge mistake in the stitching as the motif sewn into the hat was actually a four leaf clover, not a shamrock which was the traditional motif to have been stitched on the back.

McDonald’s faces criticism for exploiting Childhood bereavement Ad

McDonald’s too made a mark into the criticism fray this year when it was dragged into a criticism this year’s May after its latest advertisement was widely criticized in the UK for exploiting Childhood bereavement. McDonald’s advert implied that the boy had little in common with his deceased father other than their shared enjoyment of McDonald’s. Another McDonald’s story crept up when it changed its staff outfits and people made fun of it saying that it matched the costumes for the Star War movies.

Google and Facebook take 20 percent of total Global Ad Spend

laptop group web internet communication blue electronic monitor brand mail international google converse chat facebook pc network multimedia entertainment global screenshot worldwide www social network networking self help computer searches computer whiz e mail chat room

Google and Facebook emerged as the major player in the Global Advertisement spend and became the world’s largest media owners. According to Media Agency, Zenith’s Top 30 Global Media Owners report, Google’s Parent company Alphabet was ranked at number one taking $79.4 billion while Facebook follows up with gross earnings of $27 billion.

Brad Parscale rakes up $94 million post Trump presidency win

Donald Trump made Brad Parscale his digital campaign director and paid him $1500 to set up his election website during the presidential campaign. At that time he asked for this sum but till the time President Trump won the election, Brad Parscale had racked up more than $94 million. The story which first ran on CBS News got immediate attention and can be perceived to give much information about how much money is involved in the American Presidency campaign these days.

While these Advertisements might show us how the year unfolded but it also shapes up the way the media might be in the power making in the coming year also.

 

 

 

 

 

Did Microsoft Copy PUBS’s Spec Work from a Designer?

Posted December 28, 2017 by Abhishek Pandey @ 2:09 am

Image result for microsoft and xbox

How often have we seen companies lifting design’s directly from the spec designers? Microsoft happens to have gotten into a similar controversy regarding the launch of advertisement for one of the most anticipated PlayerUnknown’s video game Battlegrounds console debut on the Xbox One. One of the fans shared the ordeal on Reddit that Microsoft has lifted their idea for an advertisement for the dame without providing credit or compensation. The complaint skyrocketed on the front page of Reddit with nearly 70,000 upvotes at the times of publication.

Where was the claim made?

The claim was made from someone with a handle of Master who claimed that the recent Microsoft Ad is virtually similar to one they created a month ago. This created a spark when the Microsoft posted the similar ad on its Twitter handle to mark the debut of the popular game on Xbox One console.

This is the image of the Ad created by Master as per their claim –

This is the Image of the Ad tweeted by Microsoft on December 26 which sparked the outrage against its similarity though the tweet was deleted from the Xbox account –

The fan art designer doesn’t claim to have had any authorization to use the game or console’s intellectual property and freely admits to using an image created by yet another Redditor. But the similarity between the ads released by the Redditor and the Xbox was enough to spark the outrage for Microsoft while the claim made by the Redditor soared to the top of Reddit’s front page today and generated a wave of negative replies to the Xbox tweet. While the tweet was deleted by Xbox immediately after the uproar on Reddit, there has been no official response from Microsoft as of yet. The designer asked to remain anonymous but says he or she lives in Munich, Germany.

While some experts believe that a watermark would have done nothing to disclose the privacy of the ad makers. The Avatar seems a little different than the original one while the logo of the Xbox is at a different angle as well as a different color and Microsoft added the crate drop but the general idea was borrowed.

 

 

 

Filed under: Advertising,Company Headlines

Mozilla Extension Rakes Up Anger from Users

Posted December 19, 2017 by Abhishek Pandey @ 3:14 am

Mozilla would not have thought out that a plan mostly conceived up of good intention would completely backfire against their will. It would mostly have sounded a good idea at Mozilla to promote computer security and bring out privacy awareness using a tie-in with an online game from the Popular Mr. Robot hacker TV series. But boy did it backfire; Mozilla almost received thousands of angry messages from users who had by now believed in its abilities.

On Wednesday, Firefox users received something unusual on their desktop screens. They began complaining about a cryptic extension that had been installed against their wishes in their browser with no explicit permission or explanation of what its function is? It only read one description – “MY REALITY IS DIFFERENT THAN YOURS”. With that an abstract line, anybody would be first taken aback and that was exactly the case with people. People ripped apart the Firefox in the Reddit discussion after one of the users quoted, ‘I have no idea what it is or where it came from. I freaked out a bit and uninstalled it immediately’. This was one of the thousands of such messages that users left after the unwanted browser extension crept up their computer screens.

What was the matter?

Mozilla had installed the Looking Glass Extension privately on their machines this week through a partnership with Mr. Robot Hacker TV series. The company later stopped doing the extension thing when people reported the issue and demanded immediate back out. ‘Suffice to say, we have learned a good deal in the last 24 hours…although we always have the best intentions, not everything that we try works as we want.’ – commented Jascha Kaykas-Wolff, Chief Marketing Officer at Mozilla. Mozilla moved the Looking Glass to its Firefox add-on store where the people will be able to get it if they want it as it becomes available this weekend within hours of receiving such complaints.

As per Bruce Schneier, Computer Security and Privacy Researcher, ‘Mozilla should have known better’. This issue has shown that the outside organizations have much control over our computing hardware and software- even well-meaning organizations devoted to online privacy and to make us all ‘empowered, safe and independent.’

Similar Incidents

There were similar incidents happened in the past when Apple sent its iPhone users U2 music application even if they hadn’t asked for it and Amazon had remotely removed a copy of George Orwell’s novel ‘1984’ from People’s Kindle e-book readers. ‘These companies have control, and you don’t’, Scheier Said adding ‘They can do things against your interests all the time.’

In order to check if your desktop has also received a similar extension, you need to type “about:addons” into Firefox’s address bar, then click on the ‘extensions’ on the left side of the page. If the Looking Glass software is there, you can click the remove button and uninstall that for good.

This Faux pas comes at a time when Mozilla released its new Quantum version of Firefox years in the making only to release the trust it mends for years. The Mozilla has been trying to win back the trust of users who had migrated to Chrome only to come back when the quantum was launched.

How did the Extension get downloaded?

Mozilla had used a tool that lets it test Firefox features to install the extension. Many of the Reddit had complained about the ill-notions Mozilla has made after its mistake. Mozilla had distributed the extension only to people in the United States after checking it to make sure it did not collect any user data. Mozilla, however, was not paid for the tie-in with Mr. Robot plugin.

Filed under: Company Headlines

Fox- Disney Deal: How Does It Impact the Industry?

Posted December 18, 2017 by Abhishek Pandey @ 2:40 am

Image result for fox-disney deal

Rupert Murdoch, a name which transpired the News business by turning a single Australian Newspaper inherited from his father intone of the world’s largest news and film empires. This came as a huge surprise amid speculations about the deal between the two media giants – Fox and Disney. The Mouse and Fox, known to be a long time natural foe to each other came finally off together with this shattering deal worth $52.4 Billion. Disney acquired most of the 21st Century Fox, the entertainment company owned by Media Moghul Rupert Murdoch. The deal which is still pending regulatory approval would make Walt Disney the owner of Fox’s 22 regional channels, cable entertainment brands FX, and National Geographic, and Fox’s portfolio of International Operations including a fast-growing Pay-Tv service in India also.

If the regulatory bodies give the deal a green signal and which is evident, it will completely overhaul the entertainment landscape, bring together for the first time, the two greats of Hollywood’s ‘Big Six’ studios under one common ownership. This deal will also give Disney the firepower of programming it in order to win a battle with Netflix and other new entrants in the Industry. There are still bigger questions lying unanswered about the deal. Some of them being –

Will the Murdochs be involved in the affairs of Disney post deal? Will Fox continue to make movies? Will the Justice Department give a green signal to the deal? Will the X-men team with the Avengers? What would be the impact on Netflix?

Some of these questions need immediate answering as it involves the intellectual and other rights involved in the thousands of employees whose future now hangs in balance. The deal, which takes the form of a consolidated relationship, makes this a larger mess to handle.

As far as Fox’s future is considered, it is said to form a news-focused company with the remaining of its assets. Fox Shareholders including the Murdochs will get a 25% stake in the larger sized Walt Disney.

What will the new Disney Franchise look like?

Image result for Disney Franchise

With the addition of Fox’s assets into its ever-growing wallet, Disney will get all Fox’s movie and television studios, regional sports network and international holdings among other investments. The move will also add to Disney’s back catalog high grossing movies such as the original Star Wars movies, the Marvel Superhero movies, Avatar and Deadpool franchise as well as TV soaps like Modern Family and The Simpsons. It also expands Disney’s offering with the FX and National Geographic cable channel as well as Fox’s regional sports network in the US. It will also add Fox’s Star India and its shares in Sky Tv and Tata Sky also. Disney will also get the majority control of the video streaming service HULU which has also been partly owned by Comcast and Time Warner. Disney is set to also assume $13.7 Billion in Fox debt as part of the stock deal taking the total value of the transaction to $66 Billion.

Why is deal important for Disney?

Disney, which already owns a vast media industry comprising of films, news and leisure companies, has set big emphasis on this deal. In the ever-changing consumer behavior and media landscape where the viewers have turned towards more content specific content platforms such as Amazon Prime and  Netflix. This deal gives access to pay-Tv services provided by Fox in India, a nation emerging in the broadcast facilities. Disney believes that the deal will give the vast scale to compete with the emerging online entertainment portals. It also expects to wring at least $2 Billion in cost-saving out of the new company to boot.

What assets will Murdoch have in its pocket?

Image result for Fox News group

The Fox will hold on to its flagship Fox News Channel, Fox Business Network, Fox Broadcasting Company, Fox Sports, Fox Television Stations Group and Sports and Cable Networks FS1, FS2, Fox Deportes and Big Ten Network.

What about Murdochs?

It is a growing speculation about the role of the Murdochs in the ongoing transaction. What role would they fit into the new Disney? Most of the media pundits believe that Rupert Murdoch would hand over his assets to his two sons James and Lachlan Murdoch. The management for the new Fox is being phased out but Rupert Murdoch in a recent chat said to Sky Tv that he expects his elder son Lachlan to become the Chief Executive while James is being seen to play a big role in the Disney Networks.

Filed under: Company Headlines,Events
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