Company Headlines

Small Business Advertising Checklist

Posted April 20, 2018 by Abhishek Pandey @ 5:43 am

As a small business owner or marketing manager in a smaller company, you may have to do most of the work on your own without much outside help. Let’s dive into the detail around each of important steps in setting up a small business advertising campaign. Here’s our small business advertising checklist detail.

Small Business Advertising Checklist

Define Your Advertising Goals

Small Business Advertising

Clearly define a business goal or goals for your advertising campaign. Everyone wants more sales. Be more specific. Consider these five different advertising goals:

 

Find new customers – If your goal is more customers, identify how many and in what time period so you can measure results. But make sure the goal is achievable.

 

Reinforce brand awareness –  If you would like your company or solution to be top of mind in the future when prospects are ready to buy, then brand awareness may be a good strategic goal.  If so, how will you measure brand awareness success? By an increase in word of mouth referrals? By an increase in search engine visibility? What about store foot traffic? More social media mentions? More website traffic? A brand awareness survey? Identify concrete results you will measure.

 

Launch a new product – If promoting a new product is the reason for the campaign, how will you measure that?  Those that sell professional services or complex business solutions may want to inform their targets about possible benefits. For example, A digital agency comes out with a new service offering. A smart goal could be: Generate 150 downloads of a lead magnet explaining the benefits of that offering, of which 30 are solidly interested in hearing more about it, during a 90-day campaign.

 

Gain a seasonal push – If you are in retail and hold seasonal sales, then your advertising will be concentrated in a narrow time window of perhaps a few weeks or days. This goal requires you to focus on techniques that spur people into action during that time, such as event-based radio broadcast advertising where you try to get a large number of people to come to your store one weekend. A smart goal could be: Increase foot traffic to your store by 30% during the weekend event and increase sales by 10%.

 

Pick What You Want To Promote

Small Business Advertising

The next step in your small business advertising checklist is to decide what you will promote. Choose whether ads will promote:

  • a product
  • a service
  • a group of products/services your brand
  • a special sale or event
  • something else

What you promote must line up with your goals.

 

Identify Your Target Audience

Small Business Advertising

Identify the targets you want to reach — precisely. Targets are not just “more buyers” or “consumers.”  Be specific.

 

Develop buyer personas to zero in on the targets you want to reach with advertising. Buyer personas are fictional representations of your ideal target buyer.  Personas include demographics, firmographics (for business customers), preferences, habits, challenges they are trying to solve, income and more.

 

If you’ve never set up buyer personas, go over to Make My Persona and use the free tool. Most businesses have more than one ideal customer profile, to create several.

 

Determine Where To Find Your Audience

Small Business Advertising

When setting up your small business advertising campaign it’s important to have a good audience fit. Estimate where your targets spend their time and get their news. What kind of activities do they engage in? What are their daily preferences? How do they research purchases? Understanding these things helps identify how to find people in your target audience. While billboards, TV ads or magazine ads might reach a very large number of people, the real question is how many of YOUR targets are they likely to reach? Going for wide reach could be expensive overkill — or miss the mark altogether.

 

Go back to your buyer personas. Do they suggest your target audience is mainly urban millennials who don’t drive much and prefer to go online rather than read print or watch TV? In that case, billboards, print ads, and TV ads won’t reach many of them. Some of the online advertising methods allow you to target precisely. For example, consider how Facebook ads let you target by interests and demographics. Or use keywords in Google AdWords to attract buyers actively searching for your products.

 

However, online ads could be expensive — and may not hit the mark if you’re mainly trying to lure local foot traffic into your bakery. Community coupon books or advertising in a community bulletin might be better for reaching these local shoppers.

 

Choose Your Campaign Timing

Small Business Advertising

Some types of advertising can be launched immediately. Others require advance planning. How fast do you need results? Many small businesses want instant results. But not all types of advertising are immediate. With a new product launch, you typically plan it well in advance. So a blitz campaign that includes direct mail, TV commercials and Internet display ads along with a PR campaign, can be coordinated so it all starts to roll out around the same time to make a big splash. Remember, timing is a key part of any small business advertising campaign.

 

Last Words

 

Hope you are open to the small business advertising checklist, so if you are looking forward to making one, do consider this checklist and do not forget to share your thoughts with us.

Filed under: Advertising,Company Headlines

Improve Your Content Marketing With Simple Methods

Posted by Abhishek Pandey @ 5:01 am

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.  This article will reveal some best methods to improve your content marketing so read below.

content marketing

 

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Consider: blog output by brands has increased over 800% in the past five years but the organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “sales lead black hole.” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area.

Create Impression In 3 minutes

content marketing

It’s no secret that buyers are bombarded with messages and the web has exacerbated the situation. That likely explains why the average viewing time for content is 2 minutes and 27 seconds. During that brief period, prospects are making many rapid-fire judgments, including whether or not they will move to the next step. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

 

Mobile Is Important But Overhyped

content marketing

 

The proliferation of smartphones, iPads, and other devices has generated a certain folk wisdom about crafting content for the mobile buyer. But our data indicate that, at the top of the funnel, it typically makes sense to optimize content for viewing on multiple formats and devices. Further, once a lead is handed off to sales and becomes an opportunity, an overwhelming majority of prospects view sales content on desktop devices, not mobile.

 

These findings have actionable implications for marketers. Desktop devices remain very important, so avoid needless optimization for a single type of device and format. Focus on creating content that offers visuals to convey key messages quickly and that performs well in multiple formats. Think succinct copy and core takeaways that punctuate each slide, and avoid text-heavy information drops on each page.

 

No “Best Day” Of The Week To Submit Content

content marketing

There are many assertions about the best day of the week to send content. But opinions about Tuesday afternoon or Thursday morning simply don’t hold up to empirical examination. Our data indicate that total visits by prospects to sellers’ sites were almost evenly distributed across each day of the work week — slightly more on Tuesday, Wednesday, and Thursday and, unsurprisingly, a bit less on Monday morning and Friday afternoon.

 

Do not focus on specific days for sending content. In fact, doing that probably indicates unused capacity and a lack of cadence in your marketing and sales process. Instead, it’s better to prioritize based on level and type of prospect engagement with specific types of content and a process for follow-up after initial engagement. For many companies, this often means linking your content marketing efforts to what you know about the vertical your prospect is in and relevant guides for each type. Content by vertical also plays well with most sales teams.

 

A Specific Kind Of Content Is Preferable

content marketing

Marketers put a lot of time and effort into crafting content. And the data indicate they need to keep working on this to improve the actual use of their content by prospects and sales colleagues. But which type of content routinely outperforms others in terms of completion rate? The tried and true case study is, by far, the content that prospects complete more than others. In our data, case studies have an 83% completion rate — orders of magnitude higher than other sales and marketing content provided during the buying journey.

 

Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Good case-study content does that while providing a compelling reason for the prospect to learn more and initiate a change process. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds. Knowing how other organizations have successfully integrated and used a new product, service or process is more important than grand assertions about “thought leadership” or “disruption.” As a result, good case content, like the good follow-up, often has a specific and relevant vertical focus. The process of finding and articulating that content requires ongoing interaction between marketers, sales, and service people in your firm — interactions that often yield other benefits in addition to relevant and credible use cases.

Last Words

 

Content marketing is evolving, and, as buying becomes increasingly nonlinear, can play an important role in aligning selling with buying. But there are now many myths and unexamined assumptions that have accrued around content marketing as the practice has exploded. Don’t follow the herd. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach.

 

Authenticity and the Origins of Content Marketing

Posted April 18, 2018 by Abhishek Pandey @ 6:00 am

Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands.

We’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.

Why Authenticity Is Driving A Content Marketing Revolution

content marketing

Content marketing has a long history, even though we think of it as a recent idea. The explosion we know as the modern era of content marketing is attributable to two main factors, which are important to our understanding of content marketing’s future.

First, the availability of the internet made it possible for brands to create and distribute content, for free, to millions of people worldwide. This made content marketing extremely cost-effective.

Second, the abundance of traditional advertising, which often seeks to pitch a product and/or directly persuade consumers to buy it, left customers feeling burned out. They began to distrust advertising and seeing most traditional ads as an indistinguishable blur of white noise.

Content marketing stepped in as a lucrative alternative; it gave consumers real value, instead of trying to convince them to buy something, and seemed to be a more authentic message—if for no other reason than it didn’t seem to have an ulterior motive.

The New Threats

content-marketing

With roots in authenticity, it’s hard to imagine that content marketing would come under fire for being not authentic, but that’s the reality we face. Content marketing is currently staring down three main threats to its perceived authenticity:

Native advertising. Native ads exist to trick users into believing that paid (sponsored) content is legitimate, publisher-backed content on a publisher’s site. All it takes is a handful of disappointing clicks to lose a customer’s trust—both in the brand that’s paying for the ad and the brand that’s hosting it. In fact, this distrust might spread to other content publishers.

content-marketing

Market saturation. Market saturation is another problem. Content marketing has become ridiculously popular, to the point where almost every major brand is pushing their own strategy. This overabundance of content is starting to have the same effect that it had when traditional ads became overabundant.

Content marketing knowledge. Consumers are also becoming more aware that content marketing exists, and are becoming warrier about the articles they click on. Because the average amount of distrust and/or suspicion for any given article has risen in an era where the term “fake news” has been rebranded to apply to anything that the user of the phrase disagrees with, brands need to be careful to ensure their messages are authentic (or at least, perceived as authentic).

Last Words

These trends won’t forcibly change the content marketing industry overnight, but they’re already beginning to settle in—and the proactive brands working to fix their authenticity problem are soon going to benefit from their efforts.

 

Modern Mobile Marketing Trends For Small Businesses- Part 1

Posted April 16, 2018 by Abhishek Pandey @ 6:20 am

As mobile marketing is giving a new definition to digital marketing, it is essentially important for digital marketers to use their knowledge of future mobile marketing trends. Undoubtedly, it is important to think ahead of the year and look beyond to see the mobile marketing trends that will help your business to flourish in the market. It is so obvious for a good marketer to tell that the sooner they begin to prepare things for the future, the more they will be able to capitalize when the time strikes.

Mobile marketing has become quite crucial for any business to make space in the market, ever since the facility of mobile shopping is introduced, the mobile marketing has been gaining more and more importance. That’s why we have rounded up some latest mobile marketing trends that will work for you this year and coming years as well. So read carefully to explore the future mobile marketing trends that will attract and convert mobile users.

Mobile Marketing Trends For Businesses

Through this post, you will be able to unfold the latest mobile marketing trends, so scroll down to this post.

Trend 1: Google TrendMobile Marketing Trends For Businesses

Two years ago, Google has announced that the team heading its search department would be moving towards a mobile-first approach. This is Google’s response to mobile becoming the preferred channel of search over the desktop. With the majority of its users now searching via mobile, Google understands that for the best interest of its user experience, it’s essential that the search engine focuses on mobile over desktop.

Trend  2: Mobile Speed And Performance

Mobile Marketing Trends For Businesses

As Google’s new indexing strategy puts mobile pages in the spotlight, the performance and speed of these pages become critical. After all, as the soon-to-be primary version of your website, your mobile page is about to get a lot more traffic. Thus, it needs to be in excellent shape. Mobile users expect fast, frictionless mobile pages. Regarding speed, mobile users expect pages to load in three seconds or less, and 90% of users will abandon the page entirely if it takes more than five seconds. You want to engage users, not turn them away with slow load speeds. Unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

Trend 3: Live Streaming Video Content

Mobile Marketing Trends For Businesses

Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to Live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content much more accessible, especially on-the-go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content put together.

Live streamed videos only raise this engagement to the next level. The key to this increased engagement is that live streaming videos are happening at that very moment, unlike pre-produced videos that can be watched over and over again. Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again.

Words To Share

We have mentioned three important mobile marketing trends in this post. although, we are not wrapping up the article since we have just revealed three modern mobile marketing trends and rest threes are yet to share, so stay tuned with us and wait for our second post on it. Do share your thoughts with us in comment section below.  

Best Ways To Develop Successful Content Marketing Strategy

Posted April 4, 2018 by Abhishek Pandey @ 6:09 am

Ways to lern succeful content marketing
The pervasiveness of Internet connectivity and mobile devices means that buyers are more in control of the research process than ever. Rather than be influenced by ads or beautiful marketing product shots, consumers are now turning to reviews, influencers, and a variety of sources on the Internet before deciding on a product or service.

It is hence unsurprising that marketers are spending more resources on content marketing than ever, as they seek to get a word and hopefully create a positive impression of their brand. We turn to LinkedIn’s Guide to Content Marketing in for some tips on achieving content marketing success.

Start with the end results

content-marketing

Content marketing is not an end in itself, but merely a tool that marketers use to draw attention to their brand and products. It is hence important to start by documenting what you hope to achieve, according to the LinkedIn report. A suggested approach is to capture all the desired outcomes and mapping them to measure the effectiveness of the content.

In a similar vein, the content that is created doesn’t necessarily have to be limited to blog posts either. Due to the inherent cost of content creation, content should be repurposed for reuse across the various channels. This may require constant testing and experimentation to find out what works, and what doesn’t.

Understand your targeted audience

know your target audiences

It may not be immediately obvious, but different industry sectors, company types, decision-making processes – and even in the product and services that you are promoting, can result in dramatic differences in terms of the audience to reach out to. In a nutshell, there is no right answer or template to follow.

On this front, organizations need to start by creating a profile or persona of the ideal buyer. This can be broadly categorized in terms of the influencers, decision makers and even those who will do the implementation. The latter is also important as their thoughts and feedback are typically sought as part of the decision-making process.

Be helpful and relevantbe helpful

Relevant and helpful insights are the heart of any successful content strategy, notes the report, which advised against “focusing on making a sale at every turn”. While this may appear counterintuitive to the typical sales manager, the truth is that potential customers who are helped will trust a brand more, which can greatly ease them along the sales funnel.

Executing the strategy

strategy execution

The goal of content is to reach and nurture prospects before ultimately driving them to become a customer, notes the report. This means that the early stages of the relationship should be focused on establishing reach and gaining mindshare, as opposed to clinching sales outright.

The key performance indicator (KPI) could still be measured in terms of a number of inquiries or marketing qualified leads. With content that is distributed on social media for instance, marketers should keep a close eye on the available metrics and use that as part of a continual process to tweak the next piece of content. Only by doing this can they be sure that the content resonates with their target audience.

 

Secure eCommerce Payments With AI

Posted April 3, 2018 by Abhishek Pandey @ 5:56 am

Secure eCommerce Payments With AI

The growth in digital payments and transactions has left merchants, PSPs and e-commerce companies vulnerable to sophisticated new cyber attacks. Furthermore, the number of people adopting the use of apps and mobile connectivity for making transactions is growing at an astounding rate. This is why, in part, technologies such as Artificial Intelligence (AI) and machine learning are critical in helping organizations fight fraud in better and more effective ways than ever before.

AI is an important development for the payments and transactions industry because merchant business models are evolving daily, from next day delivery of goods to digital downloads. Machine learning used in order to fight fraud is the logical solution for navigating this ever-changing landscape. Other anti-fraud systems using analytics that do not utilize machine learning capabilities, flag credit card purchases that take place outside a customer’s country of residence, for example, or unusual payments to remote suppliers.

Machine learning

The problem with such systems is that those rules are created by humans, who cumulate and combine data and intuition. It has been proven to be somewhat effective, although the approach can be costly, slow, leading to false positives, and failing to keep pace with emerging trends. Machine learning detects fraud in real-time and learns from trends, identifying quickly emerging fraud patterns. By integrating and analyzing changing, unstructured, and fast-moving data in ways that humans alone cannot do it, machine learning employs the running of multiple self-learning algorithms in parallel to increase fraud detection and prevent it. Additionally, it can identify rare or never-before-experienced fraud events, automate tedious tasks and provide an anti-fraud solution that allows merchants, PSPs and their customers to rest easy knowing they are being protected by a sophisticated approach.

Even though this is an important development in fighting fraud and it is true that machines can better perform the arduous task of evenly sifting through massive sets of structured and unstructured data for fraud patterns, it is still critical to note the role humans play and how company culture must support it. This is even more so the case since commerce operates in an omnichannel environment across multiple devices and touchpoints. Bad experiences, such as chargebacks, caused by fraudulent activity increase and subsequent losses in online marketplaces, impact those touchpoints that connect buyers and sellers.

online payments-machine learning

Cyber-criminals have familiarised themselves with the ins and outs of payment processes. According to the Nielsen report, fraudsters steal about 5.65 cents per every USD 100 spent. Occurrences of identity theft, phishing and account takeover are ever increasing. It stands to reason why credit cards are the most popular target for fraud. It does not take much to conduct a ‘card not present’ transaction for online payments. Moreover, the dark web has provided a platform for a relatively easy exchange of stolen data.

These hi-tech hackers have become savvy in detecting vulnerabilities in systems, and pinpoint those backdoors in order to compromise the system and commit fraud. They utilize distributed networks, big data and the dark web to locate these vulnerabilities and optimize their financial gains. In fact, they are devising multidimensional tactics that inflict damage by sequentially compromising more than one point of vulnerability.

Machine learning provides a powerful solution that is responsive and dynamic, user-friendly and easy to maintain. Legacy-based rules of anti-fraud systems are breaking down at this level of sophistication, speed, and scale. They lack in performing analytics and delivering risk scores very efficiently. In addition, they are not typically operating in real-time and with the same level of accuracy. 

Machine learning can help by acknowledging behavior to achieve better and more effective decision-making. All the constituents in e-commerce, from merchants and PSPs to financial institutions, must stay ahead of the curve in order to protect themselves. The ramifications of failing to do so can be grim, making it vital to realize and embrace the power of machine learning and AI technologies to detect and prevent fraud in all e-commerce channels.

 

Filed under: Company Headlines,E-commerce

How To Build Flexibility Into Brand Standards?

Posted March 21, 2018 by Abhishek Pandey @ 6:38 am

Nowadays, a brand is so much more than a logo or a brick-and-mortar building. It’s an amalgamation of in-store look and feels, employee interaction with customers, online storefronts, advertisements and marketing campaigns, behind-the-scenes operational processes and perhaps even partner companies that deliver a brand’s goods and services. Aligning these properties is a challenge, and as it turns out, companies with stricter brand standards are finding their approach may require a greater degree of flexibility in this omnichannel marketplace.

Brand standards-admedia

Companies still want to maintain a consistent brand identity — formal, upscale, humanistic and modern — but they should also consider integrating flexibility to better personalize interactions with customers. The following tips can help a brand find a balance somewhere between a rigid brand standard that fosters a singular, narrow view and a fast-and-loose brand framework that doesn’t consistently align throughout the customer experience.

Strategize how your digital and physical assets interplay

strategy for brand standards

Brands need a clear understanding of how their digital world intersects with the physical world. Many successful brands are able to knit together their digital and physical realms, helping to cultivate a customer experience that feels the same online as in the physical world. Brands that have traditionally been confined to physical interactions with customers should consider developing guidance that fosters a seamless experience between their digital and physical assets to create a consistent omnichannel experience.

Although consumers rely on a brand based on its reputation, it’s important to cater to individual customer preferences as well — now made easier through measurable key performance indicators that can help brands craft and map individual customer journeys. Even with increased personalization, an overarching brand strategy should still serve as the directional compass when creating an individual’s brand experience.

This flexible-consistent approach holds true for channel partners as well. The values and reputation that the original brand pushes into the market are reinforced when mirrored by these partners, and though there can be some flexibility in the interaction, it still should reinforce the original brand’s overall strategy to maintain brand standards.

Hire for the brand, not the skills

skills for brand standards

It may seem counterintuitive to hire based on personality instead of skills, but an emerging philosophy about culture and workforce views skills as something that can be taught. By contrast, a person that inherently embodies a company’s values has the potential to provide an authenticity that may better resonate with consumers.

For instance, in a recent competitive study commissioned for internal use by a major company in the travel industry, consumers found that one brand was tied to “warmth” while the other was tied to “efficiency.” And each brand had a hiring and training strategy in place to be certain that the personalities of its newest employees naturally aligned with the overall brand. The key takeaway is that while neither is the “right” way to serve customers, authenticity is what keeps each brand standards’ let customers coming back for future sales.

Create culture-centric brand reinforcement

customer culture for brand tandards

While companies think about “brand” as what they communicate and articulate to the market and culture as what they reflect inward, the reality is brand and culture are nearly one and the same. And it’s important that each member of a company buys into a brand’s message in an intrinsic manner.

Whether an individual works in hospitality or in hospitals, they need to understand how their personal interactions with customers map back to an overall brand identity. If employees’ personalities or instincts don’t align with the brand, companies should consider giving these employees the tools and guidance to help them develop a better brand disposition.

The Takeaway

Overall, a brand standard is like an iceberg. The 10% of the iceberg that peeks above the water is the brand experience delivered to the public, which is reinforced by the 90% that remains unseen -the standards, training, hiring, design and other foundational processes lurking beneath the water line. When digital and physical assets align, companies hire for culture and that culture, in turn, supports the overall brand strategy, the iceberg is at no risk of breaking apart or melting. Instead, it reinforces a company’s place in the market in a way that’s not watered down.

 

Filed under: Company Headlines

Key Content Marketing Trends To Watch Out This Year

Posted March 20, 2018 by Abhishek Pandey @ 6:13 am

Last year alone, more data was created online across the world than in the last 5,000 years. Content has been at the heart of this changing paradigm; while over two million blog posts are created online across several websites and platforms on a daily basis. However, while the abundance of content across digital spheres is something consumers delight in, it has raised its fair share of challenges for marketers and brands. This is why effective content marketing is more important now than ever before. Marketing endeavors need to have entertaining, engaging, and relevant content at their core to grab the most consumer eyeballs. Here, then, are key content marketing trends to watch out for in 2018:

Key Content Marketing Trends 2018

Content Marketing Trends 2018

 

Tapping into the massive rural market with the mobile-ready content

Social media applications like Facebook account for a majority of this consumption by rural consumers, while the rest of their internet usage is towards consuming content such as new, videos, and music. Furthermore, OTT video applications, with their ability to offer anytime, anyplace entertainment, are also gaining more popularity with each passing day. The OTT medium presents a significant opportunity to target digital consumers with personalized, relevant content. This is something that brands can turn to their advantage by developing simple, mobile-ready content to engage much more effectively with their audience bases.

AI and Machine Learning-driven insights for content creation

data-driven content marketing trend

The success of any brand’s content marketing strategy hinges on its ability to deliver the right content to the right people at the right time. Although customers today are more inclined to have one-on-one interactions with companies over social media or chatbots, most companies still struggle when it comes to providing effective customer service or managing a large volume of conversations on digital channels. That’s where machine learning comes in. Brands can today create unique, interactive content created to match the consumer’s profile and consumption habits based on insights gathered from proactive and predictive analysis of consumer’s data. This can not only help brands target and acquire new customers but also retain existing ones by communicating the value of products/services and resolving issues in an interactive manner. Data and machine learning, hence, will be a force to reckon with in 2018, significantly enhancing marketers’ ability to customize the content for individual consumers and optimize conversations to drive better results.

Use of Augmented Reality and Virtual Reality to deliver innovative content

Virtual Reality- content marketing trend

As far as interactive delivery of video content is concerned, augmented reality (AR) and virtual reality (VR) will be the next chapter in the success story of technology-driven marketing across the globe. According to experts, VR and AR together will generate $150 billion in revenue by 2020, allowing marketers to capitalize on its widespread availability and optimize their content for the medium. Extended reality content that entertains and adds value will become more commonplace as technology continues to evolve. With creative and interactive graphics, videos, and apps, brands can not only ensure a successful content marketing strategy but also lay the groundwork for future experiments in VR/AR.

The emergence of Blockchain-powered content protection

Blockchain-powered content marketing

Among the several possible use cases of Blockchain is the protection of content, and copyrighted material in particular. In the near future, we can expect Blockchain technology to be used to register and protect content against copyright infringement, as a public decentralized ledger will help creators and distributors to catalog and store what they create. Moreover, an important benefit of a Blockchain-powered content protection mechanism is that there will still be a verifiable copy of any original content created and stored, even after the copyright is no longer in service.

The integration of over-the-top content creation and distribution technology into the realm of higher education, e-learning, and corporate learning presents a massive opportunity for OTT technology providers. Furthermore, through partnerships undertaken with brands or through White Label services, OTT players with the capability to create advanced technology-driven solutions can help further the objectives of organizations in the market, by creating new and dynamic avenues for them to reach out to consumers in unique ways.

Conclusion

Hope this post containing key content marketing trends of 2018 helps you in boosting your business. Do share your thoughts with us.

Impressive Branding Strategies And Digital Marketing

Posted March 19, 2018 by Abhishek Pandey @ 6:02 am

These days, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping with their impressive branding strategies and digital marketing. As a trending e-commerce website, these players have invested immensely in coming up with new ways to drive traffic and sales to their online store. However, some sales prove to be highly profitable for the store but others are not able to find any traffic to their website.

So, here we have collated five powerful tools of digital marketing which can help you in driving more traffic to your E-commerce business.

Social Media Marketing

Social media marketing channels like Facebook, Instagram, Twitter, etc. play a crucial role in establishing and strengthening your online presence. Try to identify the best social media channel for your business keeping in mind your consumers’ interest and marketing budget. For example, when you have to reach out to the different set of customers belonging to diverse places, Facebook and Instagram can bring the landslide of customers visiting on your E-commerce website.

Search Engine Optimization

 

SEO

 

Search Engine Optimization is one of the biggest priorities of E-commerce websites nowadays. It requires a creative to strategy to improve search engine rankings which results in more traffic, leads, higher sales, and conversion. SEO is considered as one of the best tools for digital marketing as the customers coming via search engine comes in with a buying intent.

The keywords relevant to your audience standing out from your competition play a vital role in driving more traffic to your e-commerce website.

Content Marketing

content marketing

Content marketing mainly involves blogging and unique product descriptions. If you want to increase traffic to your website then blogging should be a must-have in your content marketing strategy. Blog about anything related to your market trends, industry, events, etc. Search Engines help you position your E-commerce brand as high as possible if you keep the content fresh and informative.

Pay- per- Click advertising

pay per click

PPC is a valuable form of advertising due to its nature. In PPC advertising, the advertiser of the E-commerce website can only pay for the actual clicks on their website. In this type of advertising, you can immediately bring your E-commerce website to attention. It is less time-consuming when it comes to driving the traffic to your E-commerce website. Optimizing for the main and relevant keywords can bring a sudden rush of buying intended traffic of consumers.

Paid ads on Facebook and Instagram

instagrma and facebook paid marketing

When it comes to reaching out to more people, Facebook and Instagram ads play a major role in driving huge traffic to your E-commerce business. Beyond engaging customers to keep your business active, Facebook and Instagram through their paid and sponsored ads are successful in bringing the boom to driving traffic on your website. You can create a whole new market for your customers on Facebook and Instagram by customizing the audience, their interest, age and are required for your online business within your budget.

Filed under: Company Headlines,E-commerce

Session Replay Tool Helps Online Businesses

Posted March 15, 2018 by Abhishek Pandey @ 5:57 am

Recent in reports that KOOVS, which has 70 million pounds invested in the online business is looking to raise about 22-23 million pounds this year, accelerating its growth plans and expanding online presence in eCommerce market. This shows that digital age has open many new doors for businesses to explore and experiment outside the physical stores. Over the years, eCommerce has successfully gained popularity, thanks to the youth which is going crazy after online businesses.

online business

In order to grow in this business, it is important to know what a customer wants. If you explore more, you will come to know that there are several ways through mouse heat map, session replay tool, and chatbot analytics you can find out what they actually looking for. These ways, you can make an assessment of what drives a customer to online store and not to any traditional shop.

Session Replay Tool Is Making Scenarios

session reply tool for online business

For most of our lives, we speculate because we don’t have concrete and absolute data on everything. Speculations, however, are not the best way to go about making business and operational decisions in the company. Decisions based on information or hypotheses allow a company to make rational and logical actions that would result in progress.

Session replay tools allow e-commerce sites to get a glimpse of what an actual user does during his or her stay in the site. The tools allow the company to have an image of what a normal user clicks and doesn’t click, what ads are often seen in the line of sight and how long each customer takes to make a decision of whether to buy, search for more products and services or close the website browser altogether.

Analytics Help eCommerce in Businessanalytics for online business

Analytics like session replay allows online businesses to have insight on the activities of each user and have data, pattern or estimate of their browsing behavior on the site. By recreating scenarios of each customer, the e-commerce sites can determine the kind of action that works and the kind that doesn’t.

For marketing purposes, companies sometimes put up advertising banners in parts of the site to see which ones attract more users and consumers. Website owners experiment on different the colors, images, messages, and copies to see which ones the site visitors responded to more than the others so that they could replicate the process.

Analytics, particularly session replay tools, help e-commerce websites have an overview of some of the usual activities on their site. Albeit estimated, the numbers that are created as a result of the information collected from each user could allow companies to find out which widgets are helpful and which business investments such as additional website pages or better e-commerce site layout can help in gaining profit.

Last Words

At the end of the day, every tool is put in place so that it could collect useful information or data. Every website owner can either use the analytics as the basis for future action or just as assessment for past experiments and trials. Different e-commerce sites or would say online businesses have different needs with various analytics that help them achieve their unique goals.

Filed under: Company Headlines
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