Company Headlines

Impressive Branding Strategies And Digital Marketing

Posted March 19, 2018 by Abhishek Pandey @ 6:02 am

These days, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping with their impressive branding strategies and digital marketing. As a trending e-commerce website, these players have invested immensely in coming up with new ways to drive traffic and sales to their online store. However, some sales prove to be highly profitable for the store but others are not able to find any traffic to their website.

So, here we have collated five powerful tools of digital marketing which can help you in driving more traffic to your E-commerce business.

Social Media Marketing

Social media marketing channels like Facebook, Instagram, Twitter, etc. play a crucial role in establishing and strengthening your online presence. Try to identify the best social media channel for your business keeping in mind your consumers’ interest and marketing budget. For example, when you have to reach out to the different set of customers belonging to diverse places, Facebook and Instagram can bring the landslide of customers visiting on your E-commerce website.

Search Engine Optimization




Search Engine Optimization is one of the biggest priorities of E-commerce websites nowadays. It requires a creative to strategy to improve search engine rankings which results in more traffic, leads, higher sales, and conversion. SEO is considered as one of the best tools for digital marketing as the customers coming via search engine comes in with a buying intent.

The keywords relevant to your audience standing out from your competition play a vital role in driving more traffic to your e-commerce website.

Content Marketing

content marketing

Content marketing mainly involves blogging and unique product descriptions. If you want to increase traffic to your website then blogging should be a must-have in your content marketing strategy. Blog about anything related to your market trends, industry, events, etc. Search Engines help you position your E-commerce brand as high as possible if you keep the content fresh and informative.

Pay- per- Click advertising

pay per click

PPC is a valuable form of advertising due to its nature. In PPC advertising, the advertiser of the E-commerce website can only pay for the actual clicks on their website. In this type of advertising, you can immediately bring your E-commerce website to attention. It is less time-consuming when it comes to driving the traffic to your E-commerce website. Optimizing for the main and relevant keywords can bring a sudden rush of buying intended traffic of consumers.

Paid ads on Facebook and Instagram

instagrma and facebook paid marketing

When it comes to reaching out to more people, Facebook and Instagram ads play a major role in driving huge traffic to your E-commerce business. Beyond engaging customers to keep your business active, Facebook and Instagram through their paid and sponsored ads are successful in bringing the boom to driving traffic on your website. You can create a whole new market for your customers on Facebook and Instagram by customizing the audience, their interest, age and are required for your online business within your budget.

Filed under: Company Headlines,E-commerce

Session Replay Tool Helps Online Businesses

Posted March 15, 2018 by Abhishek Pandey @ 5:57 am

Recent in reports that KOOVS, which has 70 million pounds invested in the online business is looking to raise about 22-23 million pounds this year, accelerating its growth plans and expanding online presence in eCommerce market. This shows that digital age has open many new doors for businesses to explore and experiment outside the physical stores. Over the years, eCommerce has successfully gained popularity, thanks to the youth which is going crazy after online businesses.

online business

In order to grow in this business, it is important to know what a customer wants. If you explore more, you will come to know that there are several ways through mouse heat map, session replay tool, and chatbot analytics you can find out what they actually looking for. These ways, you can make an assessment of what drives a customer to online store and not to any traditional shop.

Session Replay Tool Is Making Scenarios

session reply tool for online business

For most of our lives, we speculate because we don’t have concrete and absolute data on everything. Speculations, however, are not the best way to go about making business and operational decisions in the company. Decisions based on information or hypotheses allow a company to make rational and logical actions that would result in progress.

Session replay tools allow e-commerce sites to get a glimpse of what an actual user does during his or her stay in the site. The tools allow the company to have an image of what a normal user clicks and doesn’t click, what ads are often seen in the line of sight and how long each customer takes to make a decision of whether to buy, search for more products and services or close the website browser altogether.

Analytics Help eCommerce in Businessanalytics for online business

Analytics like session replay allows online businesses to have insight on the activities of each user and have data, pattern or estimate of their browsing behavior on the site. By recreating scenarios of each customer, the e-commerce sites can determine the kind of action that works and the kind that doesn’t.

For marketing purposes, companies sometimes put up advertising banners in parts of the site to see which ones attract more users and consumers. Website owners experiment on different the colors, images, messages, and copies to see which ones the site visitors responded to more than the others so that they could replicate the process.

Analytics, particularly session replay tools, help e-commerce websites have an overview of some of the usual activities on their site. Albeit estimated, the numbers that are created as a result of the information collected from each user could allow companies to find out which widgets are helpful and which business investments such as additional website pages or better e-commerce site layout can help in gaining profit.

Last Words

At the end of the day, every tool is put in place so that it could collect useful information or data. Every website owner can either use the analytics as the basis for future action or just as assessment for past experiments and trials. Different e-commerce sites or would say online businesses have different needs with various analytics that help them achieve their unique goals.

Filed under: Company Headlines

Tips To Help You Grow In Business Using Social Media Strategies

Posted March 9, 2018 by Abhishek Pandey @ 6:12 am

In this growing digital world, the customers are becoming tech-savvy so that they can discover and take advantages of new technologies. A lot of people have resolved tricky buying decisions by quickly searching the internet for unfamiliar companies or products.  A lack of web presence or a desultory one, on the other hand, often make us opt out of a potential purchase. Even in the B2B segment, Business Network International reports that 75% of business owners are put off engaging with a small business because of its lack of social media presence. Social media is not just a necessity; it is also a great tool for startups and SMEs that helps grow their business and engage with customers. It is thus incredibly important for you to use social media effectively by pursuing a comprehensive strategy for the channel. So we have rounded some social media strategies that will help your business grow in the market.

Social Media Channels


Here are some tips to get you started and help you design your social media strategies –

Choosing the Right Social Network

Choose the right social media

There is no shortage of different social networks, each with their own USPs, tone, and audience. If you are likely to generate and share a lot of images or videos, use Instagram, Snapchat, and YouTube. They are the perfect media to share pictures of happy customers or videos of your products in action. Facebook and Twitter are incredibly powerful platforms for engaging with prospects online and are also useful channels to get feedback and answer queries. LinkedIn is a great networking tool for finding partners and finding new employees. Find the right tone and purpose for each social network, and use the relevant ones to make your presence known. Sharing useful links in the right communities on these platforms can drive massive traffic to your blog and website, or to your product page.

Build a Community – The Business Will Follow

Build A Community

Users of social media would find their eyes predictably glazing over when faced with promotional posts made by companies. No one goes to social media to buy products or read marketing material – they are there to interact with friends and peers, to engage in interesting content, and have entertaining experiences. The beauty of social media strategies is the feeling of belonging and community that it can engender in people. For example, Kelly Lester -a stay-at-home mom who turned into a million-dollar business owner – transformed her life by sharing easy and quick lunch ideas for mothers on social media. Her reader community grew, turned into customers, and the sales she received catapulted her business – Easylunchboxes – into the big league.

Create a Social Media Calendar

social media calendar

Being consistent and reliable on social media is, as previously indicated, essential. But we all know that there are moments of lackluster creativity – so how do companies ordinarily do it? The secret is planning in advance; the best social media teams meticulously plan ahead for weeks and months. They create comprehensive calendars and post accordingly. They develop relevant hashtags for each day of the week and use them consistently to gain traction through repetition. Depending on your business, create weekly content buckets and set up clear rules and prompts. Decide how many times a day and at what time to post based on prior engagement numbers, and leave prompts or fully formed posts for easy usage in the future.

Enhance via Paid Marketing

paid marketing

For substantially lower costs than other conventional marketing channels (like print and TV), social media networks allow you incredible flexibility and reach. Users can be targeted based on their demography, online behavior, stated interests, device, and any number of other factors. You can create multiple ads for different groups, adjusting how you state your value proposition to make it more compelling for the specific audience you are reaching out to. The tools provided for paid marketers on social media platforms are comprehensive and powerful and can help you understand how to improve your outreach over time.

Last Words

The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach. Having a strong social media presence serves the purpose of letting customers know that you care deeply about how you are perceived, and therefore will go the distance to earn their trust. So get out onto social media, build a quirky but dependable profile, and invest into the future of your business by becoming an engaging and interesting part of your potential customer’s social media experience. Do share if you have some more social media strategies to share with us.

Top Digital Advertising Trends Of 2018

Posted March 8, 2018 by Abhishek Pandey @ 5:31 am

Top Digital Advertising Trends Of 2018

As we have already stepped into the year and steadily moving towards the quarter of the year soon, we should now be aware of some digital advertising trends of this year that will more likely to boost the chances of positioning your business in the market. Apart from this, these top digital advertising trends of 2018 will help you to build successful marketing strategies that would help you to grow your business.

Read on to unfold the latest digital advertising trends of 2018 to get updated with the trends that can help you in enhancing your business.

Native Ads

Native ads will continue maintaining its strong position in the digital advertising market. According to the experts, they have predicted that native display ad revenue will be whopping 74% of total display US ad revenue by 2021 which were 56% in 2016. So, it is advisable to keep the numbers in your mind while you set up your ad budget.

Augmented Reality

Augmented Reality

2018 will be the year in which the advertisers and brands would reveal the real power of Augmented Reality (AR). Not similar to Virtual Reality (VR), AR integrates a new online information on top of regular users environment and that too without inventing anything new. This will lead to help you in forecasting your purchases and taking the right decisions. With the help of AR, you can tell how the products can complement your user’s lives.

Mobile Video

Mobile Video

Both advertisers and publishers will get benefited by mobile video as it will act as a revenue generator but with some variations. In the last year, you must have seen the success of live videos streaming on social media channels. The Cisco recent studies say that videos will get around 80% of world’s Internet traffic by 2019. Therefore, do not hesitate to include videos in your marketing plans if you want your business to grow online.

User-generated Content (UGC)

User-generated Content (UGC)

Users are the ones who boost your product visibility on digital, then why to give marketers a control to manage your product for the users. It is suggested to give your product into the hands of influencers who are new trendsetters of the year. Team up with the people who can write some good stuff in form of blogs, or you could ask them to write their own experience of using the product as a review on digital. This will get good traffic on the website and also build up product credibility. One good feedback can change many minds which results in increased sale and purchase from the audiences.


In 2018, the IAB and Google have announced a fight against industry shady players. Ad Experience, Ads.txt., and Abusive experiences are putting their great efforts in making advertising industry and media buying safe and transparent.

Personalized Ad Campaigns

personalized ad campaigns

Nowadays, data-driven personalized ad campaigns have become essentially important. Reaching out to your targeted audiences with the right message and at right time will be significant for advertisers, so any company and platform with high-powered functionality who will maintain hyper-targeted ad campaigns will lead the digital marketing world.

Final Words

After reading top digital advertising trends of 2018, this is clear that advertising business should remain user-conscious, meaningful and last but not the least touching- the most important factor. Among other upcoming trends, marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, the blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger the digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.


Filed under: Advertising,Company Headlines

Top 5 Digital Marketing Trends To Watch Out For In 2018

Posted February 22, 2018 by Abhishek Pandey @ 7:08 am

2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers. In this technology-driven industry, the key to success is to become aware of the technologies and platforms the best opportunities for your business and audiences.

In this competitive business industries, as we try to step-up our marketing strategies or alter our marketing game with the aim of having ever-changing digital landscape, here are some marketing trends that will rule in 2018. Therefore, read on to learn about the best digital marketing trends that are expected to be avant-garde in creating brands online:

Video Marketing

These days, video marketing is becoming the most popular in digital marketing trends and if it is used properly then it can get better results. It can have the positive impact on the business as it can successfully draw the attention of the audiences. Brands are creating video content to boost the search engine ranking, improving engagement and website traffic.

Voice Search

Whether it a desktop or a smartphone, voice search is becoming extremely popular among masses and by 2020 it is expected to have more than 50% of all searches will be of voice search. It is important to optimize for voice search through long tail keywords.

Artificial Intelligence

This year, the popularity of AI has already been recognized through big data, machine learning etc. and it is expected that its contribution will be continued with its full potential in coming days.  During the personalization of user experience, it can be seen in chatbots and it also simplifies the decision-making through predictive marketing.

Brands will Invest in Influencer Marketing

Undoubtedly, Influencer Marketing is a key to success in 2018 when it comes to digital marketing trends and it is worth to invest in it. People prefer to buy the products based on personal recommendations of the influencers. Influencers can create the branding on the social media channels. They have the strong follower base or blog to promote the products or services of the brand.

Growth of Mobile Marketing

Mobile Marketing is growing as the number of mobile users is increasing day by day. People check their mobile almost 50 times a day. The site should be responsive design or mobile friendly. Mobile SEO is necessary to stay ahead in the competition

Popularity of Social Media Marketing

Nowadays, Social Media is a powerful tool when it comes to digital marketing trends. People are highly active on social media so it should be explored for opportunities for lead generation or sales. Live video, Instagram stories, Facebook messenger ads are trending features which should be utilized while performing social media marketing in 2018.

Over to You

After going through this post, you would have come to know about the digital marketing trends for 2018. So what you are waiting for start exploring them in your digital marketing strategy to boost the performance of the brand.

Filed under: Company Headlines,Digital

How Facebook Help Publishers?

Posted February 14, 2018 by Abhishek Pandey @ 6:31 am

Facebook is quite in the news these days as the Facebook executives defended the recent controversial changes to the types of stories that appear in users’ feeds, acknowledging that the company is staking out a “very clear point of view” on some things but not all the questions that are taking rounds these days.

Facebook has no problem weighing in on things like hate speech and sensational news, the company insisted. “Those are areas where I think it’s appropriate for us to have a point of view,” said Adam Mosseri, the product executive in charge of Facebook’s most valuable real estate — the News Feed — said. “But I do think that there are other areas where it would be really inappropriate to have a point of view, given our scale” — like a political ideology.

Mosseri spoke Monday from Recode’s Code Media conference in Huntington Beach, Calif., alongside Campbell Brown, the former NBC anchor who Facebook hired in January to manage its relationship with news publishers.

Here are the ways Facebook said it’s trying to help publishers:

Soon, Facebook is adding a News section to its Watch tab, where users can view original videos. Brown predicted it would be a popular destination for “big, breaking news moments.”

Facebook has settled a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

Facebook has lowered the meter on its paywall — the point at which Facebook asks the news reader to go to the original publisher’s website — to five articles.

Facebook would not rule out paying publishers for content, with Brown saying that she would “never say never to anything.”

But Facebook’s latest change to its News Feed algorithm and its move to rate the trustworthiness of news outlets raises a lot of other questions. The company has started to prioritize posts from regular users at the expense of posts from brands and publishers. CEO Mark Zuckerberg described those posts as “crowding out the personal moments that lead us to connect more with each other.

Brown and Mosseri had some nuanced answers to how Facebook would be evaluating publishers. Brown said Facebook is okay with having a point of view if it means “leaning into the quality news,” as well as elevating local media, “broadly trusted publishers” and niche websites that have expertise.

For Mosseri, he added, “We have values and we have standards,” adding that his team is focused on what he calls “the integrity effort.” But he also made clear, Facebook will never make a judgment on any entity’s ideological or political point of view.

And about the company polling its users to find out what they consider trustworthy, Mosseri said, “This is not a popularity contest. We’re looking for trust by a wide range of people.”

Filed under: Company Headlines,Digital

Improve Your Business Media Exposure with Following Ways

Posted February 5, 2018 by Abhishek Pandey @ 5:39 am

Image result for business communication

Communication is the most important tool to improve the visibility of your business in the present times where digital marketing is ruling the roost. A lot of your time might get into understanding the media opportunities available in the market in coherence with your business as well. But having a great media spot and finding them to the best of our interest can be a real daunting task as well but they are best suited to enhance the business chances and your opportunities with the clients as well. It becomes important to reach the revenue goals of the year if the company remains in the spotlight. Check out the following ways and means in which you can increase the media exposure of your business easily in the current times –

Have a Proactive outline of National Theme

Keeping a quote on the national theme can often make the brands glorify in the national media thereby making more generic searches as well. Handling press on the issues which are going to become big will add a more specific ground to your business as well. There are also some online sites and services such as Helping a Reporter Online (HARO) which can connect you with some reporters who are searching for relevant quotes.

Opining the Experts

Image result for expert opinion

Industry experts have detailed experience in the pace of industry while playing a key role in the brand positioning for various brands. Having been there at numerous conferences around the world, they are proactive in finding solutions to the challenges facing the business and communities such as the global warming and rising sea levels, flooding in Norfolk or for that matter any other statement. Hence, experts’ opinion before advertising or communicating your brand’s positions must be adhered to.

Digital Presence

Are you yet to come on board with digital marketing? If yes, then you better move it with quantum pace. This is one of the easiest ways in which your presence can be glorified on the content websites and clearly optimized as well. Social media tools can also be used to mark your presence on the world wide web to trade any publications.

Industry metrics

Image result for expert opinion

For a leader, you must also consider the market options as viable and have the power to enthrall your business with reasons and decisions. You must thereby identify the white spaces within the information provided by experts and have insights which might add a fresh perspective to the conversation.

Focus on your CSR Initiatives

One way to build the brand rather than thinking about the expenses is the proper utilization of the CSR Initiatives. Often it is used as a tool for stronger marketing and reliable outsourcing as well. It is highly recommended to have the CSR speak in lieu of you to make your brands a success in the future.

Filed under: Company Headlines,creativity

How Blockchain Can Prove Godly for Media and Entertainment in 2018

Posted January 7, 2018 by Abhishek Pandey @ 8:04 pm

Image result for Blockchain

Blockchain has been a phenomenon ever since its release in other sectors but Media and Entertainment can be one sector where it can transform itself into a cosmic phenomenon. It can prove godly for the sector in various ways. Bitcoin made news in the last month of the year 2017 when the cryptocurrency surged past $10,000 mark to a peak of $20,000. There was the launch of Bitcoin Futures and its acceptance by Australian Stock Exchange for stock settlement made it one of the most sought-after cryptocurrencies in the world. So, it won’t be late or wrong that we see the impact of Bitcoin in the field of Media and Entertainment in the year 2018.

Why Blockchain in Media and Entertainment Sector?


Image result for blockchain in media and entertainment

Blockchain has been one of those entities which enable a digital marketplace – both decentralized and tamper-resistant altogether. The transactions are recorded chronologically in a distributed ledger which makes it transparent to the users but encrypted so that nobody can change or fake any transaction made on it. ‘Smart Contracts’, which can also be understood as automated transactions through agreed business rules, logic and contract, can also be programmed to make it more connecting. In the Media and Entertainment sector, there is a potential market for Blockchain technologies where participants would benefit from both security and transparency in the field of Payment, funding, monetization and contract enforcement. Let us check out the benefits of the cryptocurrency in the field of Media and Entertainment –


It is always a possibility in the Media and Entertainment sector that the producer, distributor, and others do not come to terms as far as the monetary distribution is concerned. Because of sharing and distributions of copies, the music streaming sites and rights holders often struggle to agree on compensation for trillions of song streams leading to legal fights and loss of money. Royalty payment methods can be one of the ways to rectify such mistakes as the Open Music Initiative (OMI) composed of 200 members including Sony Music, Warner, YouTube, Netflix, and Spotify. OMI revealed to CNBC that it is considering Blockchain as a foundational technology. The vision includes a Blockchain-based ledger which contains music assets and their rights holders. Smart contracts can then automate royalty payments based on a song’s consumption including streaming.

Crowdfunding for Creative Productions

Blockchain start-ups across industries marked the uprising in the year 2017 where funding was made through Initial Coin Offerings (ICOs) which cryptocurrency like bitcoin to crowdfund new ventures. This can be used by creative productions to leverage ICOs for crowdfunding. Many of the funding sites such as Indiegogo launched its own ICO platform. So, these ICOs for films and other creative ventures could ramp up in 2018, contingent on how the Securities and Exchange Commission (SEC) applies and imposes securities laws to ICOs.

Digital Advertisement

In the partnership with Nasdaq, NYIAX has recently launched a Blockchain-based ad exchange platform which allows the publishers and advertisers to efficiently trade advertising contracts. Richard Bush, Chief Product and Technology Officer states ‘With Valuable experience in capital markets, NYIAX has a long-term vision to create a more financially rigorous model leveraging fin-tech best practices with advertisement and media.’





6 Marketing Trends That Shook the Business This Week

Posted January 4, 2018 by Abhishek Pandey @ 2:59 am

While we were busy having the decent time with our families amidst opening bottles and munching cookies, the market was busy trending with advertisement oriented marketing techniques. From TV streaming to Live Facebook branding, market rotated at a versatile pace this week in the New Year. With the enthusiasm in the New Year, it was probably the better start to marketing trends than the last year given such impromptu decisions. Let us check out the six data-based stories which shook the market and stood in front of us this weekend –

Facebook Live Feature

Image result for Facebook live

It was one of the most inspiring of all the news that broke out this year with Facebook claiming that more than 10 million people used its live features on New Year’s Eve which was a 47% increase if compared to 2016. In terms of cities, Las Vegas and Orlando, Florida were the biggest streamers on this New Year’s Eve. Certain this had a chilling impact on how people celebrated the New Year this year and they were not necessarily watching the ball drop in New York’s Times Square. While Facebook romped up the New Year’s show this time, CNN was not that far behind on viewership. The network’s Eve special with Anderson Cooper and Andy Cohen raked in 1.7 million total viewers in Primetime. This could be one light the TV needed to bring back the aura it had.

Targeted TV Viewership

Image result for Targeted TV Viewership

As CNN showed, TV isn’t dead yet and its working very fine. Brightline, a company which inserts dynamic and interactive ads into TV, announced a new product which lets marketers target their promos from 30,000 audience segments on streaming services from networks such as AMC, CBS, ESPN and online streaming platforms such as Roku, Apple, Amazon, and Netflix. For example, the marketers can now have that exclusive benefit to zero in on characteristics which match a profile of ‘automotive buyers’.

Tuned In Listener

Image result for Podcast

The past year has been the year which revolutionizes the Podcast features where people can remain Tuned in as Listener for longer durations. S-Town, the podcast documenting the small town life of John B Mclemore created by the teams at Serial and This American Life was downloaded more than 50 million times. In the same year, Podcasting exploded into a seemingly bottomless ocean of content that Edison Research dubbed ‘the Infinite Dial’ with an estimated 15 percent of Americans listening to podcasts each week.

Top Tweet

Image result for Top Tweet of 2017 of barack obama

Social Media analytics firm TalkWater was busy surveying the outflow of social media and it came out with the top tweets of 2017 based on engagement aggregating retweets and likes as well. Tweets from Ariana Grande following the Manchester terrorist incident and Wendy’s viral chicken nuggets were the most popular this year. But the tweet from former President Barack Obama, following the racial incident in Charlottesville, accrued more than 71,000 replies and 1.7 million times retweeted and had 4.6 million likes on it. This proves that he is still loved among the masses in the similar ways.

Boom in Targeted Content marketing

Related image

As per the data received from Social Analytics firm Shareablee, the branded content has the power to break through Facebook’s Algorithm. It can rack up twice as many earned media impressions as paid impressions for paid ads. In an analysis of branded content posts from 10 publisher pages, 833 branded content posts received 617,986 paid impressions and more than 1.2 million impressions. To compare, 265 standard ads from 47 brand pages accumulated 375,489 paid impressions and 34,718 earned impressions.

Techy Sales Pitch

As per the data Digiday, Purch, which publishes tech and product reviews, it makes $120 million in revenue with 20 percent or $24million in gross.




Most read Marketing and Media Stories of 2017

Posted December 29, 2017 by Abhishek Pandey @ 1:26 am

2017 has been a year of controversies while still being the year for most the groundbreaking innovation in the marketing strategy as well. There was a sudden rag to richness for some while it was completely opposite for some on the other side of the aisle. What becomes is the astonishing approach it leaves us within the field of marketing, advertising and PR going into 2018 where they can be utilized properly. Here are some of the most read marketing and media stories of 20017 which were instantly recognized –

United Airlines Passenger Fiasco

United Airlines was hammered hard with tweets going over its head over alleged passenger reallocation in a harassing way by one of its in-flight attendants. It resulted in stock price fall for its parent company United Continental as it fell as much as 6.3%  in pre-market trading, dropping $1.4 billion from the now $21 billion company by market cap. What made stories was a twitter trend ‘Boycott United’ proving a boon for other airlines such as Southwest Airlines, Delta, and JetBlue. This made the marketing stories space in the earlier months of the year becoming worldwide ones.

Kendall Jenner’s Pepsi Ad trolled for sparking racial discord

Kendall Jenner made into the limelight when one of the Ads for Pepsi featuring her where she hands a can of soda to a police officer during a peace protest sparking a backlash online in April. The spark spread so much so that it was pulled down by the twitter after some time. The protest in the Ad, which meant unusual and un-purposeful, is attended by Kendall Jenner who heads towards one of the grim-faced police officers and hands him a drink. Some tweets compare the image of Jenner handing the can to the Police officer to the award-winning photo from a Baton Rouge, LA protest against police brutality last July.

President Trump’s $50 St Patrick’s Day Cap with mistake sparks Twitter fun

The criticism of Trump following his presidency win grew louder when the President wore a white cap with a slogan ‘Make America Great Again’ and a plant motif on the back and whose price was $50. This could be a general grossing enterprise but there was a huge mistake in the stitching as the motif sewn into the hat was actually a four leaf clover, not a shamrock which was the traditional motif to have been stitched on the back.

McDonald’s faces criticism for exploiting Childhood bereavement Ad

McDonald’s too made a mark into the criticism fray this year when it was dragged into a criticism this year’s May after its latest advertisement was widely criticized in the UK for exploiting Childhood bereavement. McDonald’s advert implied that the boy had little in common with his deceased father other than their shared enjoyment of McDonald’s. Another McDonald’s story crept up when it changed its staff outfits and people made fun of it saying that it matched the costumes for the Star War movies.

Google and Facebook take 20 percent of total Global Ad Spend

laptop group web internet communication blue electronic monitor brand mail international google converse chat facebook pc network multimedia entertainment global screenshot worldwide www social network networking self help computer searches computer whiz e mail chat room

Google and Facebook emerged as the major player in the Global Advertisement spend and became the world’s largest media owners. According to Media Agency, Zenith’s Top 30 Global Media Owners report, Google’s Parent company Alphabet was ranked at number one taking $79.4 billion while Facebook follows up with gross earnings of $27 billion.

Brad Parscale rakes up $94 million post Trump presidency win

Donald Trump made Brad Parscale his digital campaign director and paid him $1500 to set up his election website during the presidential campaign. At that time he asked for this sum but till the time President Trump won the election, Brad Parscale had racked up more than $94 million. The story which first ran on CBS News got immediate attention and can be perceived to give much information about how much money is involved in the American Presidency campaign these days.

While these Advertisements might show us how the year unfolded but it also shapes up the way the media might be in the power making in the coming year also.






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