Company Headlines

ESPN and BuzzFeed to lay off talents amid ‘Changing Consumption habits’

Posted November 30, 2017 by Abhishek Pandey @ 3:40 am

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ESPN has decided to let go almost 150 of their employees following a round of job cuts earlier in the year which had cost more than 100 jobs. This comes in the continuation of lay off by media firm Buzzfeed which decided to let more than 100 of its talents in a series of job cuts. Amid of speculations by Mckinsey that Automation might cut more than 800 million jobs by 2030, ESPN and BuzzFeed have started to feel the pressure, the reasons being Changing Consumption habits and a ‘diversifying revenue model’ adopted by them.

Earlier in the year during the spring, ESPN had counted more than 100 of its on-air talent positions from across the network. The follow up lay off might be from the Production, technology and other digital positions mainly. The memo released by John Skipper, ESPN President, reads:

A necessary component of managing change involves constantly evaluating how we best utilize all of our resources, and that sometimes involves difficult decisions. Our content strategy—primarily illustrated in recent months by melding distinct, personality-driven SportsCenter TV editions and digital-only efforts with our biggest sub-brand—still needs to go further, faster…and as always, must be efficient and nimble. Dynamic change demands an increased focus on versatility and value, and as a result, we have been engaged in the challenging process of determining the talent—anchors, analysts, reporters, writers and those who handle play-by-play—necessary to meet those demands.  We will implement changes in our talent lineup this week.  A limited number of other positions will also be affected and a handful of new jobs will be posted to fill various needs. Thank you as always for your continuing dedication to our work.’

As per Deadspin, the company will provide ‘severence, a 2017 bonus, the continuation of health benefits and outplacement services’ to employees affected today.

As per the Wall Street Journal report, BuzzFeed, the techno-media giant will also be cutting jobs close to 100 in the number who are mostly located in U.S. and U.K. offices. If we consider the memo released by the CEO and Founder Jonah Paretti – members of the business team which also includes the sales, creative, client services, marketing, and others will also be impacted from the job cut as that division has been completely restructured. This is necessary for accordance with the ‘diversifying revenue model’. As part of the restructuring, President Greg Coleman will also be assigned a new role for which no new specifications have been given. Here is the memo released by the CEO of BuzzFeed-

As our strategy evolves, we need to evolve our organization too – particularly our Business team, which was built to support direct-sold advertising but will need to bring in different, more diverse expertise to support these new lines of business. Unfortunately, this means we have to say goodbye to some talented colleagues whose work has helped us tremendously. In the US, we are restructuring select functions of the Business teams, including sales, creative, client services, Ad solution and Marketing to better support our diversifying revenue model. In the UK, we are realigning the organization to focus on content for global audiences and our core UK news beats- investigation, politics, media and social justice- and intend to make reductions across Buzz, Commercial, News, and Admin as a result. We will communicate today with everyone impacted by these changes. I would like to thank the departing employees for their many contributions to BuzzFeed. They will be missed and I know the will go on to do big things in the future’.

If we remember a year ago, the editorial staff of BuzzFeed’s UK team has requested the opportunity to unionize. Paretti, on the other hand, had disagreed with the request with Wall Street Journal citing the job cut to its missed expected revenue target for the year 2017 by 15 to 20 percent. The global initiatives led by BuzzFeed would be in turmoil unless the whole restructuring is complete.

Maserati names Accenture as its Global Experience Partner

Posted November 29, 2017 by Abhishek Pandey @ 1:18 am

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Customer relations play as the most important platform on which the brand’s name is made. It works as an adhesive to keep the brand and its affiliate marketing strategy in place. Maserati, the luxury car maker from Italy has partnered with Technical giant Accenture for recording Global experience in its products. It has been tasked with improving how the brand has engaged with its loyal customer over the year.

Accenture Interactive which is a part of Accenture Digital has been given the responsibility for enhancing the Luxury car maker’s customer experience through its digital platforms in order to increase its sales and brand equity globally. The customer interaction, as per Accenture Interactive, plays a very important role in the increment of sales. More specifically, the company will be the in charge of its digital brand strategy, digital advertisement, digital content production, campaign management and analytics services.

As per a statement made by Jacob Nyborg, Head of Marketing for Maserati, ‘We are proud of our reputation for delivering a superior customer experience, yet we are still committed to improving every interaction we have with current and potential customers’. ‘High-quality brand experiences change the nature of our relationships in a positive way and we want to engage with our customers across all channels, from media to after sales, in more meaningful ways.’, added Nyburg commending Accenture which has the right capabilities to deliver strong experiences built around ‘Consistent, seamless and authentic interactions.’

In the current times, focus on customers should be the priority of all brands as the consumers would only like to invest when they are provided with exceptional quality justifications. And therefore, the company has been given the task of making all departments and not just the sales and customer service more consumer-centric. The capabilities such as end-to-end creative, data-driven marketing, digital analytics, and digital performance management will be fused into the core of Maserati’s business.

Maserati expects Accenture Interactive to have more personalized digital content covering customer responses and advertising to engage current and prospective customers. The company will, therefore, collaborate  with such a team which drives its market growth through the customer experiences including its marketing and digital delivery departments and creative agency Karmarama. Accenture had acquired Karmarama, a previously independent creative agency in the UK last November.

As per Anatoly Roytman, who is the lead at Accenture in Europe, Africa, and Latin America, ‘Progressive businesses like Maserati recognize that experience is the new battleground with customers expecting integrated, human-centered experiences both digitally and the real world. The mandate from Maserati is clear: to use digital to help drive sales, and at the same time, build premium brand equity.’

Maserati had spent more than $5.35 million on advertising in the US alone in 2016 and $2.41 million in the first six months of the year, according to Kantar Media. It is, however, unclear about how much Maserati spends globally and how much of the account Accenture interactive will control.

 

Filed under: Company Headlines

How to make your brands valuable in these times?

Posted November 24, 2017 by Abhishek Pandey @ 2:07 am

The current scenario of the market is very flexible given the non-existence of turmoil these days. It is important for brands to clear their ambitions to escalate growth in the coming quarter. For that to happen, the paths to achieve the standard must be set in accordance with the market principles. Recently WPP and Kantar Millward Brown released the report on BrandZ Top 100 Global Brands report 2017 and it is astonishing how some of the businesses have based their growth. Here is how you can make your brands more valuable in these times –

Purpose-Oriented Business

It is important to have a strong purpose oriented business in these times when there is uncertainty and world is unsettling. In these times, what can save your business is an attitude with settled nerves. In the market, people are looking for answers to their questions and security to their business and this makes for interesting yet tough time. if we take reference from the BrandZ report by WPP, businesses with a clear purpose have fared better than the most and purpose, therefore makes difference to the marketers as well as to brands. This is why these businesses have grown three times the rate of other brands over the past 12 years or so. The purpose oriented businesses are grown with keeping the basics clear. Consumers, on the other hand, have a tendency to be attracted to brands who are in more than the money making business.

Different Approach to Business

A difference in approach for businesses can give them an uncanny advantage over their competitors. This was one of the three components along with Meaning and Salience which comprises the Brand Power, the BrandZ measurement of Brand Equity. The difference in business can vary overwhelmingly as the report covers some businesses who grew 258 percent in brand value over 12 years. This is good for technology-oriented businesses whom the consumers deem different than other because of their understanding of business at this level. Brands with long heritage have challenges in achieving difference successfully.

Flexibility in Business

Flexibility is one point which makes any brand grow in its value. To remain in one category is not the destiny of any company. Many brands who particularly venture into the technology ecosystem mostly benefit from this flexibility. To gain market prominence and growth, the companies must extend themselves across and beyond their perceived categories. The focus should entirely be on complementing the needs of the consumer rather than expanding the category itself. The category should be the realm, considered only by consumers.

Responsible and Accountable

The companies ought to be responsible in these times to gain the trust of the consumers. Their authenticity and accountabilities can take them to places in gaining consumer’s trust. As major institutions have continued to disappoint the general consumer, brands have an opportunity to face growing skepticism, even cynicism and with honesty, they can tackle both these things. To make them more realistic, they must address the demands and services of the people.

Always be prepared for consumers

Often the companies and brand invest more to understand the consumer behavior at certain times. These efforts and investments bring the companies move closer to their consumer base and the consumers often start to believe in them as their friends rather than strangers. Now having started a relationship, people often expect more from companies even in the changing times. Amidst these turmoil times like Immigration, inclusion, climate change, and other issues, the consumers expect the brands to take a stand for them. Now, taking tough stands can be fatal for companies given their consumer base and the soil on which they are based. Usually, the businesses should take a stand on principle and not on politics and if they do it, they get even close to what will give them profit –their own consumers. So, be prepared for those who believe in you.

 

Filed under: Blogroll,Company Headlines

Supply-Side Platform Advertising and the Future

Posted September 2, 2016 by Rashmi D @ 12:33 pm

What do you usually do when business inventory for a certain product outsizes or outlives demand, hype and marketing?

Excess, unsellable inventory and the inability to deal with such a problem can be a sliding slope towards lowered profits and bankruptcy. Especially in the online business world where a business can be ruined overnight with bad business decisions.

When you see a store with an inventory sale or flash sale with items selling at deep discounts they are trying to dump excess inventory to make more room for new goods that will hopefully sell better.

Businesses that perfect such fire sale practices are doing sluggish business at best and delaying the inevitable, bankruptcy, at worst.

As a businessperson you need to know the market, the rules and prices of the market, how to sell on the market and who you should be selling to.

You give all of that up and lose money too if you are habitually holding inventory sales, ruing lost profits and hoping that the new incoming inventory will sell. Such a mindset is a cycle of self-defeatism and an assured road to ruin.

It is also a prime example of 20 th century business thinking. 21 st century businesspeople keep track of inventory, the demographics of who will buy such and prices are digitally kept market current so that inventory can be sold at market prices.

That is the power of supply side platform software usage. Supply side platform software is a way for businesses to keep track of and sell inventory via online automation and social media tracking.

Based on where consumers shop online, supply side platform software can initiate tracking and connection software that can target potential buyers online, track them, match them with unsold inventory and market the unsold inventory at market prices. That last bit is better than desperately selling off inventory at deep discounts for meager or no profits. Supply side platform software isn’t only just useful for online-only businesses. Brick and mortar businesses have been known to use supply side platform software to move out inventory that human workers couldn’t sell.

Supply side platform advertising can also allow you to sell advertising in an automated fashion. If you know your business and who to work with and who your demographic is, this, may be a very efficient way to do business. The technology is fairly new, but the rules of doing business from the past no longer apply. A lot of businesses fail because they do not take into account the possibilities of potential. From over-ambitious, media hyped start-ups to the reliable, stand-by businesses that have been operating for years.

The rules of doing business can change overnight. The tastes and preferences of customers can be fickle and unpredictable. A marketing strategy can fail.

It is important to take every online business and analytical advantage possible. The requisite tools and knowhow necessary for doing business in the digital age grows in number and becomes a little bit more complicated to do every day.

Don’t fear failure. All you can do is learn from it and grow from it.

Filed under: Company Headlines

Retargeting Online Advertising Strategies Can Work For You

Posted August 19, 2016 by Rashmi D @ 1:11 pm

The fact is that we all live in the digital age, whether you want to participate in it or not.

Almost everyone has a Facebook profile, Twitter account, Instagram account, blog or internet presence of some kind today.

You need to develop a detailed plan as to how you will launch your online marketing plan for your business.

On which websites and social media platforms will you market your business? Can you start and maintain a weekly blog? Can you hire someone to do so? Can you collect customer info through email and build a valuable customer database? How will you market your business to that database? How will keep track of visitor traffic to your site? How will keep track of online sales?

Develop a system for success and plan exactly how you want your business to grow online. In the world of business, there can be no success without a plan. Retargeting could be the online advertising option that can works best for you, especially if you have an already existing customer database, larger corporate customer base or are two merging companies with large customer bases.

Retargeting is an online consumer behavior and tracking technique. When a consumer visits your website tracking cookies or pixels are pinged to their location. When the consumer clicks onto another browser or website, the retargeting software follows the consumer and instructs other websites and browsers to show advertising related to your business, no matter where the consumer goes on the internet.

According to most statistics only about 0.02 percent of consumers who visit a website usually buy something from it on the first visit. Retargeting treats the other 98 percent as potential future customer demographic to entice.

Econsultancy.com has released statistics on the benefits reported by online companies that uses retargeting techniques. Envelopes.com reported that they reduced the number of online consumers who would bail on paying for their digital shopping carts right before purchase by over 40 percent.

Of course, you must use concise business strategy if you use retargeting advertising techniques. It is will be easy to frustratingly annoy your customer base and worse, potential consumers, by bombarding them with endless retargeting ads.

Think about and brainstorm efficient strategies to engage your customer base before employing retargeting business techniques.
It can very much be worth your while to do so.

Filed under: Company Headlines

The Continuing Business Potential of Contextual Advertising

Posted August 15, 2016 by Rashmi D @ 9:34 am

Placing advertisements solely on TV commercials, radio advertisements or in the steadily-nearing-obsolescence newsprint industry will not cut it anymore. Employing such 20 th century strategies solely is not forward thinking or moving. And in business, you have to move forward.

For example, marketing and advertising a movie today involves a lot more than just airing TV commercials. That is 20th century thinking, since a lot of people enjoy entertainment on smart devices and cell phones just as much as on conventional TV.

Today you would use Twitter, Facebook, LinkedIn, Snapchat and a host of other social media platforms. Every day there seems to be a new social media platform, app or innovation that is the top story of the news outlets

But today you have to take it further than that in the world of business.

There is some hesitancy with the use of contextual advertising, based on hacking and invasion of privacy concerns.

But continuing with that same logic, today’s consumer will proffer their basic or most intimate personal information for the sake of pizza delivery, virtual scavenger hunt mobile player games or just to but something online.

Today’s consumer is offering more and more personal information online to businesses, automated data mining software technology and third-party information collection vendors, voluntarily and enthusiastically I may add, in never before seen and ever more increasing numbers.

Contextual ads get a bad rep because it involves using behavior-recognizing software and internet history tracking software to present niche-realm focused advertising to specific consumer demographics.

However, the truth of the matter is that the information is out there. Many businesses pay a lot of money from third party data mining or intercepting collectors just to initiate their contextual ad campaigns.

If you are online with your business, embrace online advertising and already have a customer database, all you may have to do is ask for information or truthfully say that contextual advertising will custom design advertising to your customer’s online habits, and you may get positive feedback.

Information compiled in a survey by the Seattle Times found that almost 70 percent of the people asked replied that they found contextual advertisement to be useful, especially so if the website they visiting corresponded to what was being advertised.

The digital age has forever changed how business is conducted.

We can never go back. Today, people are becoming more and more reliant, attached and addicted to smart devices and being exposed to regular updates and advances in the technological arts.

You must create a marketing presence for your business online.

And if the information is there for the taking or better, asking based on already developed customer and business relationship, then you ought to consider how contextual advertising can best work for you.

Filed under: Company Headlines

Display Advertising is a Major Business Tool for Success

Posted August 11, 2016 by Rashmi D @ 3:37 pm

The social media platforms of the internet are the marketing rules and tools of the 21 st century.

You need to understand them, use them and stay apprised of social media platform innovation if you want your business to excel.

If you are a businessperson, you must learn to adapt the way that you market your business. “Adapt or die,” may sound like sinister advice, but it is actually an apt quote when it comes to owning and operating a business.

You absolutely must stay abreast of the times. Learning how to do something different or in a new way is only as complicated as you make it in the end. You probably don’t balance your financial record keeping solely on paper, if at all, anymore. You probably use financial record keeping software to keep track of your books. And it probably took some training and a transition period to learn how to that.

Also, you had to learn to let go of the old ways of doing things. The old ways of marketing your business are becoming more outdated by the second. Using the internet to market your business is the future.

No one, absolutely no one, is going to work as hard as yourself to make your ambitions, dreams and plans for your business a reality.

Knowing how to market your business, knowing and understanding who your audience demographic is, and how to market to them is absolutely crucial for business success.

Display advertising is one of the simplest forms of online strategic advertising that you can invest in.

Actually, even though myriad forms of online advertising strategies, including targeted advertising, continues to grow with the expanding technology demographic, revenue from display advertising continues to grow.

Even in the face of anti-display ad environment. According to statistics from Display Benchmarks Tool, display advertisements have an average CTR or click-through- rate of just 0.06 percent. 54 percent of online consumers absolutely refuse to click on banner advertisements because they don’t trust them. As reported by PageFair, almost 200 million people word-wide employ some kind of ad-blocking software on their computers or smart devices. Still, according to Business Insider Intelligence daily, revenue generated in 2015 alone from display advertising topped $74 billion. Even in the face of almost daily advances in online advertising strategies and an anti-display ad zeitgeist.

In the 21 st century, the rules and tools of business operation that are needed to run a business have changed and adapted with the advent of the digital age.

Even if you are hesitant to embrace the most advanced or esoteric categories of online or mobile smart device advertising and marketing strategies, there is absolutely no reason for you not to embrace display advertising for your business needs.

Filed under: Company Headlines

The Unlimited Potentiality of Mobile Video Advertising

Posted August 8, 2016 by Rashmi D @ 9:16 am

Marketing is the key to success.

You. Your company. Your logo. Your product. Your brand

They are all one and the same thing.

More to the point, today’s businessperson has to incorporate and concentrate all of the aforementioned characteristics, mix and stir in brainstorming sessions until you creatively encapsulate everything great about your business into an idea, quirky intellectual property or some such, and then translate into engaging marketing and promotional strategies.

Today’s businessman has to stay on top of trending technological advances, the newest in social media platform evolution and demographics tied to such. 20 th century business thinking, initiating a business strategy and standing back, no longer apply. New opportunities for advertising potential increase with every new upgrade or advance in technology multiply your chances and potential for successful ROI based on the use of targeted or niche-realm focused mobile video advertising strategies.

Today’s consumers are only too happy to provide their personal info, and more importantly, progressive feedback of service, to companies that provide quality products and service. Consumers today can order pizza from their smart devices with emoji icons. As a businessperson, you have to know what percentage or demographic of consumers buy via internet, their smart devices and such.

According to statistics developed by consultant firm Symphony Teleca, almost 65 percent of all people who possess a smart device will shop via the internet and purchase items via their smart device.

Business forecasts and projections for 2016 alone predict that almost 168 million people will purchase something via the internet this year.

It has been furthered projected that on average, each of those projected 168 million consumers will probably purchase around $2,000 worth of items.

Think about that.

Barely 20 years ago, a consumer, to buy something, would have had to walk into a brick and mortar establishment or buy a specific shopping-network item advertised on TV.

Today’s consumer can buy something from anywhere in the world. That also means that now consumers can also be target-advertised wherever they go in the world with their mobile smart device. Strategizing how to effectively market and promote mobile video advertising techniques and taking advantage of metadata mining from consumers willing to offer such information will only increase your profitability potential. More so when companies cater or direct specialized advertising to niche or targeted demographics.

Marketing and the promotional and advertising strategies that inherently grow out of a focused or niche-realm demographic marketing approach. Marketing is all about maximizing how to get as many people as possible to learn about your business all at the same time. Marketing is all about letting your customers know how to order what you sell. Marketing is all about building a customer base and continually strategizing ways to attract more potential, future and loyal customers. Marketing is all about knowing how to inject the right balance ratio of entertainment, information and persuasive selling to mix in an advertisement.

Most importantly, marketing in the 21 st century is all about using online video mobile advertising strategies.

In the 20 th century, advertising was all about targeting to demographics where they lived. Today’s consumer can be anywhere on Earth. It’s time to customize your advertising strategies to recognize such.

Filed under: Company Headlines

The Limitless Potential of Online Video Advertising in the Digital Age

Posted August 4, 2016 by Rashmi D @ 2:39 pm

How long will you make tomorrow wait?

The rulebooks and common wisdom concerning how advertising and marketing can affect the bottom line of a business are changing every nanosecond.

In the 21 st century, the advent, burgeoning reach and positive engagement potential of online video advertising allows the modern business to reach even more people than ever before.

The limits of such advertising reach is only limited by the operational boundaries of current social media and online media platforms.

And the reach of social media platforms to engage potential consumers, from now into the far future, seems limitless. Especially at the progressive pace that technology advances itself every few months and years.

To put it another way, think about how physical products have become obsoleted in the age of digital media and downloadable music. The music business has not disappeared. Yet, if it doesn’t change all of the business rules and common wisdom concerning how music companies, and music artists for that matter, can make money and market music in the digital age, then it may lurch slowly but steadily towards obsolescence.

Your business cannot survive or thrive within a vacuum. Not even 15 years ago if you wanted to advertise your business to a wider, regional or national audience, you bought TV ad time, print space and radio time.

According to statistics compiled by Business Insider Intelligence Daily, well over 30 billion online video advertisements and commercials were viewed in the United States alone.

Revenue collected from online video advertising is projected to top USD $5 billion for the year 2016 alone, if current trends continue.

Also, online video advertisements have a click-through- rate of over 1.84 percent, which is a high mark, a bench march for all social and digital media platforms.

Today, if you do not take maximum advantage of online video advertising and marketing from a business strategy standpoint, especially when considering the fact that businesses large and small can now reach anyone with a smart device based on customizable metadata, then you might as well be running a business from within a vacuum.

Especially if you are solely and exclusively depending on your ad to reach people via TV, print or radio,

If you own a business or produce a product, then you need to sell that product. If you want people to patronize your business and buy what you produce, then people need to know who you are and what your business produces. They need to know why they need your product. And they

need to know where they can get your product.

It all boils down to marketing. Online video marketing.

And how much faster you can custom maximize metadata, on an individual and/or demographic basis, to the consumer than your competitor.

Filed under: Company Headlines

Party with AdMedia in Vegas!

Posted January 6, 2015 by fran @ 4:48 pm

What happens in Vegas is so great, we can’t let it stay in Vegas! Team AdMedia is currently in Las Vegas checking out the 2015 International CES–one of tech’s biggest events.

But we’re not just here as attendees. AdMedia is also hosting an exclusive party at the Alibi Cocktail Lounge. The party is going to be held tonight, January 6, 2014, from 6:30 – 9:30 PM at the Alibi Cocktail Lounge in the ARIA Hotel & Casino 3730 S Las Vegas Blvd Las Vegas, NV 89109

If you’re part of the online advertising industry, then this event is a can’t-miss. It gives you the opportunity to rub elbows with Internet ad professionals, and you can even enjoy appetizers and bottle service on us. Indeed, if you’re mapping out your ad strategy for the rest of 2015, come talk to us and we’ll gladly discuss how we can help take your online advertising campaigns to the next level. Find out how AdMedia has enabled companies such as Enterprise Rent-a-Car, D-Link and Sony meet their campaign goals, and learn more about how we can help you do the same.

Want to swing by? Schedule a meeting here.

See you there!

Filed under: Company Headlines
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