Posted April 2, 2014 by fran @ 1:09 pm
If you have invested some of your hard won earnings on advertising to encourage more people to visit your website, you need to make sure that you are going to get your money’s worth. The different advertising techniques that are available online now can basically be boiled down into three distinct groups. Many advertising companies will charge you to have your advert up for a certain amount of time, which doesn’t actually guarantee you any visitors to your website. Another system charges you per view of the advert, but it still doesn’t mean that anyone that looks at your advert will actually visit your website.
Your third alternative is CPC, or cost per click. This means that you, as the person paying for the advert, will only pay for each person that actually clicks on your advert, directing them straight to your website so that they can read all about you. This system works really well, because you are only paying for positive reactions to your advert, rather than just its existence on someone else’s webpage.
Another great benefit of CPC is that you can place your advertising in a place where your targeted audience or audiences regularly visit, and then see whether they are realistically drawn to your advert. You may assume that your primary consumers love gardening, for example, but find that placing your advert on a gardening website actually provides far fewer clicks than you were expecting. CPC can therefore be used as a marketing research tool indirectly, giving you a clearer idea of who your buyers actually are.
Lastly, CPC is highly flexible. You will be able to change, re-adjust, or completely remove your advertising altogether from a website if you do not believe that it is working. This quick turnover means that you will soon be able to hone your advertising skills directly to your clients, and see immediately which changes increase visits to your website. If you are considering a more active and incisive action plan for your advertising, then CPC has a wide variety of benefits that could be the difference for your website.