We are in the first month of 2019 and it’s just the beginning! And, you may have already set a content strategy for 2019. These days Digital marketing has become an important tool for the growth of your business. And, Content marketing, without any doubt plays a crucial role in helping the exponential growth of your business.
It’s time to set goals and make a content marketing strategy for 2019. You obviously need a content strategy that will allow all of your content to fetch results. Content marketing strategy is not just an editorial blog, a social media schedule, or a list of blog posts. It’s indeed, the way you are going to structure your content.
A Content strategy is a way of designing your content in a way to that it is relevant to your target audience. Your content should match with your company’s business goals and missions. Devising a content strategy is an essential part of Digital marketing. This comprehensively prepared list of content strategy for 2019 will help. Follow it….
3 Content Strategies for 2019
A study conducted by a Content Marketing Institute has found that of all the successful content marketers 62% will document their Content strategy before starting it off. It’s a mere waste of time without a plan.
So, before you are going to start your first draft of content, make sure to develop a content strategy. Draft your plan on what content you are going to create, and how it’s going to connect to the potential audience. Here’s how you can get started….
You need to include these five elements if you want to come up with something useful for your website. Here we go.
1.Establishing Content Marketing Goals
Establishing content strategy goals? You will have to take time to define your goals elaborately, elaborating every single detail. The first thing that you need to be clear about is what you want to create, what’s its purpose and how it is going to affect your business.
Every time you creating a piece of content, you should have a clear picture on your mind, whether you are creating this content to woo more audience or is it for retaining the existing ones. This will make you clear on how you are going to proceed with your content strategy.
2.Analyzing the Past Customers’ Journey
The second step in the process of designing your content strategies is knowing your customers. This will help in designing content that can have direct interaction with your potential customers and help in serving their needs well.
You can miss certain content marketing perks if you are determined about your audience only on the basis of assumptions. Create customers persona by analyzing your existing or past customers and conduct market research.
It’s essential to understand who all are your buyers and what their journey is like when it comes to their experience with your product.
3.Conducting Content Analysis and Audit
You can conduct the content audit and analysis for your business by designing an inventory. This inventory will include all the blogs, whitepapers, webinars, videos and more. This may take some time, but in the end, it will come up with some great and satisfying results. You can even repurpose and repackage a few of them. Sounds Great??
Analysis of content is an essential part of content strategy! This enables you to categorize which content performed and which did not. And, you can look for a valid answer on why one blog outperformed the other. These results with regards to past successes and failures will help you devise your content strategy for 2019.
While it may take a little more time to work on your content strategy for 2019, it will come up with great results in the end. And, you can have surety that the published content will help drive valuable customers and convert them into paying customers.
Content is one of the pillars of digital marketing and therefore, one needs to be very cautious while designing their content strategy for 2019.