Posted July 10, 2013 by fran @ 1:43 pm
The rise of numerous advertising platforms and solutions on the web can be both good and bad for businesses.
On one hand, it’s great because there are so many options to choose from. You’re well-equipped to reach your target audience via multiple channels. As for the not-so-great side of it all? There are so many options to choose from. It can be quite overwhelming and you’re left asking questions like “Where should I advertise?” or “What’s the best ad solution out there?”
The answer to those questions will depend on number of things, including your goals (is it to generate sales or to build your brand) and your target customers. While advertising across multiple channels will certainly help you cover more ground and increase your site traffic much more quickly, this route may not be the best one if you’re on a budget or if you don’t have the resources to manage multiple campaigns at the same time.
If you’re trying to decide which best route to take for your online advertising needs, below is a quick guide to give you insights on the different ad solutions and combinations that you can try:
Display + Remarketing
Serving up display banner ads on websites relevant to your business is a great way to bring attention to your brand. But if you want to take your display ad campaign a step further, you should try adding Remarketing to the mix.
Known as one of the most innovative ad solutions on the web, Remarketing lets you bring back lost visitors to your website. For instance, if a shopper visited your website without buying anything, the Remarketing technology will kick in and “follow” that user to other parts of the web.
That way, when the shopper is checking their email or reading news sites, they will see ads for your company and be reminded to go back.
Video + Social
These channels are two of the hottest ones in online advertising mainly because they’re highly interactive and engaging in nature. They also go hand in hand when it comes to making content go viral, as video is becoming one of the most shared content type on social media.
To take advantage of this combination, you can encourage social sharing within your videos. Produce a funny or witty advert and actively encourage users to share it. Fortunately for you, video sites such as YouTube and Vimeo make it extremely easy to share media with a click of a button.
Alternatively, you may also want to look into FooterRoll, an ad solution that comes in the form of a toolbar with social buttons and an expandable video ad.
Remarketing + Insert Ad Solution Here
One of the many reasons why we love Remarketing is that it has the ability to enhance just about any ad campaign. For instance, you can use Remarketing with social media so that ads for your company show up on people’s newsfeed after visiting your website.
Or you can use Remarketing with video by displaying your ads on top of videos that your users are watching. Alternatively, you can also use Remarketing to follow your on-the-go customers by serving up ads on their mobile phones. The possibilities and opportunities are endless thanks to flexibility and versatility of Remarketing advertising.
Image credit: jared on Flickr