Blog

‘Under Armour’s Adrienne Lofton Headed to competitor Nike’, Sources Say

Posted August 6, 2018 by Abhishek Pandey @ 7:42 am

Image result for adrienne lofton

Under Armour, the sports garment and apparel giant recently saw a shuffle in the top management when the news of Adrienne Lofton, the Company’s Marketing Executive walking away broke out. A similar news from that of its competitors, Nike, shedding its two marketing executives was doing the rounds more often. Sources highly placed in the company, as well as Trade analyst, suspect that Lofton might be going to Nike as there is an executive level vacancy there. Adrienne Lofton, on the other hand, has had not confirmed anything movement of that kind lately.

If we believe the two sources familiar with the matter, Adrienne Lofton, who had spent the last eight months with Under Armour overseeing the Global Marketing efforts have already accepted the position with Nike. The Global Head of Brand Management, Lofton, resigned from the company after around nine years and two stints with the sports apparel giant as per AdWeek.

Executive Level shuffle from Under Armour to Nike?

Image result for under armour and nike

Reports have been doing the rounds that Adrienne Lofton was offered an executive level position from Nike after it shifted two senior executives. The competition between the two athletic wear giants has grown obvious since Under Armour’s rise after 2005. But the report has yet not been supported by spokespersons for Nike and Under Armour who have not responded to request for comment on this story. Lofton too did not respond to the allegations of shift and the media queries about her new position at Nike.

However, it is highly motivating a fact that Adrienne might be going to Nike as the news of her resignation comes amidst a wrecking report of how Nike parted ways with its two top marketing executives. The fire of executives came after a controversy regarding the repeated complaints about inappropriate behavior in the workplace. Nike took actions by firing them.

Why did Nike fire its Two Top Executives?

In March, CEO Mark Parker issued an internal memo expressing his concern over “reports of behavior occurring within our organization that does not reflect our core values of inclusivity, respect, and empowerment.” Citing “strong and courageous employees” who had come forward, he wrote that the company would launch “a comprehensive review of our HR systems and practices along with elevating our complaint process for a matter of respect issues.” The two executives he was talking about were VP Jayme Martin and Brand President Trevor Edwards who was a potential successor to Mark Parker.

Such allegations were repeatedly included in subsequent reports by The Wall Street Journal who cited a ‘boys club’ at Nike where the aforementioned parties involved into a ‘demeaning and condescending’ behavior towards women. The report also cited that several women employees had circulated an informal survey about Pay inequality, gender imbalances, and misbehavior by the top authorities and executives Monique Matheson acknowledged in a memo acquired by the journal hat Nike had failed to properly promote women rights and minorities values within its peripheries.

What would Adrienne Lofton do at Nike?

Sources in Nike suggest that the company might offer Adrienne Lofton the vacant Position of Brand President as she has the correct expertise in the same field at Under Armour. But Lofton, given a condition where she accepts the position from Nike, will not be able to officially begin working at Nike for one year due to the Non-compete clause in the contract she had signed with Under Armour.

Filed under: Brand Marketing

PBS Documentary Confirms Facebook Revenue Downslide

Posted August 3, 2018 by Abhishek Pandey @ 8:15 am

Image result for Facebook

No year has been so harder than the year 2018 for Facebook. It has been receiving jolts and jolts one after another. As if the Facebook meddling in US election was not enough, Facebook losing 150 billion dollars in just one day even brokered its relations with investors too. As per Roger McNamee, one of the earlier investors in the company said the company was ‘willfully blind’ in the year 2016. This led to the decline in its revenue drastically and slipped Facebook out of the top five. After having been blamed for meddling in the general elections in the US, the company has again been blamed for interfering in the mid-term elections too. Now, a PBS documentary on Facebook shows how about the Facebook Revenue Downslide.

What is the PBS Documentary about Facebook Revenue Downslide?

Image result for Facebook

PBS’ Frontline documentary series has been giving final touches to its investigation into the scandals of Facebook. The Program has been named ‘The Facebook Dilemma’ and will air this fall. The producers of the Frontline and those involved in the program talked about the documentary at the Television Critics Association’s summer press tour in L.A. they also shared their insights into the deals of the social network.  The producers and the makes believe that the Facebook has lost its way into what it was first made for. Roger McNamee who invested and mentored Mark Zuckerberg from 2006-2009 has also been interviewed in the documentary. He said that he did approach Zuckerberg and COO Sheryl Sandberg in October 2016 about how the way into the Platform being used. He believes that Facebook is being manipulated by bad actors and its ways and means seem to harm people who believed in its ways long ago.

But he was startled that the executives treated it like a public relations problem and not a business problem. “They treat the First Amendment like it’s supposed to protect them, not their users.”

‘A Paranoia department’ to sort Problems?

Image result for Facebook

The Producer of PBS’ Frontline documentary found out that Facebook requires setting a ‘Paranoia department’ which included independent researchers and critics. The job they would be doing to independently think through all potential problems. But they won’t do that and why would that be required? Because they are a company which required human solutions to problems and without much criticism at the helm, it would perfectly be a disastrous situation. They would require hiring “human beings … to think through some of the downstream consequences.”

Is Facebook Revenue Downslide a consequence of Silicon Valley Changes?

McNamee confirms that Silicon Valley’s irrelevant changes in the modern sector have definitely had a drastic impact on the functioning of the Facebook. He points out that there was never enough processing power or bandwidth for people to accomplish from 1950-2000 after which it underwent a series of changes. Earlier the companies used to “put a huge premium on experience, because you needed old folks to figure out how to get the most out of the little bit of stuff you had,” but that suddenly changed after 2000’s where you can blindly form a company without having enough experience – a move from the earlier prerogatives. These prejudices would let younger people with no organizational experience come into companies and inadequately handle the situations.

 

 

 

 

Filed under: Advertising,Brand Marketing

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more