A Complete Guide to Instagram Ad Sizes for 2018 – Know Them

Posted June 21, 2018 by admedia @ 1:50 am

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Instagram has become the forefront for industries investing in Advertisement lately. From its user-friendly story feed to its awesome video feature, it is the place for people who love trend in their lifestyle. Instagram provides these unique features not only to the user but also to the marketers who are provided with audiences of various demographics. Though the user assessment and unique Ad features remain almost easy, Instagram has made it easier to join its platform for business purposes also. So, once you have been added as a Business Instagrammer, you need to know the Instagram Ad Sizes in order to advertise. Here is a detailed guide to Instagram Ad Sizes for 2018-

Instagram Ad Sizes for 2018 – Landscape Image (1200 x 628)

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While uploading the Landscape images on Instagram, do note that these images are generally wider and will not take the traditional full square of the Instagram Post. It has been studied by the Chicago School of Media Theory which explains the Landscape art. The Landscape art is a representation of mountains, prairies or inland scenery to focus more on the spectator. They have unique feature and purpose as well to show the entire scene and not just one or single post. This type of images is ideal for brands which like to capture the best sceneries in the world or say they use it for photojournalism. Here are the guidelines to the same-

  • Instagram landscape image ad size is 1200 x 628 pixels.
  • The proper aspect ratio is 1.9:1.
  • All formats should be either JPG or PNG.
  • The image files are 30MB max.
  • All image and video captions max are 2,200 characters, but 125 is recommended.

Instagram Ad Sizes for 2018 – Square Images (1080 x 1080)

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Landscape Images are good, but they cover most of the space for the overall post layout. They mostly focus on the width and hence the size matters. That is where the Square Images for Instagram work profusely. It does not use all the space provided per post. Here you don’t require to limit your scenic images to landscape, but the Square format will not let it down. Here are the guidelines to the Images –

  • Instagram square image ad size is 1080 x 1080 pixels.
  • The proper aspect ratio is 1:1.

Instagram Ad Sizes for 2018 – Vertical Image (600 x 750)

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The vertical image size is the most popular photo size on Instagram and is mostly used by the general population. This is due to the fact it’s what your image is preset to when you snap an image on the app or upload one. As far as the specifications are concerned, overall ratio and resolution change only. Here are the Image guidelines-

  • Instagram vertical image ad size is 600 x 750 pixels minimum resolution (1936 x 1936 pixels maximum resolution).
  • The proper aspect ratio is 4:5.

Instagram Ad Sizes for Videos

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Around 25% of all the media that gets uploaded on Instagram are single video features. The popularity has surged for these videos nowadays. The popularity of video isn’t just surging on Instagram either. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs. So, what should be the ideal resolution for Instagram Video Ads?

Instagram Ad Sizes for 2018 – Landscape Videos (600 x 315)

These kinds of videos are very popular and have same scenic influence also. Here are the guidelines for Instagram Video Ads –

  • Instagram landscape video Ad is 600 x 315 pixels (minimum).
  • The proper aspect ratio is 1:91:1.
  • Recommended video formats include MP4 and MOV.
  • Max video size for all formats is 4GB.
  • Max video length for all formats is 60 seconds.
  • Video max frames are 30fps for all formats.

Instagram Ad Sizes for 2018 – Square Videos (600 x 600)

Not much changes when you select the Instagram square video format. Pay attention to how your ad and call to action appear on a mobile device–not to crop anything important in the actual video. Here are the guidelines for the video ads-

  • Instagram square video ad is 600 x 600 pixels (minimum).
  • The proper aspect ratio is 1:1.
Filed under: Advertising,Brand Marketing

Some Social Media Strategies to Improve Ad Performance – Part 2

Posted June 18, 2018 by admedia @ 11:41 pm

Social Media Strategies to Improve Ad PerformanceIn the previous post of Some Social Media Strategies to Improve Ad Performance – Part 1, we did talk about some of the ways in which you can improve your social media performance for Ads. For social sites to work pretty well, it is imperative that you do things precisely and correctly. Check out the social media strategies to improve ad performance through these following points.

Benefits of Advertising on Each Social Network Site

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For each social network, the functions differ significantly. These networks have their own benefits to a paid advertisement. But essentially in your own brand, you would not use each social media site. For starters, try choosing one or two networks that best align with your goals and objectives.

  • Facebook– The plethora of Facebook ad formats make it perfect for business-to-consumer campaigns. But its ability to make scalable audiences is also great for B2B. These formats are ideal for getting deeper into your audience and uncovering potential customers through awareness and social reach.
  • Instagram: Increasing web traffic sales and driving awareness is ideal for Instagram ads. Highly-visual content gets users to engage with the content and show off products in the best light for high B2C conversions.
  • Twitter: Twitter’s various advertising options let brands work on getting new followers for a product launch or simply starting a new social channel. Social Media Strategies to Improve Ad Performance on Twitter help grow awareness and drive clicks to your website.
  • LinkedIn: With a very specific demographic, LinkedIn is more ideal for business-to-business interactions. Your LinkedIn campaigns help gain visibility, generate leads, and boost traffic to your web pages through thought-leadership content.
  • Snapchat: This B2C platform works best with for pure engagement metrics, especially for younger audiences. Its sponsored filters and lenses are built to get users to engage, have fun and promote the product. Visibility and awareness are high markers for Snapchat ads.
  • Pinterest: The ads on Pinterest are often used to generate immediate sales of your product or services. Your paid content blends with other pins, allowing your brand to work as another avenue for your web store.

Find the Middle Ground for Social Audience Targeting

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It is not always an easy task to target an audience on social media through Ads. Trying to bring into fore the targeted audience in a given frame of time is almost impossible. Even if you are pro at social ads or a novice or just getting started, one thing will remain the same. Here you will require to find a middle ground with your targeting. Ad platforms are only getting more complex and sophisticated, so it’s important to spend your time wisely by creating workable target audiences. Additionally, you can use the Audience Behaviours feature to narrow down users who have specific intents like purchasing behaviors or traveling intentions. All these things lead to sales and with the right behaviors selected, you’ll see those who are active with brands that relate to you.

Filed under: Company Headlines

Some Social Media Strategies to Improve Ad Performance – Part 1

Posted by admedia @ 1:07 am

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Social Media has been at the forefront of the revolution surrounding the Ad performance. But despite everything at a place with a wonderful Ad Template, is your ad not showing the reach it should have? With new ad algorithm in Place for Facebook, does your brand still lag the kind of response it should get? Well, this is certainly the case with Facebook with the brand pages showing a 20% decline in engagement since the start of the year due to the data breach scandal. The costs pertaining to the engagement on the social media has been ever increasing. This is why the brands need to be tactical and smart with their paid social approach. Check out some of the social media strategies to Improve Ad performance of the brand you own.

Why Do Brands Rely much on Social Media to Improve Ad Performance?

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Indeed, Social Media has been to much help to brands in improving their ad performance. It is an exciting way to target audiences on specific networks through demographic information. This is done in order to let the consumers see the brands in their feed. The ad algorithm works really well when done right. The question is, are you doing that right? Only pushing paid content in random ways won’t sell on Facebook unless they have real possibilities. In time, you would require some social media strategies to Improve Ad performance for your brand. It would require to be in cognizance with your ad spend, content selection, targeting frequency and audience demographics as well. So, let’s check out how you can improve Ad performance to help ease the fading organic reach.

Clear and Best Campaign Objectives

While opting for ad placement on Social Media sites, your brand should have a clear-cut objective. You can start by asking a basic question- What’s the goal of your social Media Advertising Strategy? Do you want to spend money with blind social media advertising? That is why you must always prioritize your goals and objectives of the company to attract the best of the audiences. All the brands won’t have same objective and hence they need to act differently. Some of the most common paid social media objectives are –

  • Increase Traffic
  • Increase Visibility
  • Increase Engagement
  • Increase Lead Generation
  • Increase Sales

Selection of Social Platforms to Improve Ad Performance

After having accomplished the clear objective, its time to pick the social media platforms that you will use for your ad campaigns.  There’s plenty of benefits to use one network over another. However, you have to understand each business has its own unique reasons to promote on certain platforms. Here’s a few immediate key questions to consider:

  • Is this channel performing well organically for me?
  • Does this channel’s demographics match my brand?
  • Do our competitors target users on this network?
  • Does my target audience consistently engage here? Does my ad format (multi-photo, video, GIF, etc.) fit the platform?

Instagram has an excellent coverage for all the prospects discussed above while Facebook has a global reach of more than 2 billion people. But it would depend on the social media team of the brand to adjust their demographics based on what they are selling and who their audiences are.


Filed under: Advertising,Brand Marketing

Top Facebook Marketing Tips to Earn More Money

Posted June 15, 2018 by admedia @ 3:40 am

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Social Media has become one of the most important places to earn money and Facebook tops the chart as usual. Though having marred with controversies surrounding the data breach, Facebook has continued to step up its Marketing activities to make more money for the brands. So, if you have a specific brand that is user-centric and has been on the rise, Facebook can make it rich the highest levels of success in the lowest possible times also. Check out some of the top Facebook marketing tips to make money in quick time. Learn the New tricks which can make your brands friendly and in all the ways more money minting.

Top Facebook Marketing Tips – Set Up a Dynamic Facebook Business Page

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Before you flex your muscles on the pedestal of Facebook, it is important that you make a Facebook Business Page to list yourself as a brand. You need to set up the page in order to let Facebook know that you have a business to sell here. You can create six different types of pages here which is based on Local Business or Place, Brand or Product or anything of such kind. A Facebook tutorial would guide you to fill the form and some basic information about the business you are offering here. And you are ready. Here you can give vital information about your business from the setting head setting on the page. You can edit the page, change the template and convert the page from standard to Business one.

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This will give you access to a customizable call-to-action button (see: top right of the above image) and several other seemingly small but business-friendly features. You would require equipping your page with unique username, a profile picture (170×170) and a cover photo or video (820×312). Use the About Tab to fill information about your company and the business – what you’re about, where your customers can find you, how they can get in touch, and your hours of open service.

Facebook Messenger Bots for Customer Service

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Social Media Sites have quickly become the center for customer service by the brands. Facebook uses the Facebook Messenger Bots for customer service while also promoting it. To set it, you would be required to visit the Facebook’s Page on the Messenger Bots. Make sure you get back to the user with a more detailed response, but that auto-reply in itself is huge. Customers and prospects really look at your brand’s response time when determining whether or not to reach out. And that initial, immediate response cuts down response times substantially. But Messenger chatbots have not been fully tested and sometimes they get ahead of the user intent and steer customers and prospects the conversations.

Top Facebook Marketing Tips – Organic Posting

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It is always important that there be organic posting during the time you remain as a seller on the Facebook. In the recent years, the reach rate among businesses that post organically on Facebook has lingered around 2.6%. 93% of the advertisers on social media use Facebook primarily. So the news feed has become more competitive day by day. But if you have some astounding organic postings left, it would make things easier for your brand.  Also important is the change in the News Feed feature of the Facebook. It changed its algorithm to bring more user-friendly contents from friends and family and less business/marketing content. Post a lot of organic content but that should not be too much in number. It should be just enough for the readers to be always interested.

Filed under: Advertising,Brand Marketing

Twitter Impressions – Everything You Must Know About It

Posted June 14, 2018 by admedia @ 12:18 am

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Twitter is at the center of the business for every brand. And Twitter Metrics are put in place to determine the twitter impressions on the list. If this is combined with other metrics, you can actually track and get an idea of how far the tweets have gone. These impressions are also the indicators of the presence of brand on the Internet. But these are not the only metric you should depend on. Let us check out how much important are the Twitter Impressions and other metrics like reach and engagement.

Difference between Twitter Impressions and Reach

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It is a readily available metric to all the Twitter accounts with a setting adjustment. When you enable Twitter’s Native Tools and analytics for your personal or business account, you will be able to see the activity per Tweet also. In the bottom of each Tweet, a small graphic icon will appear. Upon opening it, the data related to the Tweet will be shown including the Twitter Impressions and Total engagement. You can check out this feature both from the mobile and web versions as well. But the question arising here – What are Twitter Impressions?

Impressions are a total tally of the times the Tweet was seen by other people on Twitter. This includes the time it appears on one of the followers’ timeline but also the times it has appeared in search or times when someone likes the tweet. But the impressions do not count when someone may have seen the Tweet through an embed on a website or some Third-party platforms. It only counts when you see it on Twitter itself. Using the Twitter Impressions, you will be able to see the performance of the Tweets performed over time. It can give you the organic data analytics for the Tweets performed over time and also for promoted impressions and tweets as well. Here you can also filter the impressions by a date range and top tweets performed.

How does the Twitter Impressions and Engagement Rate Interact?

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If it is an ideal tweet, it will both have a high impression number and a high engagement rate. If the tweets have both, it means that the tweet spread far and was relevant enough for people to engage with. You can thus track the performance of tweet to the average over the month. You can also calculate engagement rate by dividing the number of engagements by the number of impressions. Engagement includes any way someone interacts with a Tweet, including but not limited to, Retweets, clicks, and Likes. If the Impression is low, it means that your followers might be inactive while a high impression with a low engagement rate indicates that you must improve the relativity of the tweet.

Possible Ways to Increase Twitter Impressions

Here are some of the possible ways in which you can increase and shoot your twitter impressions –

More engagement with Brands, Influencers, and Followers

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The easiest ways to increase the impressions is to increase the engagement also. Here you would require interacting with other industry brands while finding some influencers and talking to them to get the perfect tweet. Find the top followers in your account and interact with them. For engaging with your followers or potential followers, don’t just stop at responding to questions. Converse with them on Tweets they post. The more you engage, the more impressions you’ll have.

Consistency in Posting a Variety of Content

You must post content in a regular manner. By now, you’ve probably already heard about the 80/20 rule. This states that essentially 80% of your content should be non-branded. That 80% is a large chunk of content, which you can fill up with educational info, industry news, and conversation starters.

Improving the Media of Tweet

Tweets with large media items are likely to catch your eye first as compared to low case media. If you are posting branded content, consider improving your media. Whether it means creating some branding guidelines or hiring a videographer, quality media grabs attention. The Twitter image should be minimum of 440 x 220 pixels (2:1 ratio) and horizontally centered to avoid odd cropping.


Filed under: Advertising,Brand Marketing

Negative Keyword: How Important Are They for Generating ROI?

Posted June 8, 2018 by admedia @ 12:29 am

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Keyword setting is extremely important for generating ROI. But most importantly, determining the profitable keywords which can generate good revenue is the major target of the Brands and the companies. On the other hand, creating relevant ad groups and landing pages is crucial in the times of paid search. But unless you have more money, you must eliminate Some keywords and thus, searchers—who aren’t looking for the products or services you provide. That is where negative keywords come into play.

What are these Negative Keywords?

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The Negative Keywords are those set of keywords which prevent your ad from showing to people who search for content related to those words. If you are effectively using paid search management, then it means the expansion of Keywords you are bidding on while also refining the keywords you have already bid onto maximize relevance. As a result, it will directly impact the ROI. The negative keywords ensure that your ads reach the best potential audiences. These can also be assigned to the account or campaign and the ad group level. Understanding how these match types work is imperative if you want to maximize the value of negative keywords in your AdWords and Bing ad accounts.

Benefits associated with Adding Negative Keywords

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Given the change in the algorithm of Google, Negative Keywords can varieties of benefits –

  1. It Improves the Click-Through Rate (CTR) – If you ensure that your ads are based on irrelevant queries, then its getting exposed through your account to fewer uninterested impressions. This means that CTR will increase comprehensively.
  2. It Creates More Relevant Ad Groups – if you cut out the keywords which are not related to your business, it will secure the relevance of your ad group. The small and closely related ad group will allow a single message that speaks to the entire group of keywords.
  3. Saving on Investment – now with negative keywords, you avoid paying for useless clicks and save money for your business. You can also avoid bidding against yourself, cannibalizing impressions and watering down your keyword-level data.
  4. It Increases the Conversion Rates– Negative keywords will ensure that your ads don’t show for terms that you know won’t convert. Like the names of competitors or those that convey a total lack of commercial intent.

How Should You Add Negative Keywords in Your Content?

Discovering negative keywords has been a laborious process, involving sitting around and brainstorming (which only gets you so far) or poring through search query reports in Google AdWords. While using AdWords, you can add them. Go over to the ‘Keywords’ tab in the AdWords UI at the account, campaign or ad group level. The default interface here will allow you to look at the keywords you’re bidding on. To see this information, click “Search Terms” at the top of the UI.

Creating Lists of Negative Keywords

Let’s face it: an AdWords account built solely on exact match keywords probably isn’t even effective if you’re Ford or BMW. As such, you need to rely on broad and phrase match keywords to ensure adequate search volume and uncover new opportunities. There is, of course, a downside to this sort of fishing expedition: you’re probably competing for the same impressions across campaigns.

Filed under: Advertising,Brand Marketing

Some Important Takeaways from Mary Meeker’s 2018 Internet Trends Report

Posted June 7, 2018 by admedia @ 2:44 am


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Mary Meeker’s 2018 Internet Trends Report is out and it’s a total understanding of the industry norms which has trended in the entire year. It focuses on the entire regimen for understanding the norms for internet happening in the financial year for 2017. There are some entities that have gathered momentum while some lack on various front. This report is a testament to the changing business regulation amidst tougher Data Protection codes in countries, the most important of them being the GDPR. Check out the major points to remember in the Mary Meeker’s 2018 Internet Trends Report here –

Mary Meeker’s 2018 Internet Trends Report – The World is Under Privacy Grip

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The whole world is going gaga over the Data Privacy – an important norm in the management of data notions. Meeker terms this as a Privacy Paradox: The Internet Companies want User data in return for low-priced services, the Users increase their time on these internet companies based on their perceived value of said services. On the other hands, the regulators want to ensure that the data is not misused. And Meeker said it’s key for internet companies to understand the unintended consequences of their products and that regulators understand the unintended consequences of regulation.

Mary Meeker’s 2018 Internet Trends Report – eCommerce is all about Amazon in the US

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With Walmart seeing a downslide, Amazon has become a Godzilla of ecommerce services. Ecommerce has seen a general 16 percent year on year growth with around $450 billion in the U.S. Ecommerce is now at 13 percent of retail sales. Amazon has continued to grow amidst all that followed by US President Donald Trump. in 2017, it was at 28 percent share with $129 billion gross merchandise volume (GMV) versus $52 billion GMV in 2013, or a 20 percent share.

Mary Meeker’s 2018 Internet Trends Report – Social Media is the best place to sell

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Social Media has become the greatest game changer for marketing these days. With more than 3 billion active users, it’s the place to sell if your brand is active there. Facebook leads the pack with around 78 percent people discovering products on that platform followed by Instagram and Pinterest at 59 percent. Twitter and Snapchat come at a later stage with 34 percent and 22 percent share in consumer discovery. People tend to read reviews before going on to buy the products.

Mary Meeker’s 2018 Internet Trends Report – Subscription services are doing fine too

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When it comes to product purchases, many are evolving from buying to subscribing via services like Netflix, which, at 118 million subscribers in 2017, saw 25 percent growth, and Spotify, which, at 71 million subscribers, saw 48 percent growth. Newcomer Peloton had 172,000 subscribers in 2017, which marked a whopping 173 percent growth. Subscription services are appealing because they offer access, selection, price, experience, and personalization.

Mary Meeker’s 2018 Internet Trends Report – Transformation in Digital Media

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Digital Media and the OTT Services have started to dominate now with excellent services and giving TV a tough competition as well. Amazon Prime, Netflix, and Hulu have started to dominate the online Digital Media with varieties of services and shows at subscription model listed above. TV has failed to give them competition as a retiring medium where the response is meek.

Mary Meeker’s 2018 Internet Trends Report – Amazon Vs. Alibaba – The Winner?

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Amazon has received some tough competition from Chinese conglomerate Alibaba in the recent years. In the year 2017, Alibaba posted a higher gross market value at $701 billion (to Amazon’s $225 billion) while Amazon had higher revenue ($178 billion to Alibaba’s $34 billion). But in China, Amazon has received serious flak and the retail version of Alibaba has taken hold to some extent. It is extending its services in Pakistan, Indonesia, India, and Singapore and that means Amazon has something to lose.

U.S. consumers are broke.

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U.S. consumers are struggling to make ends meet with household debt at its highest level ever and rising. Compared to Q3 2008, student loan debt is up 126 percent, auto debt is up 51 percent and mortgage debt is down 4 percent. The personal savings rate is also falling at 3 percent (versus 12 percent 50 years ago) and the debt-to-annual-income ratio is rising at 22 percent (versus 15 percent in 1968).

How has OTT services (Netflix, Hulu) overtaken TV? – Data Shows TV ratings Sink

Posted June 5, 2018 by admedia @ 12:09 am

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Television has lost its charm in the recent past with the likes of over-the-top media services like Netflix and Hulu giving it a tough competition. With such decline in the user ratio, the hype surrounding the overtake of TV by the OTT services seems a feasible proposition. With the TV services likely to take a hit, here are some numbers which show why and how will they be hit. Though the numbers and shifts might not say a long story, OTT services are here to stay as per the experts.

What do the numbers suggest about OTT Services?

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Numbers suggest that OTT services will soon start to give a tough competition to the TV service providers though they are well ahead of OTT at this time. Remember that the same viewers between the age of 10-30 who used to be a TV viewer have changed themselves to regular OTT viewers. Since 2016, the Number of TV subscribers in the US has dropped from 97 million to around 82.6 million. On the other hand, the OTT subscribers have increased from 58 million to 96 million during the same period. This research was conducted by Convergence group and it shows a drastic shift. The traditional TV revenue has also taken a hit as the revenue shows an estimated loss of 41% till 2017 alone.

The competition not only comes from traditional overcast but also from media companies who have started to make their own OTT. With OTT, users also get varieties of shows and offer while TV does not provide anything of that sort. With OTT services also starting to bring live sports and matches, TV has started to lose its plot also. As per Brahm Eiley, President of Convergence Research,

should be very concerned about OTT’s meteoric rise and the downturn in TV access subscriber eyeballs, especially since the largest providers of OTT do not, for the most part, offer to advertise. Within a few years, OTT will be in more households than TV access.”

OTT Services Contain something for everyone

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The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV itself) to facilitate the delivery of Internet-based video content (i.e., streaming boxes, media streaming devices, Smart TV’s and gaming consoles).” Viewers have flocked to OTT devices as these platforms enable communal and more immersive viewing. OTT devices also aggregate viewers’ favorite content in a single location, providing a one-stop-shop for premium video. In addition, OTT holds advantages for Advertisers – the large screen is inherently viewable, and the living room environment is conducive to higher engagement. Advertisers also have the potential to achieve incremental consumer reach among cord-cutters.

What the Future beholds for OTT Services?

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OTT has a positive future ahead. Viewers are increasingly gravitating toward the big-screen experience and the centralization of channels and subscriptions in a single location. Publishers are investing more in growing their OTT presence and expanding their content libraries to capitalize on the increased viewership and create additional inventory. Technology and measurement companies will develop advanced capabilities to ensure that OTT capabilities keep pace with the rest of the digital market.  Programmatic functionality will improve in parallel to meet the increasing demand in a scalable way. Monetization on the platform will grow across all content types as Advertisers become more educated on its advantages and considerations.


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