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B2B Marketing Strategies To Scale Your Business To New Heights

Posted April 30, 2018 by Abhishek Pandey @ 6:55 am

In order to enhance B2B business, companies need to adopt lead generation marketing strategies that deliver results.There are various ways in which you can utilize customer voice to create better lead nurturing B2B marketing strategies for your company. Lead nurturing is the process by which the company approaches the buyer at each stage of the buying process, educating them of the company’s products/services and making a personalized pitch to engage the customer with the product/service experience so that the customer can take the buying decision.

B2B Marketing Strategies

B2B Marketing Strategies

In today’s world of cut-throat competition, it is necessary for companies to proactively contact customers, understand their requirements, and maintain relationships with them. Here are various ways in which you can utilize customer voice to create better lead nurturing marketing strategies for your company.

Focus On Account-Based Marketing:

Focus On Account-Based Marketing:

Account Based Marketing is a strategy in which the customer comes first and the company’s products/services are pitched to serve the specific customer’s needs. This is an effective strategy in which the customers are classified into different accounts depending on their revenues, size, industry, products they have and the market needs they serve.

 

Then you can do a market research about what their needs are, what problems they need solving, how your company can add value to their business, etc. you should also identify their personal preferences, their preferred medium of communication, their method of consuming information etc. Finally, you can develop a personalized sales pitch on how your company can solve their problem efficiently and in a cost-effective manner.

 

You can have personalized sales, promotion, offers and can create a customized message about your firm’s capabilities for each customer. Be tech savvy in reaching your targeted customers using advanced digital marketing techniques such as Twitter tailored audiences, Google customer match, LinkedIn Matched audience etc.

 

Employ Content Marketing:

 

Employ Content Marketing:

An informed customer can make better decisions and also values the company which provides him with enough information to enable him to evaluate things properly. An effective content marketing strategy can attract, engage and inform the audience with the help of interactive content such as videos, infographics and blog posts etc. Host high-quality content on your website which addresses customer’s questions and provides solutions to their problems.

 

A brand which takes content marketing seriously is uniquely positioned to serve its customers well. It can be a great way to guide and connect with them during every stage of the buyer’s journey and can enable them to move through the sales funnel.

 

Email Marketing:

Email Marketing:

About 3 billion people around the world use email which amounts to 40% of the whole population. And the number of email users is steadily increasing every day with about 200 billion emails being sent daily and half of it is business oriented.

 

Emails have become a big part of people’s lives enabling them to connect with all the other social media platforms with just a click. Sending an email is not enough, you need to convert the leads into actual sales. This can be done by having an engaging and quality content along with a strong call to action. Also, you need to make it easy for people to do the specific actions you’d want them to take, such as fill out a form to get a complimentary guide, to sign up for a free trial, or call a specific number etc. Make sure your email is aesthetically good and with great colors. You will need to incorporate images, use bullet points, have short paragraphs and lines.

Last Words

With these B2B marketing strategies, you will soon get success in your business. So do implement these strategies and don’t forget to share your thoughts.

 

Filed under: Brand Marketing

Online Shoppers Trump Social Media Influencers

Posted April 27, 2018 by Abhishek Pandey @ 6:46 am

Retail has been the industry that has been most affected by the rise of the Internet. Online shoppers, manufacturers disintermediating their channels to go direct to consumers, social media and search engines have all had their impact. Read on to how the online shoppers like Amazon and Google trump social media influencers.

 

Google and Amazon the starting point for shoppers

online shoppers

Search engines are now the start point for many shoppers. According to the survey Google (32%) and Amazon (33%) is the start point for shoppers. This will worry retailers who have invested in their own applications. If consumers are not starting with the app they have built and deployed, they need to change how they work. In a recent interview with Jason Cohen, WP Engine he said that if an app isn’t on the home page, it doesn’t get used.

 

Interestingly not all searches lead to sales. It turns out that many shoppers will research big-ticket items online but still prefer to go into the store (63%) to buy. For markets such as furniture, this makes sense. Items such as a 3-piece suite are expected to color coordinate with a room. Going to store allows a customer to make sure they get the right color. In addition, many furniture stores now match their online pricing with their in-store pricing.

 

This also makes the case for a clear omnichannel experience. Customers want the same engagement across their mobile, desktop and in-store experience. They expect loyalty to work both ways with retailers recognizing them and delivering unique deals.

 

Social media trumps influencers and celebrities

online shoppers

For many aspiring YouTubers and those who have built large Twitter and Facebook followings, this will come as bad news. 60% of those surveyed said they had never purchased a product promoted by a celebrity or social influencer. Without the age data from the respondents and the ability to tie that to this response the impact of this is unclear. There is no question that in the teen market, social influencers and celebrities still have an impact.

 

However, in the last few weeks the epitome of celebrity retail properties, the Kardashian Dash clothing stores have closed. They are not alone in taking this action. Several other celebrities have either moved away from their brands or sold them off in order to focus on other projects. Is this a long-term trend? It’s hard to know but never discount the impact of exposure on sales. It certainly won’t limit the amount of product placement in TV and films.

 

What is interesting is how that social media influence has changed. 55% of respondents say that they have purchased through a social media channel such as Facebook, Instagram or Pinterest. Facebook is the clear winner with 40% saying they have purchased through it. Success is down to the targeted advertising that these platforms deliver. This means that those seeing ads are more likely to click and potentially buy.

Is AI the future face of retail?

Is AI the future face of retail?

It’s a good question. AI and machine learning have been around the retail industry for some time. The use of AI to improve logistics and reduce cost as well as predicting demand is nothing new. The latter is now filtering through to manufacturing and the supply chain.

 

Online uses a lot of Augmented as well as Artificial Intelligence approaches. The advertising that is delivered alongside search results or when browsing social media relies on AI engines. Those engines gather large amounts of data about our online lives and use them to target offers and goods. There is much to be done to make these truly effective. Order an unexpected product for another family member and suddenly the offers that appear when shopping online can become wildly inaccurate.

 

Food for thought

 

If you are a retailer the key message from this is that change is good even though change comes at a price. There is also a need to reinvest in SEO to ensure that your website ranks high on search engines. Hope after going through this post you would have understood how the online shoppers like Amazon and Google trump social media influencers.

 

Filed under: E-commerce

Content Marketing Tips to Keep Your Customers Engaged

Posted April 26, 2018 by Abhishek Pandey @ 6:36 am

Any business owner can tell you that trying to keep on top of everything is challenging. That’s why automating your marketing content is a great way of ensuring your name gets out there, without you having to oversee the whole process. Here are some ways you can improve your content marketing automation and make things a little easier for yourself.

Content Marketing Tips

content marketing
Create forms to gather information

 

Forms are a great way of bringing in new clients without you having to keep courting them. All you need to do is make the form once, and they’ll provide the information for you. That information can then be filtered to your ‘new subscribers’ file, and they’ll receive the relevant emails to them. There’s lots of help online for making new forms for your website. 

 

Create and share useful content

 

Of course, no one’s going to be reading your content if it isn’t relevant to them. You need to be creating articles, videos, and images that show your reader something new and interesting. Take a look at what else your target market is looking at online. The more information you can gather, the better. “You can use it to target your content better and get better results. For example, as a gardening blog, you may find that your readers are looking at clothing for gardening in wet weather. That means you can create content around finding the right shoes or clothes for the garden and keep them coming to you for content.

 

Nurture existing customers

Content marekting

While it’s important to keep bringing in new interest, you’ve got to make sure you’re looking after your existing customers. This can be those who have bought from you before or those who’ve been reading your content for a while. Ensure that you’re giving them just as much value as your new customers. For example, you could send an email to customers who’ve bought with you before with an exclusive money off offer. This shows them you still value them as customers.

 

Keep content short and to the point

 

No matter who you’re writing is for, it’s likely that they won’t have enough time to read long-winded emails and content every time you create them. In fact, it’s more likely to put them off reading your work altogether. Your writing needs to be short and concise. A good way of doing this is to ensure that your main point is in the first sentence. Easy Word Count and Essayroo are good tools you can use to ensure your writing doesn’t go too long.

 

Schedule posts for the right time

Schedule posts for the right time

If you’re not already scheduling your posts, now is the time to do it. This saves you so much time, as you won’t be trying to keep up with your posting schedule when you have so many other things you need to be doing. There are lots of different posting services that will let you line up your posts, so they’re ready and waiting to go online when you say so. If you do this, you can also ensure your posts go live at a time when your target audience will be online too, giving them an extra boost.

 

Edit your writing

content marketing

Anything you write to go online needs to be proofread and edited before it goes live. That includes even inconsequential sounding things, like your Facebook posts. Any errant mistakes that slip through can reflect badly on you, and you obviously want to avoid that. Take the time to read over anything you write, and leave some time in between writing and reading so you get some space from it. It’s also a good idea to get help from others if you can.

Last Words

These effective tips will improve your content marketing, making it easier for you to bring those customers in and keep them engaged. It’s all about making the most of the services available to you and keeping those clients wanting more.

 

Filed under: Company Headlines,Digital

Top Mobile Marketing Techniques To Improve Your Mobile Conversion

Posted April 23, 2018 by Abhishek Pandey @ 6:23 am

Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing technique is essential to execute these appropriate practices. Since the arrival of the smartphone, the visits are split and the conversion shows abnormal tendencies. For example, many websites receive quality visits from mobile devices, but they cannot convert. However, although the visits from the desktop computer diminish yes they convert, and much more! Simply that Mobile Marketing does not always convert. Next, this article reveals the main mobile marketing techniques that some digital marketing companies have used in improving the conversion of different objectives from mobile devices.

 

Optimize the SEO and Indexing

Seo

One of the basic objectives of Digital Marketing is to relate your brand to your main keywords. Optimizing applications or website for certain searches will allow digital marketers and app developers India to make their companies or brands known to potential customers.

 

In the case of top search engine companies like Google or Yahoo, you must work hard on SEO (Search Engine Optimization) if you want to convert more and get visits of true quality. While for the stores, you will have to pay attention to the ASO ( App Store Optimization ) that focuses mainly on the title of the app and the description you put, although the screenshots and the icon are also very useful to improve the conversion (in this case get downloads).

 

In both situations, you should constantly monitor your results and adjust this strategy to get the most out of it. It can also be very useful to know more about App Indexing if you have an app.

 

The Call-to-Action Buttons

Mobile Marketing Techniques

Many times the objectives are focused on the user clicking on a button, whether to subscribe, buy, send some information, answer a question or download a material. When the conversion depends on giving value to a button, you must pay close attention to how they are.

 

If your button becomes a Call to Action, it is because it has a call to action. How to design it properly? Here are some tips:

 

  • A striking color and a good design: There are no prohibited colors, use the design that makes your call to action stand out and invite you to click. It should fit the style of your brand and your app, but be flashy to want to use it.

 

  • Be original with the text: Sometimes having a copywriter is very useful. The imperatives seem outdated, and the generic texts do not serve much today. Create a short and concise text that describes what the user will be able to do when using the button.

 

  • Clear the landing page: The idea is to clear the page where you have placed the call to action, that the focus is on what the user or client has to do (fill in the form, enter bank details or an email, and make a payment).

 

  • Simplicity is the key: Both the button and the process (one-step). It is better not to add flourishes or striking drawings to the call to action, in the same way, that it is better than the process for a conversion is quick, better in one step than in three. Especially on mobile phones where space is limited, you should only ask for the necessary information.

 

  • The location of the button: It should be clearly visible on the page, and always within reach of the finger. And the sooner you appear in the navigation the better. In mobile, it is very common to find it in the middle of the screen, where the finger reaches perfectly.

 

Personalized Email Marketing

Mobile Marketing Techniques

A digital classic is Email Marketing. Now with a large number of tools that allow you to analyze and track what happens with your emails you can get much more juice. If you want to send emails that are related to what that user or future customer is interested in your brand, do not miss the information campaigns! Take advantage of its scope and offer it through personalized Email what you know the user is interested in.

 

For your part, do not forget that more than 80% of users read the email from their mobile devices, so you should optimize the contents of this support. Brevity will be your best ally, both on the subject of the email and in the content. And remember the basic rule in Mobile Marketing: Visual resources can be more useful than text.

 

User experience in Mobile Marketing

mobile marketing technique

Of course, a very simple technique and that not all pages or applications apply is to offer an excellent user experience. Getting a user to buy in your m-commerce means making the product search and purchase process a rewarding experience. A good experience always increases the conversion of objectives! Reinvent the process and you will see how new users start generating more sales.

 

Engagement

 

If a client feels in tune with your brand, if you are hooked to your app, you will get to visit it frequently and more times convert those goals that you have marked for your page. One way to maintain and increase the level of engagement is through many techniques, from gamification, giving discounts, offering content or exclusive products for the user or client loyalty.

 

Last Words

 

Finding your perfect combination of mobile marketing techniques requires time, work and much, much, analysis of the results obtained. These mobile marketing techniques are your starting point to improve your conversion of goals and optimize your Mobile Marketing strategy.

 

Filed under: Marketing Innovation

Small Business Advertising Checklist

Posted April 20, 2018 by Abhishek Pandey @ 5:43 am

As a small business owner or marketing manager in a smaller company, you may have to do most of the work on your own without much outside help. Let’s dive into the detail around each of important steps in setting up a small business advertising campaign. Here’s our small business advertising checklist detail.

Small Business Advertising Checklist

Define Your Advertising Goals

Small Business Advertising

Clearly define a business goal or goals for your advertising campaign. Everyone wants more sales. Be more specific. Consider these five different advertising goals:

 

Find new customers – If your goal is more customers, identify how many and in what time period so you can measure results. But make sure the goal is achievable.

 

Reinforce brand awareness –  If you would like your company or solution to be top of mind in the future when prospects are ready to buy, then brand awareness may be a good strategic goal.  If so, how will you measure brand awareness success? By an increase in word of mouth referrals? By an increase in search engine visibility? What about store foot traffic? More social media mentions? More website traffic? A brand awareness survey? Identify concrete results you will measure.

 

Launch a new product – If promoting a new product is the reason for the campaign, how will you measure that?  Those that sell professional services or complex business solutions may want to inform their targets about possible benefits. For example, A digital agency comes out with a new service offering. A smart goal could be: Generate 150 downloads of a lead magnet explaining the benefits of that offering, of which 30 are solidly interested in hearing more about it, during a 90-day campaign.

 

Gain a seasonal push – If you are in retail and hold seasonal sales, then your advertising will be concentrated in a narrow time window of perhaps a few weeks or days. This goal requires you to focus on techniques that spur people into action during that time, such as event-based radio broadcast advertising where you try to get a large number of people to come to your store one weekend. A smart goal could be: Increase foot traffic to your store by 30% during the weekend event and increase sales by 10%.

 

Pick What You Want To Promote

Small Business Advertising

The next step in your small business advertising checklist is to decide what you will promote. Choose whether ads will promote:

  • a product
  • a service
  • a group of products/services your brand
  • a special sale or event
  • something else

What you promote must line up with your goals.

 

Identify Your Target Audience

Small Business Advertising

Identify the targets you want to reach — precisely. Targets are not just “more buyers” or “consumers.”  Be specific.

 

Develop buyer personas to zero in on the targets you want to reach with advertising. Buyer personas are fictional representations of your ideal target buyer.  Personas include demographics, firmographics (for business customers), preferences, habits, challenges they are trying to solve, income and more.

 

If you’ve never set up buyer personas, go over to Make My Persona and use the free tool. Most businesses have more than one ideal customer profile, to create several.

 

Determine Where To Find Your Audience

Small Business Advertising

When setting up your small business advertising campaign it’s important to have a good audience fit. Estimate where your targets spend their time and get their news. What kind of activities do they engage in? What are their daily preferences? How do they research purchases? Understanding these things helps identify how to find people in your target audience. While billboards, TV ads or magazine ads might reach a very large number of people, the real question is how many of YOUR targets are they likely to reach? Going for wide reach could be expensive overkill — or miss the mark altogether.

 

Go back to your buyer personas. Do they suggest your target audience is mainly urban millennials who don’t drive much and prefer to go online rather than read print or watch TV? In that case, billboards, print ads, and TV ads won’t reach many of them. Some of the online advertising methods allow you to target precisely. For example, consider how Facebook ads let you target by interests and demographics. Or use keywords in Google AdWords to attract buyers actively searching for your products.

 

However, online ads could be expensive — and may not hit the mark if you’re mainly trying to lure local foot traffic into your bakery. Community coupon books or advertising in a community bulletin might be better for reaching these local shoppers.

 

Choose Your Campaign Timing

Small Business Advertising

Some types of advertising can be launched immediately. Others require advance planning. How fast do you need results? Many small businesses want instant results. But not all types of advertising are immediate. With a new product launch, you typically plan it well in advance. So a blitz campaign that includes direct mail, TV commercials and Internet display ads along with a PR campaign, can be coordinated so it all starts to roll out around the same time to make a big splash. Remember, timing is a key part of any small business advertising campaign.

 

Last Words

 

Hope you are open to the small business advertising checklist, so if you are looking forward to making one, do consider this checklist and do not forget to share your thoughts with us.

Filed under: Advertising,Company Headlines

Improve Your Content Marketing With Simple Methods

Posted by Abhishek Pandey @ 5:01 am

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.  This article will reveal some best methods to improve your content marketing so read below.

content marketing

 

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Consider: blog output by brands has increased over 800% in the past five years but the organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “sales lead black hole.” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area.

Create Impression In 3 minutes

content marketing

It’s no secret that buyers are bombarded with messages and the web has exacerbated the situation. That likely explains why the average viewing time for content is 2 minutes and 27 seconds. During that brief period, prospects are making many rapid-fire judgments, including whether or not they will move to the next step. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

 

Mobile Is Important But Overhyped

content marketing

 

The proliferation of smartphones, iPads, and other devices has generated a certain folk wisdom about crafting content for the mobile buyer. But our data indicate that, at the top of the funnel, it typically makes sense to optimize content for viewing on multiple formats and devices. Further, once a lead is handed off to sales and becomes an opportunity, an overwhelming majority of prospects view sales content on desktop devices, not mobile.

 

These findings have actionable implications for marketers. Desktop devices remain very important, so avoid needless optimization for a single type of device and format. Focus on creating content that offers visuals to convey key messages quickly and that performs well in multiple formats. Think succinct copy and core takeaways that punctuate each slide, and avoid text-heavy information drops on each page.

 

No “Best Day” Of The Week To Submit Content

content marketing

There are many assertions about the best day of the week to send content. But opinions about Tuesday afternoon or Thursday morning simply don’t hold up to empirical examination. Our data indicate that total visits by prospects to sellers’ sites were almost evenly distributed across each day of the work week — slightly more on Tuesday, Wednesday, and Thursday and, unsurprisingly, a bit less on Monday morning and Friday afternoon.

 

Do not focus on specific days for sending content. In fact, doing that probably indicates unused capacity and a lack of cadence in your marketing and sales process. Instead, it’s better to prioritize based on level and type of prospect engagement with specific types of content and a process for follow-up after initial engagement. For many companies, this often means linking your content marketing efforts to what you know about the vertical your prospect is in and relevant guides for each type. Content by vertical also plays well with most sales teams.

 

A Specific Kind Of Content Is Preferable

content marketing

Marketers put a lot of time and effort into crafting content. And the data indicate they need to keep working on this to improve the actual use of their content by prospects and sales colleagues. But which type of content routinely outperforms others in terms of completion rate? The tried and true case study is, by far, the content that prospects complete more than others. In our data, case studies have an 83% completion rate — orders of magnitude higher than other sales and marketing content provided during the buying journey.

 

Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Good case-study content does that while providing a compelling reason for the prospect to learn more and initiate a change process. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds. Knowing how other organizations have successfully integrated and used a new product, service or process is more important than grand assertions about “thought leadership” or “disruption.” As a result, good case content, like the good follow-up, often has a specific and relevant vertical focus. The process of finding and articulating that content requires ongoing interaction between marketers, sales, and service people in your firm — interactions that often yield other benefits in addition to relevant and credible use cases.

Last Words

 

Content marketing is evolving, and, as buying becomes increasingly nonlinear, can play an important role in aligning selling with buying. But there are now many myths and unexamined assumptions that have accrued around content marketing as the practice has exploded. Don’t follow the herd. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach.

 

Key Reasons To Invest In Brand Marketing

Posted April 19, 2018 by Abhishek Pandey @ 6:05 am

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal. Demand gen and corporate branding go hand-in-hand, especially for growth-phase companies. If a prospect doesn’t know your company, the sales rep will spend the first few precious minutes explaining who you are. Wouldn’t it be better and more effective if your prospect had already heard of you? That way, instead of describing your company, you could spend time describing your offering. Here are the key reasons founders and stakeholders should invest in brand marketing:

 

Brand Marketing Builds Credibility

 

brand marketing

People buy products they like from companies they know and trust. Think Apple, Amazon, and Starbucks or B2B companies such as Intel and GE. In today’s market, brand credibility is your competitive advantage.Whether you are a startup or a growth-phase business, it’s imperative for marketing heads to position the brand as a market leader, and leverage their founders’ profile to create positive brand perception and customer behavior.

 

As the face of the company, CEOs play a major role in building the credibility of the company. Ideally, they should be seen as thought leaders. Employees should be the guardians of the brand and be held accountable for maintaining its industry reputation as they interact with customers and prospects.

 

Your brand’s credibility and reputation are fragile. We’ve seen many examples of that—from Uber’s sexual harassment and gender bias issues to United Airlines yanking a passenger from his seat and the recent dead puppy incident. Yes, it’s expensive to recover from brand damage or scandal. But if you have market credibility you can recover from a crisis, provided you are transparent, show empathy for the victims and fix the problem fast.

 

Brand Marketing Attracts Investors

brand marketing

Founders and business leaders are constantly looking for financiers to support their growth and exit strategies. Investors view a company as a whole before investing, not just its product or products. They also consider corporate reputation, the CEO and founders’ credibility and financial performance before making an investment decision.

 

A brand needs to be bigger than a product. Companies need depth that goes beyond a focus on one product or one solution. Having helped many startups change strategy and rebrand for various reasons, it is clear now that it is a key to invest in creating a corporate brand. This proves that a brand in which customers can believe in and leadership they can trust.

 

A brand is like your home. The more you invest in maintenance and renovation, the more the asking price will be when it’s time to sell. Similarly, the more you invest in the corporate brand, the higher the equity.

 

Brand Marketing Engages Customers

 

brand marketing

In today’s digital era, B2B buying decisions are changing dramatically. B2B buyers are now as empowered as consumers. CIOs are not the only ones making the ultimate buying decisions, and how businesses interact with vendors is also changing.

 

Research also indicates that most B2B customers don’t begin to engage directly with suppliers until they are about 50 to 60 percent through the customer journey.

 

Marketers, therefore, have to design strategies that educate and engage customers, not “sell” to them. Content should be interesting and search optimized for digital discovery.

 

Last Words

 

Building your brand is key to driving sales, boosting partnerships and accelerating growth. You want customers to trust your name, eager to learn more and be proud they can rely on your brand to run their business. Consider brand building as a long-term commitment and investment and not an expense. So include these keys into your brand marketing to see the positive results, Do share your thoughts with us.

 

Filed under: Brand Marketing

Authenticity and the Origins of Content Marketing

Posted April 18, 2018 by Abhishek Pandey @ 6:00 am

Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands.

We’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.

Why Authenticity Is Driving A Content Marketing Revolution

content marketing

Content marketing has a long history, even though we think of it as a recent idea. The explosion we know as the modern era of content marketing is attributable to two main factors, which are important to our understanding of content marketing’s future.

First, the availability of the internet made it possible for brands to create and distribute content, for free, to millions of people worldwide. This made content marketing extremely cost-effective.

Second, the abundance of traditional advertising, which often seeks to pitch a product and/or directly persuade consumers to buy it, left customers feeling burned out. They began to distrust advertising and seeing most traditional ads as an indistinguishable blur of white noise.

Content marketing stepped in as a lucrative alternative; it gave consumers real value, instead of trying to convince them to buy something, and seemed to be a more authentic message—if for no other reason than it didn’t seem to have an ulterior motive.

The New Threats

content-marketing

With roots in authenticity, it’s hard to imagine that content marketing would come under fire for being not authentic, but that’s the reality we face. Content marketing is currently staring down three main threats to its perceived authenticity:

Native advertising. Native ads exist to trick users into believing that paid (sponsored) content is legitimate, publisher-backed content on a publisher’s site. All it takes is a handful of disappointing clicks to lose a customer’s trust—both in the brand that’s paying for the ad and the brand that’s hosting it. In fact, this distrust might spread to other content publishers.

content-marketing

Market saturation. Market saturation is another problem. Content marketing has become ridiculously popular, to the point where almost every major brand is pushing their own strategy. This overabundance of content is starting to have the same effect that it had when traditional ads became overabundant.

Content marketing knowledge. Consumers are also becoming more aware that content marketing exists, and are becoming warrier about the articles they click on. Because the average amount of distrust and/or suspicion for any given article has risen in an era where the term “fake news” has been rebranded to apply to anything that the user of the phrase disagrees with, brands need to be careful to ensure their messages are authentic (or at least, perceived as authentic).

Last Words

These trends won’t forcibly change the content marketing industry overnight, but they’re already beginning to settle in—and the proactive brands working to fix their authenticity problem are soon going to benefit from their efforts.

 

Modern Mobile Marketing Trends For Small Businesses- Part 2

Posted April 17, 2018 by Abhishek Pandey @ 5:33 am

This will maintain the continuity to our last post talking about the latest mobile marketing trends for businesses. Read the rest part of mobile marketing trends to stay updated with all the effective and latest trends through this post. Therefore scroll down the post to collect the informative information on the latest mobile marketing trends.

Mobile Marketing Trends For Businesses

First, three trends have already mentioned in our previous post and now get yourself braced for the rest three marketing trends through this post.

Trend 4 Payments Through Mobile

Mobile Marketing Trends For Businesses

Mobile users rely on their devices for some daily tasks, including making payments for in-store purchases. Mobile payments completed through wallet apps have been gaining more and more momentum each year. By the end of 2020, it’s expected that 56% of the consumer population will, to some degree, be using their mobile devices to make in-store purchases, which will allow these mobile wallet apps to become more popular and used more often than credit or debit cards. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.

Mobile payments have a lot of benefits for both the small business and the customer. It often takes less time to pay with a mobile device than swiping a card or even paying with cash. This helps keep lines shorter, so guests have less wait to check out. It also means your business can process even more sales in a shorter amount of time! And, customers will remember how fast and easy it was to pay, which could lead to a better experience and increased loyalty!

Trend 5 Progressive Web Apps

Mobile Marketing Trends For Businesses

Nowadays, we use native applications since they require the “native” programming language of the mobile’s OS to run. Progressive Web Apps are the next evolution of the mobile app experience as the hardest challenge with this native app is to motivating the users to download the application first. This becomes even harder when the user has no storage space in the device. However, on the other hand, these PWAs are web-based entirely that can connect users through a simple URL link which is just similar to visiting a website. Progressive Web Applications don’t force the user to download which makes easy for a user to connect to the app. In today’s time, when everyone is saving their data, PWAs are lighter on data usage which makes the user experience simply great. With all the benefits associated with PWA, it is quite predictable for the businesses to use this application.

Trend 6 Artificial Intelligence Assistance

Mobile Marketing Trends For Businesses

As the world is turning smart by including smart technologies into the life. Virtual assistants like Siri, Ask Google, Contra etc. are being used by the users to search and get answers to their queries.  These AI are playing a crucial part in making the user experience so it is expected that all the business with includes this as their mobile marketing trend. If the user needs to know anything through AI assistance, then the mankind is getting smarter with this Artificial intelligence.

Last Words

Here we are at the end of the post. We have revealed all the mobile marketing trends that could help your business to flourish. So get inspired and get ready to incorporate these trends into your business to see the fruitful results. Do share your comments in the below section.

Filed under: Marketing Innovation

Modern Mobile Marketing Trends For Small Businesses- Part 1

Posted April 16, 2018 by Abhishek Pandey @ 6:20 am

As mobile marketing is giving a new definition to digital marketing, it is essentially important for digital marketers to use their knowledge of future mobile marketing trends. Undoubtedly, it is important to think ahead of the year and look beyond to see the mobile marketing trends that will help your business to flourish in the market. It is so obvious for a good marketer to tell that the sooner they begin to prepare things for the future, the more they will be able to capitalize when the time strikes.

Mobile marketing has become quite crucial for any business to make space in the market, ever since the facility of mobile shopping is introduced, the mobile marketing has been gaining more and more importance. That’s why we have rounded up some latest mobile marketing trends that will work for you this year and coming years as well. So read carefully to explore the future mobile marketing trends that will attract and convert mobile users.

Mobile Marketing Trends For Businesses

Through this post, you will be able to unfold the latest mobile marketing trends, so scroll down to this post.

Trend 1: Google TrendMobile Marketing Trends For Businesses

Two years ago, Google has announced that the team heading its search department would be moving towards a mobile-first approach. This is Google’s response to mobile becoming the preferred channel of search over the desktop. With the majority of its users now searching via mobile, Google understands that for the best interest of its user experience, it’s essential that the search engine focuses on mobile over desktop.

Trend  2: Mobile Speed And Performance

Mobile Marketing Trends For Businesses

As Google’s new indexing strategy puts mobile pages in the spotlight, the performance and speed of these pages become critical. After all, as the soon-to-be primary version of your website, your mobile page is about to get a lot more traffic. Thus, it needs to be in excellent shape. Mobile users expect fast, frictionless mobile pages. Regarding speed, mobile users expect pages to load in three seconds or less, and 90% of users will abandon the page entirely if it takes more than five seconds. You want to engage users, not turn them away with slow load speeds. Unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

Trend 3: Live Streaming Video Content

Mobile Marketing Trends For Businesses

Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to Live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content much more accessible, especially on-the-go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content put together.

Live streamed videos only raise this engagement to the next level. The key to this increased engagement is that live streaming videos are happening at that very moment, unlike pre-produced videos that can be watched over and over again. Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again.

Words To Share

We have mentioned three important mobile marketing trends in this post. although, we are not wrapping up the article since we have just revealed three modern mobile marketing trends and rest threes are yet to share, so stay tuned with us and wait for our second post on it. Do share your thoughts with us in comment section below.  

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