Mobile Advertising- A Boon in the Market or a Bane?

Posted February 13, 2018 by Abhishek Pandey @ 2:46 am

Mobile advertising is the kind of advertising method which is done using mobile devices as a media. An abrupt increase in the number of mobile users over the recent years has prompted the advertisers to focus more on advertising through mobile phones rather other traditional methods of advertising such as PC or TV. Also, the shift of online activities from computer systems to more convenient handset devices gave a major boost to mobile advertisement. Though, mobile advertising today has a growing global market, it involves its own set of pros and cons. Let’s explore some of these here:

Pros of Mobile Advertisement

Users are connected to their mobile phones nearly every single hour of the day. They receive the message at the very moment it is sent. Despite of it in any mode, the message is received by the user as soon as the mobile device is turned on. Thus, mobile marketing techniques are much instant.

As per the recent statistics, about 90 percent of the text messages are read in 3 minutes after they are being sent to the user. Moreover, branded text messages have a substantial 98 percent open rate. On the other hand, emails are stuck just at 22 percent.

Creating content for the mobile devices, whether it is a video, images or a text, is much simpler and less expensive in comparison to the content for laptops or desktops.

Usually many people keep their mobile phone numbers for a longer period of time, in contrast to their email addresses. This makes the databases that use mobile phone numbers as unique IDs more effective. Also, it is a good way for the mobile marketers to understand and analyze user behavior in a better way. Hence, user response can be tracked instantaneously.

Cons of Mobile Advertisement

The very first disadvantage of mobile marketing lies in the fact that it intrudes into the privacy of the users. Thus, mobile advertisers should carry out the promotional activities only if they have permission from the user for the same.

The mobile devices usually have a small screen and there is no mouse as well. This makes navigation difficult for the mobile users. Because of this reason, most of the ads go untouched as the user may find it a time consuming task to go through each one of the details.

Mobile devices do not come with any standards. Thus creating issues of screen sizes, browsing and operations.

There can be a backfire in case the advertisement is not relevant to the user or is bad. Since mobile phones are a personal entity and the users might not like being disrupted with the inappropriate advertising.

So, if you are looking forward to try mobile marketing, then it is recommended for you to start with a small campaign first, choose a good mobile advertiser and give it a test run. When the right strategy is in place, a larger campaign can be rolled out.


Filed under: Advertising

Online Retailers Must Create Google Shopping Campaigns

Posted February 9, 2018 by Abhishek Pandey @ 5:42 am

For those who are new to Google Shopping Campaigns, it is a paid advertising solution by Adwords that allows you to bid on product based searches. They allow you to serve ads with product image, name, pricing, and some promotional text appear at the top of the Google Search pages, sometimes under the premium ads on the left, or even at the upper-right-hand corner. These images draw the eye and attract a disproportionate share of clicks. E-commerce stores that run AdWords Shopping Ad campaigns often bring in their highest ROI through these simple ads.

If you are a proud owner of eCommerce site who is using Shopping Ads for the first time, you’ll be surprised to see that the upload details of your product stock to AdWords is quite an easy task to do. Here is a list of things that you need to keep in mind while creating Google Shopping Campaigns:

Create A Data Feed

If you are a not an expert and a beginner who has the ability to code his own site entirely by hand, you probably want to speak with your webmaster about exporting your product list as a data feed. A specially formatted file containing a list of all your products and all the associated relevant information such as price, brand, image, availability, etc. The vast majority of modern e-commerce platforms make this easy to do with plugins and extensions, so you should expect this to be quick and straightforward for any competent webmaster.

Open A Google Merchant Center (GMC) Account

Again with this step, you may prefer to take help from your webmaster to enter your data feed details by providing him with the relevant login details of your new GMC account. if you set up and install the data feed correctly, it will update automatically as your inventory changes. In order to have better results, set this up in order to get your feed updated daily.

Link your Google Merchant Center account to your AdWords Account

GMC acts as a kind of middleman, assessing your feed, keeping an eye on the data, and making sure the format is correct. Therefore, it is mandatory to link your Merchant Center to your AdWords account and moreover it is a two-step process. You’ll need to send an approval request from the Merchant Center to your AdWords account.

Last Words

As with most things in AdWords, you’re looking for outliers. So depending on the situation, increase the bid on what’s performing well and similarly, decrease or eliminate the ones that are not performing or underperforming. For your shopping campaign, this means finding individual products that have sold consistently and profitably. You’ll want to increase the bids for these to encourage Google to show them more often. However, don’t be tempted to do huge bid increases at any one time. A “little and often” approach is a better way to go. You won’t typically increase the bid for any item by more than 10% at any given time.

Filed under: Advertising

Learn How To Protect Your Privacy On Social Media Channels!

Posted February 8, 2018 by Abhishek Pandey @ 11:36 pm

Social media accounts help you share your daily life with friends; however, the mobile apps can go further than that by automatically alerting your friends that you are online, reading a message, or even your nearby location. If you don’t want your nearest and dearest to know what you are up to every minute of every day, as a general rule, try posting less frequently on the social media platform. Your photos, check-ins, and text updates can convey more information than you intend. Beyond that, here’s how to tweak certain key settings on your apps to leave a smaller digital footprint.

Turn Off Your Activity Status

Many social apps will show your friends a notification when you are online, and even when you’re offline, they can display the last time you visited. If you’d rather not broadcast your presence, many social networks will let you turn off this display.

Turn off read receipts

When you are trying to preserve your privacy, one-on-one messaging options let you stay off the social media radar while still keeping in touch with your friends. To preserve your privacy, first turn off read receipts, those notifications that let your friends know when you’ve read their messages.In the Facebook Messenger and Snapchat apps, you can’t turn off read receipts, but sticking to individual chats in apps will preserve your lurker status better than posting on public social media networks.

Stay off the map

Social media apps can use your current location to feed you relevant ads and alert you about nearby events; however, there is one thing that most of you are unaware of it that they can also broadcast your whereabouts. This feature you might want to turn off if you want to protect your privacy from your friends.

Facebook also shares your location with your friends. To disable this feature, tap the menu button (three horizontal lines) on the right-hand side of the screen. On Android, your next step is to pick Account Settings; on iOS, choose Settings, followed by Account Settings. Either way, follow up by tapping Location, selecting Nearby Friends, and setting the main toggle switch to off. This will prevent your friends from looking up your current location or getting alerts when you’re in the area.

These networks can also attach your location to your status updates. On the bright side, Facebook and Twitter make it easy to avoid oversharing: They will only reveal your location if you specifically tap the location-tagging button while composing your post. Still, it’s worth double-checking your message before you post, to make sure you’re not accidentally revealing too much.

Limit the audience

To use social media networks without broadcasting your presence, we’ve discussed sending direct messages to a few contacts rather than posting updates for all of them to see. In addition to that method, Facebook lets you limit the audience for your updates on a post-by-post basis.


Whenever you are drafting an update, tap the audience selector button just under your name—it will probably say Friends, but it might have another label, depending on the default audience for your posts. Once you tap it, you can limit who will be able to see this update: Simply select More followed by Specific friends. This lets you hide your update from most people on Facebook while still adding to the News Feed of a few select contacts. Hope this post works for you well, if it does, do share your feedback with us in below comment section.

Filed under: Digital

The Best eCommerce Platforms For Business

Posted February 7, 2018 by Abhishek Pandey @ 10:47 pm

It’s not at all surprising to see the growth of e-commerce these days as the youth is heading online to shop even if they want to buy a small pen drive. Since e-commerce sector is thriving and with the multiple options of e-commerce platforms, it can make it quite difficult for some online retailers to choose the right online platform that could meet their needs. The best part about this e-commerce is that you don’t need to be well-versed with HTML, graphics applications etc. since its setup is as easy as filling a form online.

Choose Your Weapon

While deciding how to set-up your own e-commerce site, there are some key things that fall into the following categories:

Shopping Cart– The most important aspect of your e-commerce presence is efficiently adding products and taking payments. So, it is essential to look for a shopping cart that is quick, fast, and efficient at the same time.

SSL Security– There is a large number of people who are buying online these days; however, it is your prime responsibility to keep your site SSL (Secure Socket Layer) secured.

Online or self-hosted– Either you can use different e-commerce applications, or could build your own site and host this on your own servers.

Website–  A standalone website can give you a complete control over all the elements of your store.

A List of eCommerce Platforms


Shopify is the most popular eCommerce platform available these days. It was set up in 2006 by founders Tobias Lutke, Scott Lake, and Daniel Weinard. According to the founders, the user doesn’t need to have the technical or graphical experience to create an online store.

The company claims that it is quite easy and simple procedure to set-up and running within minutes. The users can either choose from an array of templates, or they can design the look and feel of the site as per their wish or desire. The platform offers a full CMS through which the user can manage the functionality and layout of an online store. Using Shopify’s mobile app, the users can manage their store on-the-go,  whereas the platform is fully responsive which means the store will be optimized for the visitors even if they access it from the desktop.

Big Commerce

It is formed in 2009 with the aim to “support your business, and just not your store”. Apart from offering support via phone, instant chat, and email, it also provides articles and videos to help users with e-commerce and access to a team of eCommerce experts who provides advice and guidance about online selling. It has a wide range of templates to help stores look their best and get up-and-running quickly.


It was set up in 2001 and focuses on providing e-commerce services to small and medium-sized businesses. The company places an emphasis on simplicity and transparency, promising that its platform is easy-to-use and that customers will not fall foul of any hidden charges.

As with other e-commerce providers, CoreCommerce offers functionality for store design, product management, order processing, and marketing. With its headline features, the platform offers unlimited product customization options, a built-in blogging engine, and secure hosting that is provided by Rackspace and comes with a 99.9% uptime guarantee.

Final Words

Setting up your own online store should be approached carefully and diligently to ensure you put a professional and efficient site live. Internet shopping continues to expand but makes sure your business doesn’t miss out on any sales channel that shows no signs of slowing down. If you find this post valuable, do share your feedback with us in the comment section below!

Filed under: E-commerce

Improve Your Business Media Exposure with Following Ways

Posted February 5, 2018 by Abhishek Pandey @ 5:39 am

Image result for business communication

Communication is the most important tool to improve the visibility of your business in the present times where digital marketing is ruling the roost. A lot of your time might get into understanding the media opportunities available in the market in coherence with your business as well. But having a great media spot and finding them to the best of our interest can be a real daunting task as well but they are best suited to enhance the business chances and your opportunities with the clients as well. It becomes important to reach the revenue goals of the year if the company remains in the spotlight. Check out the following ways and means in which you can increase the media exposure of your business easily in the current times –

Have a Proactive outline of National Theme

Keeping a quote on the national theme can often make the brands glorify in the national media thereby making more generic searches as well. Handling press on the issues which are going to become big will add a more specific ground to your business as well. There are also some online sites and services such as Helping a Reporter Online (HARO) which can connect you with some reporters who are searching for relevant quotes.

Opining the Experts

Image result for expert opinion

Industry experts have detailed experience in the pace of industry while playing a key role in the brand positioning for various brands. Having been there at numerous conferences around the world, they are proactive in finding solutions to the challenges facing the business and communities such as the global warming and rising sea levels, flooding in Norfolk or for that matter any other statement. Hence, experts’ opinion before advertising or communicating your brand’s positions must be adhered to.

Digital Presence

Are you yet to come on board with digital marketing? If yes, then you better move it with quantum pace. This is one of the easiest ways in which your presence can be glorified on the content websites and clearly optimized as well. Social media tools can also be used to mark your presence on the world wide web to trade any publications.

Industry metrics

Image result for expert opinion

For a leader, you must also consider the market options as viable and have the power to enthrall your business with reasons and decisions. You must thereby identify the white spaces within the information provided by experts and have insights which might add a fresh perspective to the conversation.

Focus on your CSR Initiatives

One way to build the brand rather than thinking about the expenses is the proper utilization of the CSR Initiatives. Often it is used as a tool for stronger marketing and reliable outsourcing as well. It is highly recommended to have the CSR speak in lieu of you to make your brands a success in the future.

Filed under: Company Headlines,creativity

Alphabet reports soaring Ad revenue while YouTube faces backlash

Posted February 2, 2018 by Abhishek Pandey @ 3:54 am

Image result for google and alphabet

Google’s saw its profits soar in the fourth quarter revenue disclosure as reported by Google’ Parent company, Alphabet, despite it seeing a crisis of trust in its growing YouTube video platform. The operating profits for Google Parent company Alphabet grew by 15 percent or about $7.7 billion in the fourth quarter. Its revenue climbed to an all-time high of $32 billion from $26billion reported last year. This came over the illusions created by the analyst who claimed the company going through bad times and might report a lowered revenue this quarter. Alphabet’s earnings per share came in under expectations at $9.70 and the tech giant took an $11 billion tax provisions sending its stock down in aftermarket trading.

As per Ruth Porat, Chief Financial Officer of Alphabet Inc. believes that such strong growth for the company was led by the mobile search in the recent times as the availability of such system has grown strongly in the recent years. The company has also felt a strong presence from desktop search and YouTube from the mobile users. The revenue from Google’s ad business also grew by 21 percent from last year and accounts for 84 percent of Alphabet’s total revenue. The company’s expansion beyond the Internet search and video platforms has started to pay off as it has ventured into cloud platform which competes with Amazon and Microsoft. It generated $1 billion in revenue per quarter which is really wonderful considering that it sidelined itself completely from Google.

But the technology-based companies like Google, Facebook and Apple have had to undergo severe scrutiny in the past few months of their power and influence on the society thereby provoking analysts to see a dip in their business and revenue collection as well.

Image result for youtube controversy

Google has been seeing and steering itself out of controversies regarding the backlash received by YouTube in the recent months from advertisers, content creators, parents, and users who say that the site fails to effectively enforce its rules banning disturbing and offensive content at times which is consumed regularly by millions without any human review. Google has tried to mend the same by introducing manual disclosures on YouTube. It also removed more than 100,000 developers on Google Play creating more than 700,000 applications which violated norms of the company.

Sundar Pichai, Google’s Chief Executive had signaled that its Video site YouTube will be responding to the outcry. “In addition to the significant work we are doing to protect users and stop abuse on the platform, just a few weeks ago we announced changes to advertising on YouTube.”

These changes would definitely bring stricter criteria for the types of videos receiving ad dollars and more manual reviews of content also. He also defended YouTube’s popularity saying that 1.6 billion people watch videos on it every month.

Not only has Google benefited from the soaring mobile penetration, the affiliate marketing sponsored through digital means have also soared up in the recent times with eMarketer expecting Google to command more than 42 percent of U.S. Market share for the digital advertisement in the coming years while it believes that Facebook will have authority over 23 percent of such advertisements. some Analysts have also viewed the Alphabet as a pioneer not only in advertising but also in various other forms. Eric Sheridan, an analyst with UBS told some investors through a note earlier this month that Google is highly placed for developments in some of the most important areas of technology notably Mobile, Machine Learning and Cloud Computing.




Filed under: Advertising,Brand Marketing

Facebook Bans Ads for All Cryptocurrencies and Bitcoin

Posted February 1, 2018 by Abhishek Pandey @ 3:40 am

Image result for ban on cryptocurrency

Bitcoin and other similar cryptocurrencies have proven to be the shortcut to small time investment thereby cutting large profits. But yes, you would not be able to reap that benefit anymore on Facebook because it has taken a severe step to ban all the advertisements concerning the cryptocurrencies and Bitcoin in Particular.

Move to ban Bitcoin

The Social Network on Tuesday announced that it will be banning all the Advertisements for Bitcoin and other cryptocurrencies in order to stop the promotions which the company views as ‘Frequently associated with misleading or deceptive promotional practices’. Under the new policy framework released by Facebook for ad posting, no ads from well-known digital currency exchanges or for Initial Coin Offerings (ICOs) will be allowed to be displayed on the site’s timeline thereby cropping out their advertisements. Among those who will be affected is James Altucher, a self-described “crypto genius” whose viral ads have become a talking point in how the cryptocurrency boom has led to scams and wild price fluctuations. Apart from him, the businesses which see huge growth potential due to the enormous traffic of Facebook will surely take a hit, but Facebook ought to do something like this in order to prevent itself from portraying an image marred with controversies regarding its ad-stuffing.

Why was the move to ban Cryptocurrencies important for Facebook?

Image result for ban on cryptocurrency by Facebook

Critics and analysts rushed to find the core of the reason for such elusive decision making by Facebook amidst a time which is suitable for such business growths. Its move also followed questions whether it has done enough to protect itself and its members from bad advertisers who constantly try to reap benefits out of everywhere without concerning the audience they cater. Facebook has been trying hard to clamp down on misinformation and false news after admitting last year that Russian agents had used it to spread divisive and polarizing messages during the American General Elections leading to the Presidential elections as well.

The world of cryptocurrencies is often marred with controversies surrounding its involvement in scams as its prices have soared in the recent months but often people fear from venturing into this world due to the fear of getting scammed or cheated into. The Securities and Exchange Commission on Tuesday said that it had halted what may have been a fraudulent initial coin offering which asked people to fund what was supposed to be the World’s first ‘decentralized bank’.

Rob Leathern, a Facebook product management director, while announcing the ban on cryptocurrency ads in a blog post said that the ban was intentionally broad as the Social Media site seeks to ‘better detect deceptive and misleading advertisement practices’.  He meant by the statement that the Company is readily looking forward to saving its members from getting impacts by some of the cryptocurrencies intentional behavior of harming the citizens through Facebook.

What goes overhead with such announcement is that Mark Zuckerberg, Facebook’s Chief Executive had recently shown interest in the digital currency and that any step towards banning them all out seemed uncertain. In a Facebook Post this month, he had written that he was studying how to introduce cryptocurrency to his company, adding that he thought it would ‘take power from centralized banking systems and put it back into people’s hands where it belonged’.

Filed under: Advertising,Brand Marketing
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