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Why Is Native Video Advertising Likely To Replace TV Ads?

Posted February 27, 2018 by Abhishek Pandey @ 6:12 am

As internet video continues to grow, television advertising is losing its popularity. With the popularity of YouTube, Netflix etc., youth is no longer interested in watching TV which is influencing advertisers to transfer their budget from TV to digital channels.

In this article, things related to advertising will be discussed and why is native video advertising likely to replace Television. Apart from this, we would also discuss that how can businesses adapt to this improvised way of advertisement in this fast-paced digital age?

Things Can’t Be Overlooked

TV Advertisement is no longer a trend

The stats can’t be overlooked and as per the recent stats, digital influence is much higher than TV ads on the audiences. In other words, we could say that digital popularity is outstripping TV in all aspects. Two years back, in 2016, for the first time, US digital advertising revenues had exceeded to TV advertising revenues. Similarly, in Russia, the same thing happened when the internet advertising outperformed the TV advertising revenues with 41 billions rubles. This proves that the global trend is evident as the share of advertising on digital platforms continues to grow while reducing the popularity of TV.

The Youth is not interested in Traditional TV

The young blood is always after trying out new, creative and fast things. With a great and impactful presence of digital platforms, the youth seems to be losing its interest in TV. As per the survey, the report says that over 67% of youth can’t live without these digital channels, whereas only 36% of consumers noted that TV is a part of their life. Through Advertiser’s point of view, an advertiser will invest their where his audience is present or active and be seeing the native video advertising popularity, he is interested in investing in native advertising than TV advertising.

Promotional of native content is more lucrative

Television is in the last stage of its life and the final nail in its coffin will be hammered by the influencer marketing.Subscribers see native video ads in a positive light, so they react actively to the promo, especially when it looks as natural as possible. With the current level of authors’ technical training and creativity, paid videos are more interesting than their usual content.

As one might expect,  such tools are not just a trend’ they are a glimpse into the future. Traditional advertising is slowly dying and a personalized Internet, along with personalized advertising, is the true future.

A win-win situation for everyone

Advertisers who are reaching a targeted audience for cheaper and getting a bigger return on investment is essentially a dream come true. While for regular consumers, they have removed the need to watch obtrusive ads and instead of view products and services that they might actually want to use via people that they trust is the best of both worlds.

 

Filed under: Advertising

Basic Things For Increasing Your Brand Loyalty

Posted February 26, 2018 by Abhishek Pandey @ 6:55 am

Customer loyalty is one of the most valuable things a business can achieve, yet it’s often the hardest thing to earn. Gaining loyalty and creating a connection with your customers is a process that takes time. One way to get ahead of the curve is to provide exactly what your customers desire the most. Consider the following basics and start to build a plan around these fundamentals.

Testimonials

The goal for many rental businesses is to get customers through the door but, in the increased age of online shopping, you need to get creative. One way is to use video to create a virtual experience. Take customers on a tour of your rental store so they can see all that you offer. Make sure to include audio customer testimonials, sales staff members, owners, etc. to create a soft sales pitch to accompany your video.

Time

A major pain point for many people is lack of time. People no longer have time to browse your store, so look for opportunities to save them time and be a one-stop shop for your customers. Bundling products by specific projects or events can help, but so can consultative selling. People may not even realize some of the things they need, so use your expertise to guide them in the right direction.

Sampling

It’s easy for many consumer-packaged goods to offer samples as a way to get customers to try their products, but for rental businesses, this poses an interesting challenge. However, you could host an event in which people can look at, feel and even demonstrate your products. Creating a sense of comfort and familiarity for your rental customers will establish trust and reinforce their need to do business with you.

Content

Your brand is about more than just your products — it’s encompasses everything that your business represents. When you develop and share helpful, engaging and trustworthy content, you establish credibility for your brand. Customers are becoming savvy to transparent attempts at marketing, so the brands with a strong and entertaining presence are starting to come out ahead.

Service

Your customers should come first and if they aren’t happy — you won’t be either. Rather than spending time and focusing on pushing marketing messages out to them, find ways to excel at customer service. In today’s world, exceptional customer service is revered and as a consumer of goods and services yourself, use your expectations of other companies to set the bar for your business.

Last Words

Once you establish customer loyalty, people will appreciate the value you deliver and will be more willing to pay for it. Inspire your customers through customized and creative solutions that will reap immediate rewards for them and ultimately for your business.

Filed under: Brand Marketing

How to Keep Your Customers On Your E-commerce Site?

Posted February 23, 2018 by Abhishek Pandey @ 6:58 am

Thanks to the internet, the e-commerce sector is expanding in India.In the fast-paced technology-driven world, the e-commerce companies are changing the shopping experience.Brands are adding unique features on their website that can turn visitors into customers. Amid fierce competition, an e-commerce website with no visitors won’t achieve success.The longer a customer stays on your website, the more engaged he/she is in your products and website.

Entrepreneur India lists out few ways to get visitors to stay longer on the e-commerce website.

Make Website Visually Appealing

We all spend lots of time and money building beautiful and efficient (or so we think) websites. But what do you do when you find people only spending fractions of a second on your page?

Dhimaan Shah, Founder of StyleCracker believes keeping visitors on the website especially in the e-commerce space is very important because it takes time for customers to make a decision on whether to buy something or not.

“At StyleCracker, in order to keep customers engaged, we use short, succinct write-ups and bright, clear images. The more images you use the better as people prefer visuals to long text. We also use videos to convey ideas rather than text. Do not have too many links or pages on the site as this will confuse people,” shared Shah.

First Impression Is The Last Impression


According to Shailen Mehta, Founder & CEO, eJOHRI, the presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.

“In order to engage customers of various pockets and diverse preferences, proper bifurcation of products should be presented to the viewer. Secondly, an e-commerce portal exposes its consumer to its wide range of products, thus confusing them what to buy. A comparison feature makes the life of a consumer easy to identify the right product he/she wishes to purchase,” said Mehta.

Connect Store Design and Brand Language

The inherent advantage of online shopping is the convenience of ordering anytime from anywhere. Ena Bansal, Head of Marketing Vajor, pointed out that any online store needs to keep this in mind and make sure that the basic hygiene level details like mobile friendliness, smooth checkout process, and site speed are always at best-optimized levels.

“The store design & the brand language need to build a connect with the visitor to make sure she spends adequate time on the site and is awed by the experience. The most potential lead are the ones who have spent time on site and placed products on cart but haven’t made the final purchase. At Vajor we send them notifications on regular basis to make final conversion,” said Bansal.

Improve Website Navigation

Based on her experience Ayushi Gudwani , Founder and CEO, FableStreet shared bunch of things e-commerce companies can do engage visitors better on the website. “Ensure that the customer lands on the relevant content page. Chances are that the acquired visitor comes from a social platform by engaging with some specific content. One must ensure that the backlink takes them to either the same content or a follow-up of the original content. It is crucial that they aren’t redirected to the home page,” said Gudwani

Last Words

After going through this post you must have understood the ways to keep your customers for a longer period of time on your website. So start implementing them to see the results positive results.

Filed under: E-commerce

Top 5 Digital Marketing Trends To Watch Out For In 2018

Posted February 22, 2018 by Abhishek Pandey @ 7:08 am

2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers. In this technology-driven industry, the key to success is to become aware of the technologies and platforms the best opportunities for your business and audiences.

In this competitive business industries, as we try to step-up our marketing strategies or alter our marketing game with the aim of having ever-changing digital landscape, here are some marketing trends that will rule in 2018. Therefore, read on to learn about the best digital marketing trends that are expected to be avant-garde in creating brands online:

Video Marketing

These days, video marketing is becoming the most popular in digital marketing trends and if it is used properly then it can get better results. It can have the positive impact on the business as it can successfully draw the attention of the audiences. Brands are creating video content to boost the search engine ranking, improving engagement and website traffic.

Voice Search

Whether it a desktop or a smartphone, voice search is becoming extremely popular among masses and by 2020 it is expected to have more than 50% of all searches will be of voice search. It is important to optimize for voice search through long tail keywords.

Artificial Intelligence

This year, the popularity of AI has already been recognized through big data, machine learning etc. and it is expected that its contribution will be continued with its full potential in coming days.  During the personalization of user experience, it can be seen in chatbots and it also simplifies the decision-making through predictive marketing.

Brands will Invest in Influencer Marketing

Undoubtedly, Influencer Marketing is a key to success in 2018 when it comes to digital marketing trends and it is worth to invest in it. People prefer to buy the products based on personal recommendations of the influencers. Influencers can create the branding on the social media channels. They have the strong follower base or blog to promote the products or services of the brand.

Growth of Mobile Marketing

Mobile Marketing is growing as the number of mobile users is increasing day by day. People check their mobile almost 50 times a day. The site should be responsive design or mobile friendly. Mobile SEO is necessary to stay ahead in the competition

Popularity of Social Media Marketing

Nowadays, Social Media is a powerful tool when it comes to digital marketing trends. People are highly active on social media so it should be explored for opportunities for lead generation or sales. Live video, Instagram stories, Facebook messenger ads are trending features which should be utilized while performing social media marketing in 2018.

Over to You

After going through this post, you would have come to know about the digital marketing trends for 2018. So what you are waiting for start exploring them in your digital marketing strategy to boost the performance of the brand.

Filed under: Digital

How Brands Get Benefited With Instagram Stories?

Posted February 21, 2018 by Abhishek Pandey @ 7:06 am

While designing ads, a marketer should always make sure that the ads will catch eyes of their targeted audiences. As we all know that social media plays a vital role in catching eyeballs and ever since Instagram launched Stories in 2016, the feature spread like wildfire. In November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

According to the reports, Instagram Stories have encouraged users to stay on the platform for a longer period and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network. As a marketer, you have very less time to show your product or service to the users while making sure that your story covers all that you want to show your targeted audiences. So how would you want them to see in your product? Here is how you can get started:

Take advantage of interactive polls

Last October, Instagram launched a feature that allows users to add interactive polls to their Stories. These polls are a fun, frictionless way to get your audience engaged and hear their thoughts on any and all topics. According to the recent report, influencers and brands alike have seen a boost in Instagram Live and Stories engagement using interactive polls since the feature’s inception. With the help of Instagram Insights, you can track engagement per post or entire feed activity per time period.

Value of Instagram Takeovers

Instagram takeovers are fast, easy and fun ways to grow your following by building a mutually beneficial relationship between you and another influencer for a 24-hour period. It provides a great avenue for expanding your audience. Imagine the possibilities. For your business, you can choose any employee for a “day in the life” story or your partner to swap stories for the day. This will keep your customers to keep coming back to your Stories.

Use Instagram Story Ads

In January 2017, Instagram had launched its Stories ads feature with big brands like Nike, Netflix, and Airbnb. However, it opened the feature for all businesses including small and big by March. When designing your ads, it is important to catch your targeted audiences’ eyes instantly as photo ads last only for 10 seconds, while video ads last for 15 seconds. Therefore, you have to ensure that they get the message in the first few seconds of your ad so that they can decide to take action immediately after. If you are planning to try a photo ad, make sure to use a bright, bold photo with clear branding and simple messaging in order to give a clear message about your brand to the user before the ad runs out.

Instant Take on Insta Stories

Insta Stories are relatively new medium across all social media platforms, so there’s no better time than now to begin capitalizing on all they offer. This year, include some Insta Stories to your social media marketing strategy to get a good boost in the business.

Filed under: Brand Marketing

Effective Ways To Increase Your Online Presence

Posted February 20, 2018 by Abhishek Pandey @ 6:44 am

In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.

Creating an online brand presence is all about getting the attention of your targeted audience. Today, a consumer wants to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. Keeping this in mind, here are some key insights as to how to effectively increase your online brand presence:

Start Blogging: Having a blog can increase brand visibility and improve your chances of success online. In fact, blogging is one of the most effective ways to enhance the visibility of your brand online. If you search online, you would come to know that blogging improves your search engine rank, and increases reach in order to cultivate relationships with customers and other influencers.

Optimize Your Website: Undoubtedly, creating and maintaining a website is one of the most important branding tools for any business; however, not many are aware of the fact companies can do website optimization for optimal performance on search engines to drive traffic to a website which eventually improves the brand’s visibility.

Social Media Marketing: It is one of the cost-effective ways to promote both small businesses and corporations online. The best part of Social Media Marketing is to promote visibility, brand loyalty, recognition, and can also to grow sales of your business. Moreover, social media marketing allows small businesses to establish business and to reach worldwide audiences without spending much money.

Create High-Quality Content: Creating and distributing quality content is the best way to gain visibility online and moreover the most effective marketing strategies to promote your business online while creating brand recognition. These days, websites are full of content; however, if it is not of high-quality content that your brand might face problems regarding ranking and it could ruin your brand image online which is not good for your business.

Video Marketing: Businesses of all sizes can benefit from video marketing. There are many video platforms such as YouTube, Vimeo and much more on which you can upload high-quality videos to get traffic. Create your brand video and upload it to the best video platform to drive traffic to your website, and get your brand noticed in front of a targeted audience. You can simply add your brand name tags to get a better result.

Final Words

Last but certainly not the least, while creating an online brand presence, don’t attempt to create your online brand like any other brand in the market. Be unique and honest with yourself about your brand’s value to adding more value to your brand presence online. Hope this works for you, do share your thoughts with us about it.

Filed under: Brand Marketing,Digital

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Top B2B eCommerce Trends To Watch This Year

Posted February 16, 2018 by Abhishek Pandey @ 5:39 am

Most of the leading B2B companies pay attention to the latest trends and include them to improve their business.  In this article, you will get to explore the B2B eCommerce trends that are working for B2B companies but are still beneath the radar and unlikely to go mainstream until 2018. Implement any of these over the next six months and you’ll be ahead of the game and ahead on profits.

Things To Skip With B2B E-commerce

The biggest challenge is that many of your customers may not be ready for high levels of interaction and a plethora of special offers served up via regular emails. They want to be able to do business with you as easily as possible, finding what they need, when they need it and at the volumes and on the terms that they require. It’s highly likely you’ll still need to make inquiries over the phone and continue to utilize your frontline sales force with face-to-face meetings, but e-commerce provides another route to market and a highly lucrative one.

Do not underestimate the level of technical and creative requirement to successfully implement what seems like a simplification. It takes a lot of planning and configuration to ensure a seamless online journey for the B2B customer. With many B2B companies operating on a high-value-per-order and repeat business model, if you get it wrong it could cost you heavily.

Dynamic Personalisation


If your business operates across many product lines, has a large catalog, and serves many different sectors, then dynamic personalization can significantly increase your online revenues.

Dynamic personalization allows you to deliver the right content to the right people and that too at the right time to build trust and tailor your calls to action without overwhelming your audiences with multiple messages. Although it may seem like a daunting challenge, the underlying technology is relatively easy to implement and can make a considerable difference to the revenues your website delivers.

Integrate Your Sales Team

E-commerce will not replace your sales team, but it will allow them to function more effectively and close more sales for your business. As people become freed up from repetitive administrative tasks, which are more suited to the automated nature of e-commerce, your salespeople are better placed to have a greater financial impact on your company.

In the B2B decision-making chain, it’s possible your potential customers will need a number of interactions with your company before they reach an agreement to purchase from you. It’s likely there may be several people involved in the purchase decision. This is where your sales team can help to steer the conversations, counter any objections and focus on the key benefits for each individual customer. Depending on the complexity of your product, an e-commerce solution will be able to handle much of the journey. However, workflow and finding the right place in your customer journey for the sales team is crucial to maximizing the positive impact of your e-commerce system.

Integrating your e-commerce function into your sales mix also means that your sales team can refer existing clients into the system. It’s likely that many will welcome the flexibility and convenience of repeat orders from your website. In addition, if you build a commission element into your e-commerce system for sales team referrals, you’re likely to find the website being promoted more often, pushing it to the forefront of your marketing and sales campaigns, freeing your sales team to pursue incremental new business even more.

Mobile Commerce

Research shows that, in some core B2B sectors, a growing percentage of buyers are investigating new products and suppliers from a mobile device. This means that your website has got to be responsive and easily navigable from a mobile phone or tablet. Furthermore, if your customers are likely to make purchases while on the road or if they move from site to site as a requirement of their job, then you need to consider implementing an e-commerce element to your website before your competitors do. For the right industries, integrating mobile into your sales process can provide a valuable additional revenue stream, delivering additive sales rather than cannibalizing from elsewhere.

Customer-Specific Pricing

Whether you’re selling rubber gloves or complex electronic measuring equipment, you need to treat your B2B customers as individuals with their own specific needs. We’ve covered off some of this under the banner of dynamic personalization, but as well as providing technical specifications, product benefits, and value comparisons, it’s likely you’ll need to offer your customers the option of buying on account, managing a variety of pricing structures and offering a range of shipping options.

Last Words

Hope you like this post and you are well-versed with the latest eCommerce trends of 2018 that will give your business a boost if they are implemented correctly. Do share your thought with us about this post.

Filed under: E-commerce

Interesting Ways Through Blockchain Could Transform Digital Marketing

Posted February 15, 2018 by Abhishek Pandey @ 3:11 am

As the world is turning into a digital, so is the digital advertising market is growing rapidly. In 2017, the surprising rise of the cryptocurrencies like Bitcoin was in the trend which keeps coming in the first week of this year. When you hear cryptocurrency, the first thing that comes to mind is blockchain as many millionaires and billionaires have observed that this technology could transform markets instantly as it offers transparency and efficiency to the advertisers.

Most of you know that blockchain is the technology that supports Bitcoin; however, many of you are still don’t know that blockchain has a huge potential to disrupt and resolve issues persist in marketing and advertising sectors. This defines that this tech seems to have a tremendous power to transform digital marketing industry.

Here are some ways through which this technology could change the digital advertising:

Targeting And Engagement

Many advertisers have invested a huge time and efforts on the ad platforms they have worked upon just in finding the right methods and acquiring data that enables them to deliver the right message to the right user and that too at the right time, which results in the action. For instance, BitClave envisions a Consumer Activity Token that a consumer earns by adding their data to the blockchain. When a search is made through BitClave’s decentralized search engine, the businesses that are willing to reach to them will compensate them.

Data Management

Data management is the spine of the digital advertising. From measurement to targeting, the participants who acquire data have an advantage over those who don’t. It’s not at all surprising to know that some participants are looking at the blockchain technology ways that could address data-related issues and challenges. An example to give you a clear idea on it- last year, Comcast had announced that it is developing a Blockchain Insights Platform aiming at improving the efficiency of premium video advertising in order to have a better planning, targeting, execution and measurement on across all the screens.

Fraud Prevention

Ad fraud is one of the most common and the biggest concerns among advertisers. Unfortunately, it is not possible to stamp it out as the digital ad ecosystem has become more complex and opaque in recent years. Although, the major Ad vendors and publishers are after IAB standard Ads.txt which is still not perfect.  Some sellers are tricking publishers to adding them to their Ads.txt files; however, Ads.txt doesn’t tell the type of inventory a particular seller is authorized to sell, which opens the possibility for a vendor. For instance, adChain, a smart contract on the Ethereum blockchain that maintains and stores a record of a publisher domain names that are accredited as a non-fraudulent.

Buying And Selling

The most intriguing part of this application is to use the blockchain to enable publishers and advertisers to buy and sell directly or with fewer intermediaries. It is not required to mention that the blockchain based smart contracts could effectively automate every aspect of the delivery and payments easily.

Food for Thought

As after going through this post you must have understood the ways that could benefit advertisers. Hope you like this post.

Filed under: Advertising,Digital

How Facebook Help Publishers?

Posted February 14, 2018 by Abhishek Pandey @ 6:31 am

Facebook is quite in the news these days as the Facebook executives defended the recent controversial changes to the types of stories that appear in users’ feeds, acknowledging that the company is staking out a “very clear point of view” on some things but not all the questions that are taking rounds these days.

Facebook has no problem weighing in on things like hate speech and sensational news, the company insisted. “Those are areas where I think it’s appropriate for us to have a point of view,” said Adam Mosseri, the product executive in charge of Facebook’s most valuable real estate — the News Feed — said. “But I do think that there are other areas where it would be really inappropriate to have a point of view, given our scale” — like a political ideology.

Mosseri spoke Monday from Recode’s Code Media conference in Huntington Beach, Calif., alongside Campbell Brown, the former NBC anchor who Facebook hired in January to manage its relationship with news publishers.

Here are the ways Facebook said it’s trying to help publishers:

Soon, Facebook is adding a News section to its Watch tab, where users can view original videos. Brown predicted it would be a popular destination for “big, breaking news moments.”

Facebook has settled a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

Facebook has lowered the meter on its paywall — the point at which Facebook asks the news reader to go to the original publisher’s website — to five articles.

Facebook would not rule out paying publishers for content, with Brown saying that she would “never say never to anything.”

But Facebook’s latest change to its News Feed algorithm and its move to rate the trustworthiness of news outlets raises a lot of other questions. The company has started to prioritize posts from regular users at the expense of posts from brands and publishers. CEO Mark Zuckerberg described those posts as “crowding out the personal moments that lead us to connect more with each other.

Brown and Mosseri had some nuanced answers to how Facebook would be evaluating publishers. Brown said Facebook is okay with having a point of view if it means “leaning into the quality news,” as well as elevating local media, “broadly trusted publishers” and niche websites that have expertise.

For Mosseri, he added, “We have values and we have standards,” adding that his team is focused on what he calls “the integrity effort.” But he also made clear, Facebook will never make a judgment on any entity’s ideological or political point of view.

And about the company polling its users to find out what they consider trustworthy, Mosseri said, “This is not a popularity contest. We’re looking for trust by a wide range of people.”

Filed under: Company Headlines,Digital
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