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Get Ready for Increased Ad Prices on Facebook

Posted January 31, 2018 by admedia @ 3:13 am

It was not long when Facebook rejuvenated the idea of Ad selling on its popular timeline feature. Today, Ads are flooded here with cheapest of cost but this status quo would not last for long as Mark Zuckerberg recently share that the Facebook is mulling over revamping the news feed in order to prioritize the content from friends over content from brands, businesses, and publishers. (more…)

Filed under: Advertising

Internet of Things (IoT) into Travel Reaps Customer Satisfaction

Posted January 29, 2018 by admedia @ 7:35 pm

Travel remains one such field to have been impacted by the Internet of Things (IoT) but some late innovations have put this field into consideration for future installations. (more…)

Super Bowl Ad LII Tracker 2018

Posted January 23, 2018 by admedia @ 7:22 pm

There is some time left for Super Bowl LII, scheduled for the first week of February 2018, but the heat for the Advertisement placement has already become too high to handle for most of the advertisers. Even the handling fee has been slightly raised by NFL this year to a maximum of $5 million this year for a 30-second spot, the spots have nearly been sold out. (more…)

Filed under: Advertising,Brand Marketing

YouTube Introduces New Norms for Creator Monetization Through ‘Google Preferred’

Posted January 18, 2018 by admedia @ 3:41 pm

YouTube had announced earlier that it will chop and change some of its monetization methods to suit the larger sections of the video marketing. It has made some big changes to its monetization platform for creators as well as advertisers in order to bring coherence to the online video marketing community. (more…)

Filed under: Advertising,Digital

Three Ways in Which Traditional Media Companies Can Catch the Online Media Bull by its Horn

Posted January 10, 2018 by admedia @ 2:02 am

There has been a huge shift in the stance as to where the Traditional Media Companies stand today as they have faced a huge competition from technology-based sites such as Google, Facebook, and Amazon. Though this might not look to be a real tug of war, traditional media players have already been pushed to the corners defending their own den. (more…)

Filed under: Agencies,Digital

IoT gadgets on a roll with Amazon’s Alexa and Google Home at CES

Posted January 8, 2018 by admedia @ 8:35 pm

Internet of Things (IoT) might be the newest player in the markets and brands have been putting in a lot of efforts to understand it. The marketers have already started looking at Amazon and Google to dominate the market comprising of connected devices in the year 2018. (more…)

Filed under: Advertising,Brand Marketing

How Blockchain Can Prove Godly for Media and Entertainment in 2018

Posted January 7, 2018 by admedia @ 8:04 pm

Blockchain has been a phenomenon ever since its release in other sectors but Media and Entertainment can be one sector where it can transform itself into a cosmic phenomenon. It can prove godly for the sector in various ways. Bitcoin made news in the last month of the year 2017 when the cryptocurrency surged past $10,000 mark to a peak of $20,000. (more…)

6 Marketing Trends That Shook the Business This Week

Posted January 4, 2018 by admedia @ 2:59 am

While we were busy having the decent time with our families amidst opening bottles and munching cookies, the market was busy trending with advertisement oriented marketing techniques. From TV streaming to Live Facebook branding, market rotated at a versatile pace this week in the New Year. (more…)

Most Memorable Movie Ad Campaigns of 2017

Posted January 3, 2018 by admedia @ 2:00 am

The past yearn was incredibly awesome with some of the biggest hits while some got completely entrenched into controversies. While some movie saw great openings to their fantastic trailers, some got lost in advertisement world’s frenzy tactics. Though this was a rough year for Hollywood as a whole, it can still be termed as one of the most innovative years when it comes to their Ad campaigns. (more…)

Filed under: Advertising

Media and Entertainment Stock 2017: Amazon, Netflix Biggest Winners

Posted January 2, 2018 by admedia @ 2:15 am

The Media and Entertainment Stock for the year 2017 has spoken the minds of the market and its astonishing as to how the stocks have performed over the year. As it shows the traditional media conglomerates can’t even match the momentum which has gotten behind the technologically sound and craftily managed digital media sources such as Amazon Prime, Netflix, and others. (more…)

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