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Most read Marketing and Media Stories of 2017

Posted December 29, 2017 by admedia @ 1:26 am

2017 has been a year of controversies while still being the year for most the groundbreaking innovation in the marketing strategy as well. There was a sudden rag to richness for some while it was completely opposite for some on the other side of the aisle. (more…)

Did Microsoft Copy PUBS’s Spec Work from a Designer?

Posted December 28, 2017 by admedia @ 2:09 am

How often have we seen companies lifting design’s directly from the spec designers? Microsoft happens to have gotten into a similar controversy regarding the launch of advertisement for one of the most anticipated PlayerUnknown’s video game Battlegrounds console debut on the Xbox One. (more…)

Filed under: Advertising,Company Headlines

How Has Social Media Influenced Millennial’s purchasing Decisions?

Posted December 25, 2017 by admedia @ 6:46 pm

It becomes completely understanding the amount of time we spend on the social media pondering over which brand we should buy given the fact that that it shows all the compatibility we need. This is one of the most formidable reasons as to why brands spend so much time and money courting millennials on the social media. (more…)

Filed under: Blogroll,Brand Marketing

Age Specific Job Ad Target: How It Provokes Age Discrimination?

Posted by admedia @ 6:37 pm

British Companies were accused of provoking age-based discrimination through their job advertisement on Facebook which allows them to relay older candidates from seeing the job postings. The advertisement and the publishers were heavily criticized for gestures termed as targeted or class action and are not viable for a society. (more…)

Filed under: Advertising,Agencies

NFL In-Ad Revenue Grows Up Amid Concerns in Ratings

Posted December 21, 2017 by admedia @ 3:04 am

The National Football League (NFL) shows a dominant downsizing as far as the ratings are concerned but it is not affecting the in-game ad revenue over the last few quarters. This was reported by Standard Media Index as according to its new data. (more…)

Filed under: Blogroll

Aggression Is the New Key to Winning Clients in 2018: Survey

Posted December 20, 2017 by admedia @ 3:18 am

The face of the industry is going to change and it changes for good. More complex market algorithms, a wider influence of technology and change in consumer behavior has forced the brands and their marketing teams to change tactics in the coming years in order to win clients. (more…)

Filed under: Advertising,Brand Marketing

Mozilla Extension Rakes Up Anger from Users

Posted December 19, 2017 by admedia @ 3:14 am

Mozilla would not have thought out that a plan mostly conceived up of good intention would completely backfire against their will. It would mostly have sounded a good idea at Mozilla to promote computer security and bring out privacy awareness using a tie-in with an online game from the Popular Mr. Robot hacker TV series. (more…)

Filed under: Company Headlines

Fox- Disney Deal: How Does It Impact the Industry?

Posted December 18, 2017 by admedia @ 2:40 am

Rupert Murdoch, a name which transpired the News business by turning a single Australian Newspaper inherited from his father intone of the world’s largest news and film empires. This came as a huge surprise amid speculations about the deal between the two media giants – Fox and Disney. (more…)

Filed under: Company Headlines,Events

Viewability – The Future Advertisements Checker

Posted December 15, 2017 by admedia @ 12:31 am

Viewability of Advertisement had never become so important than the current times when the market and the publishers are feeling the heat of merging their interests with that of the consumers. A displayed or served advertisement serves no purpose till it is viewed regularly by a long line of masses. (more…)

Filed under: Advertising

Social and Media Set to Split!– How Well the Advertisers Do?

Posted December 13, 2017 by admedia @ 3:33 am

There was a time when the first phase of social media sites such as Facebook, Twitter and to some sort Instagram helped us connect with our dear ones in an atmosphere more centric on connecting. It was broadcast-focused and open network helping in revolutionizing the medium of communication when there was none to ponder over. (more…)

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