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Google Map makes it Easier to Find Parking When You Drive into Town

Posted August 30, 2017 by Rashmi D @ 10:06 am

Earlier this year, Google Map offered users in the US the option to see whether parking is going to be difficult close to their destination and if so, whether there are other parking options available. Now, Google has extended this facility to 25 cities outside the US. (more…)

Filed under: Digital

Ads from Pages That Spread Fake News will be Blocked by Facebook

Posted August 29, 2017 by Rashmi D @ 9:31 am

“False news is harmful to our community. It makes the world less informed and erodes trust,” said Facebook. The social site, that had become one of the main distribution points for fake news, has been criticized during the 2016 US presidential election as many think it influenced the election. (more…)

Filed under: Digital

Square, the Mobile Payment Processor, Unveiled its First Physical Store

Posted August 28, 2017 by Rashmi D @ 9:20 am

Square, the company that started out providing small businesses with a credit card reader for smart phones has grown big enough to have a store of its own.

The company started by selling smartphone plug-ins that let food-truck vendors and other small businesses accept credit cards. It attracted larger merchants by offering a suite of services and software that make running a business easier. (more…)

Filed under: Brand Marketing

Uber Launches a New Feature – Uber for Business

Posted August 25, 2017 by Rashmi D @ 10:13 am

Uber, ridesharing app is introducing a major revamp for its business platform and has launched a business-to-business (B2B) model called “Uber for Business”. This model incorporates a lot of user feedback to enable new cases like late-night rides, from work to home, daily commuters and much more. (more…)

Filed under: Marketing Innovation

Google and Walmart Team up to meet Amazon’s Challenge

Posted August 24, 2017 by Rashmi D @ 10:05 am

Very few people would have thought that two global leaders in their respective fields would feel threatened by a single rival who is thundering towards their huge markets at great speed. That rival is Amazon, the world’s biggest e-retailer which dominates online shopping, aims to win a sizable chunk of customers from the world’s largest brick-and-mortar retailer, Walmart, and is posing a serious threat to Google’s dominance of the search market as more and more people start their web searches for products directly on Amazon instead of Google. (more…)

Filed under: Digital

Relations Between Agency and Marketer Depends on Trust

Posted August 23, 2017 by Rashmi D @ 11:12 am

Agencies work for marketers and every brand has its horizon of work. As the marketer or brand has the responsibility to develop a product, they lend emphasis on product development rather than on the creative visual communication needed for marketing or selling of the product. (more…)

Filed under: Agencies

CNN and Volvo Have Teamed up to Produce Live Ads During Solar Eclipse

Posted August 22, 2017 by Rashmi D @ 11:21 am

The Great American Eclipse on Monday, Aug, 21 is the first total eclipse that had been seen from coast to coast across the United States in nearly a century when the earth, the moon and the sun came under a single alignment. This phenomenon presented a unique opportunity for brands and TV news networks across the country to tune up for the once-in-a-lifetime event that would be watched by a huge audience. (more…)

Filed under: TV-Video

Podcasts are Gaining Popularity in the United States

Posted August 21, 2017 by Rashmi D @ 10:57 am

In the United States popularity of the podcast market is increasing. At present, approximately 25% of US adults aged 18 to 49 listen to podcasts at least once a month. In the last two years, many large digital publishers have released their own podcasts. Increase in digital media consumption on mobile has made it more attractive to both listeners and advertisers. (more…)

Filed under: Digital

Account-Based Marketing is the Future

Posted August 18, 2017 by Rashmi D @ 5:04 am

Is the ‘cold call’ as we know it, burning itself out? Many marketers seem to think so especially with the way sales callers tend to go berserk at anyone and everyone almost in the manner of unrelenting zombies. In the pre-online days it made sense to carpet-fire across a wide perimeter and score a hit or two by sheer chance rather than shoot and scoot specific targets because that meant making efforts with both brain and brawn. (more…)

Filed under: Marketing Innovation

Amazon Spark Set to Light Up Brand Discourse on Social Media

Posted August 16, 2017 by Rashmi D @ 10:31 am

Amazon Spark is a social feed of user-posted images in the manner of a ‘story’ on Instagram or Snapchat but there are some crucial differences – Spark is not open for posting pictures and commenting for everybody because this right belongs exclusively with Amazon Prime customers who pay an annual fee of $ 99. (more…)

Filed under: Brand Marketing
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