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Hackers Paralyze WPP, the Largest Ad Agency in the World

Posted June 29, 2017 by Rashmi D @ 3:26 am

Many of the WPP agencies like JWT, Y&R, MediaCom, and GroupM among others have been affected by the worldwide cyberattack, called Petya on 27 June 2017. A press release from WPP on the day of the attack said, “We are working with our IT partners and law enforcement agencies to take all appropriate precautionary measures, restore services where they have been disrupted, and keep the impact on clients, partners and our people to a minimum. (more…)

Filed under: Agencies

Now Ads on Facebook Will Allow Brands to Target Specific People in Households

Posted June 27, 2017 by Rashmi D @ 8:40 pm

Facebook has now made it possible for brands to target their ads down to specific households if not individuals. It will soon be introducing a new household audience feature that will allow brands to not just target individual families but even go further by targeting specific individuals in the family. (more…)

Filed under: Digital

A Facebook Messenger Bot That Turns Emotions Into GIFs on a giant LED display

Posted June 26, 2017 by Rashmi D @ 6:38 pm

San Francisco-based creative agency, Heat, came up with an interesting application – a Facebook Messenger chatbot that reacts to users’ emotions. Stijn Jansen, digital art director at Heat, said the idea for the chatbot began about a couple of months back when about 400 young people were competing, networking and attending classes in connection with Cannes. (more…)

Filed under: Digital

Reality Check for Traditional Supermarkets as Amazon Acquires Whole Foods

Posted June 23, 2017 by Rashmi D @ 5:23 am

When Amazon acquired Whole Foods for $13.7 billion on June 16, the food retail world woke up to a new reality – the prospect of relentless competition from the eCommerce giant and its desire to dominate the market for years to come. The fact that Amazon backs it up with amazing efficiency and daring strategies, makes it even more of a worry for its competitors.  (more…)

Filed under: Digital

Consumers like Brands That Share Their Social Beliefs

Posted June 22, 2017 by Rashmi D @ 1:21 am

The third Earned Brand report from a public relations firm, Edelman reveals some interesting data on the kind of relationships that brands ought to forge with consumers. Brands should note that their position on a social or political issue, is likely to impact the purchase decisions of about 57% of their customers. Edelman surveyed 14,000 people across 14 countries to find out about the relationships that brands had with their customers. (more…)

Filed under: Brand Marketing

Has Instagram Stories Caused Snapchat Growth Slowdown by Over 80%?

Posted June 21, 2017 by Rashmi D @ 5:09 am

Most reports stop short of saying that but a number of analytics by several providers as well as social media talent managers agree that there has been a huge decline in preference for Snapchat ever since Instagram Stories was launched.

(more…)

Filed under: Digital

Big Data Can Become Bad Data When Marketing Analytics Are Inappropriately Used

Posted June 20, 2017 by Rashmi D @ 5:10 am

Left to itself, big data isn’t of much use to anyone because it’s like an iceberg full of fresh water. These days with so much available on the internet, collecting and aggregating data is easy but that doesn’t mean most people are able to utilize the data and extract the right amount of value from it. (more…)

Filed under: E-commerce

The New Fanta Bottle Looks Like it has Been Squeezed and Twirled

Posted June 19, 2017 by Rashmi D @ 10:11 am

Fanta bottles in Britain, Italy, Poland, Finland, Romania, Serbia and Malta have a new look which make the bottles appear as if they have been freshly squeezed. The design element that gives the Fanta bottles this new look is a neatly executed spiral in the lower part of the bottle.At first glance it appears like a simple twirl on the bottle but PET (polyethylene terephthalate) bottle packaging professionals will tell you that it is far from simple. (more…)

Filed under: Marketing Innovation

TrustX Promises Advertisers a Higher Level of Safety and Transparency

Posted June 16, 2017 by Rashmi D @ 10:31 am

The major internet platforms Google and Facebook have not been able to offer a lot of things that users of these platforms would have liked. For instance, Google’s video platform, YouTube, hasn’t really been able to provide brand safety while Facebook is still in damage control mode after it made a mess of its measurement methods last year. (more…)

Filed under: Marketing Innovation

Now iPhone Cases Made of Solid-Marble Add a New Dimension to Smartphone Accessories

Posted June 14, 2017 by Rashmi D @ 3:42 am

A search for ‘iPhone case’ in Amazon will produce around 6.5 million results including covers that are simple and functional to those that are amazing and extravagant. There are also those that are somewhat bizarre e.g. cases shaped like perfume bottles or those that are made of fake fur or even made of Swarovski crystals. (more…)

Filed under: Brand Marketing
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