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KFC’s Novella, ‘Tender Wings of Desire,’ gives its Fried Chicken a New Dimension

Posted May 9, 2017 by Marina Ku @ 12:38 am

Wieden + Kennedy, the agency handling KFC’s creative communications, weaves a passionate love story around its founder, Colonel Sanders

marketing innovaion

With Mother’s Day 2017 in mind, KFC is offering a new twist to its fried chicken – a passionate romance novella, “Tender Wings of Desire,” in which the company’s white bearded, black-bow-tied founder is cast as a handsome sailor who sweeps a bored high society wife off her feet. Wieden + Kennedy Portland, the agency which is responsible for the KFC’s recent series of celebrity Colonels, came up with the idea. The writing of the book is credited to Catherine Kovach, a former Bustle.com feature writer who had also written a historical fantasy called Evangeline.

KFC announced the publication of its first novel with another passionate video in which a bearded long haired guy reads from its pages observing that dads ought to let “Colonel Sanders take care of dinner and mom’s fantasies.” The shirtless bearded man read out aloud from the book, “It was electric. It was everything, and whatever sickness Madeline believed she had from her infatuation with him melted away at the touch of his lips. Her entire body felt as though it were on fire, her heart beating wildly in her chest. He felt so warm, and his arms circled around her wait to pull her closer.”

The bearded man continued reading, “To call their affair passionate was an understatement. Sometimes it seemed as though Madeline and Colonel Sanders had been made to love each other and they tried to do so at every given opportunity.” The guy then licks his thumb in an obvious way and goes on to ask, “Don’t you wish you were a mom?” KFC’s George Felix said in a statement, “The only thing better than being swept away by the deliciousness of our Extra Crispy Chicken is being swept away by Harland Sanders himself. He promised that he’s getting his wife a bucket of chicken and the crispy fried love story so that “Dinner is taken care of and she’ll have the time to escape her busy schedule.”

Filed under: Marketing Innovation

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