Blog

Instagram’s Easier UX Produces Better Engagement for Business Users Compared to Facebook

Posted May 22, 2017 by Rashmi D @ 4:00 am

It would be not be wise for businesses to overreact to analytics but also not make the mistake of ignoring Instagram

Description

Instagram is now increasingly being favored by many marketers despite the fact that Facebook has around twice as many users and it’s easy to see why – Instagram provides much better engagement metrics for advertisers than Facebook today. According expert on Instagram, Sue Zimmerman, 48% of brands already advertise on Instagram and that number is expected to go up to 70% or more by the end of this calendar. The social platform is continuously improving its ads and analytics and is now a must-have app for businesses.

The revenues generated by mobile ads on Instagram is projected to be around $2.81 billion in 2017 made possible by the improved analytics tools that the platform is offering to users. Instagram’s easy-to-use experience/i>, for users mainly businesses, is the result of its strong focus on this area aimed at improving users’ analytics experience. Instagram is working hard on increasing the scope and variety of analytics for business users who now have access to analytics that evaluate impressions, reach, engagement, and audience.

Instagram’s relentless efforts to race ahead in UX are expected to give rivals like Facebook something to ponder upon. Zimmerman anticipates that Instagram’s will enable its live videos to be saved for up to 24 hours and there will offer more filter options for stories on the platform. Business users are particularly going to love a new suite that will allow them to store drafts in organized subfolders when saving the drafts. As far as improvement in the reply feature is concerned, it will show right under the original comment.

Compared to Facebook, brands and celebrities get thrice as much engagement on Instagram, according to SocialBakers’ research that was released at the social platform’s engage conference in Prague, Czech Republic. However, these stats are not adjusted, per-capita figures since they indicate the raw number of likes, shares, comments and other social signals for those two categories. Jan Rezab, chairman and founder of SocialBakers, feels that brands should take note but not overreact. In terms of sheers numbers, Instagram still has very far to go to get anywhere near Facebook’s 2 billion users.

Filed under: Digital

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more