Posted May 16, 2017 by Marina Ku @ 3:58 am
The podcast series, sponsored by Sleep Number, maker of 360 Smart Bed is co-produced by iHeartMedia, whose iHeartRadio has an audience of 70 million
Media mogul and sleep advocate, Arianna Huffington’s new podcast series is all about sleep. In this podcast series she talks with the rich and the famous about how they balance their absorbing and fast-paced schedules with getting enough sleep. She said the ability to find that vital balance is something worth paying attention to because it can work for everyone and not just the rich and the famous. The interviews have their own special variety with someone like actress Jennifer Aniston talking about how she manages the time she gives to her phone and someone like billionaire Mark Cuban explaining how he prioritizes between his emails and the meetings he has to attend.
Last year, Huffington founded Thrive Global, after quitting as editor in chief of The Huffington Post. Her new company is focused on helping folks find the right balance between how they use technology and how they set aside time for rest and relaxation to avoid burning out early. Sleep Number, the company that sells the new 360 Smart Bed is sponsoring the podcast series, which is produced by iHeartMedia. The podcast series is an excellent platform for Sleep Number to promote its 360 Smart Bed. Huffington reasoned, “The way we lead our lives—which is multitasking and being buried in our phones the whole time—goes right against our sense of wonder about life.”
The podcast series includes tips for listeners in the form of preroll and midroll ads, to make small changes in their lives. Huffington and iHeartMedia also plans to integrate the advice and interview highlights into ads and other content for iHeartRadio’s broader audience of 70 million. Earlier she had written “The Sleep Revolution,” which is about the struggles she and many others have had with sleep deprivation and how they solved it. “There is a passionate audience that wants to live their lives with less burnout, less stress but also more productivity. So it’s not like a trade-off between achieving and being productive and taking care of yourself,” Huffington said.