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More Than Half of Digital Advertising Spending in the US is Now on mobile

Posted April 28, 2017 by Rashmi D @ 5:15 am

Total spending in digital advertising in the US was $72.5 billion in 2016 per the advertising revenue report released by the IAB (Interactive Advertising Bureau) based on a study by PwC. In 2015 the total spending on digital advertising in the US was $59.6 billion which means that in 2016, advertisers spent 21.8% more on digital advertising than what they did in 2015. (more…)

Filed under: Digital

Ads on Washington Post Will Now Load in Less Than Two Seconds

Posted April 26, 2017 by Rashmi D @ 6:01 am

Viewability of ads on the Washington Post has increased by 100% compared to the industry average since every ad loads in under two seconds, according to the Media Rating Council. On mobile devices, the increase in viewability of ads on the Post from using Zeus is a robust 40%. There has been an increase of 32% in click-through rates for Zeus-enabled ads on the Post. No wonder, Zeus is the X-factor for the Washington Post which smartly utilized this amazing tool to get its ads to load faster. (more…)

Filed under: Digital

Advertisers Now Prefer High Precision Interactive Ads on Streaming Platforms

Posted April 24, 2017 by Rashmi D @ 4:53 am

Will the rise in streaming platforms change their strategies if viewers leave the room when ads appear on traditional TV? Advertisers are doing all they can to keep up with changing viewer behaviors even as the technology around TV keeps advancing and evolving. How about targeted and interactive ads for viewers to engage with rather than ignore? There are companies like BrightLine and true[X] that have tried to solve the problem by creating such ads. (more…)

Filed under: TV-Video

Coca-Cola Focusing on Healthier Drinks with Its Traditional Soda Fast Loosing Fizz

Posted April 21, 2017 by Rashmi D @ 2:34 am

Coca-Cola has been forced to transform its profile from that of the world’s biggest soda drink maker to one that is now making soft drinks with much less sugar and even adding a range of beverages that would be considered healthy. Coca-Cola’s compulsion arises from what every marketer, howsoever large and powerful, fears – consumer rejection of its products, especially it’s the signature product. (more…)

Filed under: Brand Marketing

It is Important for Brands to Leverage the Potential of Smartphones in the Evolving Mobile Marketing Environment

Posted April 19, 2017 by Rashmi D @ 1:30 am

Today, many brands are struggling to figure out the best ways to reach their audiences with consumers increasingly using smartphones while at the same time expecting more benefits from their phones. Wendy Clark, CEO of DDB North America said, “We cannot be ham-fisted anymore as a brand. It’s unacceptable and really diluted. (more…)

Filed under: Digital

America’s ‘Transaction Alley’ – Atlanta

Posted April 13, 2017 by Rashmi D @ 5:06 am

When 70% of all digital payments in North America, not just the United States, are processed in Atlanta, it’s not surprising to see it being called the ‘Transaction Alley’ of America. There are around 100 small and big financial technology companies in Atlanta out of which around 66 are engaged in processing payments made via credit cards and other online modes from all over North America (more…)

Filed under: Digital

Pepsi Finally Decides to Withdraw its “Live for Now Moments Anthem” Ad After Massive Criticism

Posted April 12, 2017 by Rashmi D @ 3:39 am

If anybody had doubts that “customer is the king” PepsiCo, whose global turnover equals the GDP of many mid-sized developing countries, has decided to respect that motto and pull out its latest ad themed “Live for Now Moments Anthem,” which stirred a huge controversy. Importantly, this was a timely course correction before the damage to Pepsi’s reputation could take a serious and unnecessary turn. (more…)

Filed under: Brand Marketing

Pepsi Makes a Grave Mistake by Walking into Uncharted Territory of Politics

Posted April 6, 2017 by Rashmi D @ 3:57 am

If politics is not what you do for a living, it is better not try and use it for non-political gains because it is a double-edged sword and can cut both ways. This is what beverage major Pepsi is learning the hard way after it ran its latest campaign starring Hollywood icon Kendall Jenner getting mixed up with protesters.The protest movements has a seriousness of their own for those participating in the demonstrations across the country and Pepsi’s attempts to what many see as ‘trivializing’ the protest movement with its own value proposition didn’t go down well with most people. (more…)

Filed under: Brand Marketing

Snapchat’s Enhanced Search Function Pits it Against the Likes of Facebook

Posted April 5, 2017 by Rashmi D @ 2:39 am

Snapchat recently announced that it is restructuring the way its users search for stories like the daily photos and videos that individuals and brands post to their accounts. The ‘camera company’ which is how Snapchat classifies itself officially, also announced that it will be opening up a new advertising revenue stream. (more…)

Filed under: Digital

Food Delivery Service, Seamless Works up New Yorkers’ Appetites with its ‘Melting Pot’ Ad

Posted April 3, 2017 by Rashmi D @ 12:20 am

When New Yorkers think or talk about ‘Melting Pot,’ they not just refer to the cosmopolitan nature of their city but also praise it for the diverse food options that are available in every borough of the city. Seamless, the food delivery service has always spoken about the availability of great food all across the city but also underlined the long queues for restaurant tables in its ads, indicating that it has the answer to this problem. (more…)

Filed under: Marketing Innovation

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