Blog

Burger King Wins Yet Another Cannes Lion – 2017 Marketer of the Year

Posted March 21, 2017 by Rashmi D @ 3:00 am


The Cannes Lions International Festival of Creativity has announced its choice of the Creative Marketer of the Year 2017 – it is Burger King, the global restaurant brand for its inspiring creative communications. The award will honor Burger King for its campaigns like Proud Whopper, McWhopper Proposal, #WhoIsTheKing, Whopper Freakout, Whopper Virgins, Whopper Sacrifice, King Games and Subservient Chicken. According to Fernando Machado, head of brand marketing for Burger King, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time, and we look forward to celebrating it with all of our partner agencies during the Cannes Lions festival.”

At the Cannes Lions International Festival of Creativity, Burger King has won 76 Lions which includes the 2016 Grand Prix in Print & Publishing as well as a Grand Prix in the Media category for Y&R New Zealand’s “McWhopper” campaign. “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the groundbreaking advertising campaigns we create,” said Burger King CMO, Axel Schwan, in a statement.

Chuck McBride, founder of creative agency, Cutwater, referring to BK’s King Games campaign, noted, “They took an advertising icon and turned him into a real character, and turned the character into a game, and the game into a real business model.” He was all praise for the agency in this case Crispin, Porter and Bogusky, who did what shops weren’t able to figure out. Summing up, Jose Papa, managing director of Cannes Lions, said, “Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence. Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact.”

Filed under: Blogroll

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more