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Space150 turned a random Idea into Reality by Flying Nike’s shoe into Space Using a Weather Balloon

Posted March 31, 2017 by Rashmi D @ 12:30 am

The question then arises right at the outset – why would anybody pull off a stunt like that? Ned Lampert, creative director, Space150, said this was how his agency thought and acted, by experimenting on the move with a random idea and quickly turning it into reality. However, there’s more to it than meets the eye. (more…)

Filed under: Digital

Shoppers on Instagram Can Now Shop on a Browser Window Without Interrupting Other Activities

Posted March 29, 2017 by Rashmi D @ 12:14 am

Instagram recently announced that it is in the process of testing a new shopping application on the platform. With this new application Instagram will be able to map most of the user’s actions right from search to purchase even though the eventual purchase takes place on the website of the advertiser. Users on Instagram can review, understand and look up items of interest across posts of 20 US-based retail brands including Kate Spade, JackThreads and Warby Parker that will offer more depth in terms of information. (more…)

Filed under: Blogroll

Bolt from the Blue – Established Brands Facing Disruption by Startups

Posted March 28, 2017 by Rashmi D @ 3:04 am

Old style brand wars were almost like ancient gladiators going at each other head on. While it made for exciting contest, there was also serious cash involved in playing such high stakes games where millions of dollars need to be pumped into promotion alone. As a result, the price of the products for which these brand wars were fought, always kept going up, apparently to meet the cost of the high stakes brand war games. (more…)

Filed under: Blogroll

Google Needs to do Something about Offensive Content say Advertisers

Posted March 27, 2017 by Rashmi D @ 5:15 am

No advertiser spending hard earned money to advertise on Google would like his ad to run over terrorist videos on YouTube. There’s simply no scope for any rationalization here; such offensive videos just shouldn’t be on there on YouTube. So, what is Google doing about it? It has done almost next to nothing say the media agencies and the brands they service. (more…)

Filed under: Blogroll

Adobe is Embodying Brands and Agencies to Plan and Optimize their Global Advertising under one Umbrella

Posted March 24, 2017 by Rashmi D @ 2:29 am

Cloud based services are now in demand as these are independent, transparent and pay-per-use services; so agencies and brands can plan, buy and optimize their global advertising from a single platform. Adobe is moving towards digitization and changing the world through integrating its media optimizer tools with technology and acquired TubeMogul in 2016 for $540 million. (more…)

Filed under: Blogroll

It’s Now Possible to Stream Live Videos on Twitter and Interact with Viewers in Real Time

Posted March 22, 2017 by Rashmi D @ 11:48 pm

The microblogging site, Twitter is betting big on video – it will offer an API or application program interface, as an advanced and simpler option over its live video app, Periscope. This new API will make it easier to stream video from cameras and other equipment. It remains to be seen in what way and how effectively the new API will help journalists and brand managers create new instant content. (more…)

Filed under: Blogroll

A Wellness Conscious America Forces Beverage Companies to Spend More on Bottled Water

Posted by Rashmi D @ 4:01 am

Major beverage brands like Pepsi, Coca Cola, Nestle and many others are adjusting their marketing efforts in relation to the new reality – growing health consciousness and awareness of the negative effects of sugar drinks among Americans. Nestlé’s “Greatness springs from here” campaign is a good example of the wellness reality as it shows how an 88 year old volunteer ambulance driver in Maine is leading a healthy and energetic life of service to society…and yes, she prefers Nestlé’s bottled water, Poland Spring, Nestlé’s bottled water brand in Maine. (more…)

Filed under: Blogroll

Burger King Wins Yet Another Cannes Lion – 2017 Marketer of the Year

Posted March 21, 2017 by Rashmi D @ 3:00 am

The Cannes Lions International Festival of Creativity has announced its choice of the Creative Marketer of the Year 2017 – it is Burger King, the global restaurant brand for its inspiring creative communications. The award will honor Burger King for its campaigns like Proud Whopper, McWhopper Proposal, #WhoIsTheKing, Whopper Freakout, Whopper Virgins, Whopper Sacrifice, King Games and Subservient Chicken. (more…)

Filed under: Blogroll

LG’s exciting Campaign for its New Refrigerator and Pedestal Washer with NCAA Mascots

Posted March 20, 2017 by Rashmi D @ 12:38 am

LG is showcasing its newest home appliances, and how they fit into your busy life, in yet another new campaign launched during March Madness. Created by the ad agency 72andSunny the campaign, “Life’s Not Perfect. Life’s Good,” showcases LG’s appliances, the SideKick pedestal washer and the InstaView door-in-door refrigerator. The campaign has eight TV spots, and the first two will run during the NCAA Final Four tournament featuring college mascots like Ralphie the Buffalo of University of Colorado, Spartan of Michigan State, Benny Beaver of Oregon State and Wildcat of University of Kentucky. (more…)

Filed under: Blogroll

Creativity is the Art and Science of Achieving Objectives Effectively and in an Interesting Manner

Posted March 17, 2017 by Rashmi D @ 2:58 am

A direct marketing company had a poster at its front office which showed an illustration of a scene from a forest. A lion was watching some deer at a watering hole from behind tall grass. The caption read – ‘In the African Savannah, a gazelle wakes up to realize that he will have to beat the fastest lion to see the next sunrise while a lion wakes up to realize that he will have to beat the slowest gazelle to see the next sunrise.’ (more…)

Filed under: Blogroll
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