How Twitter is Changing TV Advertising

Posted September 18, 2014 by fran @ 10:01 am

TV ads are a great way to reach customers. Placing ads during TV programs you’re specific customers enjoy helps you reach the appropriate audience, and millions of people watch television, so you can be specific while still pulling in a large group of interested customers. Most people are in agreement that televisions is a versatile and powerful tool when it comes to advertising. Why do you think so many advertisers line up at the TV upfronts each May to see which new and returning programs would be best suited for their company’s ads. And why do you think TV execs pull out all the stops to reel those advertisers in? It is a lucrative business.

It doesn’t stop there. There is a way to boost your advertising reach and revenues beyond what television is capable of while still working in conjunction with the power of TV. How is this done? By linking a Twitter advertising campaign to your television one.

In today’s world, people consume television and popular culture online. Through Twitter viewers can engage with their favorite TV shows actively on Twitter, which, for many, enhances the viewing experiences. Think about it. One of the most popular, talked about, buzz generating shows on television right now is ABC’s Scandal. Why? The over-the top scenarios, constant twists and turns, and general juiciness of the plots? Sure, those factor in greatly. But another way Scandal has boosted its popularity is through Twitter. The cast live tweets the episodes and encourages fans to get out there and tweet about the show. Another show that gets a Twitter boost: ABC Family’s Pretty Little Liars. By far that network’s most popular and most watched show, PLL using hashtags on screen during the episodes to engage with the viewers and to get Twitter discussions going. Twitter has become such a ubiquitous aspect of the television viewing experience that even Nielsen, known for its behind the times rating system, has begun to incorporate Twitter statistics into its TV viewership ratings. 32 million people tweeted about television last year.

What does this mean for your business? You should be using Twitter. According to Nielsen, US brands that used a Twitter ad campaign alongside their TV ads increased sales 8-16% more than from television alone in November 2013. That’s quite a jump.

Twitter advertising works in three ways:

Twitter Ad Targeting: Start a conversation in your TV ad, then follow it up on Twitter by using your company Twitter handle and hashtags in the ad.

Twitter Conversation Targeting: Twitter has a database that can determine when and where your company’s ads ran, so Twitter knows what TV program was on when your and ran and can use that to determine who the viewers that likely saw your ad were. You can use that information to target specific customer groups. Live tweet the shows or use show related hashtags in your tweet to make sure you reach the right audience.

Twitter Amplify: Bring your TV ad campaign directly to mobile users.

Using Twitter in conjunction with television advertising could be a great way to reach more customers and reach the customers who are more likely to want to buy your product. This will likely boost sales and help your company succeed. As we grow deeper into the digital age, it is certainly an advertising technique well worth checking out.

Image by Esther Vargas on Flickr Creative Commons.

Filed under: Blogroll

21 Of The Best Sources For Online Advertisers

Posted September 11, 2014 by fran @ 4:21 pm

Looking to brush up on your ad knowledge? We’ve put together a handy list of resources you can check out.”

Top 10 Websites For Online Advertisers

1. Google AdWords– Google AdWords allows online advertisers to reach local online customers. This is done by online advertisers creating pay-per-click-ads that will only appear when someone searchs a specific city, state, or region.

2.– Great place for online advertisers to get information, training, and events on the greatest online marketing and e-commerce.

3.– Specializes in search engine optimization, back-link building, and social media marketing.

4.– Excellent choice for Turn-Key email marketing and surveys. Advertisers can create, send, and track professional style newsletters and champaigns.

5.– Resource for online advertising, interactive marketing technologies, and online advertising.

6.– Gives online advertisers the opportunity to learn from professionals, get newsletters, aarticle’s, and how to guides.

7. Facebook Advertising– Not only does facebook connect advertisers with friends, family, co-workers, but it also offers advertising services with both image and text.

8. AdMedia Blog- Not to blow our own horns, but the AdMedia blog does offer plenty of knowledge for the people in the industry.

9.– provides free advertising and free metrics and tracking tools. It also creates attractive advertisement and text links and increases traffic.

10. – If you ever want to learn online advertising and marketing from a publisher’s perspective. You may want to check this out.

Top 10 Online Advertisers Books

1. The Online Advertising Playbook– Written by Joe Plumber, this book teachs principles, case studies, strategies, marketing objectives, and everything else you need to know about online advertising and how to do it successfully.

2. Marketing In The Age Of Google– Written by Vanessa Fox

3. Guerrilla Advertising– Written by Jay Conrad Levinson and Charles Rubin. Book discusses every aspect of a successful ad campaign.

4. Trust Me, I’m Lying – Written by self-confessed “media manipulator” Ryan Holiday, this is an excellent book that sheds light on what it takes to get buzz in the age of blogging and online media.

5. Innovation and Entrepreneurship– Written by Peter Drucker. This book tells all the best entrepreneurial strategies and sources for innovative opportunity.

6. Confessions of An Advertising Man– Written by David Ogilvy. Discusses all angles management and advertising.

7. Here Comes Everybody- Written by Clay Shirky, embarks into technology and social media.

8. Ogilvy’s on Advertising– By David Ogilvy talks about which advertising techniques work and which do not, with examples.

9. The Anatomy of Buzz– By Emanual Rosen a classic business book

10. Advertising on The Internet– Teaches up to speed advertising techniques, basics on contracts, pricing, budgeting, and ad design. Written by Robbin Jeff PhD

Top Training Program For Online Advertisers

1. The SEO Book– This training program is run by Aaron Wall who specializes in online advertising. Online Advertisers can subscribe to the program for a small fee and learn all the aspects of online advertising that will make them successful in their efforts.

Image: on Flickr
Filed under: Blogroll

How to Maximize Search to Get Readers to Your Company Blog

Posted September 4, 2014 by fran @ 2:56 pm

One good way to interact with customers and create more traffic to your company website is to create a blog. Through blog posts your company can engage with topics that are relevant to your industry and products. Blogs should be interesting and informative so that people will want to read them. Once you have attracted readers to your blog, you are much more likely to get customers to view your products and services naturally since they will already be on your website.

What to include in a blog post?
Blog posts can and should incorporate information about your company and what you do and sell and can be a great advertising source for your company, but they should not do this exclusively. The company blog should deal with a range of subjects that incorporate other ideas and are not just a marketing launch pad for your company. If people want to learn about your products, they will click on the relevant links. They were probably drawn to the blog to see interesting content, not to be hounded with advertising tricks.

Once you have developed a blog and started writing posts, you need to get your message out there so people will hear about your blog and click onto it. So how do you get people to view your blog?

First, the blog content is important. It should be specific and tailored to a niche audience so that it will be among the first options that pop up in a search. It should reflect your company.

The style should be engaging and you should get to your point quickly. People need to know why they should devote their time to your blog up front. You want your readers to be invested so offer them a reason to keep reading from the get go.

Use Titles to Maximize Search Benefit
Make sure to use attention grabbing, concise, and specific titles that directly relate to the content and your company. Use the same key words again and again in titles so each of your posts show up on search engines and to make sure that they are optimized for your target audience. It is not just about getting the message out there. The really important factor is getting your message to the people who want to hear it and will be more likely to actually read your blog and have interest in your company.

Image by Christian Schnettelker on Flickr Creative Commons.

Filed under: Blogroll

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