Does Your Business Need a Cloud?

Posted May 19, 2014 by fran @ 9:05 am

Cloud storage is becoming increasingly popular, and there are many perks associated with utilizing this option for your business. When you consider the fact that switching to the cloud can increase efficiency and reduce costs, it becomes easy to understand why industry experts have predicted that this storage method will be used by most companies in the future. Therefore, it makes sense for businesses of all sizes to get on board with this useful technology.

Top Five Perks of Switching to Cloud Storage

1. Your Business Will Save Money

As previously mentioned, cloud storage can help you reduce costs, and this is due to the fact that the provider will be able to distribute all of the expenses that are related with maintaining the infrastructure across multiple clients. Additionally, you will no longer need to pay for the hardware, maintenance and associated salaries that are necessary to store everything on-site. Some companies such as QTS, found at, offer their services nationally.

2. Improved Security

Keeping your vital information secure at all times should be one of your major concerns, especially if you store any sensitive data such as customer credit card numbers. Fortunately, a cloud storage provider has the necessary resources to implement the most up to date security techniques and software, and their physical location will also be heavily secured. This will reduce your liability risk, and it will also prevent you from needing to perform security updates on a regular basis.

3. Increased Mobility

Businesses that operate everything off of their own on-site servers are often limited in the amount of mobility that they can offer to their employees. Using cloud services will make it easy for everyone to access necessary data from their laptop or any other mobile device no matter where they are in the world. In other words, if you have an employee who is traveling for work or sick at home, they can still access everything that they need in order to remain productive.

4. Simplified Office Structure

Another big perk of using the cloud is that you will need less space and hardware to keep your business operating properly. After all, you will no longer need to have an extensive server system. Instead, you can run your daily operations from your office with simply an Internet connection and enough computers for each employee.

5. Ability to Alter Services as Needed

Utilizing on-site storage solutions makes it necessary to invest in the proper amount of space for your current and anticipated future needs. This can become extremely expensive, especially if you initial estimate is inaccurate. However, cloud storage providers make it easy to alter your usage based on your actual needs, and this is a much easier and cost-efficient option.

As cloud storage continues to grow, the odds are high that the cost will become even more affordable. It is also important to note that the added security protocols could help prevent your business from ending up all over the news as the result of a data breach. Therefore, it makes sense to consult with a cloud services company to learn more about how they can help your company succeed.


As a small business owner, writer Lisa Coleman is always looking for efficient ways to expand her business. She has found some great options by researching what cloud services can do to help grow her business without greatly increasing her costs.


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Linked, Tweeted, and Pinned: Terms Every Business Should Understand

Posted May 7, 2014 by fran @ 12:01 pm

There are many things that small business owners must remain aware of, and the ever-changing face of technology is at the top of the list. After all, if you are not aware of even the most basic social media and SEO terminology, it will be very difficult for you to connect with your current and potential clients. Additionally, online advertising is rapidly becoming the most effective and inexpensive method of increasing brand awareness and sales, so it is critical to understand how Internet users communicate.

Social Media Terms

1. Social Media Sites

Every business owner needs to familiarize themselves with the most popular social media sites, including Facebook, Twitter, Google Plus, Pinterest, Instagram and LinkedIn. Many people believe that they only need to sign up for an account with one of the sites, but the reality is that this will cause you to miss out on a wider audience. However, if you do not have the necessary resources to maintain an account with all of the sites, you should at least utilize the top three: Facebook, Twitter and LinkedIn.

2. Site Terminology

On Facebook, your followers are people who have liked your page. Communicating with people on Twitter requires posting a tweet, and people can share your posts by retweeting them. Google Plus provides a +1 button next to content and websites, and getting people to press this button can increase your search engine ranking.

The majority of these sites also use hashtags, and this is a phrase accompanied by the pound sign such as #socialmediasites. Hashtags allow people to find content that is relevant to one specific topic. Ultimately, regardless of the type of verbiage that each site uses, your main goal is to attract as many followers as possible, and you want to encourage each of them to share your posts with their extended social media network.

SEO Terms You Need to Know

1. SEO

This phrase is used often, and it stands for search engine optimization. To put it simply, SEO encompasses a wide variety of techniques that are utilized in order to improve a website’s search engine ranking so that it will become more visible to potential customers.

This can be done by several techniques, but for those who do not understand or simply need help can hire a professional company to improve their online presence. Fortunately, a professional SEO company can assist you with all of these vital tasks, and they can also help you with the development and management of your social media pages. There are some companies such as Everspark Interactive who also specialize in video marketing and can help through the creation of high quality videos for online marketing.

2. SEM

Search engine marketing, also known as SEM, can be used in connection with SEO to build an even higher level of brand awareness. Pay-per-click campaigns such as Google AdWords are an important piece of SEM, and it is also possible to purchase a spot within some search engine company’s rankings.

There are multiple other terms that can help business owners get the most out of their online presence, including developing a firm understanding of how keyword phrases and backlinks impact all of your online ads and your website. Keep in mind that connecting with your audience via social media is one of the best ways to encourage them to remain engaged with your products or services. 

Lisa Coleman is a blogger and business owner who loves to socialize through social media networks. She has found being a frequent visitor and promoter on such websites to be an enormous help for the traffic to her own site, and business marketing plan.


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