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Smart tips for Making the Most Out of Facebook

Posted April 28, 2014 by fran @ 10:09 am

 If Facebook was a nation, it would have been the third largest country in the world, given the size of the members, the social media giant commands.  Building up your presence on on the site can offer significant advantage to get an audience towards your Facebook Page or your website. Here are some smart tips for marketing on Facebook –

1.            Be clear about your goals

What are you really looking for?  More visits to your website or more Facebook likes? Do you want visitors to stick to your Facebook Page only or do you wish make them subscribe to your website for more updates? Depending on your business perspective, set a goal.  If you are a brand that represents a mall, you would like to use your Facebook Page to offer updates, inform fans about new stores being open and discounts available.  If you run a blog or have a travel website, you may want your visitors to actually come to your site and read an article or buy tickets, respectively.  The Facebook ad type depends on the kind of goals, you set for your business.

2.            Focus on entertaining, educating and soft-sell your website

Merely putting your website link every time on the Facebook Page may put off your fans. You may want to concentrate on getting more ‘likes’ and building a sizeable fan following. So, put a good mix of entertaining posts with hilarious pictures, inspiring stuff, niche-related posts along with links that take your readers to your website. This way, it appears that you are not spamming the Facebook Page with a self-centered motive.

3.            Facebook Offers

Pushing out ‘Facebook Offers’ is a good way to promote a deal to your Facebook uses. You can give away an ebook, an e-coupon or a discount that they can avail by going to your brick and mortar store.

4.            Make use of a mobile app

Develop a smart mobile app that makes it handy for people to check out information about your product or service. With nearly all of Facebook users having a smartphone or tablet, a mobile app can be quite useful because all they have to do is go through the app to find out the nearest restaurant or movie playing in their vicinity.

Image: “facebook business” by Sean MacEntee on flickr

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A Basic Overview of the Benefits of CPC

Posted April 2, 2014 by fran @ 1:09 pm

If you have invested some of your hard won earnings on advertising to encourage more people to visit your website, you need to make sure that you are going to get your money’s worth. The different advertising techniques that are available online now can basically be boiled down into three distinct groups. Many advertising companies will charge you to have your advert up for a certain amount of time, which doesn’t actually guarantee you any visitors to your website. Another system charges you per view of the advert, but it still doesn’t mean that anyone that looks at your advert will actually visit your website.

Your third alternative is CPC, or cost per click. This means that you, as the person paying for the advert, will only pay for each person that actually clicks on your advert, directing them straight to your website so that they can read all about you. This system works really well, because you are only paying for positive reactions to your advert, rather than just its existence on someone else’s webpage.

Another great benefit of CPC is that you can place your advertising in a place where your targeted audience or audiences regularly visit, and then see whether they are realistically drawn to your advert. You may assume that your primary consumers love gardening, for example, but find that placing your advert on a gardening website actually provides far fewer clicks than you were expecting. CPC can therefore be used as a marketing research tool indirectly, giving you a clearer idea of who your buyers actually are.

Lastly, CPC is highly flexible. You will be able to change, re-adjust, or completely remove your advertising altogether from a website if you do not believe that it is working. This quick turnover means that you will soon be able to hone your advertising skills directly to your clients, and see immediately which changes increase visits to your website. If you are considering a more active and incisive action plan for your advertising, then CPC has a wide variety of benefits that could be the difference for your website.

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