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5 Awesome Superbowl Ads to Watch Out for This Year

Posted January 29, 2014 by fran @ 1:41 pm

You can’t have the Superbowl without ads. For generations, brands have been known to pull out all the stops (and drop colossal amounts money) on their ads that air on football’s biggest night. And while this trend lives on, we’ve seen a huge shift with how these ads are released over the last few years. Brands have finally embraced the power of online video, and in order to get more mileage out of their Superbowl ads, companies are now releasing teasers of their commercials even before the Superbowl airs. (more…)

Filed under: Blogroll

Are GIFs the Future of In-Image Advertising?

Posted January 15, 2014 by fran @ 4:21 pm

It’s no secret that images are a boon for publishers and advertisers alike. Publishers love them because they can add value and make website content look more attractive. On the flip side, images provide advertisers with a nice canvas to display their ads on. Since people are naturally drawn to pictures, displaying relevant ads on top of them can greatly increase CTRs. (more…)

Filed under: Company Headlines

How Staples is Using Cross-Channel Marketing In Its Rebranding Efforts

Posted January 2, 2014 by fran @ 5:02 pm

Well that was easy quick. The retail, advertising, and office supplies realms have their first major news for 2014. Retail giant Staples–which is mostly known as being an office supplies store–just announced that it had dropped the letter “L” from its logo to illustrate that it is so much more than an office supplies retailer.  Not only that, but it is also swapping its “That was Easy” tagline for “Make More Happen.” (more…)

Filed under: Company Headlines

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