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5 Awesome Superbowl Ads to Watch Out for This Year

Posted January 29, 2014 by fran @ 1:41 pm

You can’t have the Superbowl without ads. For generations, brands have been known to pull out all the stops (and drop colossal amounts money) on their ads that air on football’s biggest night. And while this trend lives on, we’ve seen a huge shift with how these ads are released over the last few years. Brands have finally embraced the power of online video, and in order to get more mileage out of their Superbowl ads, companies are now releasing teasers of their commercials even before the Superbowl airs.

This practice provides a win-win situation for both parties. Viewers get a sneak peek on the entertaining commercials that they’ll see on game day, while brands are able to rack up more views and exposure, while generating pre-Superbowl views at the same time.

So what can we expect for this year’s big game? Below is a look at some of the best Superbowl ads that you’ll see on Sunday:

GoDaddy – Body Builder

GoDaddy is notorious for using half-naked women to promote their products. This year though, the web hosting company decided to go in a slightly different direction. You’ll still see some half-naked people in the ad… they’re just not going to be a lot of women.

Axe – Peace

In this ad, Axe shows us various scenes that seem to suggest war and violence. There’s a Middle Eastern official poised to push a button that looks like it’ll deploy some deadly missiles,  there’s a scene where an armed solider runs through the fields with his gun pointing out, we also see a war tank driving down a desolate urban area, and we see an Asian general looking over the crowed (obviously meant to depict North Korea).

At first we think that all hell might break loose, but in a lovable turn of events, each tense spot turns into scenes of love.

Volkswagen – Wings

In this ad, VW lets us all know–in hilarious fashion of course–that they have the most cars in the road with over 100,000 miles. In the ad,  we see a dad telling his daughter that every time a Volkswagen vehicle reaches the 100k mark, a German engineer gets his wings. Can you imagine? You don’t have to. The ad does a pretty good job showing it to viewers. Be sure to watch it til the very end so you can find out what happens when a VW car reaches 200,000 miles.

Audi – Doberhuahua

Hate compromise? So does Audi. And in this ad, the automaker shows us exactly what’s going to happen if you ever compromise on the wrong things. Behold: the Doberhuahua (Doberman + Chihuahua).

Budweiser – Puppy Love

In this heartwarming spot, Budweiser tells the story of just how strong the love between a puppy and a horse can be.

Which ad did you like best? Do you have a favorite Superbowl ad that’s not on this list? Tweet us your responses at @Ad_Media!

Filed under: Blogroll

Are GIFs the Future of In-Image Advertising?

Posted January 15, 2014 by fran @ 4:21 pm

It’s no secret that images are a boon for publishers and advertisers alike. Publishers love them because they can add value and make website content look more attractive. On the flip side, images provide advertisers with a nice canvas to display their ads on. Since people are naturally drawn to pictures, displaying relevant ads on top of them can greatly increase CTRs.

Now advertisers and publishers typically choose to work with static images such as JPEGs or PNGs mainly because they’re just easier to deal with. That being said though, it looks like that trend is changing. More and more companies are using moving images or GIFs in their marketing campaigns and  consumers are loving it.

And we can definitely see why. We all know that moving images (such as videos) are more engaging and attention-grabbing, and with GIFs, people can make their messages more dynamic without the high costs of producing a video. GIF images are also lighter and easier to store, publish, and share. But don’t take our word for it. Below are two case studies of brands successfully using GIFs in their campaigns:

 Case #1 Subway

To promote its #januANY ($5 regular footlongs) campaign, Subway is using several dynamic and funny GIFs as creatives for their Promoted Tweets and Facebook posts. The fast food chain deployed a string of entertaining (and often weird) GIFs promoting their sandwiches. Needless to say, the purpose of the stunt is to get people to share the images online, and of course rise their cravings for Subway sandwiches.

And so far, it looks like the stunt is working. Each Subway post has received numerous, favorites and retweets and the campaign has already been covered in top industry websites, such as AdWeek, The Daily Dot, and more.

Case #2 Dell

Marketing Sherpa recently published a case study about how Dell increased its revenue by 109% thanks to its GIF-centric email marketing campaign.

Dell wanted to promote the XPS 12, a convertible tablet and Ultrabook with touch-screen features. The company knew that they would need more than just a static image to convey  the product’s full range of features so it instead chose to create a GIF of the product for its email marketing campaign.

The result? According to the case study, when Dell compared the campaign data with its quarterly campaign benchmarks, the GIF campaign gave them an 6% increase in open rate, a 42% increase in click rate, as well as a 103% and 109% increase in conversion and revenue respectively.

The takeaway

Consider using GIFs for your next advertising or marketing campaigns. You may find that not only will they engage and entertain your audience, but you might even save money in the process, considering that GIF images are easier and cheaper to produce.

Image:  Fayes4Art on Flickr

Filed under: Company Headlines

How Staples is Using Cross-Channel Marketing In Its Rebranding Efforts

Posted January 2, 2014 by fran @ 5:02 pm

Well that was easy quick. The retail, advertising, and office supplies realms have their first major news for 2014. Retail giant Staples–which is mostly known as being an office supplies store–just announced that it had dropped the letter “L” from its logo to illustrate that it is so much more than an office supplies retailer.  Not only that, but it is also swapping its “That was Easy” tagline for “Make More Happen.”

“We’re so serious about our expanding selection, we’re changing our logo. Every day, you’ll see a different product that you might not expect we carry” Staples said on its website.

To promote its massive rebranding move, Staples has a launched a comprehensive campaign that consists of TV commercials, display, video, image, and social media marketing.

Now, we here at AdMedia are certainly thrilled to hear about Staples’ expansion and we hope this big move works out for the company. For this blog post though we’d like to focus more on the fact that Staples has decided to use multiple platforms to promote its message.

Like we mentioned, Staples didn’t just announce its plans via press release. Rather, it made a big deal by pushing its new message via multiple channels (i.e. display, video, images, social media, TV etc.) all at the same time. This is a really good move and we think more brands should follow suit.

If you want to get more exposure for your website, products, or services, you have to distribute it via multiple channels (aka: cross-channel advertising). By doing so, you will not only ensure that you’ll get in front of as many people as possible, but you’ll help strengthen and re-affirm your message to anyone who encounters your brand.

So what exactly are the channels that you can use to distribute your message? Below are some of the most effective ones:

Display – Banner ads that are deployed on relevant websites. These are highly effective when it comes to increasing branding and recall.

Images and Videos – You know what they say: A picture is worth a thousand words. So think about what multiple images or even videos can do. The world is becoming more and more image-based (the popularity of Pinterest, Vine, Instagram, and Snapchat more than proves this) so brands should exert more effort in producing engaging eye-candies for their audience.

Search – Few strategies are more powerful than search. Aside from putting you in front of your target audience, it guarantees that your message is seen by people who are actually looking for it.

Mobile – More than 50% of internet browsing now takes place on mobile devices. With a statistic like that, the decision to distribute content, ads, and other marketing messages via mobile is pretty much a no-brainer.

Email – Land straight into people’s inbox to get their undivided attention. If you have your own email list, be sure to give your subscribers a heads up with regards to your marketing campaigns.

Filed under: Company Headlines

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