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AdMedia is Giving Back This Holiday Season

Posted November 26, 2013 by fran @ 2:09 pm

At AdMedia, we’re always happy to help advertisers and publishers with their online advertising and monetization needs. This holiday season though, we’ve decided to extend a helping hand to our other friends in need, which is why we’re pleased to announce that we will be supporting two charities this year.

Starting today thru December 19, 2013, AdMedia will be accepting donations for Angel Harvest and the Marine Toys for Tots Foundation. Feel free to drop off your donations at our Burbank office located at:

901 W. Alameda Ave.

Suite 102

Burbank, CA 91506

Below is a quick guide about the types of items that we’re going to accept:

Toys for Tots:

New and unwrapped toys for children up to the age of 15. Please note that we will NOT be accepting any realistic looking weapons and gifts with food.

Angel Harvest:

Non-perishable food items.

The ones most needed include:

  • Crackers
  • Pasta Boxes
  • Brown and White Rice
  • Canned Fruit and Vegetables
  • Canned Soup
  • Canned Spaghetti Sauces
  • Canned Tuna
  • Macaroni and Cheese Boxes
  • Ready to Eat Cereal (Family Size)
  • Cereal Bars
  • Peanut Butter and Jelly
  • Pancake Mix
  • Sugar
  • Boxed or Powdered Milk
  • Canned Beans or Bags of Dried Beans
  • Soap
  • Toothpaste, Shampoo
  • Paper Towels or Toilet Paper
  • Baby Food and Formula
  • Lotion
  • Deodorant

Together, we can help put food on the table and place smiles on people’s faces this holiday season.

About Toys for Tots

The U.S. Marine Corps Reserve Toys for Tots Program was first approved by the Secretary of Defense as an official activity of the US Marine Corps and an official mission of the Marine Corps Reserve in 1995. It’s mission is to collect new and unwrapped toys during the holiday season every year, and give them to children in need. The goal of Toys for Tots is to send messages of hope to youngsters everywhere and encourage them to become good citizens.

Learn more at: http://www.toysfortots.org/

About Angel Harvest

Angel Harvest is a Los Angeles-based non-profit organization that aims to “reduce the waste of good food while helping to feed the hungry men, women, and children” in LA. It distributes good, but unserved food to social service agencies to provide for the less fortunate.

Learn more at: http://angelharvest.org

 

Image credit:  AurelienS on Flickr

 

Filed under: Company Headlines

The Key Difference Between Multi-Channel and Cross-Channel and Why You Should Care

Posted November 11, 2013 by fran @ 12:28 pm

Like most hot buzz words, people have started throwing around the terms “multi-channel” and “cross-channel” like they know exactly what they mean. We hear pundits saying that multi-channel and cross-channel advertising / marketing are the future and companies must absolutely get on the bandwagon.

To their credit, the pundits are right about one thing: These trends really are the future and businesses must find ways to incorporate them in their practices. But what we did notice is that a lot of people–mostly Internet marketers and those claiming to be experts in e-commerce are using the terms multi-channel and cross-channel interchangeably, as if they have the same definition, when in fact there is a stark difference between the two concepts.

Multi-Channel vs. Cross-Channel

Multi-channel means having a presence on more than one channel or platform. For example, if you’re marketing your products on your website, in person, and via catalogs, then you’re conducting multi-channel marketing.

Cross-channel on the other hand means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers. For instance, when a customer uses your mobile app to look at a product but doesn’t complete the purchase, you can use a cross-channel approach to remarket that product by serving up ads for it even when the customer is on another channel or platform (say email or social media).

That way, even when they’re reading their favorite news website or checking their email, they’ll be able to see your ad which has the product they were originally looking at. And when they click on the banner, they’ll be taken to the product page and continue browsing or shopping where they left off on mobile.

As you can see, cross-channel takes multi-channel to the next level so that the customer gets a seamless and consistent brand experience no matter what device or platform they’re using.

What it means for you

These days, customers are browsing the web and shopping using multiple devices and platforms, so having a multi-channel strategy is like the bare minimum. But if you want to go even further, you must adopt a cross-channel approach.

Having website, a physical store, a catalog, and an app just won’t cut it if your efforts are fragmented. You need to integrate all these channels and platforms to effectively engage customers no matter where they are or what device they’re using.

How to successfully pull off cross-channel marketing and advertising

How do you cross-channel right? Here are few tips:

Have one key message

The first step is determining what you want to communicate. Be consistent with your messaging and give customers a seamless experience.

Round up all your teams–web, brick-and-mortar, mobile, customer support, etc.–and clearly establish the message that you want to send to customers. That message should dictate how you execute ads, how to design your site, etc.

Use and collect customer data

Be sure to set up data-gathering and analytics software for all channels and platforms so you can collect as much user data as you can. Doing so will enable you to get to know your customers even more, so you can improve and optimize your campaigns accordingly.

Integrate platforms and services

It’s kind of hard to pull off a seamless cross-channel campaign when your vendors and service providers are all over the place. For instance, if you have one vendor for mobile, a separate platform for email, and yet another provider for ecommerce, combining all those platforms and channels yourself can prove to be a challenge.

What you need is a cross-channel advertising and marketing partner that can integrate all those services into once roof. Find a trusty vendor that understands the concept of cross-channel and supports multiple platforms so you can execute your campaigns quickly and efficiently.

Filed under: Blogroll,Company Headlines

A Happy Halloween for the AdMedia Team!

Posted November 4, 2013 by fran @ 1:00 pm

Halloween has come and gone, but AdMedia hopes you had as much fun as we did this year.

Normally, our employees will dress up and get to participate in a contest for the best Halloween costume. This year though, we decided to take it even further. Not only did we have a costume contest, but we also launched a pumpkin-carving  competition, took part in a “guess how many” contest and played Halloween-themed bingo (aka BOOGO)!

Each event was a chance for everyone to show off their wit and make some great memories with the rest of the team. Angela won an iPod Touch for Halloween bingo, while it almost came to a tie for the candy-filled pumpkin contest, where everyone had to guess how many pieces of candy were inside (spoiler alert: There were 427). The tie was between Daniel and Lauren (both had come close with a guess of 412), but it was Lauren who won the second round. Meanwhile, our content writer Brandon won the pumpkin-carving contest with a very lively display, while our HR manager Yesenia Linares had the best costume, looking both elegant and ghoulish in her costume.

Our employees were also treated to a great lunch of salad and gourmet pizzas, with flavors ranging from simple cheese to delicious pesto.

Even though we still had work to do that day, we saw a lot of creativity from our team. We have to congratulate our Publisher Team for banding together and dressing up as the Minions from Despicable Me. And who could forget the imaginative designs we saw in the pumpkin-carving contest?

While we’re all getting ready for the ad:tech conference in New York, we still found time last Thursday to have some fun, some food, and some great team-building.

  

  

  

  

  

 

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