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AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit: http://www.pluggedin2013.com/

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email danny@admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.

 

Carrie Marketers Get Crafty with Advertising Prank #FlexLikeCarrie

Posted October 10, 2013 by fran @ 11:24 am

This is online advertising at its finest.

Talk about spooky creative. The marketers behind the new Carrie remake film released a viral video experiment to test and capture the reactions of unsuspecting customers at a New Your City coffee shop as they witness a telekinetic event.

Entitled “Telekinetic Coffee Shop Surprise”, the video first shows us how the prank was set up. They created a fake wall, attached a harness to a stuntman so that it appears that he is lifted up the wall. The team also put some remote controlled tables and chairs in place, and spring loaded pictures and books so that they’ll look as if they’re flying off the walls and shelves. Finally, a bunch of actors took their place and pretended to be coffee shop customers.

And then the fun begins.

The stunt man knocks over a cup of coffee and the girl goes batshit and starts using her “telekinetic powers” to lift the man up the wall, move the tables and chairs, and make stuff fly off the shelves.

Needless to say, customers in the coffee shop were freaked out of their wits, while viewers watching from home were thoroughly entertained.

The Results

Two words: Viral hit. The #FlexLikeCarrie video spread like wildfire. It was posted on YouTube on Monday and got millions of views overnight. At the time of writing this, Telekinetic Coffee Shop Surprise has already reached more than 26 million views.

And the buzz is incredible. Carrie advertisers did a great job with using hasthags. They promoted the #FlexLikeCarrie hashtag at the end of the video and the Twitterverse just couldn’t stop talking about it. Fans couldn’t wait til the movie hits theaters on the 18th.

Similarly, the advertising prank was (and still is) wildly covered in the media, having been discussed in various blogs as well as major publications and networks such as the Los Angeles Times, CBS, New York Daily News, and more.

What You Can Learn

As far as generating online buzz goes, the advertisers and marketers in charge of Carrie most definitely got it right. They produced an awesome video that while promotional, was extremely entertaining and sharable.

Here are a few things that we can learn from this great online advertising campaign:

Go beyond traditional advertising and marketing tactics

Movie trailers? Billboards? Those tactics were so ten years ago. While the film did take advantage of traditional marketing methods such as the ones mentioned above, it went beyond that and effectively made use of online video. And take note, they used online video not for straight advertising purposes. They used video to distribute genuinely entertaining content.

Use cross-channel advertising

The advertisers behind Carrie didn’t just post a video on YouTube and went on their way. Instead, they took the time to distribute it via multiple channels. And by using the #FlexLikeCarrie hashtag, they were able make it easy for users to spread the word as well, thus generating more buzz in the process.

Put in the necessary resources

It was clear that the video was really well-made. The crew took the time to hire the right people and set up the proper equipment to make the prank work. Your campaigns should be the same way. We’re not saying that you should spend tons of money on stuntmen or equipment, but do spend ample time cooking up your campaigns. Budget or no budget, don’t submit anything that isn’t well-executed. There are plenty of ways to create wonderful advertising campaigns, and they don’t always involve a ton of money. What you do need is a lot of creativity.

 

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