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Dear marketers, your controversial stunts can do more harm than good

Posted September 25, 2013 by fran @ 1:14 pm

Earlier this month, outdoor marketing company Hornet Signs came under fire due to a controversial marketing stunt that it did.

It created a decal that showed a blonde woman curled up–seemingly unconscious–on the bed of a pickup truck. She was tied up and her hair was obscuring her face. The decal was then attached to the back of an actual pickup truck, creating the illusion that there was real woman lying there (more…)

Filed under: Blogroll,Company Headlines

Wearable Tech: The Future of Advertising?

Posted September 9, 2013 by fran @ 1:54 pm

Smartphone, be prepared to move over, because it looks like another mobile advertising darling is about to take over. ┬áIn an insightful article, AdAge brought attention to the fact that many of the companies that we all know are love are venturing into wearable technology (aka: wearables). (more…)

Filed under: Blogroll,Company Headlines

Why Promotional Branding Is A Worthy Investment For Your Business

Posted September 5, 2013 by fran @ 9:01 am

If you’re not using branded promotional products in your advertising campaign, you’re missing out on a powerful marketing tool. Giving away promotional items is a surefire way to draw attention and increase awareness of your brand. By associating your business with a reliable brand image, you give customers something concrete that they can trust. Below are just a few advantages of using promotional products to establish your brand. (more…)

Filed under: Blogroll,Company Headlines

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