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How Metro Dominated Video, Web, Social, and Mobile with a Single Campaign

Posted July 24, 2013 by fran @ 1:45 pm

We’ve talked about cross-channel advertising and marketing quite a bit on this blog and for good reason: It’s future of online marketing. As consumer attention gets more and more fragmented by the amount of information and the wide range of channels at their disposal, it’s essential that businesses utilize more than one device, channel, or platform to reach their target audience.

As a case study, we’d like to bring up the public service campaign of Metro Trains Melbourne. You remember, them right? We melted with cuteness over their Dumb Ways to Die music video in November.

To refresh your memory, the Dumb Ways to Die campaign featured a bunch of adorable–but regrettably dumb–characters that did a bunch of stupid mistakes that led to their tragic (but cute) downfall. The video was released by Metro Trains Melbourne to encourage the public to put safety first when they’re around trains. The music video also featured a catchy song that got stuck in people’s heads (but in a good way).

Cross-Channel Marketing: You’re Doing It Right

The campaign went viral, racking up millions of YouTube views in a short period of time. It was a smashing hit, and considering that the campaign was a public service announcement, it was a colossal achievement.

The Dumb Ways to Die campaign was shared and viewed so many times that it pretty much dominated YouTube, the blogosphere, and social media. And just when you thought that it couldn’t get any better, it dominated the mobile arena as well.

How? By creating an app.

Released a couple of months ago, the Dumb Ways to Die app by Metro Trains Melbourne, it quickly rose to the top of iTunes’ games category because of it’s fun and addicting nature.

Dumb Ways to Die lets you play a number of games featuring the same adorable characters from the original video that we all know and love. Your job is to save them from themselves and keep them from dying.

Remember that guy who died trying to fish out a piece of toast using a fork? Well in the game, your mission is to help him gingerly take out the toast without the fork touching the toaster. Then that character that used its private parts as piranha bait? Help keep them safe by flicking to pesky fishes away. There are more fun games in store, so do yourself a favor and get it from the app store now.

The app is so successful, it’s been downloaded millions of times and at the time of writing this has 49,754 reviews. (Average rating is 4.5 stars).

What you can learn from Dumb Ways to Die

Aside from staying safe around trains, the Dumb Ways to Die campaign teaches us a very valuable lesson in online marketing: Use multiple channels. What’s great about Metro Trains Melbourne is that it didn’t stop with video, web, and social channels–it took the campaign to a whole new level by thinking outside the box and releasing an engaging app.

Filed under: Company Headlines

3 Killer Ad Combinations to Reach Your Customers

Posted July 10, 2013 by fran @ 1:43 pm

The rise of numerous advertising platforms and solutions on the web can be both good and bad for businesses.

On one hand, it’s great because there are so many options to choose from. You’re well-equipped to reach your target audience via multiple channels. As for the not-so-great side of it all? There are so many options to choose from. It can be quite overwhelming and you’re left asking questions like “Where should I advertise?” or  “What’s the best ad solution out there?”

The answer to those questions will depend on number of things, including your goals (is it to generate sales or to build your brand) and your target customers. While advertising across multiple channels will certainly help you cover more ground and increase your site traffic much more quickly, this route may not be the best one if you’re on a budget or if you don’t have the resources to manage multiple campaigns at the same time.

If you’re trying to decide which best route to take for your online advertising needs, below is a quick guide to give you insights on the different ad solutions and combinations that you can try:

Display + Remarketing

Serving up display banner ads on websites relevant to your business is a great way to bring attention to your brand. But if you want to take your display ad campaign a step further, you should try adding Remarketing to the mix.

Known as one of the most innovative ad solutions on the web, Remarketing lets you bring back lost visitors to your website. For instance, if a shopper visited your website without buying anything, the Remarketing technology will kick in and “follow” that user to other parts of the web.

That way, when the shopper is checking their email or reading news sites, they will see ads for your company and be reminded to go back.

Video + Social

These channels are two of the hottest ones in online advertising mainly because they’re highly interactive and engaging in nature. They also go hand in hand when it comes to making content go viral, as video is becoming one of the most shared content type on social media.

To take advantage of this combination, you can encourage social sharing within your videos. Produce a funny or witty advert and actively encourage users to share it. Fortunately for you, video sites such as YouTube and Vimeo make it extremely easy to share media with a click of a button.

Alternatively, you may also want to look into FooterRoll, an ad solution that comes in the form of a toolbar with social buttons and an expandable video ad.

Remarketing + Insert Ad Solution Here

One of the many reasons why we love Remarketing is that it has the ability to enhance just about any ad campaign. For instance, you can use Remarketing with social media so that ads for your company show up on people’s newsfeed after visiting your website.

Or you can use Remarketing with video by displaying your ads on top of videos that your users are watching. Alternatively, you can also use Remarketing to follow your on-the-go customers by serving up ads on their mobile phones. The possibilities and opportunities are endless thanks to flexibility and versatility of Remarketing advertising.

Image credit: jared on Flickr

 

 

Filed under: Company Headlines

AdMedia Goes Bowling!

Posted July 2, 2013 by fran @ 12:29 pm

Last Friday, the AdMedia team headed to the Pickwick Center (just one of the many recreational facilities in Burbank) for a couple rounds of bowling! There’s nothing like kicking back after a week of hard work, so all of us were more than happy to participate.

A lot of AdMedia employees played like pros out there. Daniel P. for instance, one of our savvy ad execs, bowled an impressive 6 strikes in a row, leading to a total of 255 points! Then there were some of us who were just happy to knock down a pin or two. Regardless of the scores though, we all had a ton of fun.

Check out the photos below and see us in action!

And if you’re looking to join this fun team, be sure to swing by the AdMedia Career Page to view our latest job openings.

          

Filed under: Company Headlines

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