Posted June 20, 2013 by fran @ 1:12 pm
Getting started on mobile advertising? Or maybe you’re already doing it but you’re looking to boost your CTRs and conversion rates. Whatever the case is, optimizing your mobile ads is critical, especially now that more and more users are flocking towards the mobile arena.
Below are a few best practices that you can apply to your mobile ad campaigns to ensure that they give you the best possible results:
Evaluate your options – Recognize that there is no such thing as “one size fits all” in mobile advertising (or any other ad format, for that matter). You have a lot of options when it comes to this platform. For instance, will you be targeting iPhone users, Android users or all of the above? Will you serving up ads on both tablets and smartphones or both?
Take note that it isn’t just about the type of device that should be taken into consideration. Software-wise, mobile advertising gives you a number of options as well. There are mobile websites, mobile apps, and social media apps that support ads.
Not to mention that TYPE of ads that you’re going to use. There are banner ads, video, audio, in-apps, and more.
Be sure to consider all your options. Conduct the necessary market research to determine which devices, ad formats, and apps/websites resonate most with your target customers, and make a decision from there.
Be creative – When it comes to deciding what types of ads to display, it’s all too easy to go straight for display ads (i.e. banner ads and videos). And while display can certainly be effective, it’s important to note that it’s not the only ad format that’s available, especially on mobile.
You opt for audio ads and advertise with apps like Pandora or Spotify, for instance. Another thing that you can do is partner up with other developers and offer incentives to get people to check your company out. For example, a lot of gaming apps offer extra coins or points to users who would view and ad or download an app.
Find your categories – When you’re advertising within other applications, be sure to select your categories (and even subcategories wisely). If you have the option of handpicking the apps to advertise on then by all means, do so–it’ll boost your clicks and conversion rates.
For example, if you’re advertising a shopping app, then advertise on fashion-related apps where shopaholics hang out.
Image credit: Johan Larsson on Flickr