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3 Ways to Make Mobile Ads Work for You

Posted June 20, 2013 by fran @ 1:12 pm

Getting started on mobile advertising? Or maybe you’re already doing it but you’re looking to boost your CTRs and conversion rates. Whatever the case is, optimizing your mobile ads is critical, especially now that more and more users are flocking towards the mobile arena.

Below are a few best practices that you can apply to your mobile ad campaigns to ensure that they give you the best possible results:

Evaluate your options –  Recognize that there is no such thing as “one size fits all” in mobile advertising (or any other ad format, for that matter). You have a lot of options when it comes to this platform. For instance, will you be targeting iPhone users, Android users or all of the above? Will you serving up ads on both tablets and smartphones or both?

Take note that it isn’t just about the type of device that should be taken into consideration. Software-wise, mobile advertising gives you a number of options as well. There are mobile websites, mobile apps, and social media apps that support ads.

Not to mention that TYPE of ads that you’re going to use. There are banner ads, video, audio, in-apps, and more.

Be sure to consider all your options. Conduct the necessary market research to determine which devices, ad formats, and apps/websites resonate most with your target customers, and make a decision from there.

Be creative – When it comes to deciding what types of ads to display, it’s all too easy to go straight for display ads (i.e. banner ads and videos). And while display can certainly be effective, it’s important to note that it’s not the only ad format that’s available, especially on mobile.

You opt for audio ads and advertise with apps like Pandora or Spotify, for instance. Another thing that you can do is partner up with other developers and offer incentives to get people to check your company out. For example, a lot of gaming apps offer extra coins or points to users who would view and ad or download an app.

Find your categories – When you’re advertising within other applications, be sure to select your categories (and even subcategories wisely). If you have the option of handpicking the apps to advertise on then by all means, do so–it’ll boost your clicks and conversion rates.

For example, if you’re advertising a shopping app, then advertise on fashion-related apps where shopaholics hang out.

Image credit: Johan Larsson on Flickr

Filed under: Company Headlines

Be More Interactive with FooterRoll

Posted June 12, 2013 by fran @ 3:58 pm

FooterRoll. That’s a funny word, but what is it? AdMedia describes this amazing tool as an “all-in-one solution”. FooterRoll is a comprehensive tool that is interactive and informative at the same time. People are able to search for information through a non-obtrusive bar within the site that they’re already on. The ads provided by FooterRoll are relevant the content of the website you’re currently visiting. This is a great way to engage visitors.

With FooterRoll you can share content with your friends. This is done right from the interactive toolbar. FooterRoll is an awesome way to increase your chances of going viral. Just thinking about how many people are using social networks right now! You have the potential to reach millions of users. You are able to completely customize FooterRoll, which makes this tool ten times more convenient than the other current tools out there. It is search enabled, which means that this will only enhance your browsing experience. FooterRoll’s full screen videos and ads perfectly complete the ad experience and takes ad interaction to another level altogether.

So why aren’t you using FooterRoll? If you’re an ad company looking for something new, or if you’re looking to launch a campaign – no matter your quest, this should be thrown into the mix!

Let’s look at some of the best ad tools out there and compare them.

Google Adwords: This is the most popular option on the market. We all know that Google is one of the biggest companies in the entire world, simply because it is the number one online search engine. Now, with AdWords you can create hugely targeted content based ads.

Facebook Ads: Coming in close second – people come to Facebook Ads for the same reason they come to Google. There are billions of users! By making the decision to sign up they are already increasing their chances (by a lot) of going viral.

Pay Per Click Search Engine: A great way to do a study on different platforms.  Many companies utilize pay per click on their sites.

7Search: A great example of utilizing the pay per click feature. It is one of the biggest competitors when it comes to SEO. Having been around for more than a decade, this company really makes an effort to show the noobs how it’s done.

AdBrite: This is fast growing online ad tool. It gives you access to campaign analytics and data, which in turn gives you more control over your own campaign.

All of these companies are good. Don’t get us wrong, but if you look them up and really do your research, you’ll find that they are all pretty similar. Sure, they have little things that allow them to stand apart and fight the urge to be recognized as one huge advertising blob, but if you compare each one to FooterRoll there is no comparison.

FooterRolls takes pride in being cutting edge and highly interactive. More and more people in the ad community are flocking to FooterRoll. Don’t believe us? See for yourself.

 

Filed under: Company Headlines

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