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3 Reasons Why You Should Pay Attention to SXSW 2013

Posted March 4, 2013 by fran @ 12:54 pm

South by Southwest is around the corner once again and everyone in Austin and beyond is gearing up for this huge conference. Known as one of the biggest, must-attend events in film, music, and tech, SXSW showcases some of the best new companies, ideas, and products. People from all over the nation flock to it every year, and 2013 is no different.

Whether you’re an advertiser or a publisher, keeping abreast with what’s happening at SXSW Interactive is something that you should keep on your to-do list. The conference, which will take place March 8-12 “will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”

Even if you can’t be there in person, be sure to follow news stories, tweets, and updates surrounding this event because they’ll certainly give you an idea of where the digital world is heading.  Still need more convincing? Below are a number of really good reasons why you should stay informed with what’s happening at SXSW:

You’ll be able to come up with relevant material – Next week is going to be anything but a slow news week. The digital world will certainly be abuzz with what’s happening at the conference, and you’re bound to see a lot of shares and engagement.

Your job is to find your unique SXSW angle that will allows you to create relevant content for your target audience. Whether you’re an advertiser looking for new material for an online advertising campaign, or a publisher trying to come up with something to write about, SXSW is something that you should certainly look into.

Another reason why this is a great idea? People will be actively looking for SXSW-related content. So if you keep up with this trending topic, your material will have a much better chance of getting found.

You’ll get a glimpse of the hottest companies and products – SXSW will be crawling with brilliant startup founders and creators, so if you’re looking for the next big thing in tech, chances are you’ll find it here.

Take the opportunity to get to know the rising stars of the digital realm and see how you can use their products or services in your own business.

You will learn a ton of new things – This conference isn’t just about demos and swag. SXSW Interactive will also hold keynote talks from some of the industry’s most influential individuals and thought-leaders. Listen to what they have to say, folks. You’re bound to pick up a ton of great advice and ideas.

This year, keynote speakers include Elon Musk, the CEO and Product Architect of Tesla Motors and the CEO / CTO of SpaceX, Tina Roth Eisenberg, a designer who runs Brooklyn-based collaborative workspace Studiomates and creator of TeuxDeux, Julie Uhrman of OUYA with Joshua Topolsky of The Verge, and Matthew Inman of The Oatmeal.

 

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