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Online Advertisers Get in On the Valentine’s Day Fun

Posted February 13, 2013 by fran @ 1:43 pm

Valentine’s Day isn’t just huge for greeting cards and chocolates, it’s also a very big day for online advertising. This post will give you a glimpse of how the some advertisers are using online media to reach users.

Check them out below:

1. Starbucks Cup Magic for Valentine’s Day

Last year, the coffee franchise unveiled Starbucks Cup Magic, a mobile app that lets users send and receive virtual Valentines. With it the company also released a limited edition cup, that people can scan in order to
“bring the cup to life.”

From there, they will be able to send a virtual Valentine’s Day card to their online friends. Another cool thing about it is that on top of a virtual card, people can also use the app to send Starbucks eGifts.

A crafty Valentine’s Day promo, Starbucks was able to effectively combine mobile, video, and social media to promote their brand and get people to buy their products.

2. 1-800-Flowers.com on Facebook

Online retailer 1-800-Flowers doubles down on Facebook ads this year.  Adweek is reporting that the online flower merchant has been running Sponsored Stories, Facebook Offers, and even mobile app install ads on the social network.

Moreover, according to Adweek, “An exclusive, national 1-800-Flowers ad buy will appear on Facebook’s log-out page on Tuesday [today], while Facebook Exchange and Facebook Offers ads will be served through Wednesday.” 1-800-Flowers didn’t reveal the grand total for its Facebook ad spend, but apparently, the log out page ad alone was said to have cost 700 grand per day.

Talk about splurging for Valentine’s Day.

3. Google Doodle – Valentine’s Day

We don’t know what Google has in store for us this year, but in 2012, the search giant had an adorable doodle for V-Day. Featuring the song “Cold, Cold Heart” by Tony Bennett, the doodle tells the story of a boy trying to impress a jump-rope loving girl. His attempts to catch her attention include giving her flowers, candy, stuffed animals, and bunch of other things.

Unfortunately, the girl doesn’t seem to notice him. That is until the boy decides to play jump rope alongside her. That finally does trick.

4. Happy Valentine’s Day from L’Oréal Men Expert with Eva Longoria

L’Oréal’s Valentine’s Day ad is aiming to promote its Men Expert products. Starring Eva Longoria, the ad starts off with the copy “Want to get the best out of your man this Valentine’s? Let Eva Longoria show you how to flirt it out of him…”

Cut to Eva saying that being sexy isn’t natural and that women “can’t do all the work.” She then proceeds to show men (and women) how it’s done. See for yourself here.

By the way be sure to pay attention to L’Oréal’s clever use of video overlay ads. Notice that at the bottom of the video is a static banner inviting you to “find your man the perfect gift.” The overlay is present practically throughout the entire video, but remains subtle and unobtrusive at the same time.

Nicely done, L’Oréal. Video advertisers can certainly pick up a thing or two from this one.

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