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Video is about to get even bigger. Are you ready?

Posted January 9, 2013 by fran @ 1:20 pm

It shouldn’t be any question that video will be among the dominating channels in the online advertising realm. In fact, according to eMarketer, “US online video ad spending will nearly triple in the next 4 years.” So while video is a big deal right now, it looks like it’s going to get even bigger in the near future.

Whether you’re an advertiser or publisher, it’s best to see how you can take advantage of this rising medium. Video can give you the potential to reach an extremely wide audience so use it wisely and use it well.

Need ideas on how to incorporate video into your campaign? Consider the following:

PreRollStream

Advertisers: PreRollStream ads appear right before a video is played. This ad type proves to be effective because it gets in front of an audience that is already engaged. People that watch online videos respond positively to interactive ads as long as they’re relevant to what they’re about to see.

Speaking of relevance, when displaying video ads, always make sure that they’re geared towards the right audience. Consult with your ad network and ask them about how they target video ads so that you know exactly what types of users are seeing your message.

Publishers: If you aren’t placing ads on your videos yet, then you could seriously be missing out on huge revenue stream. By allowing (relevant) pre roll ads to play with your videos, you’re not only opening up opportunity to earn more money, but you’re also supplementing people’s viewing experience at the same time.

Also, if you’re worried about annoying your viewers with ads, then opt to place a close button that allows them to skip the ad and go straight to your video.

FooterRoll

Advertisers: If you’re looking for more out of the box ways to display your video ads, then consider looking into FooterRoll. This ad type appears as a horizontal toolbar at the bottom of the page. The toolbar supports an expandable advertisement that plays whenever the user hovers over it. Aside from the actual add, FooterRoll can also have social media buttons as well as a search box that allows people to have a more interactive browsing experience.

Publishers: Publishers on the other hand can use FooterRoll to add more functionality to their site while earning additional revenue in the process. The FooterRoll toolbar is customizable so you’ll be able to select the ad types and buttons that it displays. You’ll also be in control of how the toolbar behaves so you can ensure that it doesn’t disrupt the content flow of your site.

Additional Video Tips

Fancy video tools and platforms are great and all, but the fact remains that your video campaigns will only truly be effective if they’re reaching the right audience. If you’re an advertiser, always think about your target customers in every step of the video production process, from the storyboard, to production, to actually deploying the ads. It’s also best to collect data so you can improve future campaigns and be more targeted.

Remember, relevance is key.

The same thing goes for publishers. Only display videos that are relevant your content and target audience. Serving up video ads that your viewers don’t care about is a big turn off. On the contrary, if you display advertisements that are fun to watch and actually add value to your audience’s viewing experience, then you are helping to create a win-win-win experience for yourself, your audience, and advertisers.

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