Posted January 30, 2013 by fran @ 12:26 pm
Super Bowl Sunday is just around the corner, so the sports industry is undoubtedly abuzz. However, it’s important to note that sports fans aren’t the only ones who will be at the edge of their seats this Sunday. The Super Bowl has always been a huge deal in the advertising industry, as it’s one of the most watched events on television. 30-second ad spots cost millions of dollars, but brands are more than willing to shell out big bucks to snag them.
What’s interesting though is that the past couple of years prompted a shift in how advertisers unveil and track their Super Bowl ads. Aside from TV, social media and online ads now play a colossal part in the deployment and measurement of these game commercials.
It all started in 2011 when German automaker Volkswagen posted their Super Bowl commercial on YouTube before the big day. The ad, which features a boy dressed in a Darth Vader costume trying to use “the force” on his dad’s VW sedan, went viral and got millions of views on the site. The move also generated a ton of buzz around the brand and it proved to be an incredibly successful move for Volkswagen.
In fact, the move was so successful, that other companies followed suit. According to YouTube industry director Suzie Reider’s statement on CNN, “in 2012, more than 60% of advertisers released ads or teasers on YouTube before the actual Super Bowl.”
This year, we’re seeing more of the same moves. Brands are unveiling their Super Bowl ads well before the big day, and netizens are more than happy to consume them.
Below is a list of sneak peeks of some of the most promising Super Bowl commercials. If you’re yearning for spoilers, check them out on YouTube below:
1. Volkswagen Super Bowl 2013 Game Day Commercial | Get In. Get Happy. – Let’s start with the brand that started it all. This year, the German automaker wants viewers to “get happy” by getting in a Volkswagen (more specifically, a 2013 Volkswagen Beetle).
2. CENTURY 21 Super Bowl Commercial: “Wedding” [Official 2013 TV Spot] – Real Estate company Century 21 on the other hand, lets people know that in case of a housing emergency, there’s no reason to panic, as long as there’s a Century 21 agent in the house. Whew. Good to know.
3. Coke Chase 2013 Ad – Coca-cola takes a slightly different approach. They released a part of their 2013 Superbowl ad on YouTube and they’re letting viewers decide on the ending. In the ad, a group of cowboys, showgirls, and badlanders are racing through the dessert towards the Coke, and it’s up to the viewers to decide on who will win the race. Want to join in on the fun? Cast your vote on cokechase.com.
4. 2014 Kia Sorento Space Babies Big Game Car Commercial Teaser – Kia Motors unveils a teaser of their game day ad, and urges people to “fasten your diapers — this adventure will blow your mind into another dimension.” Guess we’ll have to wait til this Sunday to find out what this is all about.
Image credit eshedg on Flickr
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