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4 Online Marketing Tips That Can Invigorate Your Real Estate Business

Posted October 2, 2012 by fran @ 11:01 am

The California Association of REALTORS® Expo is kicking off today, and in honor of this awesome event, we’ve decided to give our REALTOR friends a treat with this special blog post.

If you’re looking for out of the box ways to generate leads and sell (or even buy) more homes, then we highly recommending looking into Internet marketing and advertising. The web offers a sea—no, make that an ocean—of tools and resources that you can use to reach real estate buyers, sellers, and investors, so you can bet that with a proper strategy, you will be able to effectively push your business to the forefront.

Check out the tips below and see how you can apply them to your real estate business.

Be visual – The web is becoming more visual, thanks to websites/apps like Pinterest, Instagram, and the rise of cover images. Make the most out of this trend by posting pictures of your own. Upload attractive photos of the houses that you’re selling. The Facebook Timeline and Newsfeed put a LOT of emphasis on images, so this increases the chances of people noticing you.

Aside from images of houses, inspiring and empowering quotes are extremely popular as well. Find a great image, put some inspiring text on top of it, and post it on all your social media accounts. Yes, it’s pretty cheesy, but it works like a charm.

Don’t let your leads get away – If someone visits your website or squeeze page but leaves without filling out your form or giving their information, don’t just stand there and say sayonara, make an effort to bring them back. Use remarketing (also known as retargeting) to bring back lost visitors and get them to convert.

How remarketing works:

Remarketing advertising works by dropping an anonymous cookie into the user’s browser. When that visitors leave without completing your desired action (i.e. contacting you or filling out a form), the remarketing system will serve up your ads on the other websites that they visit. In other words, those lost visitors will see your ad even when they’re checking their email, watching a video, or reading other blogs.

Remarketing is extremely effective in converting leads because it targets users that have already expressed interest in you. Often, visitors that leave a site without doing anything are just on the fence and simply need a little push in the right direction. Remarketing ads can give them that nudge and bring them back to your site.

Utilize multiple channels – In the age of web 2.0 and with the advent of mobile computing, you can bet that your audience is using multiple devices and websites to consume information. Nowadays, you can’t stick to just one advertising model and expect it to be effective.

If you really want to stand out, then you have to be where your prospects are. Do a little research on the websites, devices, and apps that your target audience likes, and market away. Use the power of Cross Channel Advertising to put yourself out there and gain more exposure.

Don’t just talk about real estate in social media –When it comes to social media marketing, many real estate professionals don’t see their desired results mainly because they’re approaching social the wrong way.

Remember that you don’t have to go for the hard sell every time. When you’re marketing on Facebook, Twitter, Pinterest, or any other social site, don’t just talk about yourself and your business. Conduct REAL conversations with your audience. Sure, it’s great to publish pictures and posts promoting your business, but be sure to balance it out with non-promotional talk as well.

Image credit: Alan Cleaver on Flickr

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Why In-Image Advertising is Worth Looking Into

Posted September 25, 2012 by fran @ 10:27 am

The cliché “An image is worth a thousand words” should probably be revised to something like, “An image is worth a thousand bucks.” In this day and age, Images are not-so-slowly and surely ruling the web. Think about it. Image-based sites such as Pinterest are on the rise, popular photo-sharing app Instagram is literally worth a billion dollars, and social networks like Facebook, Google+, and most recently Twitter, are embracing the concept of cover or header images.

Now, the rising trend of images shouldn’t really come as a surprise. Aside from the fact that humans are generally very visual in nature, images have the power to communicate things and concepts that are difficult to put into words.

Moreover, images make content more attractive. Whether it’s a blog post, a report, or a white paper, pictures can enhance the overall look and feel of a document and they make content look easier on the eyes.

Yes, the value of images on the Internet is truly unquestionable. The question now is, how can you take advantage of this more image-based web?

Well, the answer to that depends on whether you’re an advertiser trying to reach more consumers or a publisher who wants to monetize their content. By using in-image advertising (also known as overlay ads), you will be able to use the power of pictures to forward your brand or make money out of your site.

Advertisers

If you’re an advertiser looking for effective ways to reach potential customers without annoying them, then you should really look into in-image advertisements. These types of ads appear on top of images and usually disappear when the customer hits the close button.

In-image ads can be very effective in getting visitor’s attention. Since people’s eyes usually fall on images first, placing your ads on top of pictures will garner more eyeballs and attention.

Choosing the right in-image services for you

It’s important to note though that not all in-image advertising solutions are created equal. Overlay ads will only be effective if they appear on top of relevant images and are displayed in the proper context. Be sure to speak with your ad network representative and ask them if they implement contextual and targeting technologies to ensure ad relevance. If they do not offer such solutions, it’s best to find another ad network that does.

Publishers

Trying to monetize your site’s traffic? Then be sure to look into in-image ads. These types of ads supplement your visitors’ browsing experience, and allow them to find relevant products and services. By displaying relevant ads on top of your site’s images, you’re not only adding value to your site, you’re opening up a solid revenue stream at the same time.

Choosing the right ad network for your site

You want an advertising partner that lets you customize your ads so that they’re appropriates with the look and feel of your site. Additionally, in order for your ads to actually generate clicks, they have to be relevant to your content. Choose an ad network that offers targeting and contextual technologies to ensure that your ads are related to the posts and images on your website.

It’s important to remember that your in-image ads will only be as good as the ad network that you sign up with. Before choosing an overlay ad solution, ask your ad network rep about the customization tools that they offer, their targeting solutions, and of course, how they pay their publishers. Doing so will allow you to offer great ads that earn you money and keep your visitors happy at the same time.

Image credit: Shermeee on Flickr

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5 Ways to Beat Shopping Cart Abandonment and Get More Sales

Posted September 19, 2012 by fran @ 9:55 am

If you have an e-commerce business then you know that getting people to your website is only half the battle. While SEO, affiliate sales, and, online advertising can definitely boost traffic to your site, the REAL challenge is in getting users to actually make a purchase.

If you’re experiencing high rates of shopping cart abandonment, then you should look into two things: your products and your website.

Let’s start with what you’re selling. Examine various aspects of your products—from quality, to price, to selection—and see if there’s anything that you can improve on. Ask customers for feedback or reviews and take note of any negative comments that you can address. You can also check out similar items in the industry to see if there’s anything that you can change about your products to make them more competitive.

If the problem isn’t your actual products, then perhaps you need to optimize your website to make it more customer-friendly. A few tweaks to your online store can significantly reduce shopping cart abandonment so look around your site for things that need improvement.

Not sure where to begin? Here are few tips to get you started.

1. Shorten your checkout process – Aim for a quick “in and out” process where customers visit your site, pick a product and hit buy. Often, people leave a site without buying anything because the checkout process just takes way too long. If customers need to answer questions or select various options for the product, then consider putting all these options into one form on a single page, rather than spreading them out.

Product suggestions can also prolong the checkout process and cause customers to leave. If you can, find other ways to cross-sell in order to not interrupt checkout.

2. Be transparent with all your charges – Hidden charges can also contribute to shopping cart abandonment. Nothing boots a customer out of site more quickly than surprise shipping or tax charges. Of course, while some of these fees are unavoidable, it’s best to be more transparent and upfront. Add a cost calculator so that you can allow customers to compute their costs beforehand, rather than surprising them with a huge charge in the end.

3. Offer “limited time” sales – Add in a sense of urgency by offering limited time sales. When customers see that your sales and promos will be expiring soon, they’ll be more motivated to complete a purchase. After all, who would want to miss out on a great deal?

4. Make your return policy clear – A vague return policy not only leads to shopping cart abandonment, it also reduces trust among customers, so ensure that it is as clear as possible. Some customers check a site’s return policies before making a purchase, so make it easy for them to ask questions and express concerns.

5. Use Retargeting / Remarketing Ads – When customers do leave your site without buying anything, don’t lose hope. Instead, make use of Remarketing (aka: Ad Retargeting) advertisements to reel users back in.

A Remarketing ad works by tagging a customer’s browser when they visit your site. When they leave without buying anything, the Remarketing technology will then display your ads on other websites that the user visits to gently remind them to go back to your store to complete a purchase.

Image credit: Polycart on Flickr

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AdMedia Hits 86 Million Unique Monthly Visitors

Posted September 17, 2012 by fran @ 5:48 pm

BURBANK, CA–Sep 17, 2012 AdMedia, the leading provider of performance-based advertising solutions, today announced that it drew more than 86 million unique monthly visitors in August. The milestone comes just after the ad network released its Cross-Channel Advertising product — a comprehensive package that lets advertisers and publishers utilize various channels to reach customers.

“We are thrilled to have reached that many users. The data proves the effectiveness of the solutions that we offer, and we will continue to expand our network so that we can connect more advertisers to their target customers,” said AdMedia COO Avi N. Bibi.

Bibi furthered that AdMedia is able to reach about 98% of the web. “Our network spans almost every part of the internet, ensuring that we are able to locate users wherever they are online.”

Aside from its wide reach, another big edge that AdMedia has over other ad networks is its Cross-Channel Advertising technology that’s sophisticated enough to support multiple channels. AdMedia allows advertisers to connect with users through several channels, including search, display, social, video, mobile, and more.

Cross-Channel Advertising lets businesses get in front of users whether they’re checking their email, doing an online search, or even on their mobile phone. This product gives AdMedia a wide lead in the industry, as no other ad network on the web offers this many channels.

In spite of its many achievements though, Bibi states that this is just the beginning for AdMedia. “We don’t have any intention of slowing down,” mentions the COO. “We recognize that the web is moving at an extremely fast pace, so we are continuously fine-tuning our products and developing new innovations to stay ahead of the pack.”

For more information, or to get started with AdMedia’s solutions, visit www.admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook atfacebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

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Three Cross-Channel Advertising Questions Answered

Posted September 13, 2012 by Marina @ 2:49 pm

AdMedia’s Cross-Channel Advertising product is sweeping the nation and is a very popular solution among advertisers for all of their marketing needs. For the few that still haven’t caught hold on this whirlwind of awesomeness there are some questions that are asked when it comes to the Cross-Channel Advertising campaign.

This post is designed specifically to answer those questions that may still get asked just to give everyone a clearer understanding of this new product and what it can do for you.

What can Cross-Channel Advertising do for me?

This question is completely understandable because, let’s face it, nobody wants to invest in a product without knowing the benefits and how it pertains to what they’re trying to do. For anybody who is trying to get their name out there, Cross-Channel Advertising is the perfect way to target potential customers over multiple platforms throughout our products. Cross-Channel Advertising allows advertisers to display their brands through all of the channels we offer (such as mobile, contextual, overlay ads, etc.) or ‘a la carte’.

It provides advertising versatility to reach every corner of the web in order to have your brand on display for the whole world to see.

How does it work?

Through AdMedia’s unique and accurate algorithms, making sure the right target audience views your ads is an easy task. For advertisers and publishers alike, having relevant content that doesn’t take away from what the website has to offer is crucial and no matter which channel is showing the advertisement, we make sure that only relevant ads are displayed in order to ensure the audience viewing it is of interest.

Why is Cross-Channel Advertising the right choice?

Quite simply put, AdMedia’s Cross-Channel Advertising is the only product out there offering so many platforms to your disposal in order to give your marketing campaign that extra boost it needs to increase revenue or conversion rates. We don’t simply let you go into a marketing campaign with a few options, we allow you the chance to push your advertising through more channels than anyone else out there. We understand that being in the spotlight and reaching interested users is a very important part to success and we want to help achieve that.

It’s easy to get going so sign up today. As soon as you start to see that increase in revenue, you’ll know you made the right choice.

Image credit: konradfoerstner on Flickr

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AdMedia Goes Go Kart Racing

Posted September 5, 2012 by fran @ 7:00 am

Last Wednesday, the AdMedia team headed to the MB2 Raceway in Sylmar CA. We were all craving for an exciting trip, and this indoor go kart raceway was the perfect venue to fulfill our need for speed.

We were all up for some friendly competition, so we put on our helmets, got inside our vehicles and raced away! The fastest among us received medals, trophies, and most importantly, bragging rights. We even gave out awards to the “Best Crashers”!

The trip wasn’t just all about driving and crashing, though. When we weren’t on the track, we were hanging out in the VIP lounge eating pizza, playing video games, darts, and pool.

Yep, while other companies spent last Wednesday doing paperwork and whatnot, the people at AdMedia were… well, doing something else. Care to join us? If you’re up for it, visit our careers page and check out our latest job openings!

              

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See You at DMA2012!

Posted September 4, 2012 by fran @ 9:58 am

We here at AdMedia are psyched to announce that we’ll be attending the DMA2012 conference on October 14 – 16! Known as one of the biggest conferences for marketers, DMA delivers various presentations and networking opportunities for professionals in the marketeering field.

The event is going to be at the Mandalay Bay Hotel in Las Vegas. Find us at Booth #154. We’re offering up tons of resources to help you take your marketing efforts to the next level, so be sure to stop by! In addition, we have several fun surprises and giveaways in store for those who swing by our booth, and trust us—you don’t want to miss out.

Who Else Will Be There?

DMA2012 is THE event to see and be seen. Its attendee list is jam-packed with the most influential marketers in the industry that have a lot to say about social media, SEO, email, advertising, and more. We’re extremely honored to be sharing the floor with the best companies in the world, such as Google, Coca-Cola, ESPN, LiveNation, and Best Buy, just to name a few.

Why Stop By Booth #154?

Our resident advertising experts will be stationed at our booth the whole time to answer questions and to enlighten you on everything you need to know about Internet advertising. The AdMedia team is comprised of individuals that are seasoned in several advertising channels, including Search, Display, Social, Mobile, Video, and more.

Whether you’re looking to boost your display advertising campaign, or thinking about trying new platforms like mobile and social, our team of experts will be there to provide all the info you need.

Of course, it won’t be all business at Booth #154. While we do intend to educate you, we also want to entertain you at the same time. Offers, prizes, and goodies await those that swing by our booth. Pay us a visit to get to get in on all the fun!

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We’re Heading to the California Realtors Expo in Anaheim!

Posted August 28, 2012 by fran @ 5:20 pm

The AdMedia team is gearing up for the California Association of Realtors (CAR) Expo on October 2-4 in Anaheim, CA! We’re very excited for this event as it will give us tons of opportunities to touch base with numerous realtors and other professionals in the real estate industry.

If you’re attending this exciting expo, be sure to swing by Booth #233, where our team members will be waiting to connect with you.  We’ll be more than happy answer any questions you might have about advertising and Internet marketing.

AdMedia offers multiple advertising solutions and we can connect you to your target audience across several channels, including search, social, mobile, video, and more.  Find us on the Expo floor, and get an exclusive look at the services that we offer!

It’s not going to be all business though. We’ll be having giveaways and other fun activities for attendees, so stop by our booth to join the fun!

Why You Should Stop By

Whether you’re an industry veteran or someone who’s buying / selling real estate for the first time, the CAR Expo 2012 is can’t-miss event. Aside from getting the chance to see all the wonderful booths and presenters, the event will also feature informative talks and seminars that are chock-full of real estate advice and information.

There will be sessions on Sales, Risk Management Technology, as well as discussions about Short Sales, REOs, and Foreclosures, so if you’re thinking about diving into the real estate industry, this is an even that you don’t want to miss.

Mark Your Calendars

The CAR Expo isn’t until early October, so you still have time to register.  However, we suggest that you register ASAP to get reduced rates. Prices vary, so check out the event page here to get the complete details.

See you at the Expo!

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Enhance Visitor Browsing Experience and Boost Revenue Using XML Feeds

Posted by fran @ 10:05 am

If you’re a publisher who wishes to add extra features to your blog, information website, or online store(while earning more money in the process), you should consider adding an XML Search Feed to your website. Now the term may look scary especially for beginners, but don’t worry; this won’t involve any sophisticated knowledge of code and you don’t have to learn any fancy skills to implement it.

Adding a Search XML Feed is as easy as copy pasting a code on to your website. What’s more, you’ll be able to customize the look and feel of the feed to ensure that it is in line with the design of your site.

Type of XML Feeds

XML Search Feeds let you provide users with results that are relevant to what they’re searching for. This helps users find useful websites, products, and services thus making your website more functional. Additionally, these feeds can actually boost your site’s potential by helping you rank in major search engines.

You can implement a number of XML Feeds depending on what your website is, and who your users are. For instance, a Local XML Search Data feed allows you to display local search results on your site. This way, when a user wants to buy say, a new phone, they can simply type their query in the search box and the feed will display places near their area where they can purchase a phone.

Displaying local results is extremely beneficial for users because it gives them links that are relevant to their location. There’s nothing worse than search results that are “all over the place”, so you’re actually saving users the time and effort when you’re giving them links that are close to home.

There’s also a Shopping XML Data feed that lets you provide product data from price comparison websites and search engines. Ideal for suggesting items and lower prices to users, this feed serves as a helpful companion for bargain shoppers.

This particular feed is very popular, especially in the present economy. More and more people are looking for ways to save, and users usually turn to the Internet to find deals and compare prices. Why not help them out by incorporating a budget friendly feed into your website? Aside from helping users save time, helping them save money is a great way to get in their good side and keep them coming back to your website.

Needless to say, for best results, implement XML Feeds that are related to the content of your website. There many types of feeds out there, so be sure to consult with your ad network representative to see which one will work best for you.

Earning Money

The great thing about Search XML Feeds is that on top of being extremely user-friendly and helpful, they can actually make you money. You’ll earn revenue whenever users click on the search results, so you’ll be able to put more money in your pocket, while enhancing the functionality of your website at the same time. Win-win.

 

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How to Get Around Users’ Ad Blind Spots

Posted August 21, 2012 by fran @ 12:08 pm

Low CTRs on banner ads could be due to ad blind spots. Some users are so used to seeing ads in the usual places (i.e. sidebars, top of the webpage) that they develop blind spots towards online ads, and their eyes just glaze over advertisements without really seeing them.

If your ad campaign is suffering from online ad blind spots, don’t fret. The following tips below should help you optimize your campaigns and help put your brand in front of customers.

Combine Clever Copy with Creative Designs – An effective way to get users to look up and notice your ads is to be witty while looking good at the same time. In the same way that a charismatic actor stands out because of his cleverness and good looks, your ads should have the combination of clever copy and stunning designs.

Do take note though that that wit and good looks won’t get you very far if you’re barking up the wrong tree. This is why it’s extremely important to use highly targeted ads to reel users in. If a person sees an advertisement that looks like it was made for him, then he’d find it very hard to ignore it.

Use Remarketing – Another great way to have banner ads work well for you is through the use of Remarketing. This ad type targets users that have previously visited your website without buying anything. Remarketing works by tagging that visitor’s computer and displaying ads on other websites that he visits. The person then sees the ad, and returns to your site to complete a purchase.

Take Advantage of Other Ad Formats – Speaking of Remarketing, if you really want to get in front of users, then you may want to utilize Cross Channel Remarketing. Unlike traditional Remarketing that only makes use of banner ads, Cross Channel Remarketing lets advertisers promote and remarket their products and services through various channels including email, display, social, mobile, and more.

Email – Cross Channel Remarketing lets advertisers utilize the power of email to get in front of users. Think of it as having an exclusive ticket to your customer’s inbox. What makes AdMedia’s Thank You Email offer stand out though is its use of high quality filters. These filters weed out accidental clicks and uninterested users to ensure that the only people that will see your ads are the ones who are truly interested in your products.

Video – Blind spots are virtually non-existent in the realm of video advertising. Considered as one of the most effective ways to literally get in front of customers, video ads are known to generate high levels of interest and engagement. Combine the power of video with Remarketing, and your customers will start returning to your site in no time.

Mobile – Why settle for just being in computer monitors? Put yourself right in the hands of your customers with the use of mobile ads. Mobile advertising allows you to target users according to their location, and is best used for reaching customers at a local level.

Image credit: nimishgogri on Flickr

 

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