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4 New Year’s Resolutions Every Publisher Should Make

Posted December 26, 2012 by fran @ 10:21 am

Last week, we wrote about New Year’s resolutions for advertisers. This time around, we thought we’d go to the other side of the fence and talk about what publishers can do to make 2013 more profitable. If you have a website, app, or toolbar and you’re looking for more ways to monetize them in 2013, check out the following tips below and resolve to do them in the year ahead. (more…)

Filed under: Blogroll,Company Headlines

Q3 Digital Ad Revenues Hit All-Time High

Posted December 19, 2012 by fran @ 11:52 am

Need another reason to double down on online advertising? Read on. According to the Interactive Advertising Bureau (IAB) online advertising revenues have hit an all-time high in the 3rd quarter of 2012. In a press release published this morning, the IAB stated that: (more…)

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4 New Year’s Resolutions Every Advertiser Should Make

Posted December 17, 2012 by fran @ 1:22 pm

New Year’s resolutions aren’t just for people or individuals turning over a new leaf in the coming year, they can also be applied to businesses who want to improve customer service and generate revenue.

On top of your own personal new year’s resolutions for 2013, consider thinking of some professional or industry-related resolutions that your business can also commit to.

(more…)

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3 Reasons to Consider Smaller Ad Networks for Your Business

Posted December 12, 2012 by fran @ 12:18 pm

When it comes to online advertising, businesses usually turn to Google, AOL, or Facebook mainly because these ad networks are the biggest in the industry. However, it’s important to note that bigger doesn’t necessarily mean better.

Most small players in the online ad space now have the same technology and reach to rival the goliaths of Internet advertising. Don’t let a network’s big name fool you—there are some great adsense alternatives out there. AdMedia, for instance has the ability to reach about 98% of the web and deliver ads across multiple channels.

In addition, advertisers can greatly benefit from putting their ad budget with small networks. In fact, according to David Hallerman of eMarketer, “Buying from smaller sites can also help marketers maintain their presence within an industry, such as entertainment or B2B.”

Other benefits to consider include:

Access to Live Help – Dealing with big networks can get frustrating because advertisers (save for big spenders) and publishers aren’t given access to live people. If you need help, you’ll simply be directed to a help or FAQ page. But what if you have a very specific question? What if you have a concern that can’t be addressed by a web page? In such cases, getting a hold of a real person can be tough when you’re with a huge ad network. The big guys don’t usually have a support team to personally handle customer issues, so user problems aren’t efficiently dealt with.

This doesn’t happen with smaller ad networks, as they often have a customer support staff that deals with advertiser and publisher concerns. This is a huge advantage especially for those who are new to the advertising space. Do you need someone to walk you through the process of setting up your campaign? Just get on the phone and you’re good to go. Some companies may even offer to do it for you, so all you need to is sit back and relax.

Having a live customer service team is also a boon for clients that have specific needs. If you can’t find the options that you’re looking for in your online dashboard, just give them a call and see if you can get your rep to tweak your campaign for you.

Less Bureaucracy – Big firms are often tied together by corporate red tape and have a lot of stiff rules in place. A simple campaign change would have to be “taken up with a supervisor” before it gets implemented, resulting in days or sometimes even weeks (especially when you’re dealing with financial issues) of waiting.

Smaller ad networks on the other hand, have the ability to more nimble and quick simply because the staff is small enough that it doesn’t need bureaucracy and long processes to act. Resolving an issue can usually be done with a single phone call or email, and you can receive answers quickly.

One-on-One Customer Service – Tired of being treated like just another number by the big guys? You won’t have to worry about that when you’re dealing with smaller ad networks. For example, at AdMedia, each advertiser or publisher is assigned to their own rep. You’ll always know who to speak with whenever you have questions or concerns, and you can breathe easily knowing that your representative is familiar with your specific situation.

Image credit:  shannonkringen on Flickr

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Filed under: Company Headlines

Inject Gives You More Ways to Monetize Your Content and Creations

Posted December 10, 2012 by fran @ 12:00 pm

Contrary to what others might think, online publishers aren’t limited to bloggers and website owners (at least not in this ad network). To us here at AdMedia, software, toolbar, and app developers are included in the publisher family too, which is why we give them tons of opportunities to monetize their creations. (more…)

Filed under: Blogroll,Company Headlines

5 Ways to Stay Relevant During the Holidays

Posted December 5, 2012 by fran @ 12:17 pm

The phrase, “It’s the most wonderful time of the year” that we keep hearing during the holiday season doesn’t just apply to kids and families. It also rings true for business. Sales surge during November and December, thanks to Christmas shoppers buying presents and décor. In fact, according to a recent infographic by MDG Advertising, “In 2011, online sales increased by 74% the week before Christmas”. (more…)

Filed under: Blogroll,Company Headlines

Give the Gift of Advertising This Season

Posted December 3, 2012 by fran @ 12:13 pm

For businesses, giving presents to other companies isn’t just an effective way to spread the holiday cheer, it can also prove to be a solid networking tactic. Sending gifts to business clients and vendors helps keep you on their radar, which in turn can get your more orders, referrals, and opportunities. (more…)

Filed under: Blogroll

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