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4 New Year’s Resolutions Every Publisher Should Make

Posted December 26, 2012 by fran @ 10:21 am

Last week, we wrote about New Year’s resolutions for advertisers. This time around, we thought we’d go to the other side of the fence and talk about what publishers can do to make 2013 more profitable. If you have a website, app, or toolbar and you’re looking for more ways to monetize them in 2013, check out the following tips below and resolve to do them in the year ahead.

Produce only quality content – Getting more traffic (plus clicks and revenue in the process) doesn’t require sleazy click baits and annoying tactics. Instead of looking for ways to make a quick buck, focus on producing quality content. If you are able to provide immense value to your visitors, you’ll find that they will keep coming back and that there’s no need to “lure” them into your website.

Whether you’re publishing blog posts, shooting videos, and developing toolbars, remember to put user experience first. Always invest in the quality of your content or creations. Sure, this route will take longer, and there usually aren’t any shortcuts when putting out top quality products, but doing so is often much more meaningful and yields better results.

Be consistent – Don’t be one of those erratic publishers that produce content then disappear, only to sprout up out of the blue on some random day. Nothing confuses your visitors / users more, and it’s a sure-fire way to send the message that you’re very inconsistent. Users want to deal with publishers that are dependable and with proven track records of putting out quality content / products on a regular and consistent basis.

Most publishers fail to be consistent with content because they are having one of those days when they don’t have anything to write about or they “just don’t feel like it”. Don’t let this happen to you. Slow news or lazy days can be effectively combated with an editorial calendar.  Always plan your posts ahead and make a publishing schedule so you always know what to write about and when. Editorial calendars also come in handy for recording your thoughts and ensuring that no brilliant post ideas slip through the cracks.

Go mobile – Users are now consuming content through multiple channels, so as a publisher, you will need to keep up with them. Since most people are now accessing the web via their mobile devices, ensure that your content is also available on smartphones and tablets. Create a mobile-friendly site to ensure that your visitors will still be able to access your content even while they’re on the go.

Also remember that it isn’t just about mobile-friendly content. In order to effectively monetize on the go users, be sure to put mobile ads on your website as well to ensure that you’re able to earn revenue using multiple channels and platforms.

Be relevant – Is there breaking news your industry? Perhaps some trending topics that people just can’t stop talking about? Be sure to join the chatter and produce content that are in line with relevant issues. Doing so increases the chances of people finding your content, thus allowing you to gain more traffic, clicks, and revenue in the process.

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Q3 Digital Ad Revenues Hit All-Time High

Posted December 19, 2012 by fran @ 11:52 am

Need another reason to double down on online advertising? Read on. According to the Interactive Advertising Bureau (IAB) online advertising revenues have hit an all-time high in the 3rd quarter of 2012. In a press release published this morning, the IAB stated that:

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 percent climb year-over-year, in comparison to Q3 2011’s $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 figures of $8.72 billion.

You can check out the full press release as well as a graph illustrating the quarterly revenue trends from Q1 1996 – Q3 2012 here.

These numbers not only cement advertisers’ strong faith on online channels, but they could also indicate that the Internet advertising industry will have a strong Q4.

Where You Come In

The above numbers certainly spell good news for the digital advertising industry as a whole, but at micro level, the news also has some significant impacts on regular advertisers and publishers.

Advertisers – Companies that want to see more results from Internet ad campaigns should explore more innovative solutions. There’s no doubt about the fact that your customers ARE online. The only question is how are you going to effectively reach them? Businesses that really want to touch base with the right audience need to ramp up their reach. Want to get in front of more potential customers? Then make an effort to be in more places.

Look into the various advertising channels that you can get into. Use Cross Channel Advertising to get in front of users across multiple platforms and devices, including social media, mobile, search, apps, video, and more. Users after all, aren’t sticking to one medium or channel anymore, so neither should advertisers.

Publishers – Online content creators on the other hand, can make the most out of this ad spend surge by producing articles, photos, or apps on a regular and continuous basis. The more content you have out there, the better chances of you getting more traffic.

However, it’s important to note that content should NOT just be about quantity. The quality of your content plays a crucial part in getting and keeping traffic, so make it good. Whether you’re putting  out blog posts, producing videos, or developing apps and toolbars, be sure to invest in quality and provide as much value as you can to users.

Publishers should also remember that there’s more than one way to monetize content. Don’t just stick to one online revenue stream. For instance, if banner ads are working well on your blog, consider mixing it up a bit by adding contextual or intextual ads as well. Test how the advertisements will perform, and adjust your campaign accordingly.

Ultimately implementing your ad campaings is all about being more creative and cooking up out of the box ways to reach and keep users.

Image credit: Horia Varlan on Flickr

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4 New Year’s Resolutions Every Advertiser Should Make

Posted December 17, 2012 by fran @ 1:22 pm

New Year’s resolutions aren’t just for people or individuals turning over a new leaf in the coming year, they can also be applied to businesses who want to improve customer service and generate revenue.

On top of your own personal new year’s resolutions for 2013, consider thinking of some professional or industry-related resolutions that your business can also commit to.

1. Be more targeted – In 2013, resolve to put our more targeted ads. Remember that in advertising, getting 100 targeted and relevant clicks is better than getting 1000 untargeted impressions that don’t yield clicks or results.

Advertising platforms give extensive tools for companies to help them zero in on their audiences. Use them. Put out specific ads for users based on either their demographics or location (or both) and you’ll definitely see an improvement in your campaigns.

Aside from using the targeting tools of your ad network, ensure that the your ad text or graphics are targeted as well. Gather data on the audience that you’re trying to reach and use that research to create your ads. Use their language and incorporate their preferences into advertisements. Remember that the campaign should be about THEM, not you, so put out ads that they like (and not just what you like).

2. Use multiple channels and devices – Gone are the days when users only have to rely on one or two devices to get information. In this day and age, people are getting information from multiple sources and devices which means that if you want to put your brand out there, you need to do so using several devices and channels as well.

It’s not enough to just put banners ads on a couple of websites. Nowadays, you need to strive to be everywhere your customers are, otherwise, you risk getting lost in the clutter. Consider making use of Cross Channel Advertising to cover all your bases. As its name clearly states, this solution allows you to reach users across multiple channels, including search, display, social, mobile, video, and more. Taking advantage of Cross Channel Advertising ensures that you’ll be where your customers are and increases the chances of you staying top of mind.

3. Keep up with the times and trends  – In order for your brand to stick and resonate with customers, it needs to be relevant; and in order to be relevant, you need to keep a close eye on what’s new and what’s trending so that you can come up with ads that your customers can relate to.

Make it a point to keep yourself abreast with what’s happening in your industry. Subscribe to relevant blogs, pick up publications in your space, and follow your field’s thought leaders on social media. Speaking of, pay attention to the trending topics on social networks and use those to craft posts or even campaigns that you can put out there.

4. Get to know your customers even more – Did you do enough customer research in 2012? If not, then be sure to get on it in 2013. Gather as much customer data and intel as you can. Conduct surveys and track customer behavior through analytics. Doing so will allow you to serve them better, and put out more superior products, services, and ad campaigns.

Image credit: Joe Lanman on Flickr

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3 Reasons to Consider Smaller Ad Networks for Your Business

Posted December 12, 2012 by fran @ 12:18 pm

When it comes to online advertising, businesses usually turn to Google, AOL, or Facebook mainly because these ad networks are the biggest in the industry. However, it’s important to note that bigger doesn’t necessarily mean better.

Most small players in the online ad space now have the same technology and reach to rival the goliaths of Internet advertising. Don’t let a network’s big name fool you—there are some great adsense alternatives out there. AdMedia, for instance has the ability to reach about 98% of the web and deliver ads across multiple channels.

In addition, advertisers can greatly benefit from putting their ad budget with small networks. In fact, according to David Hallerman of eMarketer, “Buying from smaller sites can also help marketers maintain their presence within an industry, such as entertainment or B2B.”

Other benefits to consider include:

Access to Live Help – Dealing with big networks can get frustrating because advertisers (save for big spenders) and publishers aren’t given access to live people. If you need help, you’ll simply be directed to a help or FAQ page. But what if you have a very specific question? What if you have a concern that can’t be addressed by a web page? In such cases, getting a hold of a real person can be tough when you’re with a huge ad network. The big guys don’t usually have a support team to personally handle customer issues, so user problems aren’t efficiently dealt with.

This doesn’t happen with smaller ad networks, as they often have a customer support staff that deals with advertiser and publisher concerns. This is a huge advantage especially for those who are new to the advertising space. Do you need someone to walk you through the process of setting up your campaign? Just get on the phone and you’re good to go. Some companies may even offer to do it for you, so all you need to is sit back and relax.

Having a live customer service team is also a boon for clients that have specific needs. If you can’t find the options that you’re looking for in your online dashboard, just give them a call and see if you can get your rep to tweak your campaign for you.

Less Bureaucracy – Big firms are often tied together by corporate red tape and have a lot of stiff rules in place. A simple campaign change would have to be “taken up with a supervisor” before it gets implemented, resulting in days or sometimes even weeks (especially when you’re dealing with financial issues) of waiting.

Smaller ad networks on the other hand, have the ability to more nimble and quick simply because the staff is small enough that it doesn’t need bureaucracy and long processes to act. Resolving an issue can usually be done with a single phone call or email, and you can receive answers quickly.

One-on-One Customer Service – Tired of being treated like just another number by the big guys? You won’t have to worry about that when you’re dealing with smaller ad networks. For example, at AdMedia, each advertiser or publisher is assigned to their own rep. You’ll always know who to speak with whenever you have questions or concerns, and you can breathe easily knowing that your representative is familiar with your specific situation.

Image credit:  shannonkringen on Flickr

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Inject Gives You More Ways to Monetize Your Content and Creations

Posted December 10, 2012 by fran @ 12:00 pm

Contrary to what others might think, online publishers aren’t limited to bloggers and website owners (at least not in this ad network). To us here at AdMedia, software, toolbar, and app developers are included in the publisher family too, which is why we give them tons of opportunities to monetize their creations.

If you’re a publisher who wants to make money off your downloadable items, check of Inject.com. Thanks to nifty platform, creators of toolbars and other downloadable products are able to earn extra revenue simply by adding a single line of Java Script. Inject lets you serve up different types of ads, depending on your program and you can even customize each ad to ensure that it fits in well with look, feel, and content of your product. Inject.com also provides a white-label version to ensure that it fully integrates with your brand.

Ad Types

Question: So what exactly are the kinds of advertisements that you can serve up with Inject?

Answer: Whatever you like.

Inject.com allows you to use multiple ad type, so you have several ways make money. The platform doesn’t limit publishers from displaying ads . We put you in the driver’s seat, so you can steer your toolbars and programs towards any direction you want.

Below is a glimpse of some of the publisher ad solutions that you can access with Inject:

Display – Use the power of classic display ads to turn heads and grab people’s attention. Select from a variety of categories and ads to target relevant users.

PreRoll – Take display ads to the next level with video! PreRoll advertisements have the power to engage viewers and increase anticipation. Don’t worry; our system will see to it that the ads being served up are related to your product, giving more clicks and even more revenue.

Search – Incorporate Search XMLL feeds into your program to supplement user curiosity. Give them the ability to search for helpful and relevant information right from your toolbar or app.

Intext – Is your product heavy on text and content? Then Intextual ads could be for you.  These advertisements unobtrusively appear as underlined keywords in a body of text. When users hover over these words, a relevant ad and search box will appear to complement their browsing experience. These ads are also great space savers because they blend in perfectly with the flow of your content.

Overlay ads – Does your product have images in it? Then make the most out of them with image overlay ads. These adverts are displayed on top of images and are proven to get eyeballs and clicks. They won’t disrupt user experience either, since our overlay ads all come with a close button for users who aren’t interested.

Footer Toolbar – Tap into the power of social with FooterRoll. This product appears as a horizontal toolbar that contains an expandable ad, together with other features, including social links, a search box, and more. The FooterRooll toolbar is extremely effective both in earning you revenue and getting you more social fans and followers at the same time.

Image credit:  DonkeyHotey on Flickr

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5 Ways to Stay Relevant During the Holidays

Posted December 5, 2012 by fran @ 12:17 pm

The phrase, “It’s the most wonderful time of the year” that we keep hearing during the holiday season doesn’t just apply to kids and families. It also rings true for business. Sales surge during November and December, thanks to Christmas shoppers buying presents and décor. In fact, according to a recent infographic by MDG Advertising, “In 2011, online sales increased by 74% the week before Christmas”.

Take full advantage of the season by optimizing your site and brand for the holidays. The following tips below are some great ideas that you can implement during the following weeks to ensure that you’ll be able to get as much business as possible:

Use holiday-themed ads – By now you should already recognize the importance of being relevant and targeted when it comes to online advertising.  This season, don’t just stop at targeting ads by consumer location or demographic; step it up a notch and inject your ads with something that’s related to the holidays. Whether it’s promoting your site’s Christmas sale, or showcasing products and services that you serve as great presents, be sure to include the holiday spirit into your advertisements to really entice customers.

Update your cover photos accordingly – Make sure your social media fans are in on the holiday fun as well. Switch up your Facebook, Twitter, Google+ cover photos to something that’s relevant to the time of the year. This will not only remind your fans to think of you during the holidays; it will also demonstrate your efforts to keep up with the times.

Sprinkle your blog with holiday posts – Publish holiday-related posts on your blog, every now and then. This season is rich with article ideas that you can use on your site. From naughty and nice lists to gift ideas, to holiday survival tips, you’re bound to come up with some significant and beneficial articles that people can use. What’s more, since you’re posting something that’s relevant to the season, your holiday posts are more likely to be shared and searched for online.

Keep running campaigns even after the holidays – Don’t be in such a hurry to close up shop after December 25. MDG Advertising further shared that “57% of Americans will be shipping the day after Christmas”, which means that you can keep your sales signs up even if it’s past Christmas day itself.  Accommodate these (very) late holiday shoppers by making sure that you still have some deals and promos in place.

For Next year: Vow to Start Early – If you started your holiday advertising early this year, then congratulations! You effectively maximized your chances of getting holiday sales and traffic. In fact it looks like more and more businesses are realizing that it pays to be early during the holiday season. According to MDG Advertising, in “2012, 42% of retailers started Christmas advertising in October.”

However, if you missed the boat on unveiling early holiday specials, don’t fret. There’s always next year. Besides, like what we previously mentioned, you can still accommodate late Christmas shoppers by keeping your deals up even after the actual holiday.

Image credit:  theogeo on Flickr

 

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Give the Gift of Advertising This Season

Posted December 3, 2012 by fran @ 12:13 pm

For businesses, giving presents to other companies isn’t just an effective way to spread the holiday cheer, it can also prove to be a solid networking tactic. Sending gifts to business clients and vendors helps keep you on their radar, which in turn can get your more orders, referrals, and opportunities.

Here’s the thing though: a lot of other companies will also be sending out gifts this season, so coming up with a present that will stand out from all others might prove to be a little difficult.

If you’re planning to give Christmas presents this month, it’s best to steer clear from typical items such as gift baskets, chocolates, wine, and the like. While these things will certainly be enjoyed by the giftees, they won’t necessarily get you to stand out, because they’re so common and impersonal.

When it comes to gift-giving, it’s best to go for something that’s either personal or practical. If you want to be memorable either offer a present that’s unique to the giftee, or give them something that they can actually use and benefit from. But let’s be realistic. The former, while awesome, can take up a lot of time and money, especially if you have a long Christmas list. While it’s certainly thoughtful to give each and every one on your list a one-of-a-kind present, time and budget constraints may not always allow it. With that in mind, it’s probably best to give them something that they can use instead.

Now before you start thinking calendars and coffee mugs, remember that you’re trying to be prominent here. Those calendars may be practical, but they’re way too common and don’t have enough oomph to get you to really shine.

The Gift of Online Advertising

To stand out in the gift-giving department, we suggest giving the gift of advertising to your professional peers. And no, we’re not just saying that because we’re in the ad industry. The fact is, there are a lot of benefits to giving advertising  opportunities as gifts.

The most obvious advantage is that no one really does it. Gifters tend to focus on clichéd Christmas presents, so you’ll definitely be remembered if you choose to give out free advertising. Plus, it’s practically guaranteed that businesses will use it. Companies are always looking to put their name out there, so they certainly wouldn’t pass up a chance to get exposure for free.

What’s more, online advertising is a digital present, which means that you’ll get to save some time and effort because you won’t have to bother with packing and shipping costs. This is also a boon for those on the receiving end because they will be able to “unwrap,” open, and use your present with just a few clicks.

The specific type of advertising gift that you choose to send out will depend on you and your giftees. For example, if you know that your receiver’s business is ramping up their mobile marketing campaign, then you may want to give them something for mobile ads. Is your giftee more focused on web ads? Then give them free banner or search ads instead.

When in doubt, just give them the gift of Cross Channel Advertising, so they’ll be able to select the specific advertising channels for themselves. Cross Channel Advertising can deliver ads through an array of platforms, including search, display, mobile, social, and more, thus covering all the bases in online advertising.

Wrapping Up

Not all gifts are created equal. Some presents are consumed without a second thought, while others get stamped in people’s memories because they’re just so useful. Be part of the latter this season and give away free advertising in lieu of the typical coffee mugs and calendars. Your giftees will definitely remember you for it.

Image credit: asenat29 on Flickr

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