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A Lot to be Thankful for Here at AdMedia

Posted November 28, 2012 by fran @ 11:16 am

November 24 wasn’t a typical Wednesday at the AdMedia HQ. Since it was the day before Thanksgiving, we decided to celebrate by having a potluck! Everyone in the office each brought something to share with the rest of the team. Some brought delicious entrees, while others took the responsibility of bringing drinks and utensils.

From 1 to 3 PM, all of us took a break from our jobs and headed to one our conference rooms for the Thanksgiving feast. Every single member of the AdMedia team participated and as a result, our Thanksgiving table was packed with yummy food, including pasta, beef, chicken so much more. We even had some salads and a “Tofurkey” (tofu turkey) for our vegan friends! For dessert, we munched on various cupcakes, cheese rolls, cookies, and whole lot of sweets!

Yes, the AdMedia Thanksgiving get together was definitely an enjoyable one, not just because of the scrumptious food, but mainly because we were able to bond and catch up with each other. The holiday months are always busy for us in the advertising space, so it was quite refreshing to sit back for a couple of hours and just enjoy.

Check out all fun and food that we had in the photos below:

              

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Be Cute and the World Wide Web Will Love You

Posted November 26, 2012 by fran @ 11:58 am

Racking your brain for your next ad campaign gimmick? Here’s an idea: be cute. No, seriously. Try to come up with something thing that’s cute and inject it into your online advertising strategy. Contrary to what some grown-ups may think, cuteness isn’t just for kids and teenyboppers. Being adorable has such a broad appeal that can reach almost everyone, kids and adults alike.

That’s why cute images are frequently turned into memes, delightful kids get featured on TV, and adorable videos so often go viral.

Case in point: The viral “Dumb Ways to Die” video. A public service announcement by Metro Trains Australia, the video warns people about the many dumb ways to die. From poking a stick at a grizzly bear and keeping a rattlesnake as a pet, to running across the tracks between platforms, the campaign aims to reach young people and help prevent “dumb” types of deaths.

The video has some really morbid content in it, but thanks to a catchy song and some adorable characters, Dumb Ways to Die emerged as one of the cutest and most widely shared videos of the year.

With Dumb Ways to Die, not only did Metro Trains Australia successfully accomplish its goal of warning people to be careful, but it was able to do so in the most adorable way possible.

Yep, Metro Trains played their cards right with this one and more companies should definitely follow their lead. But before you start bringing in the cuteness, it’s best to analyze what made the campaign so appealing, in order to really understand how it rose to success. Below are a couple of things that made Dumb Ways to Die so irresistible:

It was sharable

All the components of the video—from its message, to the song, and even the characters—coherently fit together to create an awesome viewing and sharing experience. Everything about Dumb Ways to Die was worth talking (and singing) about. The characters were cute, the song stuck in your head, and the main message was meaningful.

What’s more, Metro Trains Australia made it extremely easy for people to share it. The video was uploaded on YouTube, which of course provides one-click sharing tools for multiple social networks. On top of that, Dumb Ways to Die was also made available for download on iTunes and SoundCloud, which allowed people to listen and share even when they’re offline.

It appealed to almost everyone

While Dumb Ways to Die was originally meant for a younger audience, but it was so good that it ended up attracting viewers of all ages. This is probably because of its extremely relatable message—everyone can benefit from a friendly “be careful” message, every once in a while.

The simple yet catchy song of the video also contributed to its mass appeal. The tune was easy and hummable, the lyrics of the song rhymed, and the chorus consisted of the same words so people quickly remembered it.

Following Suit?

So the next time you’re stuck thinking about your next viral campaign, consider injecting some cuteness into your ads. Consider making people laugh or sing. It may not be the easiest route, but if you can pull it off the way Metro Trains did, it will be more than worth it.

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6 Incredibly Easy Ways to Maximize Ad Performance for Publishers

Posted November 20, 2012 by fran @ 12:11 pm

Publishers hungry for clicks are sometimes inclined to place their ads in the most prominent locations on their website. Some may even be tempted to force users into clicking ads by using big, “in your face” banners or dishonest tactics. However, while such things can probably earn you a few bucks here and there, in the long run, they can actually do more harm than good.

Using ads that are too prominent or tricking people into clicking them will only lead to mistrust, and eventually, a ghost town of a website. If you really want to gain more clicks, you have to stop chasing and begging for them. Instead, focus on getting more traffic and improving user experience through excellent content and a user-friendly website. Only after you do these things will you start attracting relevant users and get more clicks.

Below are a few simple things that you can start doing to set you on the right path towards more visitors, more clicks, and yes, more revenue.

Declutter your site – A messy page can send visitors packing. You need to make it easy for them to find the things and information that they need. Otherwise, they’ll look for it elsewhere. The first step to getting people to stay on your website is by cleaning it up. Get rid of irrelevant banners and widgets that distract users from your content and ads.

Publish awesome content – Only publish things worth reading and sharing. Running out of ideas for content or blog posts? Do your research. Lookup the most searched for keywords in your industry and publish content around them. Or better yet, put yourself in your target audience’s shoes and ask yourself about the articles that they may want to read.

Improve the layout of your content – Online content isn’t just its subject matter, how it appears on screen matters a lot as well. Make it easy for readers to scan or go through your content by adding breaking up the post into paragraphs (4 -5 lines max) and divide sections by using headers. Doing so improves user experience and boosts the chances of getting repeat visitors.

Choose your ad network wisely – It’s best to select an advertising network that offers a wide range of ads so that you won’t be limited when it comes to ad types. Also, be sure to work with an ad network where you can get a hold of a live person That way, you can actually speak with someone that can help maximize the potential of your website.

Don’t bury your content with ads – Placing a couple of ads above-the-fold (i.e. the top part of the page or sidebar) is acceptable, but don’t overdo it. Again, this all goes back to improving the online experience of your visitors while they’re on your site. Avoid burying your content with too much ads above the fold and make it easy for users to find and read the content that they need.

Also note that having too many above the fold ads can negatively affect your ranking. Earlier this year, Google released an algorithm update that penalizes websites that have too many advertisements at the top part of the page.

Be honest! – Avoid using trickery and dishonest means to get people to click on your ads. Again, this will only do more harm than good. When placing ads on your website, make it clear that they’re indeed ads. Don’t try to disguise them as download or menu buttons. Choose ad colors and formats that will complement your site, but not in a way that would trick or confuse users.

Image credit: StockMonkeys.com on Flickr

 

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Who says watching viral videos is a waste of time?

Posted November 13, 2012 by fran @ 12:47 pm

Say what you want about viral videos like Call Me Maybe but the fact  is, these things are cash cows. And no, we’re not just talking about the publishers who rack in a lot of pay per click dollars for their views. Businesses or brands that take advantage of the popularity of these videos also stand to generate tons of buzz, exposure, and yes, revenue.

The next time you find yourself watching the hottest YouTube sensation, think about how you can incorporate it into your marketing or advertising campaign. Be bold. And be there early. It’s best to ride on an Internet meme’s fame while it’s at its peak.

Want to know how others did it? Below are some examples of how big brands used viral videos to their advantage:

Abercrombie & Fitch Uses Call Me Maybe by Carly Rae Jepsen

When Carly Rae Jepsen’s single Call Me Maybe became a viral hit last summer, everyone from Jimmy Fallon to President Barack Obama (baracksdubs) covered the video with their own versions.

Brands, of course, didn’t get left behind. Take Abercrombie & Fitch, for example. “To celebrate the song’s Summer popularity, A&F asked its hottest guys from its Flagship stores all around the world to have fun with the song—film it on their phones and to do whatever came naturally.” The result? Sixteen million views and tons of girls who couldn’t peel their eyes of their screens. Check out the video here.

Samsung Uses Overly Attached Girlfriend Meme

You remember Overly Attached Girlfriend, right? That girl who gave us the creeps while singing Bieber’s Girlfriend single? Well, we’re not quite sure if she got her guy, but we do know that she caught Samsung’s attention.

The tech company recently struck an ad deal with Laina Walker (Overly Attached Girlfriend herself) to star in its new SSD 840 commerical. In the ad, she embodies your computer who’s feeling a little neglected. Just like in the video that made her famous, Walker gives viewers the crazy eyes while throwing in some passive aggressive threats (i.e. “accidentally” leaking your search history). Watch the official ad here.

AdTech Goes Gangnam

In honor of ad:tech, BlueKai spoofed Pys’ worldwide hit, Gangnam Style. The parody had the same craziness and hilarious dance moves, but on top of that, it also had some geeky subtitles about the online advertising realm (“Heeeyyy sexy data!”). And in lieu of “Gangnam Style” you’ll hear “Oppan AdTech style” instead!

Watch the hilarious spoof here and see if you can relate. (You kind of have to be in the Internet advertising realm to be truly amused by the parody, but check it out even if you aren’t a digital marketer to get a glimpse of just how crazy ad people can get!)

Your Turn

Got any parodies to share? Have you spoofed any Internet memes lately? We’d love to see them! Post them in the comments below and we might just help you spread the word!

 

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Rain or Shine, Ad:Tech Will Always Be Awesome

Posted November 12, 2012 by fran @ 1:03 pm

Despite the not-so-ideal weather last week, AdMedia, together with thousands of other digital marketers and technophiles still had a blast at ad:tech NY!

Cross Channel Advertising: Industry Approved!

Being one of the most anticipated events in the industry, ad:tech New York was packed with individuals eager to network and connect. We met with numerous advertisers, publishers, and media buyers and got a chance to demonstrate how Cross Channel Advertising can help businesses and individuals gain more customers.

A lot of people agreed that our Cross Channel Advertising network is the most comprehensive one on the web, because it can reach users through multiple channels, including search, display, email, social, mobile, and more. No other ad network offers this many channels, which makes AdMedia the most ideal advertising partner online.

Beyond Business: Giveaways and Swag

Of course, no trade show would be complete without giveaways and swag. The AdMedia team really shined in the swag department thanks to our famous hangover kits! People loved them, and we even got a #bestschwag shout out from Aerospike!

On top of that, AdMedia gave away a bunch of gadgets including iPads and iPods to a few lucky individuals who stopped by our booth.

Check out the photos below to get a glimpse of all the ad:tech fun. And be sure to catch AdMedia at other tradeshows and conferences! We will be posting information about upcoming industry events so subscribe to our blog or like/follow our social media pages to be the first to hear about AdMedia news, tips, and resources!

               

 

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Advertisements and Elections

Posted November 6, 2012 by Marina @ 1:01 pm

Whether through the use of ad networks or directly through their own parties, the candidates in the Presidential race put out advertisements all the time giving themselves a positive outlook while discussing the negatives of their opponents. In the race between President Barack Obama and Mitt Romney, it appears that Obama has dominated the advertising world. However, Romney is making a push as we are now at Election Day 2012.

According to AdWeek, Obama’s ad campaigns have been outspending and possibly outperforming Mitt Romney in the digital world.

An ad search and analytics company called Moat has come up with the data in its Top 100 advertiser ranking that shows, based on total ad volume, Romney was well behind Obama and he didn’t even break into the top 100 advertisers in the U.S. for online display until last month. In the month of September, Mitt Romney was not on the list while his opponent, Obama, was 16th.

As of now, Obama is number 2 and Romney is number 5.

So, does advertising really help the presidential election? Well, if AdAge.com’s poll means anything, Barack Obama would be the next president by majority. However, that was only 1,724 votes compared to the millions that will be put in tonight.

If online advertising displays have anything to say about it, Obama has been outperforming Romney in that category, but what effect will it have on the actual election itself? Should Obama win, would it prompt a higher volume in online advertising in the future for presidential candidates or would it hold no weight over how campaign ads are put out in the future?

We’ll find out tonight if online advertising could have an impact on how well a presidential candidate does in the election. If you have had your opinion swayed at some point by an online campaign ad, we would love to hear about it.

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Halloween Fun at AdMedia!

Posted November 1, 2012 by Marina @ 10:56 am

Hopefully you all had as fun a Halloween as we at AdMedia did. The holiday brought out many of the creative minds in our office as they displayed costumes of all different kinds. No matter where you went in the office, there was someone in some costume as they all attempted to win the AdMedia Halloween Costume Contest.

At the end of the day, the winner of the contest was awarded a new generation iPod Nano!

All of the employees took time during the day to input their vote for who they thought came in with the most creative/scary/funny costume and the choice was clear for our wonderful employee Janaki who came in with this awesome costume that featured a way to look through his body!

All in all, the employees at AdMedia had a great Halloween and got a great chance to show off their creative sides.

 

 

 

 

 

 

 

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