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The Beginner’s Guide to Making Money as an Online Publisher

Posted October 16, 2012 by fran @ 12:02 pm

A few decades ago, the word “publisher” would’ve probably put an image of a printing press in your head. Back then, the act of publishing lay in the hands of newspaper proprietors while consumers or “regular people” were only there to… well, consume.

Fast forward to the present. We now live in a time where publishing power doesn’t just lie in the hands of periodical and magazine proprietors. In this day and age, if you have something to say and if you have the right tools, you can call yourself a publisher and you can make yourself be heard.

The fact that just about anyone can publish something and put themselves out there is pretty great, but what’s even more awesome is that being an online publisher doesn’t just stop with writing articles or blog posts. Contrary to popular belief, you can produce videos, images, apps, and more, and still call yourself a publisher.

Read on below and get a more detailed look on the different monetizing options that you have at your fingertips:

Blog posts – If you have passion for the written word and want to put your opinions and talents out there, then blogging could be for you. Simply create a site using a blogging platform (popular ones include WordPress, Blogger, and Tumblr) and start writing away!

You can choose a specific area of expertise and just write about relevant topics. For instance, if you’re a food lover you can set up a food blog about your delectable adventures. Another way to blog is by documenting your life and the lessons that you’ve learned. If you’re living a pretty interesting life and don’t mind sharing it with the world, you can use your blog as an avenue to publish your thoughts and experiences.

Images and Videos – Still want to be heard but don’t have a flare for writing? Then why not get in front (or even behind) the camera and start shooting! Document the world around you by either taking photographs or producing videos. Tell stories through images with the use of your camera. You don’t  even need to have anything too fancy. Nowadays, even your good ol’ smartphone will do.

Toolbars and Apps – If you’re more of a programmer and know how to code, consider using your skill to create apps or toolbars that people need. There are high demands for tools that make users’ lives easier. Find a specific need, zero in on your market and start building a product that people can download.

Easier said than done? Definitely. But think about the rewards that you can achieve and the people that you’ll be able to help once you find that money-making idea and build a “hit” product.

Monetize them

You can monetize your blogs, images, videos, and programs by placing ads on your content. Don’t worry, you don’t have to be an advertising guru to do this. Simply get in touch with an ad network and set up a campaign. Choose your ad types and customize their look and feel to make sure that they seamlessly fit into your content.

Yes, the web has opened up an array of channels that you can use to publish your way to more success and revenue. Online advertising for publishers is easy to get into and while you may not be a gifted writer, multi-channel systems allow you to use other skills (e.g. photography, programming, videography) to produce something worth monetizing.

Image credit: SEOPlanter on Flickr

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