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The Secret to Successful Remarketing is Utilizing Various Channels

Posted August 7, 2012 by fran @ 10:14 am

If the online advertising world were a classroom, Remarketing ads would be the bright student that always gets results. This advertising model effectively brings users back to a website and can increase conversion rates to up to 125%.

However, not a lot of people are aware that Remarketing has an overachieving sibling that has an even higher success and conversion rate. Meet Cross Channel Remarketing, the advertising innovation by AdMedia that enables advertisers to take their Remarketing campaigns to a whole new level.

Typical Remarketing campaigns reach consumers through display ads across various websites on the web. And while this indeed brings results, users browsing the web utilize so many more channels beyond display. Cross Channel Remarketing taps into these other channels and allows advertisers to market via search, mobile, email, video, and more.

If a user visits your website without buying anything, Cross Channel Remarketing will tag that person’s computer and remarket your products and services across multiple channels—not just through display banner ads. This means that they will see the ads for your site even when they’re watching videos, doing an Internet search, or even when they’re on their mobile phone.

Fretting about looking like stalker? Don’t. There’s no need to worry about appearing too creepy because Cross Channel Remarketing allows you to set a frequency cap on your ads to ensure that users won’t come across them too often.

Going Beyond Display Ads

Mobile – It’s undeniable that we’re moving towards a more mobile world, thanks to apps, GPS, and other mobile-friendly websites. We understand this completely, which is why we’ve designed Cross Channel Remarketing to touch base with users even when they’re out and about. Why settle for ads that only appear on PCs and laptops, when you can go mobile and reach more users?

Overlay Ads – Cross Channel Remarketing lets you put your ads on top of the most dynamic parts of a web page: images and videos. Some users have developed a blind spot when it comes to typical ad locations (i.e. sidebars, top of the page, etc.). Overlay Ads allows you to get around these blind spots and appear on places that get guaranteed eyeballs.

PreRollStream – Speaking of guaranteed eyeballs, using videos is another great way to generate views for your ads. Users that watch online videos are already engaged; take advantage of this interest and anticipation by placing your ads on top of what they’re about to watch. If they see a commercial for something that they’re already interested in, they’ll be more likely to return to your website to complete the purchase.

Intextual – Does your target audience frequent news sites, blogs, and other text-heavy web pages? If so, then you should consider Cross Channel Remarketing’s Intextual model. Intextual, also known as in-text ads, appear as underlined keywords on a web page. Users will see your ad whenever they hover over these words. Intextual saves space and is known for being unobtrusive. Since they only appear when users mouse-over selected keywords, people’s browsing experience isn’t interrupted.

Image credit:  ##Erika** on Flickr

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