Blog

We’re Heading to the California Realtors Expo in Anaheim!

Posted August 28, 2012 by fran @ 5:20 pm

The AdMedia team is gearing up for the California Association of Realtors (CAR) Expo on October 2-4 in Anaheim, CA! We’re very excited for this event as it will give us tons of opportunities to touch base with numerous realtors and other professionals in the real estate industry.

If you’re attending this exciting expo, be sure to swing by Booth #233, where our team members will be waiting to connect with you.  We’ll be more than happy answer any questions you might have about advertising and Internet marketing.

AdMedia offers multiple advertising solutions and we can connect you to your target audience across several channels, including search, social, mobile, video, and more.  Find us on the Expo floor, and get an exclusive look at the services that we offer!

It’s not going to be all business though. We’ll be having giveaways and other fun activities for attendees, so stop by our booth to join the fun!

Why You Should Stop By

Whether you’re an industry veteran or someone who’s buying / selling real estate for the first time, the CAR Expo 2012 is can’t-miss event. Aside from getting the chance to see all the wonderful booths and presenters, the event will also feature informative talks and seminars that are chock-full of real estate advice and information.

There will be sessions on Sales, Risk Management Technology, as well as discussions about Short Sales, REOs, and Foreclosures, so if you’re thinking about diving into the real estate industry, this is an even that you don’t want to miss.

Mark Your Calendars

The CAR Expo isn’t until early October, so you still have time to register.  However, we suggest that you register ASAP to get reduced rates. Prices vary, so check out the event page here to get the complete details.

See you at the Expo!

Filed under: Events

Enhance Visitor Browsing Experience and Boost Revenue Using XML Feeds

Posted by fran @ 10:05 am

If you’re a publisher who wishes to add extra features to your blog, information website, or online store(while earning more money in the process), you should consider adding an XML Search Feed to your website. Now the term may look scary especially for beginners, but don’t worry; this won’t involve any sophisticated knowledge of code and you don’t have to learn any fancy skills to implement it.

Adding a Search XML Feed is as easy as copy pasting a code on to your website. What’s more, you’ll be able to customize the look and feel of the feed to ensure that it is in line with the design of your site.

Type of XML Feeds

XML Search Feeds let you provide users with results that are relevant to what they’re searching for. This helps users find useful websites, products, and services thus making your website more functional. Additionally, these feeds can actually boost your site’s potential by helping you rank in major search engines.

You can implement a number of XML Feeds depending on what your website is, and who your users are. For instance, a Local XML Search Data feed allows you to display local search results on your site. This way, when a user wants to buy say, a new phone, they can simply type their query in the search box and the feed will display places near their area where they can purchase a phone.

Displaying local results is extremely beneficial for users because it gives them links that are relevant to their location. There’s nothing worse than search results that are “all over the place”, so you’re actually saving users the time and effort when you’re giving them links that are close to home.

There’s also a Shopping XML Data feed that lets you provide product data from price comparison websites and search engines. Ideal for suggesting items and lower prices to users, this feed serves as a helpful companion for bargain shoppers.

This particular feed is very popular, especially in the present economy. More and more people are looking for ways to save, and users usually turn to the Internet to find deals and compare prices. Why not help them out by incorporating a budget friendly feed into your website? Aside from helping users save time, helping them save money is a great way to get in their good side and keep them coming back to your website.

Needless to say, for best results, implement XML Feeds that are related to the content of your website. There many types of feeds out there, so be sure to consult with your ad network representative to see which one will work best for you.

Earning Money

The great thing about Search XML Feeds is that on top of being extremely user-friendly and helpful, they can actually make you money. You’ll earn revenue whenever users click on the search results, so you’ll be able to put more money in your pocket, while enhancing the functionality of your website at the same time. Win-win.

 

Admedia Services & Resources

online radio advertising || text advertising || interstitial ad || online ads || online advertising market || thank you network || cpv advertising || what is retargeting || online local advertising

Filed under: Blogroll,Company Headlines

How to Get Around Users’ Ad Blind Spots

Posted August 21, 2012 by fran @ 12:08 pm

Low CTRs on banner ads could be due to ad blind spots. Some users are so used to seeing ads in the usual places (i.e. sidebars, top of the webpage) that they develop blind spots towards online ads, and their eyes just glaze over advertisements without really seeing them.

If your ad campaign is suffering from online ad blind spots, don’t fret. The following tips below should help you optimize your campaigns and help put your brand in front of customers.

Combine Clever Copy with Creative Designs – An effective way to get users to look up and notice your ads is to be witty while looking good at the same time. In the same way that a charismatic actor stands out because of his cleverness and good looks, your ads should have the combination of clever copy and stunning designs.

Do take note though that that wit and good looks won’t get you very far if you’re barking up the wrong tree. This is why it’s extremely important to use highly targeted ads to reel users in. If a person sees an advertisement that looks like it was made for him, then he’d find it very hard to ignore it.

Use Remarketing – Another great way to have banner ads work well for you is through the use of Remarketing. This ad type targets users that have previously visited your website without buying anything. Remarketing works by tagging that visitor’s computer and displaying ads on other websites that he visits. The person then sees the ad, and returns to your site to complete a purchase.

Take Advantage of Other Ad Formats – Speaking of Remarketing, if you really want to get in front of users, then you may want to utilize Cross Channel Remarketing. Unlike traditional Remarketing that only makes use of banner ads, Cross Channel Remarketing lets advertisers promote and remarket their products and services through various channels including email, display, social, mobile, and more.

Email – Cross Channel Remarketing lets advertisers utilize the power of email to get in front of users. Think of it as having an exclusive ticket to your customer’s inbox. What makes AdMedia’s Thank You Email offer stand out though is its use of high quality filters. These filters weed out accidental clicks and uninterested users to ensure that the only people that will see your ads are the ones who are truly interested in your products.

Video – Blind spots are virtually non-existent in the realm of video advertising. Considered as one of the most effective ways to literally get in front of customers, video ads are known to generate high levels of interest and engagement. Combine the power of video with Remarketing, and your customers will start returning to your site in no time.

Mobile – Why settle for just being in computer monitors? Put yourself right in the hands of your customers with the use of mobile ads. Mobile advertising allows you to target users according to their location, and is best used for reaching customers at a local level.

Image credit: nimishgogri on Flickr

 

Admedia Services & Resources

online advertising market || what is retargeting || text advertising || cpa solutions || interstitial ad || online banner advertising || online advertising sales || affiliate ads || local online advertising

Enhanced by Zemanta
Filed under: Blogroll,Company Headlines

At AdMedia, We Work Hard, But We Play Hard, Too!

Posted August 14, 2012 by fran @ 10:10 am

We’ve all heard the saying about how all work and no play makes you a dull person. We here at AdMedia understand that completely, which is why while we work hard on our products and services, we also make it a point to include a whole lot of fun into our culture.

Check out the photos and tidbits below and get a glimpse of all the fun activities that we’ve had in the last couple of months:

February 2012 – Skiing and Snowboarding at Mountain High Ski Resort.

      

We hit the slopes at the Mountain High Ski Resort last February. Some of us skied; some of us decided to snowboard, and some of us fell on our butts.  But that’s okay, because ALL of us had fun. When we weren’t out in the snow, we were indoors refueling on food and drinks.

It was a fun day all around, we got to know each other more, and the AdMedia team got even closer.

March 2012 – Lunch at Bocca Steakhouse and a Trip to the LA Gun Club Indoor Shooting Range

    

The AdMedia team got on our spacious party and headed to Bocca Steakhouse for lunch. After our scrumptious meal, we went to the Los Angeles Gun Club and tried our hands on some target shooting. We soon discovered that a lot of AdMedia employees were naturally talented shooters and it looks like most of us will be coming back!

April 2012 – The Los Angeles Lakers vs. the New Jersey Nets at the Staples Center

      

It was a great game at the Staples Center on April 3rd! The Lakers beat the Nets 91 – 87. LA was leading the whole game, but got pretty close at the end. Good thing Kobe made a three-pointer and sealed the Lakers’ victory.

Great game + great food + great company. ‘Nuff said.

June 2012 – Wine Tasting and Comedy Luncheon

  

We had some good laughs, good food, and good wine last June when the AdMedia team headed to the Herzog Wine Cellars in Oxnard. We enjoyed a delectable 3-course meal while being entertained by comedian Jason Love. After lunch, we got try 8 different types of wine. All of them were good, but the Pink Moscato emerged as a crowd favorite.

Admedia Services & Resources

targeted online advertising || online advertising cost || effective online advertising || ad solutions || text advertising || online advertising rates || re-targeting || admobile

Filed under: Company Headlines

AdMedia Launches New Cross-Channel Remarketing Platform

Posted August 8, 2012 by fran @ 3:26 pm

Comprehensive Remarketing Package Is Fully Customizable and Targets Customers Across Various Channels and Platforms

BURBANK, CA–August 8, 2012- While it’s known as one of the most effective forms of advertising on the Internet, remarketing typically has been limited to display ads. Until now.

AdMedia, the leading provider of performance-based advertising solutions, today announced the launch of their new cross-channel remarketing package. Designed to provide advertisers the most comprehensive remarketing package available, AdMedia’s new offering ensures advertisers are able to reach customers across various channels and platforms, including email, search, mobile, display, video and more.

“With the ability to increase conversions by up to 125%, remarketing is one of the most effective yet under-utilized advertising methods available today,” said Avi N. Bibi, COO, AdMedia. “Our new cross-channel remarketing platform is guaranteed to provide advertisers an even greater increase in conversions and our extensive remarketing technology is powerful enough to locate 98% of users no matter where they are on the web.”

Remarketing enables advertisers to reach people that have expressed an interest in their products but left the site without completing a purchase. Complying with all privacy standards, AdMedia’s remarketing technology tags the user’s computer and adds an anonymous cookie into their browser. The system then “remarkets” the product or service viewed by displaying ads for the advertiser’s site wherever the user is on the web. Whether they’re checking email, watching a video or reading an article, users will see the ad reminding them to complete their purchase.

With AdMedia’s new cross-channel remarketing platform, advertisers’ remarketing campaigns will no longer be limited to one or two channels, but instead, advertisers will be able to tap into just about every corner of the web to reach their customers. Fully customizable, AdMedia’s cross-channel remarketing package is also able to complement an advertiser’s SEO, social media, email and display efforts to ensure that they’ll be able to effectively get in front of their target customers.

For more information, or to get started with AdMedia’s cross-channel remarketing, visit www.remarketing.com.
About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

Filed under: Press Releases

The Secret to Successful Remarketing is Utilizing Various Channels

Posted August 7, 2012 by fran @ 10:14 am

If the online advertising world were a classroom, Remarketing ads would be the bright student that always gets results. This advertising model effectively brings users back to a website and can increase conversion rates to up to 125%.

However, not a lot of people are aware that Remarketing has an overachieving sibling that has an even higher success and conversion rate. Meet Cross Channel Remarketing, the advertising innovation by AdMedia that enables advertisers to take their Remarketing campaigns to a whole new level.

Typical Remarketing campaigns reach consumers through display ads across various websites on the web. And while this indeed brings results, users browsing the web utilize so many more channels beyond display. Cross Channel Remarketing taps into these other channels and allows advertisers to market via search, mobile, email, video, and more.

If a user visits your website without buying anything, Cross Channel Remarketing will tag that person’s computer and remarket your products and services across multiple channels—not just through display banner ads. This means that they will see the ads for your site even when they’re watching videos, doing an Internet search, or even when they’re on their mobile phone.

Fretting about looking like stalker? Don’t. There’s no need to worry about appearing too creepy because Cross Channel Remarketing allows you to set a frequency cap on your ads to ensure that users won’t come across them too often.

Going Beyond Display Ads

Mobile – It’s undeniable that we’re moving towards a more mobile world, thanks to apps, GPS, and other mobile-friendly websites. We understand this completely, which is why we’ve designed Cross Channel Remarketing to touch base with users even when they’re out and about. Why settle for ads that only appear on PCs and laptops, when you can go mobile and reach more users?

Overlay Ads – Cross Channel Remarketing lets you put your ads on top of the most dynamic parts of a web page: images and videos. Some users have developed a blind spot when it comes to typical ad locations (i.e. sidebars, top of the page, etc.). Overlay Ads allows you to get around these blind spots and appear on places that get guaranteed eyeballs.

PreRollStream – Speaking of guaranteed eyeballs, using videos is another great way to generate views for your ads. Users that watch online videos are already engaged; take advantage of this interest and anticipation by placing your ads on top of what they’re about to watch. If they see a commercial for something that they’re already interested in, they’ll be more likely to return to your website to complete the purchase.

Intextual – Does your target audience frequent news sites, blogs, and other text-heavy web pages? If so, then you should consider Cross Channel Remarketing’s Intextual model. Intextual, also known as in-text ads, appear as underlined keywords on a web page. Users will see your ad whenever they hover over these words. Intextual saves space and is known for being unobtrusive. Since they only appear when users mouse-over selected keywords, people’s browsing experience isn’t interrupted.

Image credit:  ##Erika** on Flickr

Admedia Services & Resources

internet online marketing advertising business || interstitial ads || what is retargeting || cost of online advertising || online video advertising || buy online advertising || contextual affiliate || in text advertising || online advertising sales

Filed under: Blogroll,Company Headlines

New Social Search Tool Puts Search Back in the Hands of the User

Posted August 1, 2012 by fran @ 12:29 pm

AdMedia’s SWIKI Toolbar Includes Rating Component and Opportunity to Support Charity

BURBANK, CA August 1, 2012 There are 87.8 billion monthly searches worldwide conducted on Google sites alone. Wouldn’t it be great if there were a way to make those searches more productive and support a good cause at the same time? That’s where SWIKI, the new multifaceted search enhancement tool from AdMedia comes in. This social search extension works alongside a user’s web browser, providing the ability to search the most popular search engines via a single site.

SWIKI is a downloadable browser plugin that allows users to search multiple search engines, deal websites and social networks at the same time. Here’s how it works: after submitting a search on Bing, Google or Yahoo, the SWIKI toolbar will appear at the top of the page, allowing users to view search results from a variety of websites, including YouTube, Wikipedia, Twitter, Amazon and more, without leaving their current page.

“SWIKI is going to provide users with the ultimate search experience,” says Avi N. Bibi, COO, AdMedia. “With search results available from the most respected sources on the web, in one location, SWIKI simplifies the search process and allows users to search smarter, not harder.”

Along with its search enhancing capabilities, SWIKI has partnered with CharityChoice so users can utilize their search efforts to give back to a list of more than 250 national and internationally recognized charities. By interacting with sites and rating them through SWIKI, users earn SWIKI points that can later be redeemed for contributions to their favorite cause.

The rating feature builds a community safe haven and warns other users of potentially hazardous or unhelpful sites and search results. If users click on a poorly rated result, they are prompted before connecting to the site.

“When an advanced service such as SWIKI incorporates an opportunity for its users to give back to the community, it really is a win-win for all involved. By partnering with CharityChoice, AdMedia is providing SWIKI users the opportunity to not only help others by rating sites and results, but they are able to turn that action into a good deed and support a charity that is important to them,” says Daniel Goodman, President, CharityChoice Gift Cards.

SWIKI is powered by Yahoo.

To download SWIKI please visit http://www.swiki.com/. To view an informational video about SWIKI, please visit http://swiki.com/video/swiki.mp4.

About AdMedia
A performance-based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

Filed under: Press Releases

3 Remarkable Courses that Can Turn You into an Online Advertising Genius

Posted by fran @ 10:38 am

Whether you’re a small business owner who wants to gain new customers, or a blogger that wishes to make more money through affiliate programs, knowing the ins and outs of online advertising is a must. Having knowledge about how Internet advertising works will not only allow you to create campaigns that are more effective, it will also save you a lot of money in ad costs.

But where exactly do you get all this information? Well, your ad network is a good place to start. Check out the FAQ page of your ad agency’s website or better yet, call them with a list of questions. You can also read blog posts and articles in the industry for how-to information and news.

However, if you really want to go in depth in your online advertising education, you should consider purchasing online courses and e-books. One of the best things about these resources is that once you download them, you’ll be able to access the information whenever you want. No need to call customer service for clarifications, and no need to conduct multiple internet searches when you have questions. With these courses, you always have the information close to your fingertips.

The following courses below are some of our recommendations for those that wish to learn more about online advertising. (For the full list of online courses visit AppSumo.com or Udemy.com)

1. PPC for small business (PRICE: $5 on AppSumo) – Authored by Elizabeth Marsten (Director of Search at Portent), this two-part e-book series focuses on teaching small business owners (i.e. solopreneurs, proprietorships, consultants, freelancers, etc) how to do PPC ads right. Marsten specifically writes for those with small advertising budgets (think less than $1000 per month) and teaches users how they can make the most out of it.

Book 1 will teach you all the basics, from what PPC is and how to determine what people are searching for, to choosing the right keywords and how to starting bidding and buying. Book 2 on the other hand delves into troubleshooting, getting more out of your budget, optimizing conversion, and enhancing CPC.

2. SEO Tips and Tricks with SEOmoz (PRICE: Free on Udemy) – This course  will show you the ropes in Search Engine Optimization so that you can effectively improve your website and increase traffic. This course is a great supplement when you’re studying online advertising, as it will give you the lowdown on how the industry works. Combine your online advertising knowledge with a solid SEO background, and you’ll be unstoppable.

3. How to Turn Traffic & Trust into Saless ($67 on AppSumo) – So more people are starting to notice you, and your website is finally on the map (thanks to ads and/or SEO), now it’s time to turn all that traffic and attention into dough. If you intend to earn extra revenue online, then affiliate marketing could be the right solution for you. This 74-page e-book will walk you through everything you need to know about the industry, from identifying profitable niches to setting up advanced tracking for your campaigns. You’ll even learn about how the best bloggers have done it, and you’ll get tons of insights on how to get accepted to even the most selective of affiliate networks.

Image credit: faith goble on Flickr

Admedia Services & Resources

interstitial ads || advertising affiliate || online advertising ppc || buy online advertising || in text advertising || xml search feed || re-targeting || ad-media marketing || local pages

Filed under: Blogroll,Company Headlines

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 901 W. Alameda
    Ave., Suite 102 Burbank, CA 91506
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more