Posted May 9, 2012 by Marina @ 9:24 am
Getting your brand seen on multiple markets is the ultimate way to increase your business and profit and one of the best ways of achieving this goal is through remarketing.
Also known as ad retargeting, this method of marketing campaign has a successful conversion rate, turning viewers into buyers when they come to your site. Statistically speaking, about 97 percent of people that visit a site will not make a purchase their first time there. What this means is getting them to view your products again and get them back onto your site is extremely important.
With remarketing, this process becomes quite easy when tracking down those that view your website.
Through the remarketing technology, advertisements are placed on other websites viewed by people that have visited your website. This means your advertising and marketing campaign is targeting those that have already shown interest in what you have to offer and allows them to continuously see your brand name and your products as they visit their favorite sites across the web.
You’ve probably noticed it before after browsing an online store. You go to another website just to check out something else and there are ads everywhere promoting the site you were browsing. That means the brand name is always in focus.
The benefits of remarketing are endless, allowing users to select the size of the ad as well as the frequency in which the ad is shown to prevent a consistent “bugging” of the customer. Let’s be honest, too much of something could keep customers away, so pushing your advertisements in their faces for too long will lose a conversion. With successful remarketing, conversion rates can go up to 125%.
Turning viewers into buyers doesn’t happen right away (remember the 97 percent number), so be sure to be patient in these remarketing campaigns. Drawing them back into your site is simple when you have a quality product and make sure that the viewers see it.
The best part about a remarketing campaign is you’re only paying for when it is effective. Your ads won’t go to uninterested parties and it will only target those who showed initial interest and have visited your site recently. Remarketing campaigns can target people on up to 98 percent of the internet so the odds of recent viewers seeing your product again are great.
Don’t let viewers just leave without becoming loyal customers; get set with a remarketing campaign today. You’ll be glad you did.
Photo credit: uggboy on Flickr