Posted May 14, 2012 by fran @ 3:01 pm
Ad Remarketing is known for having a high ROI mainly because it’s targeted. Since Remarketing zeroes in on people who have previously visited a website, the chances of conversion are much higher; people seeing the ad are already interested in the advertised products or services, so they’re more likely to click on it. However, advertisers should remember that the magic of remarketing technology can only go so far. Aside from being focused and targeted, a big part of an ad campaign’s success also lies on what the banner ads actually look like. After all, even if you manage to zero in on your target audience and appear on the most heavily-trafficked sites on the web, you won’t get a lot of clicks if you display a hideous ad.
With that said, you don’t need a huge budget or be a creative advertising genius to come up with ad creative that people want to see. All you need is basic design sense and a little knowledge on the best practices in creating banner ads.
1. Simple is beautiful – One of the most important tips to designing a banner ad is to keep it simple. You’re given limited space to relay your message effectively, so use it wisely. Don’t try to add too many elements or parts to the graphic, as it could make the ad too complicated or confusing. Choose the ad’s font style, color, and size wisely and make sure that the text is easily readable. Themes and colors on the other hand will vary, depending on who you audience is and what you want them to do. Different colors denote and express different things. The color red, for instance communicates energy, while Pink denotes femininity and romance. Want to woo audience of class and sophistication? Studies show that the color black denotes power and sleekness. Want to promoting beauty and wellness products? It’s been said that the color Purple is very effective in doing this. Whichever color you choose though, make sure that it’s based on tests and studies on your target audience. Don’t pick colors and themes on a whim or based on your tastes; pick them because they match the tastes and preference of your audience.
2. Keep the file size to a minimum – Your ad needs to keep up with people’s need to get information as quickly as possible. The last thing you want is for users to leave a website without even giving your ad a chance to load. Ensure that your ad’s file size is small, so that it will be able to load up faster. Most sites nowadays require a maximum file size anyway, but to be safe, a good rule of thumb is to keep your ads under 75 kb.
3. Word it wisely – Keep the content of your ad succinct and straight to the point. Avoid unnecessary and flowery words. It’s better to use the active voice for the text of your ad, because it’s easier to read, not to mention more engaging. More importantly, triple check your ad copy for spelling or grammatical errors. Nothing spells unprofessional and incompetent more than poorly-written copy.
Image credit: Lord Jim on Flickr