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Advertising on Social Networks

Posted May 29, 2012 by fran @ 11:53 am

Can a social network be an ad network at the same time? The answer to that varies on the type of business that you have, the products or services that you’re selling, and more importantly, your target audience. Do some research on how your customers use social media, and you’ll be able to determine if advertising on Facebook or Twitter will be effective for your brand. (more…)

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3 Epic Display Ads that Made Waves Online

Posted May 22, 2012 by fran @ 2:50 pm

Running out of new ideas for your next online advertising stunt? Then perhaps it’s time to inject some doses of creativity and craziness into your system. Not coming up with new ideas is often a sign that you need a change of perspective.  Maybe you’ve been thinking the same way for far too long that you need to start thinking outside the box to gain fresh insights and ideas. (more…)

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Figure Out the Best Way to Target Your Customers

Posted May 17, 2012 by Marina @ 9:48 am

Whether you’re using an online ad network or retargeting, having a successful marketing campaign is crucial for online advertising and business in general. How do you know which method of marketing is right for you though?

There really is no wrong answer to this question as it is more about the preference of each business and how they want to go about getting their brand seen. Each form of marketing campaign provides users with different capabilities and features geared towards fully getting the most out of marketing. The decision on which to use, though will depend on the user and if they want to use just one, or all different forms of marketing. (more…)

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3 Banner Ad Tips to Keep People Coming Back to Your Site

Posted May 14, 2012 by fran @ 3:01 pm

Ad Remarketing is known for having a high ROI mainly because it’s targeted. Since Remarketing zeroes in on people who have previously visited a website, the chances of conversion are much higher; people seeing the ad are already interested in the advertised products or services, so they’re more likely to click on it. However, advertisers should remember that the magic of remarketing technology can only go so far. Aside from being focused and targeted, a big part of an ad campaign’s success also lies on what the banner ads actually look like. (more…)

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Online Advertising Tips for Small Businesses

Posted May 9, 2012 by fran @ 1:01 pm

Just because you’re a small business doesn’t mean you can’t take your advertising and marketing efforts online. Gone are the days when people find establishments by driving around or by using the phone book. In this day and age, if you can’t be found online, then you might as well be invisible.

Thankfully, you don’t need to have a huge budget or possess a lot of technical expertise to leave your mark on the web. Online advertising offers plenty of easy and affordable ways to put the Internet spotlight on your business.  You just need to learn how to do online ads right.

(more…)

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Make Business Happen with Remarketing

Posted by Marina @ 9:24 am

Getting your brand seen on multiple markets is the ultimate way to increase your business and profit and one of the best ways of achieving this goal is through remarketing.

Also known as ad retargeting, this method of marketing campaign has a successful conversion rate, turning viewers into buyers when they come to your site. Statistically speaking, about 97 percent of people that visit a site will not make a purchase their first time there. What this means is getting them to view your products again and get them back onto your site is extremely important. (more…)

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How to Choose the Right Affiliate Program for Your Site

Posted May 2, 2012 by fran @ 11:51 am

A great way to earn passive income online is by participating in affiliate programs. These types of programs allow publishers to receive monetary incentives or rewards by promoting other businesses’ products or services with the use of affiliate links. When users click on an affiliate link and actually buy the product or service, the publisher associated with that link will be rewarded.

Decisions, decisions

Choosing the best affiliate programs can be a little tricky and even time consuming because there are hundreds of thousands them on the web. Not all affiliate offers are created equal, and selecting the wrong ones can probably do more harm than good.

Picking the right program for your website shouldn’t be too overwhelming though.  The decision would be a lot easier and quicker if you do your research and ask the right questions.

Get to know your website visitors first

You know how people are always saying that you should look for answers within first, before searching elsewhere? The same thing goes for finding the best affiliate program. Ask questions about your own website first, before you go out there looking for the best offer.  What is your website all about? What do you usually write about? More importantly, who are your visitors?

The answers to these questions will greatly influence your decision. In order for an affiliate program to become successful, people should be interested enough in the product to actually buy it (or the very least, click on affiliate link). If you promote products or services that aren’t related to your site, then you’re simply wasting your visitors’ time. Additionally, posting affiliate links that your readers aren’t interested in can annoy them and hurt your site’s traffic.

Also pay attention to the location of your visitors. If most of your readers are located outside the US, then make sure you post affiliate links for products or services that cater to non-US residents.  If you have a lot of visitors overseas, then you may have more success in promoting virtual or electronic products, such as eBooks or site memberships.

Ask about how the affiliate program works

Once you’ve gotten to know your website and your audience, you can get right down to actually selecting an affiliate program. Do a web search for affiliate products and services that you think your readers would be interested in. Examine the search results carefully to ensure that they’re legit.

Once you’ve narrowed down your search, read more about your potential affiliate programs and be sure to get answers to the following questions:

1. Will it cost you anything to join?

2. How will you get paid? Will they issue commission checks? If so, when and how often?

3. Will you be able to access affiliate stats?

4. How are referrals tracked?

Go with something that you know and love (or at least like)

Finally, whatever affiliate program you decide on, be sure that it’s for products and services that you actually believe in. It may sound trite, but the fact is, you will do a much better job promoting affiliate links if you genuinely know and like what you’re talking about.

Image credit: jared on Flickr

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