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Smartphone Tracking & Mobile Advertising

Posted April 26, 2011 by admin @ 3:27 pm

Smartphones are quickly becoming commonplace gadgets these days. From corporate tycoons to tech obsessed teens, almost everyone owns or wants to purchase these amazing devices. The popularity of Smartphones probably won’t suffer despite the recent barrage of outrage over location based data collection. It seems that Google and Apple both track their respective consumers’ every move. While some feigned surprise over the revelation, this information shouldn’t really shock anyone. (more…)

Filed under: Company Headlines

Super Sized Advertising

Posted April 25, 2011 by admin @ 5:17 pm

Documentary film maker Morgan Spurlock tackled the mother of all fast food giants in his 2004 film, Super Size Me. In his third cinematic foray, Spurlock explores product placement and the prevalence of advertising in American society. Spurlock explains that he decided to delve into this topic because most consumers don’t seem to realize the pervasiveness of standard marketing practices. He cites television shows and other forms of entertainment as examples of subtle product placement. (more…)

Filed under: Company Headlines

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