Posted March 9, 2011 by admin @ 2:38 pm
Discrete Displays Help Publishers Monetize Content
AdMedia.com introduces Contextual.com to promote industry leading targeting technology. Network advertisers and publishers embrace updated marketing platform that combines contextual and thematic content matching with search engine retargeting.
Online advertisers typically rely on keywords alone to determine the placement of their promotions within a site’s content. Consequently, ads end up on pages where they don’t belong; irrelevant ads perform poorly and often yield a negative return on investment. Contextual offers a revitalized system that corrects this common problem. By considering an article’s theme along with appropriate keywords, Contextual’s model increases click through rates tenfold.
The finely tuned contextual banners also employ search engine retargeting, which incorporates consumers’ own keyword queries from Google, Yahoo, and Bing into an ad’s copy. Customers often find products and services through search engines, but leave before making a purchase. Search engine retargeting takes their exact phrase and uses it in appropriate ads throughout the Contextual network. Consumers notice the ads, recognize their own terminology, and respond to the tailored text.
Publishers appreciate the banner’s extensive customizable features. Contextual gives them the opportunity to select the banner’s size as well as the background and text colors. Completely transparent ads preserve a site’s appearance to the fullest extent. These aesthetic options conform to a site’s layout and require no modifications on the publisher’s part. Ads that blend in with their surroundings add value to users while providing a steady source of additional revenue.
For more information contact: Allen Steinberg, SVP of Business Development Phone: (800) 296-7104 Email: allen dot steinberg at admedia dot com