Posted September 13, 2010 by admin @ 3:45 pm
Hello everyone! We already mentioned that the AdMedia team will be at the SMX-East conference in New York. Unfortunately, that means we’re going to have to miss out on another exciting opportunity: The New York Times annual Small Business Summit! This event takes place in the Big Apple on September 23rd, 2010. It’s an all day affair hosted at the luxurious Hilton hotel from 7:30am to 5:45pm. General admission is $99, which includes access to key note addresses, panel discussions, as well as two meals (breakfast and lunch). For more information and registration, please visit the official conference site here.
We’re really sad to have to sit this one out since Jerry Greenfield, co-founder of Ben and Jerry’s is going to be a featured speaker! Greenfield is an inspiration to small business owners across the globe because of his quality products, commercial success, and commitment to civic responsibility. Another cool attendee will be Sukhinder Singh Cassidy, the CEO of the hot fashion site Polyvore.com. These two heavy hitters will undoubtedly have valuable tips and advice for startups as well as seasoned veterans.
The year’s theme revolves around the unique challenges facing small businesses in the midst of a tumultuous economy and evolving consumer dynamic. There will be several seminars designed to help you master social marketing platforms and the art of branding. Of course, these conferences are also outstanding networking opportunities. The New York Times has considerable name recognition, so they always manage to attract a fairly crowd. Since it’s only a one day gathering, most of the entrepreneurs will be from the tri-state area. Nevertheless, attending this event can be worthwhile for anyone considering expanding their business or franchising in the North Eastern United States. Even if you are going to be in the area for another reason, it would be worthwhile to drop in on a few discussion panels because you never know who you might meet.
Are you planning on attending this event? We’d love for you to share your experience with us, so please give us a full report!
Posted September 10, 2010 by admin @ 10:41 am
The search world turned upside down Wednesday when Google unveiled their new instant format. Since that time, there’s been a lot of speculation about the implications in terms of e-marketing. Here’s an informative article that offers a rational perspective on this highly contentious issue. The author predicts that this move will bolster paid content, which is bad news for anyone outside of Google’s AdWords network. I believe he’s correct in assuming that Google would not have launched this program otherwise.
Personally, I don’t care for this change. I think it’s pretty presumptuous of Google to think that they can accurately predict my behavior, especially since I use their site mostly for research purposes. Over the past couple of days, they’ve only managed to get it right once. That’s not a very impressive track record and it’s not saving me any time. During the release press conference, Google explained that the instant feature would reduce the amount of time spent obtaining results from 9 seconds to 4 or 5.
But that figure is based on the premise that the program will be able to essentially read your mind correctly. So far it hasn’t worked for me. In fact, it’s had the opposite effect. For example, several minutes ago I tried to search for the keywords “small business”. Normally, I’d see the kind of content I’m looking for on the first try. This time, Google instant decided I was really looking for content related to the small business association. When I tried to delete the extra text, I must have accidentally clicked on the wrong thing because the search engine displayed results for this organization, not the topic in general. As a result, I had to search for the same thing again. That doesn’t save me any time and it’s very irritating.
Besides, I don’t really think 4 seconds is anything to get excited about in the first place. Supposedly Google modified its methods because it’s trying to stay ahead of its competitors, Yahoo and Bing. These companies saw slight gains in the last quarter, but I think Google may be overreacting a bit to this news. They are the top of their game, so I don’t understand why they would feel so threatened. Either way, I’ll be turning Google instant off in a minute. Has anyone else tried to use Google instant? If so, what did you think?
Posted September 7, 2010 by admin @ 12:41 pm
Bedbugs have been grabbing the headlines in unexpected places lately, including Los Angeles, Ca. These tiny, blood sucking critters usually prefer humid climates, which is why it’s not surprising when they appear in New York City or Orlando, Florida. But when they started popping up in Southern California, a lot of residents panicked, and turned to trusty old Google for help.
This was bad news for the parasites because most of the search queries have been directed at locating pest control companies. And anyone familiar with SEO and e-marketing knows that can only mean one thing: a cut throat fight for page ranks, ad space, and keywords.
The New York Times reports on this latent consequence of the recent pest infestations and its dramatic effect on the insect control industry. The field always sees a jump in search generated traffic at certain times of year, but many providers simply weren’t prepared to tackle the high volume and competitive atmosphere. Of course, this rise in popularity means increased costs associated with pay per click ads as well as keyword bidding.
This artificial spike won’t last very long, but it illustrates the importance of managing an effective SEO strategy. Marketers should also pay attention to the latest news and be tuned in to consumer trends so that they can capitalize on similar advertising anomalies. When it comes to online advertising, it’s probably best to practice the Boy Scout’s motto— be prepared! Otherwise, your competitors will gain the upper hand, and they’ll use it to squash you when the heat is on.
Posted September 3, 2010 by admin @ 10:32 am
AdMedia wishes everyone out there a wonderful, relaxing holiday weekend! Since we’re in Los Angeles, most of us will be spending our down time soaking up rays and riding the waves at the beach. Our friends on the East coast aren’t going to be so lucky, and we hope Hurricane Earl’s impact is minimal. The National Weather Service just downgraded the storm to a category 1, which is good news for area residents. We’re keeping our fingers crossed for you guys!
On a side note, we’d like to remind everyone why we celebrate Labor Day in the United States. This holiday was created to honor American workers, particularly of the working class variety. Small businesses in particular survive because of their dedicated employees, who certainly deserve national recognition. In this economy, people with jobs feel very fortunate to even be employed. With so many unemployed people, we all need to be thankful for our careers.
At the same time, employers need to express appreciation for their staff members. Here’s an article that explains a few ways for small business owners to make their employees feel truly valued. For example, AdMedia’s management offers full time employees excellent health benefits, paid sick leave, and vacation time. We also try to have a little fun around the office to maintain a friendly atmosphere. Today we are going to enjoy a delicious pizza lunch, sponsored by our generous boss. These gestures keep employees happy, which boosts our productivity. What does your company do for its workers? We’d love to hear your success stories!
Posted September 2, 2010 by admin @ 11:50 am
Practically every small business owner knows that the federal government notoriously favors large corporations over small businesses in a variety of ways. Huge corporations gobble up government contracts, grants, etc. leaving small businesses with almost nothing to latch onto. The Obama administration has repeatedly promised to reverse this unfortunate trend, but so far, there’s been very little activity to get excited about in this issue area.
Today the Secretary of Commerce Gary Locke announced that a successful Michigan-based small business program, Commerce Connect, will be branching out nationwide. Commerce Connect is designed to cut through the red tape and consolidate several existing departments into a single entity. The agency offers small businesses a wide array of services, including financial assistance, management solutions, and legal referrals. The agency helps all businesses, but would like to focus on start-ups for the time being. The Great Recession has created numerous barriers to would be entrepreneurs, which is why the program intends to zero in on this vital economic sector. Part of this plan includes improving the Commerce Connect website, to ensure easy access from any location. Secretary Locke describes the new site as a “one stop shop,” for small business owners, which reiterates the agency’s intention to simplify the entire process of attaining government support.
There’s no word yet about where the new field offices will be located. Here’s hoping they’ll be in a city near you! In the meantime, check out the revamped site here. It’s a little short on content right now, but there’s certainly a lot of room for growth. There are plenty of links to sort through with additional contact information and a brief explanation of what each bureau actually does. We hope you find this helpful and wish Commerce Connect continued success!
Posted September 1, 2010 by admin @ 4:48 pm
AdMedia is excited to announce that several members of its marketing team will be attending the world renowned Search Marketing Expo East in New York City. The conference will be held from Oct. 4th-6th, and we will be there the entire time. This year’s program comes to us from the pros over at Search Engine Land, a site well known throughout the e-marketing industry.
The conference features presentations, in-depth workshops, and seminars about all things related to internet advertising. This year, many information sessions are expected to focus on social media, mobile marketing, and mastering new tools such as the iPad. The world of online advertising is constantly evolving, so there will be no shortage of material to cover. We are especially excited about hearing from Search Engine Land’s Danny Sullivan because he’s considered the best in the business. We can’t wait to pick Danny’s brain in person! You’ll definitely see us at his evening forum on Day 2.
Of course, this event attracts thousands of participants and attendees, so it might be hard to find our AdMedia representatives in the crowd. Your best bet for meeting us would be attending the SMX Meet and Greet. The laid back atmosphere provides the perfect opportunity to introduce yourself to the AdMedia crew.
We’ll be posting more about this awesome get together as the date approaches, so stay tuned!